Thanks to the clear focus, client mandates are fulfilled promptly, efficiently and on favorable terms, Digital Heads said in a press release on Friday. Direct access to the industry and an individual approach enable comprehensive market scanning and a professional recruitment process within a short period of time. "Time plays a decisive role in the digital business. After many years in personnel consulting and a well-developed network of contacts, I am able to design recruitment processes efficiently and fulfill mandates competently and quickly," explains Barbara Wieser.
 

The Australian Competition and Consumer Commission (ACCC) had accused Apple of advertising the new iPad in such a way that customers could assume that the tablet computer could handle the fourth-generation mobile communications standard, LTE, in Australia. However, this was not the case. Apple had therefore already offered to compensate its Australian customers in March.

LTE allows significantly faster mobile Internet access than the previous third-generation mobile communications standards such as UMTS. Apple advertised worldwide with the statement "the new iPad offers Wifi and 4G", i.e. fourth-generation mobile communications. However, the new iPad can only handle the mobile communications standard in networks in the USA and Canada. In Switzerland, too, iPad users cannot use the function. The reason is the different frequency ranges of the mobile networks.

In Australia, the ACCC had sued Apple for this. The trial was supposed to start this week. But Apple preferred to settle amicably and paid the fine and fees for the trial, according to the ACCC. (sda)

"We are pleased that the Swiss Federal Court has upheld us in a key component of our appeal," said Daniel Schönberger, Head of Legal Switzerland, Google. "It thus recognizes that we have integrated extensive data protection measures in Street View - such as the automatic anonymization of faces and license plates. We are now taking a close look at the ruling, discussing it with the federal data protection commissioner and examining the options available." Google Switzerland wrote this in a media communiqué on Friday.

Switzerland's top data protection official Hanspeter Thür is also "very satisfied" with the Federal Supreme Court's ruling on Google Street View. He wrote this in a statement on Friday, according to SDA. He had demanded strict conditions for the publication of images on Google Street View and criticized, among other things, that the high-altitude cameras also allowed views into private areas such as enclosed yards or gardens. He therefore demanded the pixelation of all faces on Street View.
 
Now the Federal Court has largely supported this criticism. The ruling states that private areas that cannot be viewed by ordinary passers-by may not be published without the consent of the persons concerned. Private areas that cannot be viewed by ordinary passers-by may not be published without the consent of the persons concerned, according to the ruling. Recordings of sensitive facilities such as hospitals, courts, schools and women's shelters must be completely anonymized. It must not be possible to draw any conclusions about the person. Features such as skin color, clothing or aids for the physically disabled must also be made unrecognizable. Manual processing of the images is required for this.manual processing of the images is required for this. However, according to the Federal Court, the error rate in the pixelation of faces must not exceed one percent. The company must continuously improve the software with the aim of further reducing the error rate. Google must document these improvements to the FDPIC on an ongoing basis.
 
With its ruling, the highest court underlines that the anonymization of persons must meet high standards when published on the Internet, writes Thür according to SDA. It thus confirms his legal opinion in central points.

The two new sisters in the pretty wrapping paper are called Parisienne Jaune Ohne/Sans and Parisienne Orange Ohne/Sans. According to the agency, the whole family is being promoted with a continuation of the sensational campaign, which once again presents the naturalness of the Ohne/Sans in a tongue-in-cheek and unaffected way with references to the theme of nudism.

The campaign will be used in the form of posters, advertisements, POS and online in June and July.

Responsible at BAT Switzerland: Robert Goossens (Brand Manager Parisienne), Franziska Blase (Parisienne Brand Executive). Responsible at Formeldrei: Moritz Adler (graphics/concept), Philippe Moesch (graphics), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting).Online: Station. Photo: Simon Opladen, Bern.

The Sporttip product in particular will be in the spotlight in 2012, as the European Football Championships and the Summer Olympics are two major events of the highest caliber. To publicize this, Swisslos has engaged the Zurich agency Werbeanstalt. The agency also wants to bring betting closer to the fans by means of a large-scale campaign.

Under the motto "Bet now and make money", the key visual shows a money clip that, for once, does not bundle banknotes but Sporttip gambling tickets. This motif is used for advertisements, public transport dispensers, Internet banners, e-mailing, an online game and POS material. The latter is used at all Lotto sales outlets in German-speaking Switzerland and Ticino.

In addition, the advertising agency has created a new, improved betting guide, which is available at all POS' and public transport dispensers and shows how easy betting is with Sporttip. The accompanying online game is also in line with the campaign: a virtual soccer player aims glowing pieces of coal at the London Olympic fire bowl. If the customer manages to light the fire, he wins a betting credit that he can use immediately - to "make coal" again. The main draw also offers attractive prizes, such as a trip to New York.

The campaign starts right on time for the start of the European Football Championship and will run for three weeks.
 

The concept of the creative team from Winterthur: In Zurich, Davos, Cologne, Hamburg, Berlin, Vienna, Rome, Tokyo, New York, Paris and Amsterdam, the local Freitag managers cast urban cyclists. With the help of a device developed by &Söhne, two Go-Pro cameras were attached to the Freitag models' bikes. In post-production, the resulting footage was turned into an urban world tour on a bicycle - with F60 JOAN in the leading role. The film can now be seen at www.freitag.ch. Visuals from the film are also available in poster form in the nine Freitag stores and at numerous F-Dealers.
 

FRIDAY - F60 JOAN from FREITAG lab. ag on Vimeo.

Since the beginning of May, print and online journalists at the NZZ no longer work separately, but publish their content as a joint, "convergent" editorial team in print and online. Around two weeks ago, the new website was launched as a beta version under the Neue Zürcher Zeitung brand in order to test it for any "teething troubles".
 

NZZ: New website and webpaper launched

The new version has now been fully implemented. The structure of Nzz.ch is increasingly oriented towards the newspaper's departments. Content from the Neue Zürcher Zeitung that was previously not or only irregularly available online, such as "Opinion & Debate", is now also prominently represented, as the NZZ writes in a press release on Friday. In the coming weeks, all visitors will be able to access all articles on Nzz.ch read for free.

The previously announced paywall, which is based on international models such as the New York Times and Financial Times, will be introduced in several stages: Currently, newspaper and e-paper subscribers are being informed in writing about the new functions, as nothing will change for them. In a second step, planned for the summer, regular online readers will be asked to register. The "staggered payment obligation" will be introduced in the fall: After a certain number of free-to-read articles per month, registered users will be invited to become subscribers in order to continue reading. As with the international models, some content such as overview pages, weather and also some types of use such as linking via social media will not count towards the "page quota".

Webpaper
The webpaper, which complements the traditional e-paper offering, was launched on May 22, 2012. The new webpaper contains the complete newspaper (NZZ and NZZaS) every day, but now not in the original layout, but presented like a website. This makes the newspapers available on all smartphones and platforms. Like the e-paper, the webpaper is accessible to all subscribers.

New corporate identity
The new website has not only undergone a redesign, but has also been rebranded under the Neue Zürcher Zeitung or Nzz.ch brand, which replaces the "NZZ Online" logo. This relaunch is being advertised from today, for the first time in the new corporate identity (CI) for the products of the NZZ division. Today, Friday, the Neue Zürcher Zeitung is being published for the first time in binary code (see image gallery below). The text on the front page of the latest edition is written in zeros and ones, the alphabet of all computer languages. The advertising campaign is intended to underline the claim that the full quality of the NZZ is now also available digitally.

The new CI was developed by the Jung von Matt/Limmat agency. The new appearance is intended to place all products more strongly under the NZZ umbrella brand than in the previous communication, without giving up the individuality of the individual publications in print and online.
 

These include Tf1.ch, Mytf1.fr, Wat.tv, Excessif.com, Automoto.fr and Telefoot.fr. In addition to Ringier Romandie's own sites, Hebdo.ch, illustre.ch, Tv8.ch and Edelweissmag.ch, the portfolio will be expanded to include the TF1 sites, which generate over 1.2 million page impressions per month, and will be marketed by the same team that is responsible for the Swiss TF1 advertising window. With this mandate, Ringier Romandie will realize cross-media moving image campaigns around TF1 for Swiss customers and offer both display advertising and video ads in addition to classic TV campaigns.

In addition to the IAB standard advertising media leaderboard and rectangle, creative concepts such as branding days and teaser campaigns can also be implemented. The TF1 platforms offer a wide range of streaming content, video extras of TF1 broadcasts, exclusive news and sports information and are an important part of TF1's 360° strategy as added value for viewers, Ringier said in a statement Thursday. With the introduction of the Swiss advertising window and now the new online offering, TV and online content around TF1's featured programs can also be booked by Swiss customers. Ringier Romandie is relying on longtime partner Omnimedia, based in Flamatt, to handle all campaign planning as well as technical execution.
 

In just a few days, it’ll be that time again: Europe will be swept up in soccer fever. And soon after that, the Summer Olympics will kick off in London. It’s the perfect time for Swisslos to stoke the excitement with a major campaign for its sports betting. With Sporttip, it’s not luck but sports expertise that counts. «But it’s easier than you think,» says Reto Dürrenberger from the Werbeanstalt agency. In a current Swisslos campaign for Sporttip, the agency explains the simplicity of the betting system. Under the slogan «Bet Now and Make Money,» the key visual features a money clip that, for once, isn’t bundling banknotes but rather Sporttip betting slips. This motif is used for ads, public transit dispensers, internet banners, email campaigns, an online game, and point-of-sale (POS) materials. The latter is being used at all lottery retail locations in German-speaking Switzerland and Ticino. In addition, Werbeanstalt has created a new, improved betting guide, which is available at all POS locations and public transit dispensers and demonstrates how easy it is to bet with Sporttip.

The accompanying online game is also fully in line with the campaign: a virtual soccer player aims glowing pieces of coal at the Olympic cauldron in London. If the customer manages to light the fire, they win betting credits that they can use immediately online.

«We’re investing in these new channels to win back customers who are spending a lot of money on online betting abroad,» says Elke Seeliger, Head of Sports Betting Product Management at Swisslos. Swiss sports can also benefit. They receive over 130 million Swiss francs in annual support from Swisslos’s profits. And for the new betting champions, attractive additional prizes await in the main drawing, such as a trip to New York.

Andreas Panzeri

> To the online game

Visuelt supports the company in strategic brand consulting as well as in the conception and realization of brand communication. An independent visual world - based on the corporate values - was developed for the new image campaign. The values are conveyed by the Kurt Steiner/BMW Lucerne employees. The current campaign focuses on the message "The joy is with us". It includes a communication mix of posters, advertisements, publicity reports and various online activities.

Responsible at Visuelt: Colinda Kürschner (company management), Andrea Hupfer (brand management), Manuel Alonso (brand design). Photography: Urs Bigler (Urs Bigler Photography). Responsible at Kurt Steiner: Paul Gabriel (Managing Director), Jeanine Krebs (Marketing, Company Support).
 

For all speakers, the customer occupied a central position, because this is the indispensable prerequisite for the continuous development of companies and the economy as such. "In the creation of value, marketing represents the engine of a company" - with these words Professor Enrico Valdani, Head of the Department of Marketing at Bocconi University of Milan, opened his speech. Companies must therefore not only focus on the customer in connection with the high-quality products and services they offer, but it is above all a matter of creating a positive customer experience that has memory value. Therefore, the central task of any company is to create an offer that represents a value for the customer that must be purchased. Next came the presentation of three case studies whose success further validated the opening thesis. First, Pierliugi Anzani and Giuliano Guffanti of BCentric illustrated the potential of the marketing database applied at Sole- 24Ore Group. Then Patrick Garbini presented a concept applied to the marketing of cashmere, which revives values such as tradition and quality of this high quality material. Purest's business model, which includes product development and manufacturing as well as sales promotion, distribution and brand management, focuses on enhancing the value of top-quality local products. Ezio Bassi showed the different faces of the Panini Group's business, which is actually known only as a producer of collectible pictures and albums for the World Cup and European Championships, but is also active in publishing, in the digital platforms sector, and in licensing and distribution. Panini's business activities are also carried out at the local level, with the Frontaliers collectible figures certainly being an example of success.

At a marketing event, such an important player as Google could not be missing, of course. Gregor Doser presented the development of online communication in an extremely exciting way. Internet presence is becoming increasingly important for companies, because the fact is that in ten years the number of Internet users is estimated at five billion. The event also celebrated the eleven freshly graduated Ticino graduates who received the federal certificate "Marketing Specialist " or "-fachfrau".

The next Ticino Marketing Day will be held on May 22, 2014.
 

Children analyzing the newspaper at school, observing the fire department during a drill with editors, interviewing the police chief and hitting the keys - that's "Zeitung in der Schule". For several years now, many Swiss publishers have been working with the Aachen-based institute IZOP (Institut zur Objektivierung von Lern- und Prüfungsverfahren) to implement the reading promotion project, which is called "Zisch - Zeitung in der Schule" or "ZIP - Zeitung in der Primarschule", depending on the newspaper. As part of the project, pupils spend around twelve weeks working with the print medium. In the first phase, they learn how to handle newspapers in the classroom. They receive a personal copy every day. Later, the pupils work individually or in groups to examine newspaper articles on a topic of their choice. For example, some evaluate obituaries, others collect articles about animals and still others study accident news. Finally, they practise as young journalists, researching, photographing, interviewing and writing articles in class, which are then published in the newspaper.

Newspapers that regularly implement the project include the Neue Luzerner Zeitung, Freiburger Nachrichten, Landbote, Tages- Anzeiger and Basler Zeitung. The Neue Luzerner Zeitung NLZ carried out "Zeitung in der Schule" for the sixth time in 2012. From January to April, 75 classes, over 1,300 pupils from 4th to 6th elementary school from all over Central Switzerland dealt with the topic. And around 28 classes acted as reporters, asking questions at Lucerne Cantonal Hospital about what happens in the event of a power cut, accompanying a hunter on a driven hunt or testing the slides at Alpamare. The pupils reported on their experiences on special pages that appeared in the NLZ and its regional editions. The articles were also collected in a dossier on the website and published in a special edition at the beginning of April.

After 2006 and 2008, the Landbote carried out the project for the third time last year with 55 primary school classes, around 1100 pupils. The young reporters visited the railroad technology company Stadler, took a look behind the scenes of a movie theater and tried their hand at national sports at the Winterthur Wrestling Club. The resulting reports were published on two double-page spreads per week. Each of the so-called "Chlii Landbot" pages is unique: in addition to handwritten newspaper titles, colorful drawings complement the articles.

Last fall, 728 primary school pupils also worked for the Freiburger Nachrichten, where "Zeitung in der Schule" takes place every two years, writing for the Zisch pages and providing information about their work at the newspaper in a blog (www.kidz4zisch.ch ). At the end of the project, there was also a special supplement in which the photos of all the school classes involved were published and, in addition to the children, the people who supported the project also had their say.

The Tages-Anzeiger launched the "Kinder- Tagi" again in May. After running in 2005 and 2009, there is now a page every Saturday in the regional edition, which two primary school classes design with texts and their own drawings. While "Zeitung in der Schule" usually lasts three months, the "Kinder-Tagi" is planned for a whole year and will even be continued if possible. (More information on the Tages-Anzeiger project and an interview with those responsible will be published in the next issue of Werbewoche).

Good for the image

The reason given by the newspapers for carrying out the projects is to encourage young people to read a daily newspaper again and, in particular, to bind them to their own title - in other words, to attract future readers. The newspapers also want to awaken the students' interest in writing and promote their reading and media skills.

The newspapers also emphasize the lively interest shown by pupils and teachers as well as the positive reactions from the readership. "The special pages are very popular and not only with children, but with the entire readership," editor Jean-Pierre Gubler, project manager at Landbote, told Werbewoche. Both editors and publishers are convinced that the school project contributes to a positive image. It offers regional and local newspapers in particular an ideal opportunity to be remembered by the population. Through their commitment, they are talked about as newspapers - and not just in the family and at school.

From a financial perspective, however, the projects do not pay off. The cost is high. In addition to the supervision of the school classes by editors, the services of the IZOP are also incurred. The publishers also agree that subscription profits - for example because parents buy a newspaper subscription for their children at the end of the project - are a nice side effect, but should not be taken into account due to their small number.

Publishers are dependent on financial support from sponsors in order to realize "Newspaper at School". Those who can count on long-term partnerships, such as NLZ, are lucky. Only in this way is it possible for the paper to carry out the project every year. Finding sponsors is not always successful, as the example of the Basel newspaper BaZ shows. In 2012, the newspaper wanted to offer the school project for the fourth time, but had to cancel it due to a lack of sponsors, according to Astrid Hofer, Head of Subscription and Reader Services at BaZ. BaZ wants to start a new attempt after the summer vacation in the hope that a continuation will be possible in 2013. However, this is still completely open at the moment, adds Hofer.

Independent project

Not all newspapers work together with IZOP for their commitment. The Berner Zeitung BZ, which was the first Swiss newspaper to implement the "Zeitung in der Schule" project with IZOP in 2004, launched its own project at the beginning of June under the name "BZ in der Schule", which is also being implemented in this form at the Thuner Tagblatt ("TT in der Schule") and the Berner Oberländer ("BO in der Schule"). In contrast to the examples mentioned at the beginning, the Bernese newspapers are not aimed at primary school pupils, but at upper school classes, as Anita Mischler-Sollberger, project manager at the BZ, explained. The project is intended to give young people the opportunity to give adults an understanding of life from their perspective. Working together with upper school pupils also opens up new possibilities in terms of topics. For example, the young people deal with career choices, youth culture and drugs and alcohol. Detailed reports on the creation of the articles can be found in a web dossier (BZinderschule.ch).

The Freiburger Nachrichten is also considering involving upper school pupils. According to Nathalie Bouschbacher, Head of Marketing and Reader Services at Freiburger Nachrichten, the launch of new projects is currently being discussed in order to appeal to other age groups in addition to the existing project aimed at primary school pupils. "But this is not yet ready for discussion. "

Company tours, journalist visits and media weeks

Irrespective of such student projects, all of the newspapers surveyed (AZ, BaZ, BZ, Der Landbote, Die Südostschweiz, Freiburger Nachrichten, NLZ, NZZ, Blick, Tages-Anzeiger) offer tours of the editorial offices and/or printing plants. Apart from that, almost all of them are committed to media weeks and the integration of the topic of newspapers in schools. To this end, they provide teachers with didactic material free of charge: the teaching aid "Lesen macht gross" (Reading makes you great) developed by media specialists and educators, which the newspapers obtain from the Swiss Media Association. The teaching material is available as a workshop folder for primary schools and as a collection of exercises for secondary schools. For the school projects, the newspapers also provide class sets of their title or even send the free copies to the pupils' homes - so the newspapers not only find their way to the pupils, but also directly to their parents. On request, journalists visit the school classes and provide information about their work.

Attracting young journalists

Not only attracting new readers, but also young talent - this is the goal of the Aargauer Zeitung and NZZ media projects. The latter organizes two media projects at Zurich grammar schools every year: a media week at the Rämibühl cantonal school and a project at the Hohe Promenade grammar school, each lasting one semester. As part of the workshops, the high school students research and write their own newspaper articles.

During the media week, they are accompanied by two NZZ editors, while during the project, which lasts several months, the pupils write their articles with the help of a teacher and in regular exchange with an editor from the newspaper. The results are then published in a special edition, their own "NZZ", and distributed at school. According to Urs Bühler, NZZ editor and head of media projects, one of the aims of the project is to give the pupils an insight into the everyday life of a journalist and to get them interested in the profession. "Of course, a welcome side effect is also that young people can be given a positive image of the NZZ in this way."

Last year, the Aargauer Zeitung AZ launched a media camp for young people aged 16 to 22. During a week-long camp, the participants live in the Aarau scout hostel and are introduced to practical journalism by Peter Siegrist, editor of the AZ Aargauer Zeitung. They track down people and their stories and work in the newsroom, publish articles in the regional section of the AZ and also keep a diary. The second edition starts this summer. Isabel Imper

Note: More information on the "Kinder-Tagi" project and an interview with those responsible
you will find in the next issue of Werbewoche, which will be published on June 22.