Yesterday, Wednesday, the SRG Board of Directors dealt in detail with the outcome of the CLA negotiations. This was announced by SRG on Thursday. It had discussed both the report of the SRG negotiating delegation and the statement of the union Schweizer Syndikat Medienschaffender SSM. Now, the board of directors has decided to stick to the CLA goals it has set: The CLA should contain "the simplest possible rules, uniform provisions and reasonable allowances that are customary in the industry".

SRG is open to further negotiations. Further talks would make sense, including discussions about moderate savings and necessary changes to the CLA, the statement added. The positions would be far apart after five rounds of negotiations, and a consensus within a useful period would seem challenging. Even a CLA-less situation as of January 1, 2013 cannot be ruled out for SRG. Should it actually come to that, SRG as a reliable employer would leave the employment conditions of the current CLA unchanged for all employees in 2013 - also for new employees joining SRG in 2013, the statement concluded. During this time, SRG would resume negotiations for a new CBA.
 

The campaign is primarily aimed at sporty tourists (hiking, cycling) who pass through the region, but often booked only one, rather than two nights in a hotel. The agency designs a web campaign in two stages: The concept showcases an everyday tourist couple who have their wildest dreams in the region and by a rather funny way, are pulled back to reality. The spots were cut into two parts. After the first part, a banner appears on which the user can click to find out the second part of the story and access the actions of the hotel association.

Responsible at Hôtellerie Romande - Association Yverdon-les Bains Région, Broye et Vallée de Joux: Françoise Guilloud, Pierre-André Michoud. Responsible at Frank & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager), Eli Amuklu, Aurélie Salicio (Junior AD & Graphic Design). Director: Elias Amari

Spot "The nymph"
Spot "The wild man"
 

SRG wants to transfer World Radio Switzerland WRS to a private sponsorship in the course of focusing its offering. This writes the SRG on Thursday on Presseportal.ch. The SRG's general management is taking the necessary steps. A project committee under the leadership of Daniel Jorio, SRG's finance director, is beginning its work. The project manager is SRG consultant François Besençon.

A company specializing in mergers and acquisitions will establish contact in Switzerland and abroad with private or institutional investors who want to continue WRS with its orientation. The aim is to prepare the project in 2012 and implement it in 2013/2014, SRG added. Provided potential buyers confirm their interest and the supervisory authority is prepared to put the FM frequency that becomes available out to tender, the investors could apply for a license for a commercial local radio station in coverage area 2 (Arc lémanique), without entitlement to reception fees. Broadcasting via DAB+ would be ensured. If no buyer is found by the end of October 2012, the Board of Directors will decide on the next steps at its December meeting.

 

In addition, a new research fund will be publicized. Posters, advertisements and the Website are intended to show that patients at the Balgrist Center for Paraplegia remain integrated into a real living environment in the city of Zurich with all its advantages during their rehabilitation. They also benefit directly from the research results of the in-house research department of the only university center for paraplegia in Switzerland, the agency said in a statement Thursday.

"Closer" is the central campaign message - closer to the varied city life, closer to the research results of today and tomorrow, closer to paraplegics and their everyday needs. The campaign ambassadors are employees of the center. On the Blog researchers and affected persons, caregivers and relatives tell each other personally what concerns and moves them. The exchange platform is intended to stimulate dialogue about the problems surrounding paraplegia.

Responsible at the Balgrist Center for Paraplegia: Serge Altmann (Hospital Director Balgrist University Hospital), Armin Curt (Chief Physician and Director Balgrist Paraplegia Center), Nicole Schweizer (Head of Communications). Responsible at Farner: Martina Vieli (PR Consulting Manager), Alexander Roosdorp (Advertising Consulting Manager), Matthias Berg (CD, Text), Noëmi Baumann (PR Project Manager), Tsunshan Samson Ng (AD), Peter Thieu (Web Programming), Nina Wick (Media Planning), Thomas Plain (Photography).
 

The media have fulfilled their role as "watchdogs of democracy" in the Hildebrand case. This was stated by the Swiss Press Council on Thursday at its annual media conference in Bern. This also applies to Weltwoche, whose revelations ultimately led to the resignation of the SNB president on January 9, 2012. For the Press Council, however, it is wrong to place the "blame" for the resignation on Weltwoche and its controversial reporting. Because: Regardless of the scope of the Hildebrand family's foreign exchange transactions, this event was of public interest, according to a statement by the Press Council.

From a professional ethics point of view, it was also positive that the media had questioned the "unusual" communiqué of the Bank Council of the Swiss National Bank of December 23, 2011. In the communiqué, the Bank Council had stated that rumors of unauthorized transactions by Hildebrand were groundless. Additional information was denied.

Complaint partially upheld
On the one hand, the Press Council dealt generally with the role of the media in the Hildebrand affair. On the other hand, the Council had to assess a complaint by Bank Sarasin against Weltwoche. The Press Council partially approved this complaint. In the assessment of the Press Council, Weltwoche violated the duty of truth because it did not name the main source of its information - the Thurgau lawyer Hermann Lei. In addition, it referred to the indirect source incorrectly - Hildebrand's client advisors instead of Bank Sarasin's IT staff. This incorrect information should have been corrected.

Weltwoche has to put up with another rebuke because it did not mark the published bank statements of Hildebrand as a "montage" - especially since the illustration proves the core of the criticism of Philipp Hildebrand. Weltwoche counters that the information content was not changed.

Weltwoche also violated its duty to be heard. The documents submitted to the Press Council show that Weltwoche did not seek a statement from Bank Sarasin, the bank affected by the data theft, until after the first series of articles had appeared. In addition, in order to verify the information from its source, Weltwoche should have confronted Bank Sarasin with the revelations anyway, the Press Council writes. Even if it had to expect that the bank would invoke banking secrecy and refuse to comment.

Regarding the source situation in the Hildebrand case, the Press Council states that Weltwoche was allowed to rely on the information it received about Hildebrand's bank account. The statements of the indirect source Lei were supported by the bank statement. In addition, there was a high level of public interest. According to the Press Council, the two-source rule, according to which unconfirmed information must be corroborated by at least two sources, cannot be applied schematically to every individual case.

Lack of distance
The Press Council also criticized the fact that Weltwoche's scandalizing choice of words ("brash crook," "speculator Hildebrand") was hardly supported by facts. The choice of words also indicated that the necessary distance between Weltwoche and the source of the information was lacking. However, the Press Council also suspects a lack of distance in other media. Because of its one-sided positioning in favor of Hildebrand, the Press Council raises the question of whether the Sunday press had allowed itself to be influenced by PR consultants or by circles close to the National Bank. Despite these shortcomings, however, readers were able to "understand and classify the role of the main exponents of the affair and how that of the media," writes the Press Council. (sda)
 

The two founders and CEO's of the Swiss Economic Forum, Peter Stähli and Stefan Linder, are selling a further block of shares to the media company and in return are taking a stake in Interforum Holding. The organizer of the Swiss Economic Forum and the media company want to further strengthen and expand their positions in the market in the future with the targeted use of their synergies and new joint activities. This is what the SEF writes in a communiqué on Thursday. The sale is part of a sustainable future and targeted further development of the existing platforms.

IFH Interforum Holding is the competence center for the event business within the NZZ Media Group. Stefan Linder and Peter Stähli join the company's Board of Directors. In the future, the companies under the IFH Group will develop new business areas using existing synergies and will selectively expand their activities and holdings in other companies as part of a growth strategy, the statement continues. There will be no personnel changes at the Swiss Economic Forum, neither in the management nor in the board of directors.

The two founders and CEOs of Switzerland's leading business event will continue to run the company unchanged as co-CEO's. Albert P. Stäheli, CEO of the NZZ Media Group, states: "The SEF will be continued independently by Stefan Linder and Peter Stähli. There will be no influence on the program, content or partnerships on the part of the NZZ Media Group."

The next Swiss Economic Forum will be held in Interlaken on June 6-7, 2013.
 

A bear trap serves as the stage for the advertising campaign. Republica designed the new print presence for Capital FM under the motto "The exciting Bernese radio". Both the positioning themes, such as music and news, as well as the broadcasting channels and events, such as the Bärner Morgeshow, were to be presented in an unmistakable way.

The creatives at Republica had forbidden themselves to use the Bernese bear, preferably with headphones, to represent the capital city radio station. Instead, they created a new, unmistakable symbol for Capital FM: a trap to emotionally attract and grab Bernese radio listeners in a figurative sense. In order to advertise the Bärner Morgeshow on TV in a selective and media-friendly way, Republica decided not to show the presenter Monika Buser in the print version, just like the bears. Instead, she lends her arms and hands to a sleepy man in his mid-thirties to get ready in the bathroom in the morning. The slogan: "Waking up can be so pleasant when you start the day with Capital FM".

Responsible at Republica: Chris Morgan (overall responsibility), Stephanie Schneuwly (consulting), Mike Krüll (CD and text), Lara Klopper (graphics), Gary Jude (composing), Topfuel (film production). Responsible at Capital FM: Peter Scheurer (Business and Program Manager), Melanie Friedli (Head of Marketing Communications), Lisa Catani (Assistant Marketing Communications), Sascha Haussener (Soundtrack Spot).
 

You could win a barbecue for yourself and 30 friends worth CHF 7,500 as well as other prizes and a starting balance for Swisslos.ch. Participants are also motivated to multiply their numbers. By inviting your own friends, you can stay in the top 100 ranking and take part in the draw for the main prize.

Responsible at Swisslos Intercantonal National Lottery: Elke Seeliger, Mathias Strähl (Online Marketing). Responsible at Crossfive advertising agency: Gabriel Körte, Martin Wyss (Creative Direction), Andi Keller, Markus Stauger, Christoph Dörfel, Michel Georgy (Programming).

To the application

The collaboration began with a direct mailing to insulation and heating installers. In it, the agency communicated a new product. Further projects such as a 64-page B2B brochure for installers, an event and a new guideline have already been defined and will be realized by the end of the year.

Responsible at Profeta: Eugen Profeta (concept, consulting and texts), Martin Zöller (layout/image editing). Responsible at Studiotextart: Conrad Müller (editor). Responsible at Stamit: Mauro Städeli, Roberto Gianola and Astrid Thoma.
 

The Ringier Executive Board around CEO Marc Walder is complete again. The Board of Directors has confirmed the new members: Annabella Bassler takes on the role of Chief Financial Officer CFO, Michael Voss that of Chief Operation Officer COO, Florian Fels is CEO Ringier Eastern Europe and Thomas Kaiser Chief Digital Officer CDO. Ringier's Group structure now consists of the four corporate units "Ringier Publishing," "Ringier Entertainment," "Ringier Digital" and "Ringier Eastern Europe. Ringier wrote this in a communiqué on Thursday.

"Ringier Publishing"
The activities of the traditional core business of newspapers, magazines and print shops, including their digital media brands, are bundled in the "Ringier Publishing" corporate unit. CEO Marc Walder heads this unit personally, while Magazines German-speaking Switzerland Managing Director Urs Heller acts as deputy. Ringier Publishing" includes all media brands of Ringier Switzerland and Germany as well as Ringier Romandie. Also assigned to this first pillar of Ringier's business activities are Ringier Print Adligenswil, the holdings in Swissprinters, Betty Bossi, Le Temps and the activities in China and Vietnam.

"Ringier Entertainment"
The "Ringier Entertainment" division bundles all brands and holdings of the second pillar of Ringier's business activities: Ticketcorner, InfrontRingier, Good News, Starclick, Classical Company, Rose d'Or, Poolposition, Sat.1 Schweiz, Ringier Fernsehen, the Energy Schweiz Group, as well as other holdings and divisions such as Teleclub, Grundy and PresseTV. "Ringier Entertainment" will be led by Michael Voss in addition to his role as COO of Ringier. The previous Managing Director Ringier Entertainment, Stefan Kastenmüller, is leaving the company by mutual agreement as a result of the reorganization.

"Ringier Digital"
The new corporate unit "Ringier Digital" bundles all of Ringier's digital activities that are geared to new business models in the area of online marketplaces and eCommerce. These are the online offerings of Scout24 Switzerland (in a joint venture with Scout24 International), Anibis, Dein Deal, Geschenkidee, Cashzweiplus, Baugate24 and Qualipet digital. Also included are the online marketers Omnimedia and Gate24, as well as various IT service providers and the recently launched Ringier Africa. Ringier Digital" is headed by CDO Thomas Kaiser. The former "Media Swiss Group" will be renamed "Ringier Digital". Kaiser will remain CEO of "Ringier Digital.

"Ringier Eastern Europe"
Finally, the fourth Ringier division, "Ringier Eastern Europe," bundles Ringier Axel Springer Media's holdings in Poland, the Czech Republic, the Slovak Republic and the Republic of Serbia, as well as Ringier's activities in Romania and Hungary. Florian Fels will continue to be responsible for the division.

The new Ringier Group structure presents itself with clear management responsibilities , direct operational lines and clearly reflects the company's strategy with the four strategic units, Ringier said of the innovations.

Organization chart 1
Organization chart 2
 

The harmonica player arrived by train, the well-known melody of "Spiel mir das Lied vom Tod" rang in the ears of the guests and the ambience in the Kongresshaus was cinematic - as if Sergio Leone had written his movie especially for this evening. When the Zurich Youth Orchestra joined in, the stage was set for the 14th awards ceremony. But although the lasso was thrown out in 12 categories, prizes were only awarded in 10. In the "Art Direction" and "Dialogue Strategies" categories, the jury searched in vain for winners of one of the three precious metals and awarded no prizes. "However, this is not a bad thing," said Sheriff and Chairman of the jury, Christian Huldi. On the contrary: this result illustrates how demanding these two categories in particular are and proves that the evaluation committee is well composed in terms of quality.

In addition to the 26 works awarded bronze, silver and gold, there were three special awards. In keeping with the rugged Wild West, the agency at the airport scooped the AZ Direct Audience Award with its "Pigskin Tattoo Poster" for the tattoo convention. Luca Schneider and Sebastian Eppler received the SDV Junior Award and thus set the theme for the upcoming SDV Award with their work "The DM Games are open".

Spillmann/Felser/Leo Burnett were able to leave the festive saloon with the most awards in their pockets without drawing their revolvers: Namely with three gold awards, two silver and one platinum. With a total score of 24 points, Spillmann/Felser/Leo Burnett left the other agencies far behind. Platinum award winner and thus the best work of the year "WOZ - Werbung stört!" (WOZ - advertising disrupts!) impressed with its unique idea. As a newspaper that does not advertise, WOZ is dependent on other sources of income. Spillmann/Felser/Leo Burnett came up with the solution of avoiding advertising by reading between the lines of advertising messages to find out how annoying they can be. Avoiding advertising with advertising sounds like highnoon, but in addition to the platinum prize, it was also worth gold to the jury in the "Addressed mailings" category.

In the agency ranking, Jung von Matt/Limmat followed eleven points behind the first-placed agencies. Three of their works were awarded silver in the categories "Integrated Dialogue Campaigns" and "Digital Dialogue Measures". The "Graubünden Obermutten" campaign was worth a gold award to the jury. Agentur am Flughafen came third in the agency ranking with a total score of 11 points. In addition to the audience award, it won bronze in the categories "Addressed mailings up to 250 copies" and "Production" and silver in the "Ambient" category.

International standard
Compared to the previous year, 25 percent more entries were submitted. Although this meant a lot more work for the SDV in terms of evaluation, it was also a source of great satisfaction. In the end, 19 percent made it onto the shortlist - a total of 40 entries. 11 percent of the entries received a precious metal award. In an international comparison, the result is therefore impressive.

On the road again
The finalists and the winning entries for the 2012 Swiss Dialog Marketing Prize are now going on a journey and can be booked for a traveling exhibition or ordered from the SDV Swiss Dialog Marketing Association for educational purposes, for example.
 

Articles can be submitted in the following two categories:
1. travel and tourism
2. aviation

The Swiss Media Awards ceremony will take place in January 2013. The exact date is yet to be announced. The winners of both categories will each receive a Swiss Business Ticket for two people to any Swiss destination (worldwide). In addition, articles (or excerpts thereof) by the two winners will be published in Swiss Magazine and on swiss.com/mediaawards.

Criteria for submitting articles
1st publication:
- between November 2011 and October 2012
- Swiss print media (newspapers, magazines)
- Editorial articles on online media are now also taken into account
- The author must be resident in Switzerland or work as a correspondent abroad, mainly for Swiss media.
2. specifications:
- It must be possible to assign the article to one of the two tender categories.
- Only 1 article can be submitted per author.
- Pure advertising/PR articles are not assessed.
- Only the published text is evaluated anonymously, not the images and graphic design.
- No correspondence is entered into.

Applications for the award should be sent to:
Swiss International Air Lines Ltd.
ZRHLX/DC/DEVI
Silvia De Vito Biason
P.O. Box
8058 Zurich-Airport

E-mail for Word documents: [email protected]

The deadline for entries is November 15, 2012 (date of postmark).