The campaign was launched to coincide with the opening of the large flagship store in Basel. The building in Basel's old town is staged as a gateway to indulgence. The taste experiences are visually translated into an imaginative world. Those who enter will find themselves in a dream landscape surrounded by playful plants, where numerous sweets are presented in a golden glow - just like in the land of milk and honey, the agency said in a press release on Wednesday.

The campaign is underpinned by the claim "Enjoy the moment. Enjoy the original".

Responsible at Läckerli Huus: Jakob Lanz (Head of Marketing & Sales). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Daniel Rödel (art direction), Livio Canonica (graphics), Raphael Gammenthaler (text), Evelyn Brodmann, Monika Siegenthaler (consulting). Responsible at Boutiq Film Production: Philipp Zünd (Creative Producter), Sebastian Harms (Director), Luana Derungs (Producter), Margit Gassner, Ignasi Duelo, Beate Veth (3D Artists), Sebastian Harms (VFX/Motion Design), Great Garbo Music (Music Composition). Responsible at Promacx: Timo Orubolo (image processing).

According to Markus Gut, who is responsible for new members, the criteria for admission are the same as in previous years: In 2012, only those who have made a substantial creative contribution to several award-winning works or who have otherwise attracted positive attention for their achievements in the field of advertising or design will be accepted. This writes the ADC in a statement on Wednesday.

This year, the Admissions Committee is composed as follows: Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann (Presidency), the board members Frank Bodin, Remy Fabrikant and Philipp Skrabal as well as the ADC members André Benker, Thomas Kurzmeyer, Markus Rottmann, Walter Rüegg and Uwe Schlupp.

Those wishing to apply for ADC membership should send a portfolio in A4 format of award-winning or award-worthy work as well as a DVD/CD with the best TV or radio spots by October 16, 2012 to the office: Art Directors Club, Zentralstrasse 18, 8003 Zurich (new address as of October 1, 2012).

The portfolio streamlining as part of the reorganization of the entertainment division at Ringier will take place at the end of September. The media company held a minority stake of 33.3 percent in the Swiss pay-TV provider. Ringier wrote this in a press release on Wednesday. Television, however, remains an issue of strategic importance for Ringier.

With the acquisition of Ringier's shareholding, Teleclub will become a wholly owned subsidiary of CT Cinetrade, which already held two-thirds of the shares. The parties have agreed not to disclose the purchase price.

Teleclub was founded in Switzerland in 1982 and shows an extensive feature film program on its channels, including 360 theatrical films as TV premieres each year, TV series and documentary channels, and over 4,000 sports events.

The 52-year-old Swiss national, who holds a degree in Marketing and Sales Management from the University of St. Gallen, has headed the Wholesale division at Sunrise since July 1, 2011. Prior to this, Hans Jörg Denzler spent seven years as Managing Director of Colt Switzerland, where he was responsible for business communication solutions. In his new role, Hans Jörg Denzler will continue Business Sunrise's growth trajectory as planned following the successful repositioning and acquisition of the integration business, which operates under the name Business Sunrise Enterprise Solutions, Sunrise said in a statement on Wednesday.
 
The previous Head of Business Sunrise, Jon Erni, is leaving the company at his own request. Under Jon Erni, the turnaround of the business customer division was achieved with growth of over 20 percent in the customer base in 2011, the Business Sunrise sub-brand was introduced to the market and the Sunrise integration business was established.

Former Google manager Mayer must ensure that Yahoo's business gets back on track. The Internet pioneer has fallen behind Google in the lucrative advertising business and is being squeezed by newcomers like Facebook. Goldman brings more than 25 years of experience as chief financial officer of various companies, Mayer praised the new hire. "We're excited about him joining Yahoo," she said. His first day on the job is Oct. 22, Yahoo announced Tuesday in Sunnyvale, California.

So far, Tim Morse is in the post. He has been with Yahoo since June 2009 and will leave later this fall. Where he's going is unknown. "I think I can speak for everyone in wishing him the best," Mayer said. The Yahoo chief is expecting her first child in the fall. By then, her executive team will have to be in place, even if Mayer doesn't really want to take any time off. Only in August, she had won Kathy Savitt from the fashion startup Lockerz as her new head of marketing. (sda)

Various measures were created, such as advertisements, a mailing and a campaign brochure. As a key visual, the new device is staged as a "star", which is presented to the "world public" by a presenter on a red carpet. In addition to the launch campaign, the agency was also entrusted with the redesign of the customer magazine for the Swiss market, which is published every six months in German and French under the new name "Energy Today".

Responsible at Stiebel Eltron: Paul Stalder (Managing Director), Manuela Rohrer (Marketing/Communications), Rahel Bühlmann (PR). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen, Luca Pibiri (consulting).

This means that the group of tablet users has grown by 90% in just six months and now comprises around 780,000 Swiss people. The trend comparison of the Mobile Report reveals impressive growth rates: the group of SSD users has increased significantly by around 20% since the last survey six months ago and currently accounts for 55% of Swiss Internet users or 2.93 million people. This means that this group has almost doubled since the first survey two years ago.

The Net-Metrix report also clearly shows the dynamics of SSD heavy users, i.e. those people who use smartphones & co. on the web every day or almost every day: at 36.1 percent of online users or around 1.9 million people, this group has almost tripled since 2010. In other words: More and more Swiss people can also be found using small screen devices on the web and they are doing so with increasing frequency.

Mobile devices that can be used to access websites naturally also include laptops, notebooks and netbooks. In previous surveys, the share for this category was clearly ahead of all other types of mobile surfing devices at around 50% in each case. The current 2012-2 edition shows a slight shift for the first time: With a share of 52.7%, the category of internet-enabled cell phones and smartphones as a surfing device is in first place. In terms of all online users, the decline for the laptops & co. category since 2010 is therefore around 2%, for SSD users it is 7% and for SSD heavy users it is 10%.

Growth leap in the tablet user group

Tablet users, i.e. people who use tablets and eBook readers to consume internet content, have seen a real leap. While their share of online users was a modest 1.1% two years ago, this group now accounts for 14.7% of online users and reaches 780,000 Swiss citizens. This significant growth is likely to be due to Christmas sales in 2011 and the availability of new generations of devices, such as the iPad, in the first half of 2012.

Women catch up

In the first survey in summer 2010, the gender ratio of SSD users was clear: the proportion of women was just 30%. After just two years, this picture has changed significantly: Women are catching up more and more and currently already represent 43% of this user group. This trend is likely to be similar for tablet users, albeit with a slight time lag: While the proportion of women was 31.8% in 2011, this currently stands at 37.3%, which corresponds to an increase of 17% in just one year.

The Net-Metrix Mobile Report records the development of Internet usage across different types of mobile devices: Small Screen Devices (SSD) include Internet-enabled cell phones and smartphones as well as MP3 players or devices with a comparable screen size, such as iPods, PDAs and personal organizers, which enable the use of Internet content. On the other hand, tablet users include people who surf the net with tablets or eBook readers. The focus of the Mobile Report is therefore not on device ownership or general device use, but on Internet use.

An editorial team from Internettv.ch will be reporting on the Olma from Monday, October 1. With contributions from the guest cantons of Glarus and Zug, videos, emotions and competitions, you can get in the mood before the official opening of the 70th edition of Olma. Partners for the official Web TV are the Appenzeller Käse and St. Galler Bratwurst variety organizations, as well as LV-St. Gallen.

The videos from Olmatv.ch will also be available on the Facebook account and on the official Olma website. In collaboration with the wrestling magazine Schlussgang, the show in Olma Hall 9.2 will be broadcast live on Facebook and on Olmatv.ch will be broadcast. You can watch live from 2 p.m. when the best wrestlers of the season receive their awards.

The campaign was implemented in three phases. In the first phase, the community of Vals was involved through a community vote on the jingle. In collaboration with Christian Zehnder, the singer and composer, three non-verbal "Juz jingles" were created on the theme of "New Alpine Music", which are intended to emotionally evoke the longing for meaning and belonging, discovering one's own center, serenity and strength.

In the second phase, TV and online banners called for people to upload their own Juz Urschrei to a microsite. The 6 strongest were selected from all the juzes, which were shown in a short TV spot from August 1 and called for public voting.

The third phase of the TV and advertising campaign was filmed and photographed in Vals. The language is in Grisons dialect and is intended to embody Swissness - relaxed, deep, emotional.

The Valser TV spot depicts a young man on his way to the office - once he arrives at the office, he takes a sip of Valser and comes to rest, listens to himself, his imagination begins to run wild: He finds himself in the Valser mountain landscape by rock and water. The climax is his life-refreshing Juz, which brings him back from the magical moment to everyday life. Refreshed and deeply connected, a smile plays around his eyes.

The print campaign was realized with the Swiss photographer Lukas Wassmann. He works regularly for international trend and style magazines. His work is exhibited in institutions and galleries.

Responsible at Valser Mineralquellen, Vals: Colin Forrest (CEO), Nisa Sanz (Business Development Manager), Philipp Häseli (Senior Brand Manager). Responsible at Neutral Zurich: Rudolph Schürmann (Creative Director), Peter von Ah, Ricco Pachera (Creation), Michelle Nicol, Dino Ceccato, Corinne Wiederkehr (Strategy/Consulting), Kaufmann Gehring / Ultra Images (Production), Marc Comes (Direction / CHBP), Christian Zehnder / Peter Philipp Weiss (Music Corporate Sound), NJP (Sound), Lukas Wassmann (Photography).

In a video, a candidate for the mayoral election in the city of Campo Grande is denigrated in two videos on YouTube. The Google subsidiary YouTube did not remove the video. This was stated by the court on Tuesday, according to SDA. This violates Brazilian law. As Google is not responsible for the content of the video platform, the company has lodged an appeal. The appeal was rejected.

However, this is not the first time that Google has been cited in court for insulting YouTube. Ten days ago, an electoral court in the north-eastern state of Paraiba handed down a similar verdict against Google director Edmundo Balthazar, according to SDA. He had refused to block a video in which a mayoral candidate was referred to as a "donkey". Google appealed and was upheld.

According to the SDA, the first round of local elections will take place in more than 5,000 Brazilian cities on October 7. Until then, the candidates should probably tell themselves: "Freedom of expression is when you laugh anyway". Because "hasta la vista, Google" has apparently not had much effect on the company so far - not even in Portuguese.

TCS offers the assessment of neutral experts in order to be able to evaluate the quality of a used car before buying it. With the help of advertisements, banners, national and regional brochures, insert flyers and extra flyers for car garages, Maxomedia now wants to help the TCS Occasions-Test become better known. At the center of the campaign, however, is the Landing pageAccording to the press release, those interested in a used car can register for the test even more easily and are informed about the TCS centers in their area. Users can also use a car to track which points are checked during the "used car test".

The Maxomedia campaign is also intended to show that TCS membership is worthwhile. After all, non-members pay twice as much for the test.

On September 22, 2012, the "Entrepreneur of the Year" award was presented in Switzerland for the 14th time. According to a statement, the award has a long tradition at Clicquot and is already celebrating its 40th anniversary worldwide. The Prix Veuve Clicquot, which is awarded every other year in Switzerland, has established itself in recent years as a business award for businesswomen. The award winner Bea Petri (Schminkbar) was honored for her innovative strength, her creativity and her business successes.

The award ceremony and the festive gala evening took place this year at Lake Side in Zurich.

Responsible at Moët Hennessy (Suisse): Christelle Huwiler (PR Manager). Responsible at Mountains and Hills: Lisa Linder (Consulting), Jana Dietz (Art Direction). Responsible at PR/Ticular: Lucy Tallo (PR).