The web presence is an important pillar of Energy's communication with its listeners, and the use of Energy.ch is steadily increasing, according to a statement on Wednesday. The developers of the website refreshed their knowledge in courses at Digicomp. The company's training expertise in web technologies is extensive, including mobile apps, Flash design and development, MySQL courses, content management seminars, Internet server and administrator seminars, web editor courses, and web marketing and search engine optimization.
 

Since this week, the online store for gifts has been presented in a new design: the modernized appearance is intended to appear more airy, clearer and tidier, according to a press release. Generous images and a clear presentation in eight main categories should help customers to find the right gift.

In addition to the revised website, the Gift idea.ch announces further innovations in the press release: The prices of 5,000 products will be reduced, a special offer with up to 50 percent off will be offered every week and shipping costs will be waived for orders over CHF 100. The Ringier subsidiary also wants to further expand the gift department for children. This is set to grow from 600 to 5,000 items by Christmas.

Geschenkidee.ch started 10 years ago with two employees and 30 products. Today, the platform offers more than 50,000 gift ideas, 600 adventure excursions, 20,000 cosmetic products and one million books.

With 1,800 study and over 6,000 workplaces, 400 apartments and 160 hotel beds, the new district stands for contemporary, urban quality of life, the agency said in a statement. In addition, the joint project of SBB and the city of Zurich is to set a benchmark for sustainability and mobility.

Derived from the brand strategy developed by MetaDesign, a visual identity as well as a communication concept and campaigns were created and will be implemented starting in September. André Stauffer, creative director at MetaDesign: "Giving a face to a new district while its development is still several years away is a major challenge. The brand identity here becomes a special, unifying element that points the way to the future."

Whether it's mountain milk, cheese, herb bacon or Bircher muesli - even real mountain people couldn't resist the many fine delicacies, according to the message of the two stories about Heidi, Peter and the grandfather.

The idyllic images from the Swiss mountains can be seen on TV and at the POS from July 16, 2012.

Responsible at Migros Genossenschafts Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim, Lukas Wietlisbach (AD), Julia Brandstätter (text), Cem van der Schaar (FFF), Edi Walker (consulting); Pumpkin Film (production), Frieder Wittich (director), Andrea Vedovo (photography).

This is because the people portrayed are hiding behind a bush, a car, a couch or somewhere else. The invisible celebrities include Robert De Niro, Günter Grass, Archbishop Desmond Tutu, Snoop Dogg, Nick Cave and David Lynch.

Will the photo book be a bestseller? One Zeit.de reader suspects the opposite: "The photos are like communism. Nice idea, but the realization is a failure." Make up your own mind:

Günther Grass:

David Lynch:

Robert De Niro:

More pictures from the work on Zeit.de

The box is intended to make DC Bank's values - solid, Bernese, long-term - tangible, the agency said in a statement. What these values mean for the actions of the individual and the company, and what customers can expect, is written in a DC Bank tonality guide. For this purpose, In Flagranti developed three objects that make the values tangible in a haptic way. A piece of sandstone stands for solid, the hand-painted ceramic bear for Bernese and a wooden letter opener for sustainable. These objects were made by Bernese craftsmen and women and now adorn the desks of many employees. The new market presence will gradually be experienced by customers in the course of the next six months.

The more than 30 hitchhikers were prepared for their mission in advance and instructed accordingly, as the agency responsible, Comunicazione, explained to Werbewoche.ch. On their way across the Alps, the advertising ambassadors told the tourists from the north about their city of Lugano.

The car stoppers marked the end of the Cambio Lugano Cambia project (Werbewoche.ch reported), in which Lugano set up exchange offices in five Swiss cities. German-speaking Swiss were able to exchange old souvenir photos for 30 Lugano francs. Motto: "Instead of posters, we'd rather give you the money directly so that you can get a new picture for yourself." The currency created especially for the campaign can be redeemed in numerous restaurants, hotels, bars and museums until the end of October 2012.

According to the press release, the Zurich branding agency was commissioned to analyze the annual report at the concept and design levels (business and sustainability sections),
to redesign and implement multimedia.
 

To maximize readability, Feinheit relied on a highly reduced typographic solution, according to a statement. The black box underlines the urgency of the message and is intended to be reminiscent of the warning label on cigarette packs. Even the hurried viewer should see at first glance that the vote is about "smoking" and "health," the agency adds.

The campaign was commissioned by the Swiss Lung League. The "Protection from Passive Smoking" initiative will be voted on September 23, 2012. It aims to ban involuntary smoking in the workplace and in publicly accessible areas.

SBB and Deutsche Bahn (DB) want to increase rail travel between Switzerland and Germany. In the long term, they are aiming for a 25 percent market share for rail in cross-border traffic.

In addition to a dense timetable offering, the two railroad companies are also investing in marketing: SBB and DB signed an agreement to intensify cooperation in the marketing of the services, as they announced on Tuesday according to SDA. Joint marketing will be intensified via the Rheinalp subsidiary, which has been in existence for around six years. SBB and DB intend to work more closely with tourism partners.

There are currently over 35 direct connections per day between Germany and Switzerland. In 2011, over 13,000 passengers per day used these trains, which corresponds to almost 4.8 million passengers per year.
 

A QR code is also used to link to the Website as the agency writes in a press release. Posters, advertisements, web banners and a scatter flyer are being used in the catchment area around Fällanden and Dübendorf.

Responsible at Metzgerei Eigenmann: Thomas Eigenmann (owner). Responsible at Kraftkom: Pascale Hoch (Consulting), Mario Siano (Art Director), Silvia Brander (Graphic Designer), Natalie De Cataldo (Text & Project Management).

From June 9 to September 23, 2012, Art and the City will take place in Zurich West, the agency writes in a statement. The art and exhibition platform deals with the up-and-coming district of Zurich West and presents more than 40 works by artists from all over the world. VBZ will take interested visitors to Zurich West on streetcar lines 4, 13 and 17. On the neighborhood platform launched by VBZ. Westnetz.ch the backgrounds of all artists and their works are also provided.

Ruf Lanz draws attention to the artworks and to the services to Zurich for the VBZ. The subjects are currently appearing as advertisements.

Responsible at VBZ: Heinz Vögeli (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Markus Ruf (text), Florian Fleischmann (graphics), Armin Arnold (DTP), Doelkar Monkhar (consulting). Photography: Werner Mäder.