In its tenth year, Cherrypicker wants to give as many agencies as possible the opportunity to submit their projects and win one of the Crea awards, according to a press release. This year's award for the best agency self-promotion has the motto Fight for New Business. Agencies from all disciplines based in Germany, Austria and Switzerland can apply until July 31, 2012. All self-marketing measures used by the agencies to attract new business or employees will be evaluated.

> Starting signal for the Crea 2012
 

The Zurich agency communicates how attractive and modern building with wood is and how promising the carpenter's trade is for the future with subjects in various advertising materials such as advertisements, career choice fair appearances, posters, below-the-line measures, social media, brochures and PR.

Responsible at Holzbau Schweiz: Martha Walker (Head of Marketing & Communication), Astrid Marquardt/Paola Bortoletto (Head of Marketing & Communication). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Markus Binggeli (strategy), Martina Glaser (consulting), Florian Steiner (art direction), Nina Vetterli-Treml, Jürg Waeber (text), Jonas Kuhn (photography), Contcept (PR), Mediakanzlei (media).

This was announced by the company on Monday, according to SDA. Onet.pl is owned by the Polish media company TVN, according to the press release. It is the leading online portal in Poland and reaches around 70 percent of Polish Internet users with its range of news and various services. Ringier Axel Springer Media is thus further expanding its digital business. The purchase price amounts to around EUR 217 million, according to the statement. The antitrust authorities still have to give their approval. The transaction is to be completed by January 1, 2013.
 

The project offers young people from senior classes the opportunity to give adults an understanding of life from their perspective on a double-page spread, as Espace Media writes in a press release on Monday. Since the beginning of May, the high school classes have been accompanied by BZ editors. After a visit to the editorial office, the pupils began their tasks as "young journalists". They spent several days researching, conducting interviews and writing reports. To complete the newspaper pages, three pupils from the class visited the editorial office again and received the necessary support for the final touches.

Drugs as a topic

The classes were allowed to choose their own topics in collaboration with the editorial team. The aim was to find as many exciting topics as possible. Their reports on youth culture, rural life, a school theater, drugs and alcohol, learning and cheating, career aspirations and career choices and the power of youth today resulted in 11 exciting stories. The pupils want to captivate the newspaper readers with these stories.

Two double pages per week

The double-page spreads will appear on Wednesdays and Saturdays over the next few weeks, with the last article being published in the BZ erner Zeitung, the TT Thuner Tagblatt and the BO Berner Oberländer on Saturday, July 7, 2012, just in time for the start of the summer holidays. The double pages and detailed reports on their creation have also been available since Saturday, June 2, 2012 on Bzinderschule.ch retrievable.

You can read more about "Newspapers at school" in the print edition of Werbewoche, which will be published on Friday.

Kriens hip-hop newcomers Geilerasdu, Lucerne rapper Emm and Mothers Pride frontman Tobi Gmür are in good company with big names such as Pitbull, Flo Rida and Culcha Candela, according to a press release on Monday: from today, they can be heard more often on Radio Pilatus in the evenings. Regional musicians will be given a platform on which to present their work. In addition to the popular hits from the last thirty years, the music program will be expanded to include additional tracks to give the evening a young touch. Until Friday, June 8, 2012, Radio Pilatus will be presenting young artists who will be performing on one of the two Radio Pilatus stages at 7.20 pm every day at this year's Lucerne Festival.

In this way, Radio Pilatus is helping to promote young talent in the local music scene, according to the statement. The program includes regional cultural tips as well as ticket draws for scene events. Listeners can participate directly in the program via Facebook and studio mail.

The program lasts from 19:00 to 22:00. During sporting events, the program is extended until the end of the match. The new evening program will be hosted alternately by Carla Keller (picture above) and Damian Betschart (picture below). Betschart has been with Radio Pilatus for three years. After his traineeship as a morning show reporter, he mainly hosted the midday program until he took over the chart show in February of this year. Keller has been part of the Radio Pilatus team for two years. Up to now, she has mainly presented at weekends and is jointly responsible for the initial tips.

Stefan Steiner is currently Director of Bergün-Filisur-Tourismus, as detailed in a press release on Monday. Steiner, who comes from Rapperswil-Jona, previously worked in sales and marketing at SBB and Unique Airport Zurich.
 

The specialist journal is published by the Swiss Central Association for the Blind (SZB) and, according to the press release, focuses on a variety of topics, editorial independence and a dense network of authors. Tactuel is primarily aimed at professionals who work with blind, visually impaired and deaf-blind people, of course those directly affected, but also relatives, friends and acquaintances as well as people from related professions - social workers, ophthalmologists, opticians and care professionals.

Tactuel was developed on the basis of "SZB-Information", which has been published since 1954, and relaunched as a specialist journal. The magazine is published three to four times a year in German and French; in addition to the printed edition, it is also available in Braille (Braille), in audio book format (Daisy) and as a download on the website Tactuel.ch and will be provided free of charge for the time being.
 

IAB Switzerland, the association of the digital industry in Switzerland, will make a significant contribution to attracting further exciting and interesting personalities as speakers for the event in the future thanks to its global network, according to a press release. Ueli Weber, President of IAB Switzerland, commented: "As an industry association for digital media, we naturally also want to actively promote the field of social media in Switzerland. With this in mind, we are looking forward to working with the Social Hub specialist forum."

The next Social Hub will take place next Thursday morning, June 7. The speaker Keith Bilous, founder and CEO of ICUC Moderation, the world's largest provider of community management solutions, is an international figurehead of the social media industry. Keith Bilous will give a presentation entitled "Mastering the 3 M's of Social Media".
 

Everything is there to really enjoy the beautiful days, the agency said in a statement. And that's exactly what you should do, after all, the Zurich summer is usually already over as soon as it starts. The radio spots promoting the lounge make this unmistakably clear. The summer feeling lasts a little longer with the subject, which is used at the POS, online and as a flyer.

> Spot 1
> Spot 2
> Spot 3
> Spot 4

Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Laura Grümann, Anna Leudolph (creation), Isabelle Meier, Nadine Stüssi (consulting) Jingle Jungle (production radio), Jonas Grümann, Benjamin Schwager (production image).

This joint venture includes the former Gibbs & Soell branch in Zurich, which is responsible for its European business. Gibbs & Soell established this office in 2000 to provide local support to its clients with operations in Europe. Gibbs & Soell will close its offices in Zurich and relocate the branch to the headquarters of Int/Ext Communications in Basel. Marcel Trachsel, Managing Partner of Int/Ext Communications, will take over the management of the joint venture on a mandate basis.

Both Gibbs & Soell and Int/Ext Communications are partners of PR Organization International (PROI), the most important global network of independent communications firms. This is the first time in PROI's history that two partners have entered into a joint venture.

The 35-year-old Valérie Gerl has been part of the Post Auto communications team for two years. She will take care of the concerns of French-speaking journalists with a workload of 50 percent. As a geographer with additional training in PR, she has worked in communications for almost ten years, including at BKW, SBB and Post Finance.

The 47-year-old Katharina Merkle will work 60 percent for Post Auto. Over the past twelve years, she has worked at the Bernese newspaper BZ, where she was first editor, then head of the Bern region department and finally deputy editor. Katharina Merkle will primarily look after the media in German-speaking Switzerland and be responsible for the production of the Post Auto newspaper.

The 41-year-old Monika Trost has spent the last four years managing projects in the field of sustainability and public-private partnerships at a consultancy firm. Prior to that, she hosted the program "Sternstunde Philosophie" on Swiss television, headed the management staff of the Federal Social Insurance Office and developed a human rights education project at the Federal Department of Foreign Affairs. Monika Trost will be responsible for all media with a workload of 80 percent.

Change in the Head of Communication

There will be a change in the management of Post Auto Communication: The 40-year-old Simon Rimle will succeed the 43-year-old as of December 1, 2012. René Böhlen and becomes a member of the management of Post Auto. After completing his degree in business administration, Simon Rimle was Head of Marketing and Sales at the Brünig Railway (now Zentralbahn) for four years. For the past seven years, he has been Head of Communications and Marketing and a member of the Executive Board of SBB Real Estate. René Böhlen is becoming partly self-employed, but will continue to work part-time for Post Auto as Delegate Public & Government Affairs.
 

This year, 30 million francs would have to be saved. This is what Swiss Post CEO Jürg Bucher told the newspaper Der Sonntag. Next year, Bucher wants to save another 50 million francs in administration. This will affect functions such as finance, human resources, legal and communications, Bucher told the newspaper. "Swiss Post must keep costs under control if it wants to be successful in the next few years," he said, adding, "It won't be possible without job cuts." Still, the job cuts should be doable without layoffs, however, because the program is being stretched out over a longer period of time and there is some staff turnover, he said.
 
In addition, the conversion of loss-making post offices into postal agencies will continue. Bucher justified his cost-cutting program, among other things, with the decline in letter mail. The decline in addressed letter mail was 2.5 percent.