In total, over 200,000 clips and videos are made available for mobile video advertising. In addition, banner formats as well as format and environment sponsorships are also offered. In a first step, this will be made possible on the ProSieben and SAT.1 station apps, on MyVideo and the Galileo video encyclopedia. The mobile apps are available on the operating systems for Iphones, Ipads and Android smartphones.
 

An expanded team, expanded space and redefined corporate values found expression in a repositioning of the agency. The focus was placed on clear statements, state of the art technologies, social media presence and a unique rather than arty appearance, as the agency writes in a statement. Above all, the appearance should signal one thing: "The House of Communication is creative to the roof for its customers.

The page can be viewed in the Gallery of the world's best html5 pages be considered.

Responsible at HDK: Thomas Hauser (strategy), Raphael Baumann (concept, creative direction), Maria-Sol Burgener (concept, art direction, social media), Romana Hauser-Bonelli (strategy, text). User Experience Design Website: Johannes Henseler, Düsseldorf.

The project is scheduled for completion in the first half of 2012. The main criterion for the redesign was "quality before quantity," as APG|SGA writes in a statement on Thursday. In concrete terms, this means that new poster sites will only be built at well-frequented locations and in prime sites. The new substrate meets the requirements of poster sites that integrate well into the cityscape. It meets the highest requirements and is elegant and timelessly classic. Existing second- or third-tier billboards will gradually disappear from the public image.

Posters in harmony with public space
With the billposting concept, a way had been found to reconcile private economic interests with public interests. The city of Lucerne receives financial compensation from APG|SGA for billposting, i.e. the use of public space. The billposting concept recognizes posters as a formative component for the cityscape, which bear witness to a lively economy, APG|SGA continues in its statement. At the same time, however, it also takes into account the criteria of local image design and thus does justice to the various building zones and the specific situations. Against this background, the locations for advertising sites were surveyed and evaluated in numerous inspections throughout the city.

The overall concept was developed in cooperation with the Lucerne administration and APG|SGA. In the approval process, constructional implementation on site could begin in the fall of 2010.

The Swiss Media Association presented its Media Budget study for the eighth time. In it, on the one hand, the expenditure of users on content, access and hardware for media consumption is surveyed and, on the other hand, the results of the Swiss advertising statistics are added up. The study thus presents the total revenues of the Swiss media industry in all its forms.

Last year, a Swiss private household spent 3,150 Swiss francs on media consumption. That is 230 francs more than in the previous year. Private individuals invest around 11.1 billion Swiss francs, 5.2 billion of which for content. Revenues in the advertising market increased by 3.2 percent to 3.1 billion Swiss francs. 75 percent of media executives rely on paid content on digital platforms.

The Swiss population spent virtually the same amount on the printed press as last year: 1.7 billion Swiss francs. Revenues from press subscriptions stagnated at 1.2 billion Swiss francs, while individual sales fell by 8 percent to 527 million Swiss francs. Spending on media-related downloads rose by 11.2 percent to CHF 546 million. Overall, the Swiss again spent CHF 5.2 billion on editorial content in 2011. It can be concluded from this: The Swiss remain loyal to their print brands, even in the digital media world, the association said in a statement Thursday.

The importance of subscriptions remains high, while media content is increasingly being used on mobile devices. Media executives who responded to the association's media trends survey are challenged by the financial crises and structural changes in the communications world, the association added. Many expressed the dilemma of keeping costs under control while investing in innovative offerings. The attitude that readers will be asked to pay for their own services on digital platforms in the future is gaining acceptance in broad circles. The introduction of payment systems is a demanding marketing and IT task, the association says of the study. In parallel, the commercial digital market is being further developed with advertising, service and sales platforms. The trend toward mobile communication platforms defined in the Media Budget study is changing information behavior.

The development of viable and sustainable business models is the challenge for all players in the media market.
 

In the process, no less than three customer magazines published by Arnold.Kircher Burkhardt AKB were conceived and realized, won a gold medal. For the second time in a row, "Global Investor," Credit Suisse's expert magazine for investment clients, wins for its storytelling and design. The jury awarded IBM's customer magazine "Think!" thought leadership, both editorially and in terms of design. And in the case of Swiss Post's "Magazin," the jury praised, among other things, its high utility value.

Another five publications designed by AKB were awarded silver: The books of the Swiss think tank Avenir Suisse, the annual report of Helsana, and the customer magazine "Bulletin" of Credit Suisse. In addition, the editorial performance of the "Bulletin" report "Xylaria longipes" was honored and "Global Investor" received a special award for its international editions. AKB co-owner Kircher Burkhardt is also very successful: 6 gold and 15 silver awards.

Swiss Life's customer magazine does not go away empty-handed at the BCP Awards either. Swiss Life wins gold at the Best of Corporate Publishing awards ceremony in Berlin for customer magazines in the finance and insurance industry. The trilingual magazine (German, Italian, French) is published together with the supplement "Update" three times a year. The magazine, which was developed by the agency Mainland designed and produced by the agency Mediaform produced magazine is published with a circulation of 100,000 copies.

A gold medal also goes to Infel. The agency won with the customer magazine for CSS Versicherung at the International Best of Corporate Publishing Awards in Berlin. The jury of the largest competition for corporate publications in Europe awarded the completely renewed CSS magazine first prize in the category "Healthcare/Pharma".

KSB War Schlupp Bürge received silver for the annual report "Plusminus," which the agency conceived and designed as a newspaper for Myclimate.

Dütschler has already played a key role in shaping the program in recent years, according to a statement from Schweizer Radio und Fernsehen (SRF) on Thursday. The 42-year-old has been working for Swiss television since 1995. After four years as an editor at Kassensturz, he joined the editorial team of "10vor10" in 1999. At the news magazine he was initially editor, from 2004 producer and since 2007 topic planner. (sda)
 

From July 1, commuters in the following cities can now look forward to the Blick am Abend: Solothurn, Zofingen, Gelterkinden, Rheinfelden, Brugg, Lenzburg, Frauenfeld, Weinfelden, Kreuzlingen, Sursee, Küssnacht am Rigi and Arth-Goldau. The blackberry-colored boxes will be set up these days in the area of the commuter flows and successively put into operation, Ringier wrote in a statement on Wednesday.

The area expansion will hardly have any impact on circulation because it is part of an ongoing optimization of the distribution area. Blick am Abend currently has a readership of 629,000 in the main distribution areas of Zurich, Bern, Basel, St. Gallen and Lucerne (MACH Basic 2012-1) - and the trend is still upward.

At the same time as expanding its distribution area, Blick am Abend also expanded its mobile application has been improved with version 1.2. From now on, the app is even easier to use and offers more current news already on the start page, the Ringier release continues. The most important changes: larger images, simpler navigation, news bundled by department, elegant side swipes and more. In addition, the loading time has been accelerated in the new version and the stability of the system has been improved.
 

In 2010, this figure was only 33 percent. However, social media is not the source of all evil: just under half (46%) of CCOs whose company had faced a crisis in the past two years stated that social media had not played a role. In only seven percent of cases was the crisis triggered there. Rather, social media enables crisis situations to be resolved (34 percent) instead of exacerbating them (22 percent). These are the results of the annual study The Rising CCO. It was conducted for the fourth time this year by Spencer Stuart and Weber Shandwick.

"The Rising CCO IV suggests that the importance of social media will continue to grow and have a huge impact on corporate communications budgets in the future," says Dr. Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick. "It's encouraging to see that CCOs around the world are embracing these channels as an opportunity to mitigate a crisis and mitigate the threat of reputational damage."

Corporate social responsibility offers increasing support for reputation
Almost eight out of ten CCOs (76 percent) believe that corporate social responsibility (CSR) is crucial for the stability of reputation and around half (52 percent) of those surveyed state that the need for CSR communication experts is growing. Companies that have faced a crisis in the past two years attribute greater importance to CSR expertise in day-to-day business than companies that have so far remained crisis-free (82 versus 63 percent).

Regional characteristics of the global study
The priorities of senior management for communications officers vary greatly from region to region: While in North America CCOs are expected to have social media under control, in Europe the company's reputation and in APAC a solid media response are at the top of the agenda. Globally, the effectiveness of communication is primarily measured by media coverage and employee engagement. But there are also differences: In Europe, public attention and attitudes towards the company play an important role. In North America, on the other hand, great importance is attached to the opinion of the company's own CEO, while the APAC countries place greater emphasis on awards and accolades.

The Rising CCO
The Rising CCO study, now in its fourth year, examines the positions, responsibilities and opinions of CCOs in the world's largest companies. The 142 participants come from companies in the USA, Europe, Asia and Latin America. The majority of respondents work in companies listed in the Fortune Global 500. The study was conducted online between January and March 2012.

In the last week of each month, a theme week is launched within the podcast app. The focus will be on background reports, interviews and in-depth insights into the editorial offices on selected key topics. The first theme week will start at the end of July 2012 with a focus on "Digital radio".

The "SRG Podcaster" app is available via the Facebook page of SRG Deutschschweiz or as Microsite retrievable.
 

The U.S. International Film & Video Festival, based in Los Angeles, has been honoring achievements in corporate, educational, documentary and TV films since 1967. This year, more than 1,100 films were submitted from 29 countries.

The Swiss Life Corporate Movie combines five clips in a modular approach: An animated film provides the facts, four short films express the brand values. Directed by Alexandra Fisher.
Spot 1
Spot 2
Spot 3
Spot 4
Spot 5

The corporate film "An ode to closeness" of the Zürcher Kantonalbank invites the viewer to deal with the topic of proximity in order to get to know the self-image of the Zürcher Kantonalbank. Directed by Stefan Jung.