The newly formed alliance extends to vital advertising and content distribution. The patents - the bone of contention - may be used by each other. "I'm pleased that we've resolved this in a positive way, said Sheryl Sandberg, Facebook's manager in charge of day-to-day operations, on Friday. Users will benefit through great products, she promised. Yahoo interim chief Ross Levinsohn said, "We're excited about the closer partnership with Facebook."

A settlement saves both sides lengthy and expensive wrangling in court. The partnership in the advertising business also increases their clout. Yahoo is suffering from the market power of rival Google, and Facebook has to prove after its IPO that the social network can earn decent money. Together, they are a power on the Internet: Facebook has more than 900 million users, Yahoo around 700 million.

Yahoo had initiated the dispute at the end of February, shortly before Facebook's IPO. In a lawsuit, the Internet pioneer accused its younger rival of ripping off ideas.

Facebook responded with a counterclaim. To strengthen its own position, the social network bought up patents that had originally belonged to AOL for 550 million dollars. (SDA/DPA)
 

As the Sonntagszeitung writes in its current issue, Ringier is parting ways with its Bernese Nobel dépendance after thirty years for financial reasons. The amount of the savings is not disclosed, but it is assumed to be in the six-digit range annually. The suite represents the rise of the Ringier papers and their political journalist Frank A. Meyer in Federal Berne, the newspaper says.

Since 2010, the premises have been used by Ringier publicist Hannes Britschgi. The termination was personally instigated by Group CEO Marc Walder and is a consequence of the pressure to cut costs at Dufourstrasse. The Sonntagszeitung interprets the decision as a turning point in the recent history of the Swiss media: "In the communications sector, the time for clunkers is over; there is no longer much emphasis on representation. Saving and efficiency are the new currency of media managers."
 

According to the Sonntag newspaper, retired media manager Christian Müller calculates on the online platform Infosperber that the newly designed magazine supplement "Style" of the NZZ am Sonntag must be a loss-making business. He counted the advertisements in June and compared the income with the estimated expenditure. Müller's conclusion: "Stil" is a "bottomless pit". The loss per issue amounted to 13,000 francs. It is assumed on Infosperber.ch that money is collected not only for the advertisements, but also for the editorial recommendations with sales outlet addresses.

With such an insinuation, for which the author fails to provide any evidence, his "personal professional honor is massively violated", Sonntagszeitung editor-in-chief Felix E. Müller is quoted as saying in Sonntag. The NZZ am Sonntag's lawyer is now demanding the removal of this "allegation" from the Internet as well as a written declaration to cease and desist because it "seriously" damages the reputation of the newspaper and the NZZ as publisher. It also violates the law on unfair competition. However, Christian Müller from Infosperber does not want to cower and accept a legal dispute.
 

Switzerland's well-known and unknown attractions are presented in seven chapters: The largest glacier in the Alps, the Aletsch Glacier, the Jaeger-Le Coultre watch factory, the Sprüngli confectionery in Zurich, the Albula-Bernina railroad line, Switzerland's largest fleet of steamboats on Lake Lucerne and much more. The tablet application contains background reports, slide shows, animations, videos, interviews, panoramic photos and many other interactive features. It also offers an extensive service section with links to numerous offers in Switzerland as a vacation destination, presented by Switzerland Tourism.

The app is now available free of charge in German, English and Chinese for iPads in the iTunes store and for 10" Galaxy tablets on Google Play. It was produced by Ringier Studios.
 

The auction platform offers furniture that can be purchased for as little as CHF 1. The campaign is a co-production of Werbeteam Sursee and Login Network in Littau.

Responsible at Möbel Ulrich: Walter Ulrich, Karin Kaufmann (responsibility). www.werbeteam.ch
Stefan Amrein, Marvin Felder (social media), Markus Felder (CD, AD, consulting, concept), Stefan Amrein (concept). Responsible at Login Networtk, Littau: Véronique Nanchen (Web-CMS implementation and programming).
 

This is intended to demonstrate the impact of measures at the point of sale and transfer promotional knowledge. In the new competence center, real products, furniture and murals merge into a real-looking shopping environment, according to the agency. The illustration project was completed in record time: From consulting and project planning to the photo shoot and image processing through to production, assembly and installation.
 
 

The new Marbet premises will be located in the Würth Group's office building in Rorschach from April 2013. When the construction phase is completed next year, the building will house several Würth companies, the Forum Würth Rorschach, in which part of the Würth Collection will be presented, as well as an ultra-modern, multifunctional event hall that can accommodate 500 people. The agency made the announcement in a press release on Friday. Marbet will be responsible for marketing the new Würth Event Hall, thereby adding a new business area to its portfolio.
 

This succession solution will therefore benefit both clients and agencies, according to a statement from the agency. As Client Service Director at Matter & Gretener, Victor Rosser will be looking after his long-standing clients EKZ Neuwiesen Winterthur, Immoclass, Ladenpassage Uschter 77, Mibag, Volland, Waldmeier and the Turicum Hotel Management Group with various hotels, as well as new contacts.

The range of courses covers five areas of professional and personal development: "Languages," "Culture & Creativity," "Exercise & Health," "Management & Business," and "Information Technology & New Media. All areas are aimed at three customer groups: private customers, companies and institutions, and trainers. This extended range of competencies and the high quality and professionalism of the industry leader were to unite SFLB in its new brand identity. The image concept, implemented by the photographer duo Sprecher Cortellini, the color coding, the typeface (graphics) and the use of the connecting "half frame" element, which runs as an independent design constant through the entire communication mix - from the Post-it note to the diplomas to the Club School timetable - are new.

This will be followed in August by the new advertising presence in the form of a large-scale cross-media campaign.

Responsible at Klubschule Migros: Andrea Ming (Head of Communications Club School, Leisure Facilities), Peter Kyburz (Head of Sales, Companies & Institutions, Controlling, Publishing House ), Ariane Denogent-Gautschi (Project Manager Communications, PR), Manuela Handschin (Project Manager Advertising and Online Marketing), Ariane Lang (Project Manager Communications, PR), Barbara Erne (Clerk Publishing House). Responsible at SFLB: Daniele Barbiero (Brand Design), Peter Brönnimann (ECD), Michael Gassler, Fiona Gottwald, Tina Euerlings (Consulting), Anna Colby (Art Buying), Hanspeter Hunger (Production Management). Photos: Speaker Cortellini.
 

A double-page spread is dedicated to each publication - including details of the publisher, editorial team, designers and a selection of media and contact details. The gold award winners are highlighted on two double pages with explanatory notes from the jury. The yearbook was designed by Arnold Kircher Burkhardt, Stäfa.

The yearbook contains three specialist articles, a presentation of the jury members, a tabular overview of the award winners and shortlist nominees as well as address directories with 167 publishing companies, 171 editorial offices and 126 service providers. The book, published by Forum Corporate Publishing FCP and Horizont Productions (Deutscher Fachverlag), costs 79 euros and has been available since June 27, 2012.

The Swiss winners of the BCP Award
 

3,200 Europe pallets, 14,000 bolts, 300 hours of manpower - that's the Volvo Trucks pavilion. The pavilion is a good seven meters high and 27 meters wide. The idea came from the advertisers of Küttel Laubacher. Throughout the year, the truckers transport pallet around the globe. "So it was obvious that we used pallet for the pavilion as a reference to the trucker scene," says Daniel Küttel, co-founder of the agency.
 

With this app, advisors and customers embark on an animated journey through the world of Swisscom Managed Services. The iPad app for the Swisscom sales team is designed to help ensure optimal advice. Eyekon designed and implemented an HTML5-based, interactive customer presentation for this app. Customers are informed about the possibilities and advantages of Swisscom's ICT services in the area of managed services.

The presentation is based on the symbol of the puzzle, which is also used in the overall communication, the agency said in a press release on Friday. Individual, topic-related puzzle pieces can be put together to form a whole and allow a look into the depths by simply tapping on them. Eyekon developed additional Java Script functions so that the individual puzzle pieces can interact with each other. The individual stages appear to float freely in space and can be accessed using various multi-touch gestures.

Responsible at Swisscom (Switzerland): Reto Caderas (Marketing Manager), Diego Kaufmann (Project Manager iPad App). Responsible at Eyekon: Thomas Egloff (overall responsibility), Jonas Fahrni (technical management), Tom Bosson (art director), Miya Reitinger, Ronny Binder (programming).