With the claim: "your personal way to fly", Sky Work Airlines wants to define its service mission to the customer. In the new concept, Unikom now relates this to the airline itself. As a result, SkyWork Airlines employees were cast for the photo shoot.

35 image subjects were produced for use in outdoor advertising, print and online media in Switzerland and abroad. 35 emotions designed to address the respective target groups individually, directly and flexibly.

Responsible at Sky Work Airlines: Alexandra Sordakis and Regula Baumgartner (Marketing and Communications Management). Responsible at Unikom: Rob Lewis (photography), Philipp Keusen (styling).
 

This was announced by the two companies on Tuesday evening (local time). Spotify originates from Sweden and has also been available in Switzerland since November 2011. However, in this country, registration with the music service is only possible with a Facebook account. The service offers virtually unlimited access to music. Spotify users can thus legally access around 15 million music tracks without having to buy each track individually. The basic version is free and ad-financed. For 6.45 francs per month, there is unlimited, ad-free access from the computer, and for 12.95 francs also from the smartphone. Users can also download individual titles to their computers. 10 downloads cost 15.95, 100 music tracks 99.95 francs.
 
Spotify has more than ten million users worldwide to date. Yahoo reaches around 700 million people a month - that's just under half of Internet users. "As Yahoo's global music partner, we can reach a massive listenership," said Spotify founder Daniel Ek. Yahoo interim chief Ross Levinsohn praised Spotify as "revolutionizing the music business." Yahoo, which was very successful as a search engine and Internet portal in the early days of the worldwide web, is currently struggling to keep up with Internet giant Google and new players like social network Facebook.
 
It is currently trying to transform itself into an online platform for digital content. Among other things, Yahoo will develop an application for Spotify that will provide users with more information about the artists. The two companies have not yet announced when exactly the music service will be available on Yahoo. (sda)

Stocks will appear in a new, fundamentally revised form from the end of August 2012. This was announced by the publisher Axel Springer Switzerland on Wednesday. In future, the investor magazine will focus even more consistently than before on in-depth magazine journalism on the topics of shares, funds, structured products, bonds, real estate, pensions and alternative financial investments, says the magazine's editor-in-chief, Peter Hody. Stocks is to become a strategic companion to the Finanzen.ch finance portal. The layout will also be revised.
 

The program newspaper has been established in the region for 25 years and is celebrating its anniversary this year. This was reported by AZ Medien in a press release on Wednesday. Thanks to its long-standing and wide-ranging contacts with event organizers in the regional cultural scene, it will optimally complement the editorial teams of BZ Basel and BZ Basellandschaftliche Zeitung in compiling the daily calendar of events. The program newspaper distributes around 1,400 cultural tips from the Basel region every month.
 

The awards are given to films from the fields of TV, cinema and online. The jury includes creatives such as Neil Dawson (Executive Creative Director BETC London), Greg Hahn (Executive Creative Director BBDO New York), Sadahiro Ikeda (Creative Director Dentsu Osaka), Eric Jannon (Creative Director Marcel Paris), José Montalvo (Vice President of Creative Services Ogilvy México), Eka Ruola (Executive Creative Director Hasan & Partners Helsinki), Toby Talbot (Executive Creative Director RKCR/Y&R London).

The judging will take place Sept. 22-30 in Las Vegas.
 

In cooperation with the advertising agency Küttel Laubacher, Maybaum Film designed and produced three online spots and a recruitment film for the project http://www.50pflegestellen.ch. Within three weeks of pre-production and one day of shooting, three spots were created. The main goal of these films is to generate as much interest as possible in the website 50pflegestellen.ch via social media channels.

Once on the landing page, a short animated film provides information about Reusspark's benefits as an employer. The concept seems to be having an effect, the agency said in a statement Wednesday. Since the first two spots went up, there has been a clear increase in applications, and positions in several care areas have already been fully filled, it said.
 

In addition, the agency launches a new website and a revised CI. As the Fribourg market, and the French-speaking part of Switzerland in general, became increasingly important, Franz & René decided to establish itself in Fribourg in parallel, the agency said in a statement. The agency was born in Bern, the company's headquarters, and then quickly expanded in its own premises, it said. With its national and regional mandates, it now counts 8 employees.

The agency has deliberately chosen to maintain a human size, so that each key position can be filled by a profile who brings his skills to the team, according to the statement. For example, the client consulting and creative departments are staffed with people who have several years of national and international agency experience (DDB, Euro RSCG, Mc Cann). Another important point is the cultural mix of the teams. It is no coincidence that the headquarters are located in Bern and Fribourg. This decision is part of the agency's positioning, which is seen as a symbolic bridge across the Röstigraben, the statement continues. It is necessary to understand the mentalities, the subtle differences between the two cultures, in order to be able to incorporate these into the conception of an advertising campaign.
 

Three short bicycle stories are intended to illustrate the product benefits of "the fastest way to get around the city and easy handling". The three Lucerne bands "7 Dollar Taxi", "Henrik Belden" and "Hej Francis" were engaged to provide the music. They are to give the film an additional Lucerne touch.

The spot will now be distributed virally and shown at selected events in the city of Lucerne. The continuation and resolution of the individual bike stories will follow at a later date.

Next Bike is the counterpart to Mobility - simply for cycling. Anyone can rent a bike quickly and inexpensively and return it to one of the 60 locations in the city. So far, the service is still too little known.

Social media is still new and incomprehensible for many companies. They are still unsure how to deal with the young media and feel overwhelmed by the abundance and dynamics of developments. This often gives rise to prejudices and myths, according to the Y&R Group in a press release on Wednesday. But one thing is clear: social media will establish itself as an everyday medium because it satisfies 3 out of 5 basic needs according to Maslow: social exchange and belonging, esteem and self-actualization.

The Y&R Group Switzerland has addressed 10 myths about social media and discusses their relevance for marketers.

The 10 myths of social media.

More information can be found at Media-use-index.ch be read.
 

But they had already announced plans to standardize addresses in April. And users could change their contact data back to the old version. This is how Facebook defends itself and has already started with the changeover to email addresses ending with @facebook.com a few weeks ago, as the news channel CNN knows according to SDA. The new email appears by default on the profiles and is displayed to friends as a preferred contact address. However, many users only became aware of the changes when bloggers criticized the network over the weekend for the unsolicited changes. The network was accused of "quietly and secretly" interfering with users' private communications. Or, as IT security expert Graham Cluley writes, the network is trying with its change to get its members to use its own email service more. This should make it even more difficult for users to break away from the network.

Is Facebook a stalker? Or is it just a network that bends the rules a little in its favor? In any case, Facebook still has over 900 million users, and most of them don't seem to want to part with the network despite criticism of the way it handles user data.

Dermaplus is a nutritional supplement designed for teenagers with blemished skin. To promote the product, Valencia Kommunikation has created an online contest with Facebook connection. Under the motto "Keep the Face - hide your bibles for the last time," participants can upload their own portrait photos and "hide" blemished skin areas with fun accessories in a configurator. The photos can then be published in the program's "Crazy Gallery" and rated by the Dermaplus community. Those who collect 25 stars with their picture will receive a winning code for a free pack of Dermaplus.

Valencia was responsible for the project from concept to design to web programming including Facebook implementation. "Keep the Face" is currently running on Dermaplus.ch and on Facebook.com/dermaplus.

Responsible at Dermaplus: Ursula Heitz-Fankhauser (Product Manager). Responsible at Valencia Communication: Diana Aberkane (Consulting), Simone Pérez-Fluri (Creative Direction), Béatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Philipp Heitz (Digital Media Direction), Marc Bissegger (Web Programming), Jessica Vonmoos (Graphics).
 

Moreno Cavaliere, previously Head of Publicitas Cinecom and Sales National at Publicitas, will assume overall responsibility as of July 1, 2012, according to a statement issued on Tuesday. He was already responsible for Publimedia's business from 2009 to 2011. Andreas Gedenk, CEO of Publimedia since May 2011, has decided to leave the company in mid-July 2012. Ueli Weber, previously COO of Publimedia and responsible for Publimedia's online activities, will also assume a central function in the future Publigroupe/ Publicitas online organization. The new head of Publicitas Cinecom will be Christian Wittmer, previously Head of National Sales for Publicitas' cinema business.

The joint management of the non-media provider businesses, including Publimedia, is intended to better align agency and advertiser-oriented services, bundle resources and realize important synergies in the area of market development and process handling, according to the statement. The range of services, building on AdMarket, will be further expanded. Furthermore, the online and mobile offering is to be expanded.