In the run-up to the Swiss Media Congress on September 20/21, 2012, the company introduced the page Mediasearch.publicitas.ch which is publicly accessible and available in both German and French, according to a statement.

"Publicitas mediasearch" offers media planning-relevant information on Swiss media as well as the most widespread forms of advertising, a comprehensive overview of the significance of existing market and media studies, and a detailed presentation and explanation of all relevant planning tools. Current performance values and prices of advertising media within various target groups can be found for the genres print, online and cinema. "Publicitas Mediasearch" also offers a media lexicon with around 400 definitions of terms.
 

With just one login, shoppers can choose from over 2.5 million new products, according to a statement from the agency. The TV and online campaign designed by Jung von Matt/Limmat is intended to increase awareness of the platform and boost sales. "The diverse and cross-media implementation possibilities of the campaign idea are particularly convincing," said Michel Noverraz, Campaign Manager at Ricardo.ch. The work for Shops.ch will be on display from the end of November.
 

As co-sponsor of the Pink Ribbon Charity Walk, Sihlcity wants to set an example in the fight against breast cancer on its fifth anniversary. Therefore, the Match Communications agency was commissioned with the development and implementation of the "Accessories for Life" fundraising campaign. The color magenta as a common denominator (magenta is the corporate color for both Sihlcity and Pink Ribbon) and the idea of solidarity gave the agency the basic idea for the campaign, according to a statement. Thus, the magenta-colored plastic sheet that decorated the Sihlcity chimney in March was transformed into fashionable accessories directly at the Sihlcity chimney and sold for the good cause. Over the course of seven days, talented seamstresses on the Kalanderplatz transformed the sheet into trendy shopping bags, student cases or iPhone and iPod cases at the request of the buyers. The campaign received additional celebrity support from Christa Rigozzi and Anita Buri. Accessories are still available at the Sihlcity Info Point (while stocks last).

Responsible at Sihlcity: Jörg Engeler (Center Manager), Mara Bonorand (Marketing and Communication), Vanessa Welti (Project Management). Responsible at Match Communications: Roland Sennhauser, Christian Staub.

 

The agency wants to use the campaign to draw attention to family-friendly conditions for families and young drivers, according to a press release. When taking out a new Zurich car insurance policy, families benefit from special rates for compact and minivans. In addition, Zurich is giving all young drivers whose parents are already insured with Zurich a family bonus of up to six premium levels on their own car insurance.

Responsible at Zurich: Claudia Staub (Head of Marketing Communications GI), Priska Kaspar (Head of Brand Advertising and Media GI), Eleni Zoubos (Digital Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Jo-Wayne Peacock, Bruce Roberts (Art Direction), Albert Matzinger, Christian Schirmer (Text), Pascal Herzog (Graphics), Candido Righetto, Sabrina Anding, Lucas Baumgartner (Consulting), Derya Derdiyok, Jessica Küng (Art Buying), Andreas Caruso (Production), Jonas Hartmann, Nik Hidber, Fabio Clerici (DTP/Litho), Billy & Hells (Photography). Responsible at Publicis Modem: Marcellus Gau (Head of Digital), Mohammed Klotz, Serge Meierhofer (screen design), Tiago Dias, Sandro Ducceschi (programming).

 

In the first phase of the campaign, more than 25 Swiss newspapers and magazines used unusual diplomas to show that for people with autism, even everyday things such as "going to the hairdresser", "buying an apple" or "saying thank you" are a difficult test (Werbewoche.ch reported).

Now, according to a press release, another facet of autism is being addressed in a TV and cinema commercial: It is very difficult for people with autism to recognize other people's emotions. They are therefore dependent on support. Ruf Lanz demonstrates this with one of the most famous scenes in film history. Every emotion that Kate Winslet and Leonardo Di Caprio experience on the bow of the Titanic is shown in the form of subtitles. Ruf Lanz has officially obtained the rights from 20th Century Fox Switzerland and 20th Century Fox Los Angeles.

Responsible at Autismus Forum Schweiz: Nicole Ulrich (President), Thomas Girsberger, MD (Vice President), Thomas Ulrich, MD, Edith Hörler, Nikola Bellofatto (Board Members). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Maren Beck (Text), Isabelle Hauser (Art Direction), Sabrina Luck (Consulting). Responsible at 20th Century Fox Switzerland: Thomas Gahlinger (Marketing Manager). Post-Production Film: Stories. Post-production sound: Jingle Jungle.
 

Autism Forum Switzerland from RufLanzTV on Vimeo.

Few days ago published Werbewoche.ch the new campaign from Contexta. Statement: You can't even get rich as a star in Switzerland - unless you play Euromillions. A satire of the "MTV Cribs" program, in which American superstars guide ordinary viewers through the chambers of their million-dollar mansions, present the fleet of cars and list the number of bathrooms.

The campaign kicked off with Stress. Not an international superstar, but one of the most successful Swiss musicians of the present day. 250'000 records sold, packed concert halls. How it might be about the financial situation of the owner of a clothing label, Blick-Online revealed by chance on September 16: "Stress buys the "Strelanie" luxury villa". The musician is now the sole owner of the property, estimated at 2.5 million francs. One referred to one of Der Sonntag investigated Story from the day before - the newspaper is said to have looked into the matter at the land registry office in Riesbach ZH. Blick even published an exterior photo of the house, including the vehicle fleet of Sponsor Mini. The next day, the photo miraculously disappeared ("Updated: 17.09.2012").

Also on September 17, Contexta launched the campaign showing Stress as the occupant of a run-down house with an overgrown garden. The interior design is reminiscent of a student flat-share; the bathroom of a ruined building in which homeless people have taken up residence. The vehicle fleet this time: a motorcycle.

The idea that the musician's supposed living situation was a freely invented publicity stunt was therefore obvious. One might think so. On the same day 20 Minutes Online the video and discreetly pointed out the background ("A joke? Yes!"). Still, a considerable portion of the commenting readership didn't seem to get the joke. "And this broken hut is supposed to be worth 2 million francs?" wondered one reader; "I have trouble with people (...) who reveal their privacy to get into the media again" condemned another the appearance. But stress was also met with understanding: "Leave him alone, he built his empire himself." And even socio-critical conclusions were drawn from the film: "That shows true greatness (...). It's the person that counts, not the possessions!!!"

And what does Contexta think about it? The agency naturally enjoyed the discussion and the media attention. The film has been viewed around 36'000 times on YouTube to date. Creative Director Moritz Staehelin tells Werbewoche.ch: "That's exactly what we wanted to achieve. The viewers should ask themselves: is this now the "Villa Strelanie" or is it all fake?" The Blick story was not seen as a nuisance - but as an opportunity to launch the campaign. They deliberately wanted to initiate a discussion about how much truth there actually was in the story. Homework done! Because even if it was obvious that the trappings, the furnishings (for example, the hobby studio at primary school level) and the countless posed details were fictitious - even the media-savvy viewer could not be completely sure that the house shown was not a recreational shared apartment of the eternally young rapper.

But to dispel any doubts, Staehelin confirms to Werbewoche.ch: "In fact, it's not Stress' house." At least among the part of the readership that has seen the real "Strelanie Villa" on Blick.ch, the astonishment should be within manageable limits. (hae)

Collage: Screenshots from Blick.ch, 20min.ch, Contexta.ch, Youtube.com
 

According to a press release, one in three people in Switzerland sleeps poorly - and is correspondingly tired during the day. Ammarkt is dramatizing the general lack of sleep with ads and a new TV spot. And links a Swiss advertising classic with the Happy autumn promotion. "I wett i hett es Happy Bett" sighs the overtired protagonists in their hiding places in broad daylight. After all, in this country siesta sleepers quickly fall into disrepute as quitters. The specialized trade is actively involved in the campaign and also supported with guerrilla measures, according to the press release.

Responsible at Happy-Systems: Reto Fröhlich (Managing Director) Urs Rohrer (Head of Sales and Customer Support) Liliana Schöni-Wettstein (Head of Marketing). Responsible at Ammarkt: Marcel Odermatt, Sandra Küng (Consulting); Michael Schmid (Strategic Planning); Martin Fuchs (Creative Direction); Maurizio Galassi (Art Direction); Alain Filli (Graphics); Martin Fuchs (Text); Mäggie Widmer, Lea Hobi (Media & Production). Film production: Shining Pictures; Marc Wilkins (director); Michael Saxer (DOP); Stefan Bircher (producer).

Based on its European roots, the name Euro RSCG no longer met the requirements as one of the largest global agency groups for integrated communications, the agency wrote in a statement. In addition, the name change is intended to simplify the brand structure: Havas is already the name of the holding company, which is listed on the Paris Stock Exchange (Euronext Paris SA: HAV.PA).

The new name also expresses the agencies' philosophy well, the press release continues: Think global, act local. The Zurich and Genève spelled in the original language would underline the local roots. Frank Bodin, CEO of Havas Worldwide Zurich and Genève: "We are first and foremost a Swiss agency. 80 percent of our income comes from Swiss mandates, and our clients can always benefit from the global knowledge and experience of our network."

Otherwise, everything else remains the same. "The phone numbers, the passion, and especially the claim to be one of the best full-service agencies strategically and creatively, with integrated units for online and direct marketing, branding as well as production, and with a special focus on the new digital technologies," says Frank Bodin, adding, "Finally, people can not only remember our campaigns, but also our name."

 

According to the audience council, the people magazine "Glanz & Gloria" reports on well-known personalities in an independent way. A majority of the Council welcomes the focus on celebrities from Switzerland. This distinguishes it from the people magazines of the German private stations. They are not pleased about contributions in which SRF employees are reported on and self-promotion is carried out. The presenters led through the program in a likeable and relaxed manner. "G & G weekend," on the other hand, could do with a bit more speed in the eyes of the audience council: According to the statement, the weekend edition seems a bit too long and loses some of its suspense. In the daily "Glanz & Gloria" program, on the other hand, the length of the contributions and the duration of the program were appropriate.

The expansion of coverage of the domestic Football Super League on Swiss radio and television (SRF) has met with approval from a majority of the audience council. The live broadcasts on Sunday afternoons would convince with professionalism and the inclusion of co-commentators. According to the audience council, the supporting program is informative and entertaining, but is at the upper limit in terms of scope. A conflict of objectives is seen in the selection of live matches. On the one hand, it is appreciated that all teams are shown over several Sundays, but on the other hand, it is not always possible to show the top game of the round. The Council is satisfied with the quality of the live broadcasts, but criticizes the English-language inserts. The viewers' council sees the inclusion of the Super League in "Sportpanorama" on Sunday evenings as positive. This is in keeping with the importance of football. The appearance of a commentator as an expert in the studio is also well received. However, some council members wonder whether so much football is really necessary in "Sportpanorama" after ninety minutes of live play and an extensive supporting program in the afternoon.

SRF is broadcasting more football than ever before with 36 live matches in the Super League, according to a statement. Each team will be shown at least once at home and once away. The broadcasts will be produced with twelve cameras - similar to the standard for Champions League or international matches.

The House Agency has created a new motif to dramatize the 4 p.m. appointment as an experience for young and old. The new motif will be used immediately in advertisements and banners. SRF is also promoting the event on the "Blick" football app.

 

The interpretation of the goddess of fate motif, familiar in many cultures, features a boisterous dinner party, according to a statement from the agency. Draped around the central dial and entangled in a red ribbon of life by the four main characters, Miss Everything, King Steroid, La Rabbia and the other guests experience an all-around unforgettable 13th Star Hour, the release added.

In addition to the main subject, this year's communication also uses individual images of the characters Honeybee and Sloppy Joe. The latter is embodied by Dario Tozzi, one of the few professional models in the production.

Responsible at Kursaal Bern / Neuhaus Consulting: Alexandra Maurer, Remo Neuhaus. Responsible Bold: Lindo Ganarin (idea/concept, story, direction, creative direction), Bruno Gerber (idea/concept, direction, art direction and graphics), Philippe Hansen (consulting), Michel Sulser (production). Photography: Up-pictures (Remo Neuhaus, Romel Janeski). Set design: Samuel Klötzli. Styling: Debora Sarai Baumann-Weitnauer. Hair: Enrico Bizzarro. Makeup: Sandra Iseli, Daniel Sewer. Casting: Morena Neuhaus.