According to a press release, the Swiss Commission for Fair Trading (SLK) rarely receives complaints from Ticino. This time, however, there were a dozen. However, they all concerned the same subject: a poster advertising an internet erotic portal had caused quite a stir in the sunny canton. The complainants considered the depiction to constitute sexist advertising because the woman depicted served as an object of subjugation and exploitation. In addition, the deliberate typographical change in the text created an ambiguity that was also to be condemned.

The Second Chamber of the SLK only partially agreed with the complainants. It did not consider the pictorial implementation to be sexist at all, as there is a recognizable connection between the lightly dressed female model and the service offered by an internet erotic portal. With regard to the second criticism, however, the SLK agreed with the complainants: Due to the fact that in the Italian headline "Scoprimi" (discover me) the letters R and I were placed with practically no space between them, one could recognize an A at a cursory glance and think it was called Scopami, which vulgarly means "fuck me". The SLK writes: "This typographical effect was obviously intended by the respondent, which is why the complaint is to be upheld in this context." The advertisers were asked to refrain from this ambiguous and vulgar representation in future.

The book in pocket format shows on 292 pages about 2000 novelties, many classics, two special assortments and a new label, as it says in a statement. Once again, part of the Neue LGK concept is that many Interio furniture and accessories are shown in occupied and busy Swiss homes. Under the new label "Edition Interio" products are marked, which combine design with an optimal price-performance ratio.

The 2000 new products and the book are announced with ads, online banners, a tag on to the TV spot as well as measures at the POS and with regular customers.

Responsible at Interio: Reto Waidacher (CEO), Eveline Jakob, Nadine Christen (Marketing), Andrea Limberger (Styling). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Patrick Attenhofer (Art Direction), Andrea Bachofner, Livia van Haren (Graphics), Antonio Lopez (Text), Petra Zehnder, Natalie Suter (Consulting); Melanie Hofmann, Derek Stierli, Zsigmond Toth, Annette Fischer, Christoph Kern, Marcel Koch, Hans-Ruedi Rohrer (Photography); Alexander Wegner, Kathrin Brunner (Styling Foto); All In Production (Production); Ansichtsache (Lithography).

According to a press release, the PR agency is active in both consulting and implementation. The mandate includes the production and distribution of press images, the planning, organization and implementation of media events and editorial visits as well as story placement.

Thanks to its affiliation with the Swiss photo agency Keystone, the Zurich-based PR agency has a historically grown understanding of photography and shares Nikon's passion and
Fascination for the image, writes PPR Media Relations.
 

In addition to a nationwide poster display, direct distribution of postcards to private households as well as radio spots and other activities, the agency is letting the great apes stand out from the crowd at selected poster sites in Basel.

Responsible at Zoo Basel: Ute Althof (Visual Communication), Daniel Strösslin (Head of Operational Marketing). Responsible at Crbasel: Gabriel Heuberger (CD), David Burkhardt (graphics), Andreas Erfert (text), Philipp Schweizer (text), Andrea Kurz (consulting), Chiara Hrubes (consulting).

Martin Oschmolz (35) has been recruited as Senior Key Account Manager for PC Tipp and Digital Living, as detailed in a press release. Prior to his current role, he worked as Key Account Manager "New Business" at Clear Channel, before which he spent five years as Key Account Manager and Deputy Head of Advertising Market at Tages-Anzeiger, where he was responsible for sales with key national customers as well as advertising and media agencies. He has also worked in sales at Weltwoche, as a customer consultant at Publicitas Zurich and in advertising sales at Ringier. Martin Oschmolz is a marketing planner with a federal certificate and will take the lead in the PC Tipp, Digital Living and Kauftipp.ch sales team.

Eugen Rothmund (48) completes the sales team at PC Tipp, Digital Living and Kauftipp.ch as Account Manager. During his professional career, he has held various positions in marketing, sales and relationship management at Basler Versicherung, Business Factory, Spectromedia and Sun Microsystems.

Computerworld will continue to be represented by Werner Ortler (53), who as Senior Key Account Manager was already responsible for looking after advertising customers in the online and offline advertising sector as well as in the sponsoring sector of Computerworld Events. The Computerworld team will be strengthened by Nicola Delis (34), who has taken on the role of Key Account Manager. Nicola Delis previously worked in Online Sales at IDG Communications. He is a marketing planner with a federal certificate.

As an internal consultant for complex online solutions and social media projects, Oliver Wirtz (38) is responsible for business development. He supports the sales team in an advisory capacity. Oliver Wirtz has been with IDG Communications for over four years. Oliver Wirtz joined IDG in 2008 as Content Manager before moving to Business Development Online in 2010.

Daniel Frey (39), Head Sales Support, and Leonardo Rapisarda (27), Sales Support, complete the sales department of IDG Switzerland and are responsible for the smooth running of order processing and campaign management.
 

The advertising agency's "Millionaires bake" concept is not only fitting for the pre-Christmas period, but is also intended to symbolize how easy it is to turn others - in this case customers or employees - into millionaires with Swisslos. A baking tin in the shape of a horseshoe and baking instructions by and with the well-known TV chef Meta Hiltebrand are intended to motivate the target groups to buy lottery tickets. Orders will be accepted by reply card or via the specially created landing page www.millionäre-backen.ch. The first 111 purchasers will each receive a used (lucky) horseshoe and a weekend in St. Moritz with a carriage ride will be raffled off among all purchasers.

Responsible at Swisslos: Elke Seeliger (Head of Direct Sales); Palmina Di Chiara (Direct Sales employee). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy); Sarah Hiltebrand (CD); Beat Fedier (text/concept); Karin Beerli, Daniele Pucci (art direction); Sandra Städler, Ramona Romagnoli (consulting); Andi Laub (DTP); Tobias Stahel (photography); Ansichtsache (image processing), Lenaxis (online).

Crome was commissioned to develop a concept for the job advertisements. For once, it is not "Human Resources Management" that defines the job profile, but the children themselves, according to a press release. In a total of three commercials, they describe their "dream intern".

Responsible at Familea: Daniela Rezia (Head of Communications and PR), Jolanda Pezzoli Mühlberg (Head of Human Resources and Development). Responsible at Crome: Bernhard Wenger (Creative Director), Patrizia Tufilli Chautems (Marketing Communications Manager), Christina Schneider (Consultant), Carmen Kurath (Text), Patrizia Stalder (Art Director). Responsible for film: Céline Wälchli (filmmaker), Philipp Brogli (film editor). Responsible at the in-house partner Vbisf: Christian Schläpfer (cameraman).
 

The professional Network allows profiles, messages, comments, surveys and the organization and communication of events, and is networked with the relevant social media.

Fifa Master is an International Master in Management, Law and Humanities of Sport (MAS) awarded by universities in Italy, the UK and Switzerland. Fifa Master alumni work for Fifa, IOC, Uefa, Sauber, Fox Sports, ESPN, Adidas, Nike, Juventus, FC Bayern Munich and Liverpool FC, among others.

While Mr. and Mrs. Swiss choose the medium that best matches their interests and values in terms of content, it is also possible to draw conclusions from print media about their readership, according to a statement. With the help of the Mach Radar, the readerships of different press media can be differentiated at the level of psychographic factors, as the examples of the magazines Bolero and Glückspost illustrate.

Readership of Bolero is willing to take risks

Readers of Bolero magazine are characterized by a high willingness to take risks and a penchant for non-conformism. They tend to be hedonistic and have extraverted and active personalities. Their awareness of style and brands makes them a popular marketing target group. In their consumption, they are innovative, but
They are also correspondingly unpredictable. Their resistance to all too clumsy attempts to influence them is just as strong as their willingness to be introduced to offers in a playful way.

Glückspost readers remain loyal to their brands

People who read the Glückspost tend to be realistic, conformist, peaceful, and more concerned with security. They are people who are usually strongly rooted in their environment. This rootedness is also reflected in their consumption. Glückspost readers are characterized by a particularly high level of product and brand loyalty.

We are talking about the Popinator. Popcorn Indiana has developed a machine that shoots popcorn into your mouth. On command! When you shout "Pop!", the robot fires a popped kernel of corn precisely in the direction from which the command came. The receiver catches it in its mouth. Popcorn Indiana dreams of changing the way people eat popcorn, according to the video. The binary microphone system, which determines the direction and launch angle, is intended to perform an orientation function similar to that of human hearing.

Whether the device really exists as a prototype or is just the fantasy product of a cleverly launched viral campaign remains uncertain. One thing is certain: it's a must-have! Better today than tomorrow! And judging by the speed at which the idea is spreading on the Internet, there are likely to be other buyers if the Popinator goes into series production. (hae)

The code leads to the Website of the Herrliberg cattle show. There, you can use a configurator to put together your own cow and take part in the duel of the cows. For the first time, the professional jury of the Herrliberg cattle show will select Miss Virtual Herrliberg at the official award ceremony, in addition to all the classic disciplines. The beauty of the barns and the breeders will be traditionally showered with prizes.

The field of participants in this competition is growing surprisingly fast, the agency said in a statement: Shortly after the first posting, more than forty barn beauties were already definitely registered for the duel of the cows. And the registration is still running.

Responsible at Herrliberg livestock show: Peter Ledergerber (President OK Viehschau). Responsible at KSB war Schlupp Bürge: Flo Wacker, Samuel Knaus (creative direction); Carole Räber (text); Rea Ammann, Claudia Willner (graphics); Christoph Bürge (consulting management); Andrea Walker (consulting); Bernardini + Schnyder (website).