Journal B is an exclusively online publication that features stories from the margins or behind the scenes
The creators announced on Friday morning that they wanted to showcase the news. The plans also include guest columns, audio, and video segments. The five-member editorial team selects topics based on subjective criteria. However, the stories should relate to the Bern area and take the interests of the online community into account.The "B" in the name stands for Bern, but also for "B-side," meaning background stories, said Editor-in-Chief Beat Kohler to the media. While daily news isn't ruled out at Journal B, it certainly isn't a focus.

Thanks to substantial grants from various foundations, Journal B’s launch is secured through the end of 2014. Future funding will be provided primarily through membership dues from the Berner Onlinemedien association, which serves as the magazine’s sponsoring organization. Advertising revenue and donations will also contribute to this funding. The board of the sponsoring association includes, among others, SP City Council member Thomas Göttin and former City Council member Urs Frieden (Greens). The initiative committee includes numerous cultural figures as well as representatives from the left-wing and Green camps.

However, the press release goes on to state that the journalists are politically independent and not bound to any particular ideology. According to the magazine, it aims to contribute to the diversity of opinion in the federal capital. The editor-in-chief is Beat Kohler, who previously worked for the Jungfrau Zeitung in the Bernese Oberland. (sda)

Apps with Love

Apps with Love helped shape the online magazine. The goal was to create an innovative online medium that is second to none in terms of design, functionality, and usability, the company said in a statement on Friday. Journal B is intended to stand out through its originality and memorable graphic elements, becoming a recognizable brand. To enhance the user experience, the project began with an analysis of reading behavior in a traditional newspaper. Apps with Love then translated these findings into a layout specifically optimized for display on smartphones, tablets, and desktops.

For the layout concept and design, the startup is working closely with designers Alice Kuhn and Manu Schibli of Malice Berlin. Their team has experience designing magazines and newspapers for print as well as for online media.
 

Examples include the illuminated F200 sites on the bus and streetcar shelters in the city of Bern, the F12 spaces on the streetcars operated by Transports Publics Genevois and the extended range of digital advertising media in shopping centers (the advertising week reported) and at Zurich Airport. In addition, the passenger boarding bridges at Zurich Airport are available again.

True to the motto "Energy brings the stars to you", national and international music acts congratulate Nik Thomi on his launch with Energy Bern. "Yesss Nik! Go for it!" James Blunt calls out to Nik Thomi, and Swiss soul singer Seven wishes him "a great start." Lenny Kravitz, Bruno Mars, local heroes Plüsch and Pegasus and many other stars also send him their congratulations Facebook-style.

The regional campaign in the greater Bern area extends over several weeks. Since Monday, the posters with Nik Thomi and his congratulations can be seen in the streets of Bern. This is supplemented by a broad communication mix of ads, online and social media banners, and other measures.

Nik Thomi has hosted the DRS3 hit parade for the past five years. At Energy Bern, he is the new Head of Entertainment and hosts, among other things, the daily music show Energy Download.

Back then, it was important for the bank to prove its independence and demonstrate values such as trust, solidarity and reliability in the turbulent banking sector. The traditional financial institution would like to recall these values in a still challenging environment, Bluespirit said in a press release on Friday. In the current campaign, Ersparniskasse Schaffhausen is once again using poster and print motifs to dramatize the bank's proximity to the people and how it offers people in the region more opportunities - no matter how unusual these may be. It is increasingly targeting the private customer segment.

Responsible at Ersparniskasse Schaffhausen: Dieter Sommer (Director), Urs Werz (Vice Director), Wally Studer (Assistant Director/Marketing). Responsible at Blue Spirit: Daniel Comte (Executive Creative Director), Jae Erne (Senior Art Director), Giulia Furrer (Graphics), Peter Bietenholz (Senior Copywriter), Susan Bosshard (Client Service Director), Patricia Müller (Account Director), Katharina Lütscher (Photography).

In the follow-up to the existing Bifidus advertising campaign, Jörg Abderhalden takes on a whole crowd of children, who of course do not bring him to the ground. As a successful former wrestler, Jörg Abderhalden still has enough strength - or rather defensive powers - to emerge victorious from this "fight".

The campaign created by Advico Y&R is now running in various print media

Responsible at Migros Genossenschafts-Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young&Rubicam: Dominik Oberwiler, Martin Stulz (Creative Direction), Matthias Kadlubsky, Sandro Tissi (AD, Graphics), Marion Lim (Text), Edi Walker (Consulting).

These include Capital, Gala, Geo and Prima. IMS takes over the global marketing of the print and digital offerings of the entire portfolio of its subsidiary Gruner+Jahr Netherlands (Vogue; Jan and Glamour Holland). IMS is also strengthening its portfolio in the business and decision-maker titles segment with the marketing of Financial Times Deutschland FTD in all G+J offices.

By marketing additional G+J portfolios, the publisher is increasing its local market relevance and strengthening its offering for pan-European campaigns, according to a Gruner + Jahr press release. At the same time, this positioning takes into account the current brand development that international budgets are increasingly being awarded on a pan-European or global level and are less isolated to individual countries.

According to the agency, the campaign is inspired by subtle auditory experiences and Robert Rauschenberg’s «White Paintings.» The «White Paintings» also influenced John Cage’s piece «4'33''.» The campaign will be featured in both print and online media.

With more than 250 compositions—many of which are considered key works of New Music—John Cage is regarded as one of the world’s most influential composers of the 20th century. To mark the 100th anniversary of his birth and the 20th anniversary of his death, the Rigiblick Theater is dedicating a special happening to this exceptional talent, featuring a performance and a gourmet spectacle. Together with the Tzara Ensemble, Dominik Blum, Catriona Bühler, Daniel Rohr, Margrit Schenker, and many others, his boundary-pushing body of work will be brought back to life.

Person in charge at the Rigiblick Theater: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Concept/Copy), Stephanie Lang (Senior Art Director).

"Together with the branding agency Schneiter Meier, we have continuously developed the concept into a benchmark over the past few years," says Roman Sidler, Head of Corporate Communications at Geberit. "Today, the annual reporting is characterized by a combination of print and online measures that optimally serve the information interests and reading habits of the various target groups." Philip Meier, CEO of Schneiter Meier, describes the benefits of the integrated online-offline concept as a massive efficiency advantage: "On the one hand, the online shift enables a reduction in print circulation and therefore greater cost efficiency. And the precision in addressing target groups increases communication efficiency".

Schneiter Meier's current clients include Migros, Geberit, Homburger and Implenia. Over the past 20 years, the agency has developed and launched national and international brands with Coop, Georg Fischer, Pfister, Sanitas, Rhäzünser and Mövenpick.

At Travel quiz is a game that asks unusual questions about countries, people and animals from all over the world. The participant must answer 10 questions, which appear at random. If they get at least 5 answers right, they can register for a dream trip worth CHF 5,000. The questions are answered by Travelhouse travel specialists.

The travel quiz will be advertised using various means of communication such as advertisements, flyers, display networks, newsletters and a homepage. It will be online until October 21, 2012. The winner will be announced on October 26, 2012.

Responsible at Travelhouse: Elsbeth Geiger, Denise Azzini (concept, project management) and Christine Schmidt (web design). Responsible at Freedstar: Despina Cosmoulis (realization, programming) and Christina Cosmoulis (content management).
 

Sky is "fit and proper" to retain its broadcasting licenses, the media commission Ofcom declared on Thursday. Murdoch's media empire holds 39 percent of BSkyB. Employees of the former British Murdoch scandal newspaper News of the World are alleged to have tapped the answering machines of numerous celebrities and politicians and bribed police officers. In the wake of the scandal, Murdoch closed the newspaper without further ado.

Ofcom stated that there were no indications that Sky journalists were using similar methods to obtain exclusive news. However, the Media Commission is still investigating two cases in which Sky claims to have hacked email accounts. Ofcom also found no breaches at Murdoch's son James, who resigned as head of BSkyB in April. However, the commission criticized the former chief commercial officer of the News of the World for "his repeated failure to respond on his own initiative" to the scandal. (sda)
 

In addition to the catalog, flyers and advertisements are used. The aim of the advertising material is to publicize the new products. The campaign runs from September.

The pictures for the catalog were taken at the Hotel Seeburg Lucerne with three models. The 38-page brochure designed by Ludek Martschini is now available in all Perosa branches throughout Switzerland.

Responsible at Ideart Lucerne: Ludek Martschini (creation, consulting), Peter Martschini (production, organization). Responsible at Perosa Lucerne: Cornelia Schärer (Hair & Make-up), Ida Krebs (Styling). Photography: René Schwerdtel, Germany.