The 48-year-old brings with her experience in corporate and agency communications, as detailed in a press release on Monday. She has worked for both local and international companies throughout German-speaking Switzerland for over 20 years. The qualified PR consultant is particularly looking forward to being part of the development in St. Gallen and Eastern Switzerland, the statement continues. After four years at Bernet PR in Zurich, she has made a conscious decision to return to the variety and speed of agency life. At Alea Iacta Branding & Communications, she will be working primarily with Christoph Ottiger.
 

Taking your smartphone out and putting it back in can be a real pain. An American clothing manufacturer has now launched a pair of jeans on the market that should make the lives of smartphone users a whole lot easier: The pants, called Delta 415, are designed in such a way that the device does not even have to be taken out to operate it: When the wearer opens a zipper on the trouser leg, they have direct access to their smartphone through a transparent film.

The system certainly works when seated - it can be helpful for cheating on exams if your latest conquest turns out to be a snorer on your first date in a classy restaurant, or if you're longing for a change of pace during a boring meeting. Standing up might be a little more difficult, as the position you have to assume is akin to an advanced yoga exercise. Not to mention the operation while walking: hopping on one leg is a must - your leg muscles will thank you.

By the way: Anyone interested in the innovative jeans: They can be ordered for 160 dollars here.
 

The OTC product for sore throats from Doetsch Grether in Basel is to be advertised in future with classic print motifs in the consumer press.

Around 80 invited guests from the fields of graphics, advertising and marketing attended the event organized by the European wholesaler of paper and packaging materials. The first item on the evening's program was an etiquette course with Doris Pfyl. Screen printer Lorenz Boegli inspired his audience with practical examples, technical explanations and many anecdotes that made it clear that screen printing is by no means an outdated or boring technique, according to a press release from Antalis.
 

Large companies such as Migros or SBB, which outsource printing jobs to cheaper foreign countries, are partly to blame for the loss of valuable jobs in the Swiss graphic arts industry. Syndicom wrote this in a press release on Saturday. It is absurd that the large and financially strong media publishers Tamedia, NZZ and Ringier or Presses Centrales PCL in Renens are also calling into question job security in Swiss print shops by outsourcing the printing of their own products to neighboring countries.

The GIV industry conference firmly rejects the attack by the employers' association Viscom, which is radically calling into question important achievements of the collective labor agreement in the upcoming CLA negotiations, the statement continues. In this context, it is particularly absurd that the large and financially strong media publishers Tamedia, NZZ and Ringier or Presses Centrales SA (PCL) in Renens are also taking part in this "arms race" by outsourcing the printing of their own products to neighboring countries, thus further calling into question job security in Swiss print shops. Correct minimum wages would also be of increasing importance in the graphic arts industry, not least in the peripheral regions and for apprenticeship graduates. Instead of "detailed fixing of minimum wages" in order to strengthen "entrepreneurial room for maneuver," there should no longer be an hourly wage below 22 Swiss francs in the graphic arts industry, said Syndicom. Viscom mocks all night and shift workers by claiming that the "excessive regime of compensation for work at night and on Sundays and holidays" offers "false incentives" and weakens "the competitiveness of the industry." Working at unscheduled hours results in serious restrictions on the social life of employees.

Therefore, the industry conference demands: No further reduction of night, Sunday and holiday surcharges. The GIV industry conference is well aware of the difficult conditions for Swiss print shops, the statement continues. However, instead of stirring up social tensions in the industry and in the companies, as Viscom's provocative attack on the CLA is attempting to do, the delegates from Swiss print shops are ensuring that the situation is calmed down. They called on the Viscom employers' association to stick to the results of the last negotiations: The current CLA will be renewed without any cuts - at the same time, it must be declared valid for the entire industry by becoming generally binding".

 

Various topics are addressed on the website. For example, the site, which sees itself primarily as a portal for health and wellness topics, says: "If you want to change your life, come with us". According to SDA, the "Topic of the week" section on Friday featured an article on the benefits of meditation. Despite the motto of spreading only positive news, the financial crisis is also discussed - but from a positive perspective: "How Germany has benefited from the austerity plans" is one headline. According to SDA, there are sections such as "NGO", "Volunteering, Solidarity", "Sport" and "Economy". But even for a website that only disseminates positive news, one thing is likely to be particularly difficult in a highly indebted country where over 22% of people are unemployed: Convincing users to visit the homepage even after they have visited the "Job market" and "Problem solving" service pages.
 

Richter has already been working at Rufener Events for a year as Head of Consulting. He has many years of experience in live communication and worked as a freelance creative consultant for various clients and agencies, primarily in the premium and lifestyle segment in Germany and Switzerland, before joining Rufener, the agency said in a statement.

The latest campaign subject from Matter & Gretener shows a hiker, a mountaineer and a summer skier.summer skier? That's right: "The slopes of the young country are so high up that you can ski there perfectly even in midsummer temperatures," is the motto of the campaign. The motif with the three "sporty state founders" is used on posters, advertisements, streetcar hangers and banners. It also adorns the flyer with the new electronic guest card, which is designed as an identity card for citizens of the "Free Republic of Holidays Saas-Fee".

In addition, Matter & Gretener produced an image brochure that is published in various languages and thus makes the beauty of the Free Republic of Saas-Fee known far beyond the country's borders.

Responsible at the Free Holiday Republic Saas-Fee: Pascal Schär (Head of the Department of Recreation). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Sara Carla Nenzi (Art Direction), Marco Bienek (Graphics), Marcus Gretener and Simone Frei (Consulting). Photography: Sven Germann and Christof R. Schmidt.
 

Within the framework of the two continuing education programs MAS Communication Management and MAS Brand and Marketing Management, students compile their study content according to their individual needs. Currently, the topics offered are Strategic Communication, Corporate Communication, Marketing Communication, Internal Communication, Online Communication and Marketing, Brand Management, Sales and Distribution Management, and Marketing Intelligence. This writes the IKM in a press release. The diploma certifies students' ability to perform management functions in the areas of communication, marketing, brand management and sales.

The graduates of the MAS Communication Management:
Claudia Bonsack, Zurich; Heidi Boss, Lucerne; Marisa De Faveri Schweizer, Neerach; Susan Diethelm, Merenschwand; Silvia Giacomotti, Lucerne; Martina Hänzi, Scuol; Nicole Koller, Malters; Matthias Kunz, Zurich; Bea Kutter, Lucerne; Stefanie Läng, Bern; Barbara Leibacher, Zurich; Nathalia Mella, Triesen; Stephanie Messmer, Uster; Daniele Micieli, Ebikon; Verena Müdespacher, Zurich; Vera Schädler, Zurich; Marcel Schlatter, Walchwil; Bernhard Sievi, Obfelden; Daniel Steiner, Lucerne; Andrea Steriti, Buchs SG; Claudia Suter, Winterthur; Armin Tschopp, Lucerne; Othmar Wüest, Grosswangen; Andreas Züger, Brunnen.

The graduates of the MAS Brand and Marketing Management: Philipp Achermann, Schwyz; Kathrin Baumann, Stans; Philipp Brunschwiler, Lucerne; Reto Buchli, Lucerne; Felix Cabernard, Samstagern; Maria Di Maio Grüter, Ebikon; Evelyne Ekdahl, Unterägeri; Emil Enzler, Döttingen; Edgar Faller, Adligenswil; Mathias Lischer, Werthenstein; Erich Omlin, Sachseln; Matthias Russenberger, Fehraltorf; Andreas Schicker, Baar; Andrea Schmid, Thalwil; Rainer Senn, Wettswil; Aline Tschanz, Sarnen; David Weber, Immensee; Peter Weber, Kriens; Fabian Werlen, Hergiswil NW; Astrid Wicki, Flühli LU.

The graduates of the MAS Communication Management and the MAS Brand and Marketing Management. (Picture Lucerne University of Applied Sciences and Arts)
 

Matthias Zehnder will be responsible for the publishing activities of BZ Basel, BZ Basellandschaftliche Zeitung and the Basel edition of Der Sonntag. Zehnder studied German language and literature, philosophy and didactics at the University of Zurich. He entered journalism at the Winterthur daily newspaper Der Landbote. He founded and managed Switzerland's first media office specializing in new media and worked for Swiss television's "ComputerTAF" program from 1993 to 1996. From 1995, he was a regular contributor to Radio DRS and a freelance journalist for various Swiss media and the Swiss Dispatch Agency, mainly on technology topics. In 1996 he founded the magazine Slash, in 1997 the magazine Smile/anthrazit and in 2000 he co-founded the trade magazine Netzwoche. From 2001 to 2007, he worked as a publicist and media concept consultant with his own company in Basel, Matthiaszehnder.ch. In 2007 he became editor-in-chief of the Coopzeitung.

 

The advertisements will appear in the two free newspapers with immediate effect.

Responsible at Perosa, Lucerne: Roger Schärer (responsibility). Responsible at Ideart Design & Advertising Lucerne: Ludek Martschini (creation / consulting), Peter Martschini (production), René Schwerdtel (photos), Bruna (model).
 

In 2007, the Competition Commission (ComCo) found that Publigroupe held a dominant position in the market for the placement and sale of advertisements and advertising space in Swiss print media and had abused this position. Various small companies had been wrongly refused compensation for brokered advertisements. As a sanction, the Competition Commission imposed a fine of CHF 2.5 million. Following the Federal Administrative Court, the Federal Supreme Court has now also confirmed the decision of the Competition Commission.

At its hearing on Friday, the II. Public Law Division dismissed Publigroupe's appeal by three votes to two. According to the judges in Lausanne, it is clear that Publigroupe's conduct violated Article 7 of the Cartel Act. In the opinion of the majority of the judges, PubliGroupe could and should have known that its conduct was not correct under competition law. However, two of the judges doubted whether the provision of the Cartel Act in question was formulated clearly enough for the company to have been able to measure its conduct against it.

According to the court, the amount of the fine is not objectionable. In setting the fine, the ComCo had taken into account the fact that Publigroupe had corrected its conduct during the proceedings. Publigroupe includes the subsidiaries Publicitas, Publicitas Publimedia, Publicitas Publimag and Publicitas Mosse. (sda)

In a press release issued on Friday, Publigroupe pointed out that - in view of the length of the proceedings - the decision was based on market conditions and Publigroupe's market position that date back almost a decade and are no longer relevant today. The world of media and advertising - especially that of the press, including the position of Publicitas in the press advertising sector - has undergone considerable upheaval in recent times.  
 
The future direction of Publicitas must be geared to the challenges of today and tomorrow, which are changing fundamentally. Publicitas is currently in a transformation phase with the aim of restoring profitability in press marketing and further accelerating online activities.