Corporate customers will be served with the new customer magazine in a separate mailing these days, according to a statement. In addition, the focus is in the 27 branches of the Schwyzer Kantonalbank on.

Fokus is published twice a year with a circulation of 2'000 copies. The magazine can be downloaded and subscribed to at Szkb.ch/publications.
 

The dialog marketing agency has transformed itself into the biggest player in digital communication without making a big fuss, but with perseverance and determination, according to a press release issued on Monday. According to the credo of founder Lester Wunderman - "If there is a lesson to be learned, it is to not do anything half-heartedly. If you're going to do it at all, give it all you have to give." - Wunderman has not only dedicated himself to the creative side of the digital business, but has also built up a range of services in the field of data analysis and many other specialist digital areas.

The Wunderman network has 67 branches worldwide. The Zurich office is responsible for Microsoft marketing in twelve Western European countries.

Yes, that's the way it is, whether we like it or not: a total of 140 Emmentaler cheeses will be covered with Polo Hofer's speech; the speech will then melt into these cheeses during the maturing process. The aim is to create a "particularly unique and Swiss cheese", which will be available in Swiss retailers from July 21 as 1st August Emmentaler. Än Guete!

In his speech, the musician put his personal thoughts on Switzerland and its inhabitants on paper - and came up with some more or less original ideas: For example, the term "Swissness" is said to have its origins in "sweaty", as we Swiss have always been a hard-working people. Switzerland is also the only island with land around it. And although the land around it is mainland, they're really swimming there. Maybe they've had a joint or two too many?

Incidentally, Polo has already been allowed to give a 1st August speech in the city of Bern. In that speech, however, he was not understood by everyone, he says. So he is all the more pleased to be able to make his second attempt together with Emmentaler. Will he be better understood this time? Probably not, but it's certainly worth a try.

The cross-media campaign for MCDT with TV commercials, posters, web, POS, print and dynamic measures will go on air in the second half of 2012, as the agency writes in a press release. Numéro 10 was also awarded the contract for the 2013 global communication of two Migros Neuchâtel-Fribourg shopping centers, Gruyère Centre and Centre La Tour. Furthermore, OKH, the Oberländische Krankenheime association, chose Numéro 10 as its partner to handle the new brand strategy, CI and new communication for the nursing homes in Spiez and Steffisburg.
 

At 461 minutes, the German-speaking Swiss have the longest average media use per day, around 10 minutes more than in Suisse romande and 20 minutes more than in Svizzera italiana, Mediapulse said in a statement. This means that we now spend as much time using media as we do sleeping.

These are the results of the Time Use Study conducted by Mediapulse in its latest survey in 2011/2012. In its fourth survey since 2006, the Time Use Study is the only study in Switzerland to link daily activities directly with media use. It is now also possible to distinguish whether media consumption takes place alone or together with other people. The study thus provides an insight into the everyday media life of all Swiss people and shows where specific target groups can be addressed with which media. The Time Use Study thus enables media professionals and the advertising industry to create an accurate picture of media consumption and the daily routine of specific target groups.

If we compare two different target groups, such as business commuters (full-time work outside the home, medium to well educated) and householders (not employed, no commuting), clear differences in media use become apparent. Whereas business commuters can mainly be reached via radio and Internet during work and only watch more television in the evening, householders switch from radio to television as early as the afternoon. Householders spend significantly more time reading newspapers in the morning and accordingly spend twice as much time doing so, while business commuters spend twice as much time on the Internet Another interesting difference: In Suisse romande and Svizzera italiana, television is much more firmly anchored and gains in importance as early as midday.

Overall, television clearly remains the strong medium in the evening, while radio dominates during the day. For large parts of the day, radio is the medium with which the Swiss spend the most time. Radio and TV thus remain the undisputed most important media in everyday life in Switzerland: The Swiss spend between 63 and 70 percent of total media usage time with these two media in all parts of the country.

The Time Use Study is based on a representative survey in all three parts of the country. A total of 3,200 interviews will be conducted. The study is available including online access at Publica Data available.

(Image: Keystone)
 

At the beginning of April, the weekly newspaper showed a small Roma boy on the cover, pointing a pistol at the viewer. The picture with the caption "The Roma are coming: Robberies through Switzerland" illustrated a report on Roma crime.

"The cover picture together with the content of the article does not disparage the Roma as a people," said Bouvard on Monday evening on Radio DRS, explaining why the case was dropped. The article merely addresses the abuse of children by Roma clans, said the spokeswoman for the public prosecutor's office.

The picture had originally been taken in a completely different context, as it later turned out. The pistol was a toy weapon. After the cover picture was published, it was met with criticism. It was said to be racist and in breach of the criminal law on racism.

Several complaints were filed. The Zurich public prosecutor's office then launched a criminal investigation to clarify whether Weltwoche's cover image violated the anti-racism penal code. (SDA)
 

The new Offer offers content on all aspects of diseases, symptoms and their causes, writes Axel Springer Schweiz in a statement on Monday. In addition to classic medical topics and comprehensive information on over 500 clinical pictures and symptoms as well as diagnosis and treatment procedures, the health platform also provides users with advice articles. In addition, those affected, relatives and interested parties can exchange information in the health forum.

The new platform is being created in collaboration with the medical editors and physicians of the Onmeda-editors, who provide neutral and independent information on current health topics, according to the press release. Beobachter and Onmeda both belong to Axel Springer.

The 27-year-old Nora Hesse graduated from the Swiss School of Journalism Maz in 2009 and has already worked as a producer for the morning show, daily program and Downtown at Energy Zurich. The former Heute trainee and Blick am Abend editor's last station was the making of the documentary series "Die Assistenzärzte" for Swiss radio and television.

From Monday, July 9, Dominik Wiedmer accompanies people from Zurich early in the morning. In the early hours of the morning with a confectioner at Stauffacher, in a cozy atmosphere with the Zurich Rowing Club on the lake or in the Primetower with a view over the whole city, Dominik Widmer will be there, according to Radio 24 in a press release. "Züri is always changing - that's Züri," says Widmer, "and that's the exciting thing about doing the Ufsteller, Zurich's morning show, for this city every day from 5 am to 10 am."

Vacation time is car travel time, the agency said in a statement. Going on vacation without a car check often ends up in a garage abroad. If language problems and untrustworthy car mechanics are added to the mix, it can be expensive. Based on this insight, Euro RSCG Zurich has designed a radio campaign for its client Peugeot Suisse, in which foreign garages speak out and tell the listener what they really mean. That's why it's better to go to a Peugeot summer check beforehand, so that it doesn't get expensive afterwards.

Spot 1
Spot 2
Spot 3

Responsible at Peugeot (Suisse): Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager), Luciano Paludi (Marketing Parts & Service Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Wolfgang Bark (text), Niklaus Huwyler, Marcel Mägerle, Desiree Guzman (consulting), Jingle Jungle (recording studio).

In December 2011, the partners had announced their intention to establish the joint venture. Now they have received all the necessary regulatory approvals. "Asendia by La Poste and Swiss Post" is a joint venture in which each partner holds a 50 percent stake. The aim is to become the market leader in B2C solutions for international mail services, according to a Swiss Post statement.

Asendia currently operates on three continents - Europe, North America and Asia - with over 1,000 employees and has 25 sites in 15 countries. The mail business generated total sales estimated at over 10 billion euros in 2011 and reported strong growth in business areas such as direct marketing, catalogs and small goods.

The Board of Directors will be chaired by Ulrich Hurni, Head of Post Mail and Deputy CEO of Swiss Post. Marc Pontet, former Deputy CEO and Head of Marketing and Sales at Courrier and CEO of La Poste Global Mail, has been appointed Chief Executive Officer.

The motto "The world is your address" is intended to reflect the promise of Asendia
underline, existing and future customers international
to offer B2C solutions that support their global growth and their international
Support investments.

Publimedia, which works for media agencies and their clients throughout Switzerland, operates the AdStore, the largest freely accessible advertising marketplace in Switzerland, according to a press release issued on Monday. In addition to the 3,800 print rates already listed, more than 400 fully comprehensive rates and special offers from Swiss online, mobile and tablet media are now available. These digital media offers can be narrowed down by content, pools, visits, placement and advertising formats using advanced search filters.

The more than 4,200 offers are available as standardized PDFs in portrait or landscape format in the AdStore. AdMarket, consisting of AdStore, AdPlanning, AdCampaign and AdReporting, is a web-based family of tools for planning, calculating, booking and reporting campaigns.

In Zurich, Mobiliar, as sponsor of the Zurich Zoo, dedicates the entire interior and exterior of a cobratram to zoo animals, as Wirz writes in a press release. In Geneva, local themes become the subject of many funny scenes on a city runner. The action in Zurich is accompanied by a poster campaign with damage sketches around purely local conditions.

Responsible at Mobiliar: Christoph Ott (Head of Marketing Communications), Marianne Sterchi (Project Manager Advertising). Responsible at Wirz Advertising: Philipp Skrabal (CD), Hanning Beland, Raul Serrat (Art), Paul Labun, Jaime de Matos Cunha, Benjamin Staudemann (Graphics), Bianca Kury, Andi Portmann, Marietta Mügge (Text), Yves Rückert, Stefan Schmid (Consulting), Giovanni Bucca, Michael Kohl (Production Consulting). Christinger Partner (production).