The poster was initially put up by the Allgemeine Plakatgesellschaft (APG) in March 2009 at several locations at Zurich main station on behalf of a member of the Palestine Solidarity campaign. After three days, SBB had it removed after being made aware of the political content.

Bound by fundamental rights

The poster is directed against Israel's settlement policy and contains the sentence "Israel: built by force on Palestinian land" and the call "Injustice demands resistance!". Following an appeal by the initiator, the Federal Administrative Court ordered SBB to approve the poster display in 2011.

The judges in Bern came to the conclusion that SBB had violated freedom of expression. The Federal Supreme Court has now dismissed SBB's appeal. The court initially confirmed that the Federal Railways are bound to respect fundamental rights when third parties use the station walls.

Domestically explosive issues permitted

The absolute ban on advertising and messages on sensitive foreign policy issues contained in the corresponding SBB regulations would overshoot the mark. A general ban on such topics would not take into account the function of freedom of expression and would be tantamount to prohibited censorship.

In addition, the fact that the station, in its function as a "City in the City", also wants to serve as a forum for political communication should be taken into account. The latest information would flicker across oversized electronic screens, which could also cover controversial foreign policy issues.

Posters on controversial domestic issues such as wearing fur or the "nuclear power plant death trap" would hang on the walls. Posters on controversial foreign policy issues would therefore fit seamlessly into the picture. As far as the specific poster is concerned, according to the Federal Supreme Court, it does make a militant statement.

No call for violence

However, it does not contain any criminal statements, nor does it call for criminal acts. It should not matter whether the views and concerns expressed appear more or less valuable to SBB and could be detrimental to the "brand" or "corporate identity" of SBB.

Even the fact that the statements on the poster were in some cases fiercely disputed in online comments does not justify banning the poster in question from the station site. Finally, the fact that the poster is critical of Israel is irrelevant. SBB would also be obliged to allow a poster critical of Palestine.

According to the court, the possibility that posters could be torn down or violent confrontations could be feared must be taken into account with appropriate measures, such as an increased presence of the railroad police. (SDA)

 

The judgment of the High Court is not yet legally binding. As the Juso quoted from the ruling on Thursday, Novartis Chairman of the Board of Directors Vasella has become one of the "outstanding symbolic figures of the political rip-off controversy". The poster's core statement that Vasella would have to prepare himself for unpleasantness if the initiative was accepted did not constitute a violation of personality. The Juso had lodged an appeal against the ban imposed by the Baden district court.

Bank bosses almost naked too

The dispute concerns a photomontage used by the Young Socialists to promote their federal popular initiative "1:12 - For fair wages" on a flyer and on the internet. The montage also depicted the heads of Credit Suisse and UBS largely naked. The initiative, which was submitted in March 2011, demands that managers should not earn more than twelve times as much as employees in the same company with the lowest income. At Vasella's request, the District Court of Baden ruled in summary proceedings in 2011 that the Juso may not use the photomontage for advertising purposes. (sda)

The Young Socialists used this poster to promote their popular initiative to limit managers' salaries:

(Photo: News.ch)

In addition, the creativity and experience in the food sector of existing campaigns was evaluated, as Erdmannpeisker writes in a press release on Thursday. The first results of the new collaboration will be seen in the middle of next year.
 

The Sport Factory Outlet at the Bally site in Schönenwerd offers a wide selection of brand-name bikes, the agency said in a statement. Among them are e-bikes, which make you look much sportier than you actually are. The ad and poster campaign is the last campaign for Sport Factory Outlet, because owner Peter Wider has new plans and is closing the business.

Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Isabelle Hauser (AD), Maren Beck (text), Dave Schellenberg (image editing), Doelkar Monkhar (consulting).

On the Day of Virtual Love, couples who have met online are to confess their love for each other. Cyber sex and casual dating in particular have been booming recently. Instead of looking for their dream partner for life, many Swiss people are now looking online for a partner for bed without long-term commitments. In Switzerland alone, 300,000 users have already registered with casual dating provider C-date. "If you want to turn virtual love into real sex, you should know exactly what you're looking for," says psychologist and sex therapist Dania Schiftan, "in order to be successful, you should communicate your desired sex fantasy as precisely and openly as possible during the search - there's no reason to be shy here." For example, if you say you're looking for a threesome, you'll quickly get feedback from like-minded people.

The same rules apply to communication as with any online flirtation: instead of being able to speak, however, a good and confident writing style is required - the more personal and direct, the better. "The important thing is to have fun trying it out," says Schiftan, "nobody has anything to lose!"

However, caution is advised when enjoying this Valentine's Day 2.0 fairytale. After all, a good name can be lost during online dating, or a superior can stumble across the wrong cybersex site. But cybersex doesn't even require condoms. And social media babies are not a means of exerting pressure for alimony.

The accused editors-in-chief apologized to the relatives, it was reported on Wednesday. They had spoken to the families of the children and understood that the publication of the photos of the victims without prior consultation with the relatives had caused the families additional pain, they said.

According to the press release, the journalists promised to comply with the recommendations of the Press Council from last April wherever possible. The committee had recommended exercising the utmost restraint when using images published on the internet and on social networks.

Last March 13, 28 people were killed in a serious car accident near Sierre, including 22 children from the Belgian towns of Lommel and Heverlee. After the accident, the Belgian newspapers Het Laatste Nieuws and Het Nieuwsblad were heavily criticized for publishing pictures of the victims on the front page. They had taken the photos from a blog that the children had kept during their skiing vacation in Switzerland. (SDA/BLG)

Bus accident in Valais: Press Council raises questions
 

The world-famous subway dress from the movie "Das verflixte 7. Jahr" was used for the subject and the trailer for the YouTube channel of Theater Rigiblick. The motif is used both in print and online.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Dennis Lück (ECD), Tizian Walti (concept/text), Pierre Zumstein (AD), Javier Santillan (graphics), Sven Germann (photographer).

 

After around 350 training lessons, probably countless hours in front of the books alone, as well as 13 hours and 45 minutes of examinations, they have received their federal certificate: 67 communication planners from German-speaking Switzerland were able to receive their diplomas on Friday, July 6, from the president of the examination committee Urs Schneider (Mediaschneider) and the examination leader Roland Ehrler (Swisscom). First and foremost, Anja Speer limped onto the stage. She achieved the best result of the examination year with a final grade of 5.2.
 
The Advertiser of the Year reminded the newly crowned young advertisers that the market, with its leaps and bounds in challenges - keyword: social media - demands only the best. He had every respect for their achievements. After all, he would not have been able to answer all the questions in the oral exams in communication planning/integrated communication, media, production and advertising law/advertising management alone. Urs Schneider was therefore convinced that, despite a slightly lower quota of just under 70 percent, the current year's cohort has a higher standard of knowledge than in previous years.

Before the graduation ceremony came to a close, word acrobat Simon Libsig provided the closing words: "Now it's your turn to print!"
 

Tobias Flückiger started his radio career in 1995 at Radio Emme. From 2001 to 2010, he was a morning show presenter, host and Head of Music at Radio BE1. Since 2010 he has been daytime producer at Energy Bern. In addition to his role as Head of Music, Flückiger will also be working as a presenter and daily producer at Capital FM. He replaces Sandro Meli, who is leaving the station at his own request after six years.

Rico Krebs is currently Head of Branch Office Bern at Goldbach Media. From 2003 to 2011, he worked as a sales consultant for radio and TV at Belcom and as a media consultant and key account manager for radio, TV, print and online at Espace Media Groupe. Krebs will take up his position in mid-September. He replaces Sandro Bürgi, who is leaving the company at his own request and moving into the real estate sector.

The sales team is being expanded at the same time as the change of manager. The newly created position will be filled by Aline Borter. She also has sales experience in the media industry and has worked as a sales consultant at Espace Media, among others.
 

On November 29, 2012, the second TV 2.0 Summit will take place in Zurich's Kaufleuten. Once again, opinion leaders and experts from the national and international TV scene will meet in Zurich. Among other things, they will debate business models, strategies and marketing concepts in the TV business of the future or discuss which TV technologies will prevail in the future.

One of the highlights will be the morning panel with Roger de Weck (Director General SRG), Christoph Bauer (CEO AZ Medien), Christian Petit (Member of the Executive Board Swisscom) and Roger Schawinski. In this mammoth TV panel, these four players on the Swiss TV scene will discuss where they see the journey of television heading. Speakers from Bild digital, Condé Nast, YouTube and Kraft Foods, among others, will shed light on the topic from their various perspectives.

The registration is under Tv2summit.ch possible. The number of tickets is limited. The definitive program will be published in August 2012.
 

The new spot is once again intended to showcase Vaudoise's proximity to its customers - this time because of its cooperative roots. "Not only Mobiliar, but also Vaudoise Versicherungen have cooperative roots and are therefore giving their loyal customers a share in their business success in 2012 with a 15 percent reduction in premiums." This is the message of Vaudoise's current TV commercial.

The spot was conceived as a collage of the image spots, underpinned by an off-voice. This is intended not only to ensure a high level of brand recognition, but also to provide 30 seconds of great, cooperative emotional cinema.

Responsible at Vaudoise Insurance, Lausanne: Emmanuelle Chatenet (Head of Marketing & Communication), Véronique Moser (Deputy Head of Marketing & Communication), Anne-Caroline Béguelin (Project Manager Marketing & Communication). Responsible at Contexta, advertising agency BSW: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Alexandra Beyeler (consulting). Responsible at Stories, Zurich: Tobias Fueter (director), Yves Bollag (producer). Media agency: Mediatonic, Geneva.

Her successor at Pool Position Switzerland is Cornel Züger, as she writes in a press release. She will take on her first mandate with Vogel Perspektiven in mid-July: Press relations for the Zurich Film Festival.