According to the press release, BSSM and Six rely on "strong, memorable images that visualize the company's core competencies in simple metaphors". Six is owned by around 150 banks of all shapes and sizes, employed around 3,900 people in 2012 and has a presence in 25 countries.

This means that advertising banners can now be assigned to the desired environments via keywords and delivered in real time via real-time bidding (RTB), as Serranetga writes in a statement on Tuesday. Advertisers who already run search engine advertising have the option of using the relevant keywords one-to-one for display advertising.

And this is how the new form of advertising works: A crawler searches all websites that can be accessed via RTB for the corresponding keywords. If the consumer reads an online article with the desired keyword, the advertising medium is immediately purchased via RTB - the auction-based purchase of online advertising space in real time - and displayed directly.
 

When the Bern-Zollikofen Railway opened on July 13, 1912, people were able to travel quickly and easily to work, visit relatives or meet friends in the surrounding area for the first time. A social network was created that enabled people to connect with the people in their lives and share content with them. Forster Ehrler therefore created a campaign for the 100th anniversary of the BZB with Facebook from the old days. You can read the posts of ordinary people as well as some prominent contemporaries who lived in Bern at the time. In addition to Karl Tellenbach and Elisabeth de Meuron, international celebrities such as Einstein, Hesse and Hodler also have their say.

The campaign will be launched with cinema spots, advertisements, posters and a raffle on the anniversary day.

Cinema spot:

Responsible at RBS: Jürg Kernen (Head of Marketing and Sales), Anita Jenk (Marketing). Responsible at Forster Ehrler: Priscilla Kämpfer (AD), Claudia Imholz (consultant), Hélène Forster, Stefan Ehrler. Film production: Who's Mcqueen Picture; Philipp Petersson, Clemens Petersson (producer), Jyri Pasanen (director), Tobias Dengler (cinematographer).

Together with Gregor Rott, Daniel Wyss is responsible for strategic business development and the day-to-day operations of Level Two, as the agency writes in a press release. Wyss has been working in film production since the mid-80s. As a former founding member and managing director of Boutiq, he was responsible for numerous advertising productions until the end of 2011. He joins the Level Two team as a producer and managing partner.
 

A high-caliber panel of advertising agencies presented Swisslos with their proposals for the launch of "Happy Day", writes Wirz in a press release. Its million-dollar prize draw will once again be linked to a Swiss television program, namely "Happy Day" with Röbi Koller.
 

In future, SRF, RTS and RSI television will broadcast the quarter-final, semi-final and final series of the playoffs live from the first round onwards, as SRG wrote in a press release on Tuesday. SRG will have a choice of two games per round in the quarter-finals and one game per round in the semi-finals. SRG broadcasters will cover the 300 matches in the regular season (qualifying phase) in their current sports programs. RSI broadcasts the Ticino derbies live during the regular season.

On behalf of the SIHF, SRG will continue to produce the television signals for all games of the Swiss National League A ice hockey championship (up to 377 games) for its own broadcasters as well as for the SIHF pay distributor Cinetrade. SRG will continue to produce and broadcast the international matches of the Swiss men's A national team as before. SRG is negotiating the broadcast of the Spengler Cup directly with the organizer, HC Davos. Negotiations are still ongoing.
 

All Audi with four rings, all Ford with a steering wheel, all Mercedes with a star, all Opel with four wheels, all Peugeot with a windshield, all VW with reverse gear, all Toyota with indicators, all Alfa Romeo with an engine, all BMW with an exhaust pipe, all Citroen with a chassis, all Ferrari with a crankshaft, all Fiat with or without rust, all Honda from Japan, all Hyundai with gearbox, all Jeep with four letters, all Lamborghini with a bull, all Land Rover with 4×4, all Lexus with luxury, all Maserati with due or quattro Porte, all Mazda with handbrake, all Porsche with over 100 hp, all Saab with bumpers, all Skoda with sheet metal, all Smart with plastic, all Volvo with heating and all Renaults from France. In short: Renault is recalling all cars that are at least six years old and paying a 3,000 franc scrap premium. When you buy a new Renault, of course.

The idea for the recall campaign came from Publicis. The campaign will be launched throughout Switzerland at the beginning of July with posters, advertisements, radio spots, banners and POS measures.

Radio spot 1
Radio spot 2
Radio spot 3

Responsible at Renault Switzerland: Florian Huettl (Marketing Director), Anne Thorens (Head of Advertising / Internet /CRM), Stefanie Kunz (Communications Specialist).Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Peter Rettinghausen, Marianne Zweifel (Text), Tom Kees (AD), Regine Cavicchioli (Junior AD), Ester Elices (Planning), Muriel Asté, Ingrid Zumkehr and Sabrina Lerf (Consulting), Adrian Häni (Production), Philipp Läderach (DTP).

The image of the financial sector has already suffered greatly in recent years, according to a press release from the communications agency Communicators. A total of 44.9 percent of respondents believe that the prestige of banking and insurance professions will continue to decline over the next five years, and 8.3 percent of respondents even expect a "drastic" decline. In their overall assessment, 53.8 percent of respondents rated career prospects as "mediocre" and 15.6 percent advised against working in the financial sector. Only just 2.1 percent of respondents rated the prospects as "very good". For 28.6 percent, they are still "intact".

In line with this, 42.1 percent of respondents expect fixed salaries to fall, with 12.9 percent even anticipating significant declines. This assessment is even clearer for bonuses, where a total of 77.1 percent of survey participants expect a decline.

Non-value-adding areas on the rise

Investment banking and the back office in particular will offer the fewest career opportunities in the future, according to 70.0% and 47.3% of respondents respectively. In contrast, Legal & Compliance (71.7 percent), IT (48.1 percent) and Private Banking/Wealth Management (40.9 percent) will offer greater career opportunities in the next five years. With the exception of asset management, non-value-adding areas of activity therefore offer the greatest career opportunities.

The skepticism with which employees view their own profession is also reflected in the fact that 43.7% of respondents would only "maybe" enter the world of finance again. And 35.6 percent of survey participants even categorically advise school and university leavers against working for banks and insurance companies.

One in five employees did not receive a bonus

There is also disillusionment when it comes to salaries. Last year, 22.6 percent of employees did not receive a bonus and 25.7 percent received a bonus that was 20 percent lower than the previous year. Only 17.3 percent received a higher bonus. For 68.7 percent of survey participants, the bonus accounted for between 1 and 25 percent of their fixed annual salary.

Fewer jobs in five years

More than three quarters of all respondents (78.9 percent) expect that there will be fewer jobs in the Swiss financial sector in five years' time. In the future, specialized financial expertise (62.9 percent of responses), social skills (55.4 percent) and sound language skills such as English, French, Spanish and Italian (54.4 percent) will be increasingly in demand for entry-level positions. Ongoing training and networking skills (52.5 percent each) will also gain in importance.

Specialist training in demand

Military officer training is hardly in demand any more (3.8 percent); social media skills are also surprisingly low on the list (16.3 percent). According to the survey, specialist training in particular will become more important for the increased specialist knowledge that finance professionals need to acquire. These include additional training such as CFA or federal diplomas (49.4 percent) as well as degrees (MAS, CAS, DAS) in the areas of banking & finance (48.3 percent) and compliance management/controlling (44.2 percent). University degrees such as law (45.6 percent), business administration (44.6 percent) and IT (37.3 percent) continue to be very popular. The preferred training elements underpin the fact that non-value-adding areas such as Legal & Compliance and IT offer the greatest career opportunities.

Information about the survey
Participants: 520
Gender: 87 percent men, 13 percent women
Age:
19.3 percent 20-30 years
48.9 percent 30-45 years
28.7 percent 45-60 years
3.1 percent over 60 years

The survey is to be repeated annually.
 

The goal was a uniform appearance of the holding company, which is listed on the Bern Stock Exchange, as well as the two subsidiaries under the umbrella brand Gutenberg. Y&R Group Switzerland was responsible for the development and implementation of the new websites, logo development, stationery, imagery as well as the house signage of the company's headquarters in Zurich's Enge district. Y&R was already involved two years ago when Bank Gutenberg started operations: For the banking institution, the agency then created the Image and color world as well as the logo and letterheads defined from the ground up.

Responsible at Bank Gutenberg: Marco Haas (Senior Vice President). Responsible at Y&R Group Switzerland: Markus Gut (CCO), Paolo Brocco (programming), Julia Miller (screen design), Lukas Zgraggen (Flash and multimedia development), Christoph Hänsli (AD), René Mauchle (DTP), Barbara Bisko, Sonja Wyss (consulting).

Since the end of 2011, TCS has been pursuing a Umbrella brand strategy, according to which all of the company's services will be managed under the TCS brand, as Maxomedia writes in a statement on Tuesday. With the brand promise ("As Switzerland's leading mobility community, we are committed to helping our members travel worry-free."), TCS wants to position itself close to the needs of its members. Maxomedia is manifesting TCS's realignment with the implementation of various cross-media projects. The first works will be seen in late summer 2012.
 

As of August 1, 2012, 47-year-old Adriano Zatti will form the new Executive Board together with Mirjana Egeric, long-time Head of Finance and IT at ZMS, as the company announced on Monday. After several years in sales functions at BAT Switzerland, Zatti held various management positions at Unilever Switzerland from 2004 until today, most recently as National Field Force Manager Retail. According to the press release, one of Adriano Zatti's key tasks at ZMS Monitoring will be to build on the company's strengths in the areas of media monitoring, qualitative media analysis, sponsorship analysis and market research with a focus on sport and culture.
 

The sales management of Radio Basilisk will be taken over by long-time key account manager Monique Stauffer, according to a statement on Monday.

Radio Basilisk: Daniel Weick new member of the management board