The aim is to strengthen the democratic significance of the media. "If we want to remain the most beautiful democracy, we must give the regional press - but also the major newspapers - better weapons," said Claude Hêche (SP/JU). It was time to sound the alarm bell. Other speakers also emphasized that many small newspapers were in a bad way.

Felix Gutzwiller (FDP/ZH) countered that the structural change in the media landscape could not be stopped with state funds. Online media would also be able to offer diversity. Peter Föhn (SVP/SZ) opposed the review because it would anticipate the need for action.

Federal Councillor Doris Leuthard rejected the motion. She said that the publishing houses were against direct state aid. The question also arose as to how diversity and quality could be promoted with federal funds. The idea of supporting the training of journalists was under discussion.

Repeatedly against direct funding
The Federal Council has repeatedly spoken out against direct press subsidies, most recently in its report "Securing press diversity", which it presented a year ago. In this report, the Federal Council stated that the industry must manage the ongoing structural change itself. The Federal Council called on media companies to ensure, among other things, higher quality online offerings and to put them on an economically viable footing. The Federal Council held out the prospect of a new assessment and possible support measures for 2015. The proposal of measures is now mandatory. The motion "Safeguarding the state and democratic functions of the media" from the National Council's Political Institutions Committee calls for an overall view from a regional and national perspective. On the other hand, the Federal Council must draw up a support concept.

On Monday, the Council of States removed from the motion the requirement that the Federal Council must submit initial legal proposals for indirect or direct media funding within two years. The Council of States decided that deadlines should only be decided at a later date.

Today, the Swiss press is supported with indirect measures. For example, certain newspapers benefit from cheaper postal delivery. The membership press is supported by a reduced VAT rate. Direct support would require an amendment to the constitution. (sda)
 

Alongside the Direct Lions, the John Caples International Awards are regarded as a prestigious competition for creative dialog marketing.
 

The campaign highlights the company's success stories and key figures. Furthermore, the ads are intended to clearly show the impact of the advertising messages. The agency stated this in a press release on Tuesday.

Responsible at Axel Springer: Sandra Peiti (Head of *Werbemarkt Beobachter*, *Tele & TV-Star*), Katrin Rüesch (Product Manager for *Werbemarkt Beobachter*, *Tele & TV-Star*). Responsible at WVC: Kurt Wettstein (Overall Responsibility, CD), Stefan Fleischlin (Art Direction, Graphics), Damian Thür, Kevin Wettstein (DTP).

The device is about a quarter thinner than the previous model. The display of the new Macbook Pro has 5.1 million pixels and a resolution of 2880 by 1800 pixels, as marketing chief Phil Schiller explained in San Francisco on Monday. As with the iPhone, Apple speaks of a "Retina" display, in which the human eye cannot recognize any pixels. With the new resolution, however, applications must also be adapted. Software such as Adobe Photoshop has already been updated accordingly, he said. (sda)
 

The packaging design was realized by the Basel agency Werbekontor. The training camp team consists of the 50 cl can in a six-pack, 12-pack 33 cl, 20-pack Harass 50 cl and a practical cool bag with space for two six-packs. The European Championship edition of Falken is available from retailers and restaurants in the Schaffhausen region.

Responsible at the Falken brewery, Schaffhausen: Markus Höfler (CEO), Hans-Peter Schneider (Head of Marketing and Sales). Responsible at Werbekontor, Basel: Tom Schaich (overall responsibility), Tania Elcome, Claude Reichmuth, Brenda Bär (art direction). Litho: Exacta Pro, Arlesheim.
 

Ballet director Heinz Spoerli sees his own departure from Zurich Opera House less with tears than with laughter, as he proves with his last piece "Don Juan". But when the master leaves, it is not just the Zurich ensemble that mourns, but the entire ballet world. This is what the poster that Euro RSCG Zurich has developed for the big gala performance that will be staged to bid farewell and honor the chief choreographer. Under the direction of Heinz Spoerli, the Zurich ballet company became a troupe of world renown. On June 17, the Zurich Ballet will once again dance highlights from the successful years at the Zurich Opera House and show what grandiose moments and ballet experiences Heinz Spoerli gave us.

This poster and all other Zurich Ballet posters are available at the Zurich Opera House box office.

Responsible at the Zurich Ballet/Operhaus Zurich: Heinz Spoerli, Christian Weidmann. Responsible at Euro RSCG Zurich: Frank Bodin, Axel Eckstein (CD), Andrea Huber (AD), Ivan Madeo (text), Laurie Morard (graphics), Cara-Anne Specker (art buying), Sandra Willi (consulting). Heiko Hoffmann (photography), Olivier Yoshitomi (image editing).

Two works of equal merit faced each other, according to a statement on Monday: on the one hand, "Viral Marketing in Integrated Communication" by Vincenzo Tremonte (HWZ, Zurich School of Business) and, on the other, "Social Media in Use for a Recruitment Firm" by Corina Burri (Lucerne University of Applied Sciences and Arts).

The award ceremony took place at the beginning of June during IGEM's 2012 General Meeting at the Clouds Conference Center of the Prime Tower in Zurich. Vincenzo Tremonte was unable to accept the award in person as he now lives and works in China. The next sponsorship award will be presented in two years. The deadline for applications is November 30, 2013.

> More info

The jury of the IGEM sponsorship award:

President:
Prof. Dr. Peter Abplanalp, Delegate of the Business Conference
and Service (FWD) of the Universities of Applied Sciences of Switzerland

IGEM representative:
-Josi Bauer, Management Media Agency Starcom MediaVest Group
-Marcel Bosshard, COO Goldbach Media (Switzerland)
-Cosima Giannachi, Management Media Agency Mindshare A
-Markus Hollenstein, Head of Marketing at Publisuisse
-Stephan Küng, Owner Media Agency The Whole Media, President IGEM

The yearbook of the Art Directors Club Switzerland brings together the outstanding Swiss advertising of the past year. The idea for the ADC Yearbook 2012 came from ADC guest juror Daniel Freitag, co-founder and creative director of the Freitag label. It was designed by Matthias Fürst and Diana Rossi from Spillmann Felser Leo Burnett.

Here's how it works: All ADC members are currently receiving the new ADC Yearbook. Not their personal one, however, but one for another member, which they comment on using the post-its provided. After all, commenting on colleagues' work is an advertiser's favorite hobby - and not always in a benevolent way.

In the new ADC yearbook, you can now indulge in this activity to excess: whether this work has already been done somewhere in the world, whether this headline could not have been formulated more succinctly and so on. It is a point of honor to bring the annotated book to the ADC book launch and present it personally to the recipient. And to receive the equally pointedly annotated copy for yourself.

Anyone interested in advertising who would also like to comment on the award-winning work should also attend the ADC vernissage. The ADC Yearbook 2012 is available until August 31 at a subscription price of 118 francs. After that it will cost 148 francs.

The decision to end the collaboration between Marco Bazzi and Tele Ticino was made by mutual agreement, according to a communiqué issued by the broadcaster on Monday. Andrea Leoni, editor-in-chief of the information department, is also leaving with Bazzi.

Tele Ticino with President Filippo Lombardi belongs to the Ticino media group TImedia Holding Sa. The majority shareholder of the holding company is the publishing company of Corriere del Ticino, which intends to increase its influence in the future. Filippo Lombardi's family is a partial shareholder in the holding company. (SDA)

It's best to decide for yourself where to place the viral spot from the German paper manufacturers, who have also jumped on the EM bandwagon in terms of advertising. The message is clear: Without paper, you're in deep shit - and you're in deep shit. Because: no paper equals no football.
 

(Seen on Wuv.de)

With the extra-occupational EFA degree course in printing management and the ED degree course in publication management, the "gib" Zurich management school has established courses in the further education market, according to a Viscom press release. Jean-Paul Thalmann will continue to be responsible for "gib" school operations in his role as Head of School.

According to the agency's press release, recipients found Microsoft solutions embedded and enriching in their everyday work alongside the familiar tools. Office 365 is just as tangible as a jackhammer: with just a few clicks, users can test Microsoft's digital tools for free and convince themselves of their usefulness.

Responsible at Microsoft: Céline Kreyenbühl (Marketing Communications Manager Switzerland), Fredi Zohar (Online Marketing Manager, Switzerland). Responsible at Wunderman: Thomas Engeli (CD), Daniel Schranz (AD), Florian Tillmann, Kevin Bloch (text), Matteo Baschera, Sebastian Eppler (graphics), Robert Seidl (IT), Nicole Platel, Rabea Müller (consulting).