With textile covers and the inscription "A Zurich bank", the financial company with Danish roots communicates its 40-year presence and its self-image of being at home here in the city on the Limmat. The guerrilla campaign was developed and realized by the agency Tangram für Marke & Kommunikation, Zurich / Widnau in collaboration with Propaganda, Zurich. According to the motto "The medium is the message", the guerrilla campaign underlines the uncomplicated attitude of Jyske Bankers.

Incidentally, passers-by are allowed to take the textile covers with them.

Responsible at Tangram for Brand & Communication Zurich / Widnau: Willy Tanner (consulting), Sandra Böhni (art direction), Tabea Ritter (project management).

The assignment encompasses all cross-media communication disciplines with national and specific regional appearances.

In this part-time compact course, graduates learn to design communication for non-profit organizations in a holistic and networked way and to communicate professionally with internal and external reference groups, the university of applied sciences writes in a press release. So far, representatives from care homes, public institutions and administration through to national and international non-profit organizations have taken part in the course. The part-time course is offered jointly by the Institute for Nonprofit and Public Management and the Institute for Competitiveness and Communication at the University of Applied Sciences Northwestern Switzerland.

The fourth CAS NPO Communication course begins on September 5, 2012 and lasts around ten months.

To the graduates

This was integrated into the gate already realized by The House Agency Hardturmpark.ch integrated. The concept and text are by Richard Schweizer, while Alessandro D'Angelo is responsible for the photographic staging. Hardturm AG is responsible for the development of the "Hard Turm Park" complex in Zurich-West.
 

Stephan Küng has taken over the majority shares. The agency was founded in Basel in 1997 and has been part of the Mediaschneider Group since 2007. The design as well as the new website were implemented by Studio Roth & Maerchy from Zurich. Twmedia wants to position itself as an independent, owner-managed agency with a focus on personal consulting.

Stephan Küng already acquired the majority shares in the agency in the first quarter of 2012. Both the Mediaschneider agency and co-founder Maja Fricker continue to hold stakes in the agency. Twmedia currently employs 6 media specialists and serves clients such as Coop, Interdiscount, Mepha Pharma, Doetsch Grether or Baselworld and Art Basel.
 

These include a series of sugar sachets with various birthday cakes from different regions of Switzerland. There is a QR code on the back that leads directly to the recipe for the specialties. There was also a collectible promotion to win a stylish retro sugar bowl. Komet created a promotional advertisement and an on-pack leporello for this. Various advertisements for cooking magazines were also implemented and the Zucker.ch homepage was redesigned.

Responsible at the Aarberg and Frauenfeld sugar factories: Guido Stäger (CEO), Beat Gerber (Head of Marketing), Sandro Bieri, Katja Lorenzini (Product Management). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Joël Weber (Junior AD), Natalia Funariu, Marc Zenhäusern (Graphics), Antonia Bekiaris, Raffael Futterlieb (Text), Simon Schatzmann (Head of Consulting), Bettina Ammann, Tanja Meier (Consulting). Photography: Guy Jost.

The Zurich-based online marketing agency is responsible for all communication measures relating to the relaunch of the online brokerage platform Tradedirect.ch of the Vaud Cantonal Bank BCV. This includes both the complete design of the new Trade Direct brand and a cross-media advertising campaign. Since March 2012, BCV has been using Trade Direct to optimize its range of brokerage services and the campaign is aimed at acquiring new customers.

Following the launch in March 2012, Adisfaction launched a cross-media advertising campaign with the aim of acquiring new customers. The campaign included advertisements in high-circulation financial magazines as well as display ads in online financial environments. These branding formats were flanked by search engine advertising on Google. A bid management system supported the control of bids and the optimal selection of the best keywords. The agency also booked performance-based placements via performance networks. adisfaction implemented multi-channel tracking across all measures.
 

After the placement of advertisements in the above-mentioned titles was discontinued in January 2012, the parties have agreed to work together again. The Landbote, Winterthurer Stadtanzeiger and Winterthurer-Kombi will once again be sold by Publicitas on a non-exclusive basis with immediate effect. Publicitas wrote this in a statement on Friday. Ziegler Druck- und Verlags-AG and Publicitas have concluded a new cooperation agreement.

The ZRZ Zurich regional newspapers, as well as the combination Stellen nordost were not affected by the discontinuation of the cooperation in January 2012 and could always be booked via Publicitas. Beat Roeschlin, CEO Publicitas: "Following the announcement of the cooperation with Gassmann and Mengis Verlag, we are pleased that a mutually acceptable solution has also been found with Ziegler Druck- und Verlags-AG."

Publicitas is on the move

Both the holding company and all business activities in Switzerland will in future be managed under the corporate brand APG|SGA. This was stated by APG|SGA in a press release on Friday. In concrete terms, this means that Affichage Holding will operate under APG|SGA as of July 2, 2012. The headquarters of the holding company will remain in Geneva.

London City Airport has chosen Grayling as its new agency partner in Switzerland, Spain, Ireland and England. In addition to strategic consulting, Grayling is now also responsible for media relations and handling media inquiries. The goal is to improve the airport's image among travel agents and business travelers, the agency said in a statement.
 

The first work on the new appearance and the measures will be visible by the end of summer.
 

Baloise Bank Soba, for example, had buses in its main catchment area around Solothurn decorated with eye-catching stickers: Advico Young & Rubicam converted several buses into oversized, rolling security modules. The current campaign motif can be seen on the back of each one. The buses have been in use day and night in Solothurn, Grenchen and Olten since mid-May. In this way, they also reach the youngest target group, as a recent report in the Tagesschau showed.

Responsible at Baloise Bank Soba: Marco Sauser (Head of Products and Marketing, PR and Communication). Responsible at Baloise Insurance: Frederic Poppenhäger (Advertising Manager), Yves Thiriet (Sales & Marketing). Responsible at Advico Y&R: Dominik Oberwiler (ECD), Oliver Glutz von Blotzheim (AD), Nora Bertoli (graphic design), Julia Brandstätter (text), Elias Zurbuchen (DTP), Ramun Knapp (consulting).