Martin Rüegg replaces co-founder Stefan Brugger as Creative Director of the dialog agency WBL, who will continue to manage the company as VRP/CEO. Harry Bruppacher replaces Gilles Ettlin, who has stepped down as Chief AD and will continue to run his own studio for visual concepts and graphics in addition to this role.

WBL has a new addition to its customer portfolio Steinfels and Wyhus Belp, Gift idea.ch, Envelope printing Bieler and Aduno.

Since July 1, 2012, WBL has also been presenting itself with a newly designed website.

Harry Bruppacher (above) and Martin Rüegg (below).
 

Sina presents weekly guests from the Valais, dialect comedy and musical interludes in the program "Im Wiltu Weschtu vo der Schwiiz", as Radio Zürisee writes in a statement on Monday. She is supported musically and linguistically by Zürisee music director Roger Rhyner and moderation director Martin Diener.

In her broadcasts, Sina exclusively welcomes Valais personalities such as Fifa President Sepp Blatter, singer Stefanie Heinzmann, hotelier Art Furrer, SVP politician Oskar Freysinger, skiing legend Pirmin Zurbriggen, singer Michel Villa and her stage partner Erika Stucky. SRF presenter Rainer Maria Salzgeber will kick things off on July 5.

The program is broadcast every Thursday from 7 to 8 p.m. on the frequencies of Radio Zürisee.

Having used social media channels for some time to publish information about the company, product news and competitions, Swiss is now expanding its service offering and is now available to its customers 24 hours a day via Facebook and Twitter. Swiss is thus the first company in Switzerland to handle customer inquiries via a specially trained team in the service center at any time of day or night, according to a statement. In addition to accessing general information, customers can also contact the company with specific questions about the flight experience, services and products, or even about an existing booking.

The service is available in a total of five languages: English, French, German, Italian and Spanish. Via Twitter (@SwissAirLines) or Facebook.com/Flyswiss the service can be started.

 

Sensirion has recently presented itself with a revised Company website, according to a press release issued on Monday. The website uses visualizations to show where the products are used and what purposes they serve in a playful and simple way.

Sensirion.com offers its content in German and English. The subsidiaries in China, Korea and Japan will soon also offer access to the revised website in their respective national languages. According to the press release, Sensirion is a leading company in the development and production of humidity and flow sensors.

Serranetga's copywriters followed the European Championship matches live and simultaneously reformulated the Eny Finance banners every few seconds. The live banners were specifically placed in the IPTV environment during the European Championships. The results of the campaign are impressive, the agency writes in a press release. The click rate of the banners doubled during the games.
 

Bonart Kerimi (Head of Marketing Communications). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Samuel Textor, Pascal Deville (creative direction), Thomas Blumer (text), Philippe Lehmann (screen design), Tino Elsener (project coordination), Christos Margaris, Diego Dirren (programming).

 

At the premiere on July 15, presenter Markus Gilli will welcome the Mayor of Bern, Alexander Tschäppät, to the studio, according to a press release issued on Monday. The live talk show produced by Tele Züri will start at 6.25 p.m. and will be repeated every hour. The "Tierisch" program, which was previously broadcast on Sundays after the news, will now be broadcast every hour on Thursdays from 6.30 pm. The "BZ-Talk" program will be cancelled.
 
The further development of the regional station's program, which now also benefits from formats of the partner stations Tele Züri and Tele M1, has been underway since the beginning of the year. The cooperation within the AZ Medien TV station family opens up new perspectives both in terms of programming and in the advertising market.

From the 2012/13 season, Swisscom, Allianz Suisse, Mitsubishi, Sporttip and Manor will be committed to the Swiss Sports League. The new sponsorship agreements are based on an optimized marketing concept for the Swiss Football League, according to a statement on Monday. For the first time, Infront Ringier offered five official sponsorship packages centrally across both professional leagues. According to the statement, the companies will receive continuous advertising presence on LED or revolving boards at all Raiffeisen Super League matches as well as live Challenge League matches. The new sponsors will also be present with their logo in official publications and in a wide range of SFL activities. In addition, they will be able to use the title "Official Sponsor of the Swiss Football League" and the SFL logo for their communication and promotional purposes and will receive a ticket and hospitality contingent.

In addition to the five official sponsors, the publications Blick, Schweizer Illustrierte and Illustré will be involved as media partners in the future. In addition, Infront signed Ringier Ochsner Sport as Official Sports Business of the Raiffeisen Super League.

 

Media Minister Doris Leuthard regrets that the two parties were unable to find a solution, as Dominique Bugnon, spokesperson for the Federal Department of the Environment, Transport, Energy and Communications (DETEC), said on Monday. The negotiations between the publishers and SRG lasted over a year. Nevertheless, it cannot be said that there is no solution, said Urs F. Meyer, Managing Director of the Swiss Media Association, when asked by the SDA news agency. There are two solutions, "the SRG's and ours". However, these two approaches are so far apart that Federal Councillor Leuthard decided not to extend the negotiation period again.

The dispute between publishers and the SRG began two years ago when the Federal Council allowed the SRG to sell advertising space on the internet. The publishers, who did not want any competition in the highly competitive online market, were furious about this decision.

She sees no reason why publishers should help SRG to regain its financial balance by accepting new competition on the Internet, said Valérie Boagno, President of the French-speaking Swiss Publishers' Association Media Suisse. SRG did see a reason: it argued that it had to fulfill its public service mandate.

In September 2011, Leuthard called on the two camps to come to an agreement. Since then, publishers and SRG have been working in working groups to find solutions for content and advertising in the online business. (SDA)

(Image: Keystone)

"Chame das grille?", the question that has been posed for weeks in Coop's barbecue campaign, has triggered a discussion about the correct expression. Coop received numerous comments, 20 Minuten Online, the NZZ and other media reported. The topic was also debated on Twitter. KSB Krieg Schlupp Bürge therefore produced a commercial to mark the end of the European Football Championship that revisits this crucial question: "grille or grill?"

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Marc Weber (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB war Schlupp Bürge: Flo Wacker (CD), Beat Egger (text), Dany Kielholz (consulting manager), Flavia Salvisberg, Kristin Enzler (consulting). Film production: Embassy of Dreams. Directed by: Moritz Laube. Music: Nova International. Responsible at The Whole Media: Stephan Küng (Media Relations).
 

According to a statement from Axel Springer, it will be published in the usual format with around 80 pages. Editorially, it will focus on the Bild am Sonntag topic mix of politics, current affairs, people & culture, family guides, sport and news from the world of VIPs. In terms of content, Bild am Feiertag will focus on the Day of German Unity.
 

The Trendcommerce Group and its Schaanwald-based subsidiary Trendcommerce (Liechtenstein) have been outsourcing highly sensitive printing and mailing processes for Liechtenstein banking institutions since fall 2010, according to a press release. Due to high demand for business process outsourcing from banks and insurance companies in Switzerland, the Trendcommerce (Switzerland) transaction printing and dispatch center has now been launched in the west of the city of St. Gallen. This fulfills the ISAE 3402 outsourcing guidelines. More than 30 new employees will start working there from September this year
 

According to a press release from Swissregio Kombi, Swiss advertising customers were previously limited to panorama pages (63 x 47 cm). We now offer up to twice as large fully integrated XXL poster on. These are variable in height from 52 cm to 93 cm, depending on customer requirements. The Zehnder print shop in Rickenbach, Thurgau, is responsible for the production and integration of the new format into the newspaper.