The new free training offer is aimed in particular at beginners in the field of online marketing. In the half-day training courses, the various possibilities of digital marketing are demonstrated, according to a Google press release. The basic knowledge acquired in these training courses can then be deepened in more advanced courses offered by Google and partners and completed with a certificate as a "Qualified Google AdWords Specialist".

Training in three Swiss language regions
Following a pilot phase, the offer will be available throughout Switzerland from today, Thursday. Many of the training sessions will take place at Google's Zurich site on the Hürlimann Areal, but dates for external training sessions in Lausanne, Lugano and Bern have also already been set. About the newly launched Swiss "Learn with Google" program Website interested participants can register directly for a training course. It is constantly updated with new dates and offers. In addition to the offer launched today, Google Switzerland is already working with partners such as IAB Switzerland, Migros Klubschule and IFJ on further training courses in the field of digital marketing.
 

The agency is responsible for organizing over 60 events during the festival, including the opening and closing nights. During the festival from September 20 - 28, 2012, Rufener Events will also host the ZFF Night Lounge at Tibits in the NZZ Bistro.
 

Drivers and all other road users are being made aware of the dangers of distracting activities with a broad-based campaign. The focus is on all possible distractions, from making phone calls, texting, operating MP3 players and navigation devices to eating or applying make-up. By becoming aware of the potential dangers, all road users should change their behavior, leading to greater safety and fewer accidents on the road.

The "No distractions" road safety campaign is a joint project by several police forces. The campaign is being carried out in the canton of Zurich (including the cities of Zurich and Winterthur) as well as in eastern and central Switzerland. The following will be used: Posters, advertisements, radio spots, YouTube film, car signage, cinema advertising, website, online banners, information flyers.

Responsible at Zurich Cantonal Police: Martin Kübler (Head of the Special Traffic Police Department), Rolf Decker (Head of Public Relations/Prevention), Beat Jost (Public Relations/Prevention). Responsible at Dynamite Advertising, Cham: Siegfried Simader (AD), Roger Bosshart, Carmen Berwert (consulting). Responsible for Textalarm: Urs Zwyssig (text, concept).

Senevita specializes in assisted living and nursing care. The company develops and operates residences and retirement centers throughout Switzerland. Hofer will be responsible for the entire spectrum from classic advertising to the publication of periodicals and PR.

For Ersparniskasse Rüeggisberg EKR, the agency is to refresh its image and develop a new corporate design.
 

By maintaining the ban on online advertising, the existing balance in the Swiss media landscape between the private media providers and the SRG, which is financed by fees, will be largely maintained, said the President of Schweizer Medien, commenting on the Federal Council's decision. Filippo Leutenegger was newly elected to the presidency. The Executive Committee and members expressed their thanks to Filippo Lombardi, who is stepping down, for his great commitment to the publishers' association. He will remain a member of the association.

The Association's management was also in a solid financial position. A profit of CHF 11,316.36 was reported for the 2011 accounts (including financial income and after deduction of provisions for ongoing projects in 2012). The lower income compared to the previous year reflects the situation in the print media, as membership fees are based on circulation figures and these have also decreased in the current financial year, according to a statement from the association. In terms of ongoing media policy business, the revision of the Postal Services Act Ordinance is currently the main focus. Another important item on the association's agenda is the revision of VAT. According to the association, there is a risk that this will result in an additional burden for media users due to a higher tax rate.

Establishment of a media commission

Publishers have expressed their support for the establishment of a media commission with equal representation and assume that it will also oversee the revision of the radio and television license. Federal Councillor Doris Leuthard's vote that the SRG may not publish an online newspaper, but should be freer with regard to audio-visual contributions on the net, demonstrates the Federal Council's desire to maintain a functioning media landscape from the publishers' point of view. According to the association, the parliamentary initiative to safeguard the state and democratic function of the media must also be accompanied by the new media commission to be set up. The scientific studies, far removed from the reality in the media houses, could not be the basis for this; rather, an all-round view of all the circles involved was needed.

Code of the Press Council should be a guideline for the media

In the face of increasingly fierce competition, the Swiss media should not throw factual reporting overboard. According to the President of the Swiss Confederation, Eveline Widmer-Schlumpf, indiscretions and misinformation are poisoning the climate and making objective debate more difficult, as SDA wrote on Thursday. Journalists have a great responsibility, said Widmer-Schlumpf on Thursday at the annual congress of the Swiss Media Association in Lausanne. Many media professionals are aware of this responsibility, but it is not always and everywhere taken seriously. If incorrect information is provided, there is even a risk of wrong decisions being made.

According to SDA, the President of the Swiss Confederation appealed to media professionals to consistently apply the Swiss Press Council's code of conduct, which was created by the industry itself, in their everyday work. Among other things, it states that rumors must be checked for their truthfulness. Media professionals should also not withhold important information.
 

Under the slogan developed especially for the Swiss market, a TV commercial as well as stand-alone posters and print ads were created. The first phase of the accompanying campaign is also supported by radio spots and online banners.

Responsible at BMW: Mark Backé (Head of Marketing), Miranda Amsler (Senior Manager Advertising). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp (AD), Maximilian Kortmann, Tizian Walti (Text), Roberto Arias, Giselda Gentile, Paula Mata (Consulting). Sound: Jingle Jungle. Music: Great Garbo. Film editing and post-production: On Line Video 46. Mobile activities: IQ mobile.

The agency also manages the entire social media presence (Facebook, Twitter including community management). "The interdisciplinary communication concept convinced us. The know-how of Jung von Matt/Limmat's social media specialists was also decisive," says André Hefti, Marketing Manager at Maison Cailler.

The first works will be on display in October.
 

The design is intended to give the bank a sleek but modern appearance. This takes into account the bank's origins, the agency said in a statement on Thursday. At the same time, the appearance should differentiate the company from the competition and bring the content to the point.

Wirz Corporate created the entire website. The agency was responsible for concept and design, content concept as well as editing and programming of the website. The website was realized with the open source system Django CMS, takes into account the latest standards and is optimized for search engines.
 

This raises the question of whether Mobelzentrum is primarily aiming at a German target group with this commercial. Or was the "customer", Carmen Schiltknecht, supposed to sound as German as possible to tie in with the aforementioned "Euro prices"? But that is by no means Carmen Schiltknecht's only role. She is no ordinary customer, but at the same time the Managing Director of the agency FBM Communications. (uma)

Of the 91.6 million, job ads accounted for 8.5 million francs. These fell by 21.8 percent, according to the Wemf advertising statistics published on Thursday. But the print media also had to accept revenue losses in all other advertising categories.

Property ads, for example, fell by 8.3 percent and still accounted for 3.4 million Swiss francs. With the largest source of revenue, commercial ads, the decline was a minus 19 percent at 71.2 million. At 8.5 million Swiss francs, brochure inserts were down 10.2 percent compared with August 2011.

The biggest decline compared with August 2011 was suffered by the Swiss Sunday press. Last month, it still generated CHF 7.4 million. That is 35.7 percent less than in the previous year. At CHF 49.9 million, the daily press earned 16.5 percent less. Advertising revenues for the financial and business press also declined, down 10.2 percent to 1.4 million Swiss francs, as did those for the general-interest press (down 22.9 percent to 20.7 million) and the special-interest press ( down 9.3 percent to 3.3 million Swiss francs). The trade press was up 2.3 percent to 5.8 million, and the regional weekly press was up 4.8 percent to 3.1 million Swiss francs.

In the film, Charlie Bucket is one of the five lucky winners who are allowed to visit the legendary chocolate factory, which is not open to the public, as a prize. The lucky consumers who buy the six chocolate bars equipped with GPS transmitters (including Kit Kat) do not get a tour of the Nestlé executive floor, but they do win 10,000 pounds: When the packs are opened, the transmitter triggers a signal and Nestlé is at the door within 24 hours to hand over the check. The campaign comes from JWT London.

Incidentally, Nestlé is not the first company to hide GPS transmitters in products and visit the lucky winners at home. Even though Graham Walker, Nestlé UK's Head of Communications, says that Psfk.com would like to see: "Nestlé Confectionery is delighted to be first to market with this highly innovative GPS based promotion." According to the site Adage.com Omo equipped detergent packs with the Privacy Killer in Brazil in 2010. The prizes were video cameras and family outings. In Brazil, nobody likes to open the door to complete strangers, even if they claim to be Omo representatives and have video cameras with them. The bearers of the good news could therefore trigger a beep signal in the Omo transmitter - as proof that there were no criminals at the door.

Of course, the idea of being tracked or visited by a company using GPS without your explicit consent takes some getting used to. But at least in the current case there is a decent amount of compensation. Enough other companies constantly know when we are where and why. And apart from the right to buy a smartphone or use a search engine, in most cases we are only paid with air, love and a few nice words. (hae)