The TV commercial has been produced in a 30-second and a 60-second version. It shows the Chinese water jumper Qiu Bo, the US swimmer Natalie Coughlin, the British heptathlete Jessica Ennis, the US sprinter Tyson Gay, the South African swimmer Chad Le Clos and the US pole vaulter Jenn Suhr. Their rituals and concentration in the crucial minutes and seconds before a competition are brought into focus as a moment for every athlete that can be groundbreaking for their entire performance. The soundtrack was provided by the Rolling Stones, who are celebrating fifty years as London's most legendary music group in this Olympic year. Their 1981 hit "Start Me Up", with its pulsating and absolutely unmistakable guitar riff at the beginning, was remixed by star producer Don Was and now provides the musical backdrop for the athletes.

"The shooting schedule and locations for the commercial were quite ambitious," explained Omega President Stephen Urquhart. "But the result is dynamic and emotional, and we're very happy with it." The commercial was shot at five different locations in South Florida. Ennis and Suhr shot at the 75,000-capacity Sun Life Stadium, home of the Miami Dolphins NFL team; the rowers from the local Miami Rowing Club and an archer with big Olympic aspirations at Miami Marine Stadium; Qiu Bo on the 10-meter tower at the Fort Lauderdale Aquatic Complex; Tyson Gay and his training partners from Pure Athletics in Orlando at Curtis Park in Miami; and Coughlin and Le Clos at the new Ransom Everglades School swimming complex.

Omega will also be celebrating its eightieth anniversary since its debut as Official Timekeeper at the 1932 Olympic Games in Los Angeles. In 1948, the last time the Games were held in London, the company was there to help introduce modern sports timekeeping.
 

For the first time, the city of Zurich is also offering individual poster sites for lease. As the city announced on Wednesday, smaller poster companies or even end customers will also be able to bid for advertising space. In addition to 416 large-format sites for national and international advertising campaigns, 980 small poster sites will also be put out to tender. This so-called "world format" is particularly suitable for advertising regional and local businesses. The city is also looking for new managers for the 420 or so cultural poster spaces. (sda)

The new rules will apply from 2015. This was announced by the company on Tuesday, according to SDA. The manufacturers of chocolate bars, potato potato chips and ready meals have so far been an important advertising customer on Disney's television and radio channels and websites. Now the manufacturers will also have to do without Mickey and Donald on their packaging or advertising posters.

The broadcaster has even received encouragement for this decision from the very top: President's wife Michelle Obama supports the first initiative of its kind in the USA. She describes this action as a turning point for the health of "our children". With Disney, a global brand is changing its business "so that our children can live healthier lives". According to the SDA, 36 percent of people in the USA are obese; the figure for children is half as high. And so, according to Michell Obama, broadcasters should ask themselves the following question when advertising on their channels in future: "Is this good for our children?"

Roman Salzman was appointed to professionalize the activity and implement priority projects. This writes Salcom in a statement on Wednesday. Salzmann has many years of experience in regional management and location marketing, it said. As managing director, he has already built up the office of the Oberthurgau regional planning group and played a significant role in the development and implementation of the location marketing concepts of the Frauenfeld region and the Chancental Rheintal.

As of August 1, 2012, Roman Salzmann will be responsible for the management of Regio Kreuzlingen on a part-time basis. All other client mandates of Salcom.biz Public Relations will continue to be handled by Roman Salzmann personally in project management as well as in concept development and text matters. Roman Salzmann is supported in project management and professional copywriting by Benjamin Anderegg and Tobias Keller.
 

In conversation with DRS presenter Dani Hitzig, she enriched the stories with additional facts and theses on education, consumption and relationships. Afterwards, there was an opportunity to delve deeper over bratwurst and beer in the adjacent park.

The Account Planning Group Switzerland is the industry association for strategic planners in Switzerland.

On Friday, June 15, the "Willisauer Bote" celebrates its birthday with over 400 shareholders, readers and guests from the worlds of politics and business at the company's Annual General Meeting. A 125th anniversary magazine is also published on June 19, which is distributed to all households in the catchment area together with the WB large print run.

With a circulation of 9,151 subscribers and 25,000 readers, the Willisauer Bote is the largest local newspaper in the canton of Lucerne. The foundation stone for the WB's success story was laid by an Aargau native: in 1883, Adolf Kuhn-Breitschmid from Wohlen joined the print shop of Konrad Kneubühler from Willisau as a typesetter. In 1851, Kneubühler published the first newspaper in the Lucerne countryside, the liberal weekly "Der Hinterländer". But Kuhn wanted to be his own boss. In the spring of 1887, he set up his own business and founded the "Buch- und Accidenz-Druckerei Ad. Kuhn". The first issue of the "Willisauer Bote" appeared on May 14, 1887. However, Kuhn had no intention of creating a political newspaper. His aim was solely to create an advertising organ for the trade. This changed with the emergence of competing publications that were clearly pro-Freisinn. The WB then took on the role of the conservative newspaper of the Lucerne hinterland for decades. Josef J. Zihlmann, its editor-in-chief for many years, was primarily responsible for the political opening of the local newspaper in the 1980s. Since 2004, the WB has been published with a split edition for the Lucerne Wiggertal, the Wiggertaler Bote. In addition, the WB has also been available in digital form as an e-paper since April 8, 2011.

The Willisauer Bote is a title of SWS Medien Verlag based in Willisau and is published twice a week (Tuesday, Friday). The Allmedia offer, the news via mobile application and the e-paper are available at all times. A total of 22 people work for the title with different workloads.

The background to this was that the company appeared in German-speaking countries with Sistag, while the Wey brand name dominated in exports. Thus, the name Wey was given more weight without the company name Sistag disappearing. This took into account the brand assets as well as the traditional values, the agency wrote in a statement on Wednesday.

In this context, the agency has given the Wey logo a complete redesign. The colors black and red are intended to give the brand a self-confident character and testify to strength. The Wey lettering was redeveloped. According to the agency, the Swiss origin is of particular importance and is appropriately acknowledged in the logo with the Swiss cross and the expression "Swiss Performance".

The visual world used by Sistag up to now was very product-focused. The visual appearance was therefore to be elevated to a new level that would also do justice to the innovative and quality-conscious company. According to the agency, new messages such as flexibility, safety and durability were to be reflected in the visual world. The basis for this were Wey products in an unconventional context. This new imagery is used in a wide variety of advertising materials.

Responsible at Sistag: Hans-Jörg Sidler (President & CEO), Kurt Meyer (Marketing & Sales Director), Ambros Aschwanden (Technical Director). Responsible at Cobalt: Norbert Brunner (Art Direction), Oliver Stadelmann (Consulting), Dany Bucher (Text).

In a first step, Migros has acquired 30 percent of Galaxus, owner of the online stores Digitec.ch and Galaxus.ch, the new virtual department store. In the longer term, there is an option to take over the majority of shares in Galaxus, according to a Migros statement. The board of directors will have equal representation. Herbert Bolliger, President of the General Management MGB, Dieter Berninghaus, Head of the Retail Department and Oskar Sager, Head of the Marketing Department as well as the three founders of Galaxus, Marcel Dobler, Oliver Herren and Florian Teuteberg will sit on the Board of Directors. This will remain the case even after a possible takeover of the majority of shares by Migros, the statement continues, and Digitec and Galaxus will continue to be managed as independent companies and brands.

The parties have agreed not to disclose the purchase price. The transaction will be realized as soon as possible, subject to approval by the Swiss Competition Commission Weko.
 

They are to ensure that the recycling success story continues.

Responsible at Igora Cooperative for Aluminum Recycling: Markus Tavernier (Managing Director), Daniel Frischknecht (Marketing Manager). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi (text), Gian Maurizio (art), Martina Glaser (consulting). Production: Detail/Setaprint. Media: Mediatonic SA.

The 330-page book is another product in the 200 Best series. Divided into different categories, it features the 200 best ads related to food & drink of the last decade. This time, the Facebook community was involved in the decision-making process for choosing the cover, according to a Lürzer's Archive release. The choices were a McDonald's poster by DDB, Stockholm; a beer ad by Catalan agency Caldas Naya; a soy sauce ad by TBWA, Hong Kong; a chili powder campaign by Crayons Agency, New Delhi; a coffee-filled confectionery ad by Leo Burnett, Milan; and a burst orange for Chupa Chups lollipops by George Patterson, Y&R, Melbourne.

This poll achieved the highest participation of fans on Facebook to date: A total of 1,662 users voted 1,000,736 times. The race for the cover was won by "Marie Antoinette," the ad for the Alsatian beer A. K. Damm from the Caldas Naya agency - the clear favorite with over a third of the votes. Editor-in-chief Michael Weinzettl ultimately also gave his okay.

The brand with the most ads in the book is McDonald's with eight, closely followed by Heinz with seven. In beer advertising, Stella Artois leads the way with six ads, Guinness has five, and in non-alcoholic beverages, Pepsi and Evian are tied with three ads each in the book. All in all, 230 ads from the last decade made it into the book, divided into the categories: alcoholic beverages, non-alcoholic beverages, food, confectionery & snacks, and bars & restaurants.

Since 1998, Lürzer's Archiv has regularly produced special issues such as "Advertising Photography" and "Commercial Illustration" in addition to the bi-monthly magazine. The "200 Best" series has been published since 2004 and has already produced four "200 Best Photographers" and four "200 Best Illustrators". "Packaging Design" and "200 Best Automotive 2000 - 2010", published in 2009, complete the series, and "200 Best Food & Drink 2000 - 2010" is now being added as a further title.
 

The three best social media campaigns in Switzerland will then be announced in mid-August. The award ceremony will take place as part of the Corporate Communications Award on September 6 in Zurich, according to an Award Corporate Communications press release on Presseportal.ch.

Entries for the 8th Corporate Communications Award can also be submitted at the same time. Dossiers from all language regions of Switzerland must be submitted by July 15. Registration and submission do not have to take place at the same time.
 

With a sprinter at the start, which literally explodes, the Bernese advertising agency symbolizes the customer benefit. The appearance required an elaborate shoot, 3D rendering and composing, the agency said in a statement. The agency works with the photographers of Croci & du Fresne, who were already in use for the image pictures for the main page of Perskindol.

Advertisements, POS measures, presentation materials and the integration into the website Perskindol.ch were realized. The appearance can be seen with immediate effect.

Responsible at Vifor SA: Michael Severus. Responsible at Exact! advertising agency: Thierry Laillard, Christine Boschung, Tobias Messer. Text: Jürg Freudiger. Photo/Image Editing: Croci & du Fresne.