Make Love" is a factual sex education book, whereas "Shades of Grey" is a highly controversial bestseller that has been described in many places as low-brow and sexist. The publisher even explicitly points out the following in its online store: "The subjugation of women described here contradicts the view of the world and humanity that guides us as booksellers. We regard the book as very problematic." However, the merciless subjugation of women does not stop Weltbild from offering the work. A passage about abortion, on the other hand, prompted the publisher to remove "Make Love" from its range. One is inclined to say: Weltbild's worldview is backwards.

Weltbild is owned by twelve German dioceses, the Association of German Dioceses and the Catholic Chaplaincy for Soldiers in Berlin. Two weeks ago, the owners decided to transfer their shares to a church foundation under public law. This averted a decision to sell the company, which had been made a good six months ago in the wake of public debates about erotic and esoteric media in the Weltbild range.

At the heart of the concept developed by Serranetga is a symbol of freedom, speed and flexibility: the flying dragon, according to a statement from the agency. Each subscription was assigned a flying kite corresponding to the data speed. The flying kites are also used in the Speed Check created especially for this campaign. This tool is intended to illustrate the speeds of the various subscriptions.

Responsible at Swisscom: Isabel Abegglen (Marketing Manager), Simone In Albon (Sales Communication). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Tino Elsener (consulting management), Samuel Textor, Pascal Deville (CD), Frank Engelhaupt, Thomas Blumer (text), Philippe Lehmann, Gabriel Tenger (screen design), Erwan Eydt, Diego Dirren (programming), Ansichtssache (retouch).

Evelyn Kafka achieved the best grade in the Executive MBA - Marketing with an overall grade of 5.5, according to a press release issued on Friday. Sandro Mannino and Marcel Wüst excelled in General Management with a final grade of 5.2. The part-time Master's program is run in partnership with the University of Virginia, Darden School of Business.

Pictures of the certificate ceremony on July 12, 2012

According to a statement on Friday, 38 percent each will go to Sepp Trütsch and Beat Diener and 5 percent to the current editor/presenter and program director of Radio Eviva, Christian Kuhn. With the concession, the new owners also assume the obligation to continue to run Radio Eviva within the concession guidelines. Nothing will change for the members and patrons of Radio Eviva. The association, which is integrated into Radio Eviva, will also continue in full.

Radio Central's stake in Radio Eviva is still 19 percent, as the press release explains. With the sale of the share packages, Radio Central is fulfilling a provision of the RTVA, according to which a media company may not own more than two radios. Because the two majority shareholders of Radio Central Radio Sunshine
the sale of the shares has become necessary.

Sepp Trütsch new Chairman of the Board of Directors

Radio Central will continue to provide the program hours of Ländlerzmorge and Ländlerabig as well as the news to Radio Eviva. Otherwise, Radio Central will withdraw completely from the operational management of Radio Eviva with the sale of the shares. The Board of Directors of Radio Eviva will step down at the forthcoming Extraordinary General Meeting. Sepp Trütsch, Beat Diener and a representative of Radio Central will be proposed for election to the Board of Directors. Sepp Trütsch will serve as Chairman of the Board of Directors. These share sales are subject to the approval of the Uvek.

Sepp Trütsch.

(Image: Sepptruetsch.ch)
 

Gyselroth has been supporting the Festival da Jazz as a branding agency and sponsor for five years now and is also handling all festival communications in the anniversary year, the agency said in a press release. For the first time, an iPad version of the program booklet has been created, which is available worldwide in the App Store.

The new series of advertisements is the latest media-relevant result of the long-standing collaboration between Kestenholz and BSSM, as the agency writes in a press release. The image campaign will run exclusively in the Basler Zeitung until the end of 2012.

Responsible at Kestenhol: Stephan Kestenholz (overall responsibility). Responsible for BSSM advertising agency, Basel: Urs Schneider (CD), Hannes Müller (text), Pascal Rehmann (AD), Philipp Buser, Roger Berthoud (consulting).

 

The idea focuses on the low admission price for mothers, fathers, grandmothers, grandfathers, godmothers or aunts who come to the National Museum with their children: admission costs 10 francs for each adult, children up to the age of 16 are free.

The seven subjects created by Advico Y&R to date are used as advertisements, posters, web banners and e-boards.

Responsible at the Landesmuseum Zurich: Andreas Spillmann (Director), Christoph Stuehn (Head of Brokerage & Operations), Mariella Frei (Head of Marketing). Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Sandro Tissi (AD and graphics), Marion Lim (text), Ramun Knapp (consulting).

 

Erick Monjalous, Deputy Director General at Sipa, said this when asked by the news agency SDA. The jobs will also be retained in the AP newsroom in French-speaking Switzerland, which belongs to AP France. The agency employs six journalists in its offices in Bern and Lausanne.

The takeover gives Sipa an exclusive license to use AP's international news in French-speaking countries, Sipa wrote in a press release on Thursday. The two agencies have already been working together for some time. Sipa has been distributing the American agency's images in France since 2001.

Sipa wants to offer a complete range of texts, images and videos in French. In this respect, the acquisition of AP France is a decisive step, Sipa CEO Olivier Mégéan is quoted as saying in the press release. This new offering for media, their users and for companies should be available from the fall.

Sipa was taken over by the German news agency dapd in May 2011. For its part, dapd emerged from the takeover of the German-language service of the AP news agency by the German Despatch Service (DDP) in 2009.

SDA works together with DAPD in German-speaking Switzerland. With the takeover of AP France, DAPD becomes AP's most important partner on a global level. (SDA)

 

Stephanie Lang is joining the agency as Senior Art Director Online, as the agency writes in a press release on Friday. Lang previously worked for Jung von Matt, Neue Digitale and DDB Tribal. Javier Santillan and Ranja Issa are also joining the team. Javier Santillan, who comes from Mexico, studied the fine art of art direction at the Scuola Politecnica di Design in Milan. Ranja Issa completed her training at the Zurich Vocational School of Design and has just helped Draftfcb/Lowe win the Cannes Silver Lion for the Rigiblick Theater's annual report with her first major work.

Ranja Issa, Javier Santillan and Stephanie Lang (from left).

 

With the name Lausannetec, the agency has combined the location of the trade fair with the technical aspect of the trade fair offer. The visual identity includes a logo, typographic concept, color scheme and three key visuals for the exhibitor areas "Watch & Jewellery", "Medical Technics" and "Electrotechnics". According to Source, only six weeks were available for the branding from the briefing to the first implementation. The brand design manual defined by the agency was used by various third-party advertising and public relations agencies to implement their communication measures. The first application was the Website realized.

The client is the MCH Group, which also organizes the Baselworld watch and jewelry fair. The branding project for Lausannetec is therefore a further collaboration in the nine-year partnership between the two companies.

 

The month of June was a minimal 0.1% down on the same month last year, as Media Focus reported in a press release on Friday. With an increase of 17.7 percent, the out-of-home advertising media category delivered an excellent half-year result.

Six out of 23 sectors recorded a year-on-year increase of more than 10% in the first half of 2012. In percentage terms, no sector grew as strongly as "IT & Office" (+27.3%; +8.6 million francs). In absolute terms, cross-sector advertising in the "Retail" sector came out on top (+10.4%; +18.5 million francs).

Mini, topless or all-terrain

The "new cars" product group increased its advertising volume in June by 10.2% compared to the previous year. If advertising is indeed setting trends, then "miniclass" (+109% compared to June 2011) and "mid-range" (+83.8%) are being driven in the summer. VW up! and the BMW 3 Series are popular models, at least in terms of their advertising presence. Convertibles (-12.2 percent), coupés & sports cars (-38.7 percent) and vans (-37.8 percent) should be avoided at all costs. The "SUV" (+35.1 percent) has been a good choice for the whole of 2012.

Summer vacation, but where?

In the advertising month of June, the advertising-savvy Swiss learned that they should shortlist the following domestic destinations: The vacation-hungry should visit the regions of Ticino (+140.5 percent compared to the same month last year), Zurich (+37.0 percent), Basel (+30.8 percent) and Ticino (+54.3 percent).

Development of advertising print in the media compared with the previous year

Changes: Print (from January 1, 2010 with loose inserts), TV (from January 1, 2010 new coverage methodology), radio (from January 1, 2011 expansion of the media universe), Internet (from January 1, 2011 new coverage methodology).

 

The trend report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking and to what extent, Media Focus said in a statement.

> To the Media Focus SEM Trend Report No. 7 / 2012 (PDF)