The two editorial teams already work closely together and have joint business and entertainment departments as well as joint local editorial teams. In French-speaking Switzerland, the print and online editorial teams were already integrated in 2010 under the leadership of Philippe Favre, and a joint sales organization for German-speaking Switzerland was created in May of this year under the leadership of Marco Gasser. Tamedia wrote this in a statement on Thursday.

Marco Boselli, currently editor-in-chief of the commuter newspaper and the people magazine 20 Minuten Friday, will take over as editor-in-chief of the integrated editorial team in December 2012. Boselli has been editor-in-chief of 20 Minuten in German-speaking Switzerland since 2003. As project manager, he was responsible for the development of the Italian-language edition 20 Minuti, which has been on the market since fall 2011 and is published jointly with Ticino publisher Giacomo Salvioni. He was also instrumental in the launch of the commuter newspaper L'Essentiel, which Tamedia publishes together with its partner Edita SA in Luxembourg, Tamedia added in the release. Prior to his involvement with 20 Minuten, the 47-year-old was managing director of the dating portal Partnerwinner. Marco Boselli participated in the "Sulzberger Executive Leadership Program" at Columbia University in New York in 2010.

Hansi Voigt, Editor-in-Chief of 20 Minuten Online since 2007, will leave the 20 Minuten media group at the end of November 2012. Under Hansi Voigt's leadership, 20 Minuten Online was expanded as a news portal. On his initiative, an editorial office of 20 Minuten Online was opened in Hong Kong to ensure the updating of 20minuten.ch around the clock, 365 days a year, while at the same time giving employees an insight into a new culture, Tamedia added. The 49-year-old former deputy editor-in-chief of the business newspaper Cash also made a significant contribution to the success of the news site's mobile applications, as well as to 20 Minuten Online's position in mobile applications, it said.

Tamedia is also making cuts at the business newspaper Finanz und Wirtschaft. According to SDA, Editor-in-Chief Mark Dittli told the news agency AWP that seven to eight jobs will be cut. There will be layoffs, early retirements and isolated reductions in staff. The publishing house will have to cut 0.5 jobs, the rest will be at the expense of the editorial team. The FuW editorial team currently still has 45 full-time positions. According to SDA, Dittli justifies the measures with the "extremely tough environment" and the low advertising volume.

Syndicom calls for the renunciation of layoffs

What the changes mean for the orientation of the two media cannot yet be estimated, writes Syndicom in a statement on Thursday. However, the announcement is a source of tension for the employees of the two editorial offices. The two parts, which until now have basically worked separately and independently, would simply be merged in the course of the newly imposed convergence in order to save costs. Obviously, there is only room for one boss - but there will also be cuts in the editorial departments, according to the publisher.

Syndicom, as the trade union for media professionals, is concerned about the plans of the publishing house Tamedia, especially with regard to personnel policy. It expects Tamedia not to misuse the convergence of print and online as a cost-cutting project and to do everything possible to prevent job cuts and layoffs, Syndicom writes in its statement. Various editorial teams at Tamedia titles have already been hit and fleeced by cost-cutting programs in recent years, it said. As the largest media publisher in Switzerland and in view of the millions in profits, the company, which operates from Zurich, has a special responsibility to all its staff and to the public.

The "Geberit Challenge" is a roadshow that has been running since the beginning of September for the second time since 2011. It started in Mannheim, Germany. Over the course of four months, Geberit is staging a total of 13 events for customers from eight European countries with the support of Marbet.

Marbet accompanied Geberit's Europe-wide roadshow and ensured the successful implementation of the individual events. In addition to the complex logistics, this also includes the coordination of trades such as technology, entertainment, catering, hostesses, security, film and photography, the agency said in a statement on Thursday. After the events in Germany, Austria, Denmark, Sweden, Norway, England, Switzerland and France will follow in the coming weeks.

The new layout of the program was developed over the last few weeks together with Meteo News. Singer Paloma Würth welcomes us to the weather for the first time. The 33-year-old from eastern Switzerland joins Peter Wick's Meteo News team, which is responsible for the weather forecasts on Tele Top.

As a licensed regional television station for the cantons of Zurich, Thurgau, Schaffhausen and the constituency of Wil (SG), Tele Top broadcasts the weather repeatedly every hour directly after the daily news programs.

In Spreitenbach, the various facets of concrete as a building material are shown and how the building materials group is committed to the environment by using energy-efficient plants, using alternative fuels and raw materials, and being a leader in the use of new, environmentally friendly production technologies. Visitors are provided with background knowledge about concrete as a building material and about the Group on 70 square meters, divided into three areas. The red area on the subject of sustainability shows which CO2-friendly building materials Holcim is developing and how sustainable construction can be today. The harmony of ecology, economy and responsibility is explained in green. Visitors discover animals and plants that have settled in the renaturalized areas. By means of a crank and their own use of strength, an abstract number can be turned into a concrete activity. The advantages and facts about concrete are explained in the blue section.

CO2 reduction is the topic

The tables in the room complement the information on the walls; for example, eleven concrete cubes show the variability of the building material. On another table, an illustration raises awareness of Holcim's world and environment. Rotating flaps contain relevant facts on CO2 reduction in a general sense and relate them to Holcim's measures. The creation of cement and concrete - in more or less detail depending on the level of knowledge - can be seen on a third table.

Marco Beccarelli, who previously held the position of Key Account Manager Online and Crossmedia at 20 Minuten, is now in charge of Newsnet Sales with the main activities of Sales and Business Development. Denise Eggenberger will head the Back Office division, which includes Marketing, Ad Operations and Sales Support. This was announced by Tamedia in a press release on Wednesday.

Marco Beccarelli has ten years of experience in the media and publishing industry and worked for Publicitas and the commuter newspaper .ch, among others, before joining 20 Minuten in 2009. The 36-year-old brings with him knowledge of the online and mobile sectors as well as experience in cross-media advertising campaigns. He takes over from Claudio Lumbiarres, who will be leaving Newsnet on December 31, 2012 at his own request. Lumbiarres wants to take on a new professional challenge, Tamedia writes further.

The merger of the two publishing and marketing organizations will make it possible to meet the needs of customers for integrated offers on both media platforms in a targeted manner. At the same time, the advertising customers of Tages-Anzeiger and Newsnet will continue to have access to their usual contacts. Within the joint publishing organization, the marketing of the mobile platforms in particular is to be expanded and new mobile advertising offers launched.

In an earlier trial in March, the court had already declared the allocation of the frequency to the Autoradio station in the previous year invalid because its application had shown formal errors. Klubradio had come second in that procedure. In accordance with the ruling from March, the NMHH should have awarded the frequency to the opposition station. Instead, however, the authority subsequently excluded Klubradio from the award procedure in July due to alleged formal errors.

The court overturned this decision on Wednesday. According to the ruling, the NMHH could not subsequently exclude an applicant whose application it had assessed as valid during the procedure itself.

Klubradio is the only opposition radio station in Hungary with a significant reach of up to 500,000 listeners. The NMHH media council is made up of loyal party supporters of the right-wing conservative Prime Minister Viktor Orban. At present, this body only extends Klubradio's broadcasting license for the 95.3 MHz frequency provisionally for two months at a time. The station is missing out on considerable advertising revenue due to the uncertain situation. (sda)

The symposium was opened by Kurt Imhof. He spoke on the topic of "Media and democracy". In his presentation, Imhof addressed historical aspects of the media and journalism. In the past, the question of power did not arise to the same extent as it does today, writes the organizer on Presseportal.ch Information would have been more important than opinion-making. Today, the media are tailored to a target audience and serve them with content that readers expect. The media were also not under the same competitive pressure.

The second presentation was given by National Councillor Christine Bulliard-Marbach. The President of the Swiss Commission on Fair Trading explained how the Commission on Fair Trading is structured, how it operates and which complaints are dealt with. Hannes Britschgi, long-standing television presenter, publicist at Ringier, lawyer and journalist, explained "The question of power from the perspective of the movers and shakers" to those present, according to PR Suisse. Britschgi made it clear that good journalists focus on researched information, not headlines for the sake of sensation. Using the example of Spiegel magazine, he showed that the power of the media is limited. Although Helmuth Kohl was constantly the subject of negative headlines and caricatures on its front pages, it took seventeen years before he had to resign.

Britschgi handed over to Christoph G. Meier, Head of Corporate Communications at UBS. In his presentation, Meier talked about "Talking up the worst-case scenario". UBS often came in for harsh criticism from the media during the financial crisis. Interrogative headlines in the media stoked fears and conveyed facts that were not true. This could have been very dangerous for the bank. Meier explained how UBS communicates both internally and externally with media representatives at the highest level and constantly seeks out dialog.

PR versus journalism

After a short break, the discussion between the media representatives and communications representatives continued on the podium. Under the chairmanship of Baschi Dürr, Member of the Basel-Stadt Parliament and Managing Director of Farner Basel, Kurt Imhof, Thomas Borer, owner of Dr. Borer Consulting, Christoph G. Meier, Hansi Voigt, Editor-in-Chief of 20 Minuten Online and Willy Surbeck, Editor-in-Chief of Tele Basel, engaged in a debate. They explored the question of what topics society wants and should be informed about, what really moves people, as Pr Suisse writes on Presseportal.ch. How can stories be placed prominently without jeopardizing credibility? How do you pick up your readers? However, it is clear to both sides that communicators and journalists are dependent on each other. One needs the information, the other the publication. This requires mutual trust.

It was also shown that online platforms bring an additional dimension to the media landscape, as they enable direct and rapid communication and opinion-making within target groups. This shifts the power away from the actual print medium and towards the general public, who disseminate their comments and information on online platforms. The panel participants agreed that the media have a great responsibility and that messages must be checked for truthfulness. Otherwise, they assessed the power and influence of the media very differently.

OMD also received top rankings in five other categories:

- The Effectiveness Award: Persil Abaya Mission Innovation - Henkel
- Best Targeted Campaign: PSE Targeted - Sony
- Best CSR Campaign: Futurescapes - Sony
- Best Local Execution by a Global Brand: Russian Social Sensation: Persil Brilliance- Henkel
- Best International Launch Campaign: Smurf - Sony Pictures

A new record was set this year: Over 340 submissions came to the jury in London. "This number once again underlines the competition OMD faced and ultimately came out on top through brilliant work," says Nikki Mendonça, President OMD EMEA.

But OMD didn't just shine at the M&M Awards - 2012 was also a very successful year for the agency network in other respects: In June, OMD had cleaned up in Cannes and became the media network with the most awards in the individual rankings. In addition, the agency received the Media Grand Prix for the Google "Voice Search" campaign. In the Effie Effectiveness Index, the network was named the most effective agency network worldwide. This year's RECMA Network Diagnostics Report also attested to OMD's exceptional success and once again placed OMD at the top of the global rankings.

The concept "The People Behind Asendia" struck a chord with the strategic and communicative direction and thus convinced those responsible on the customer side. "The People Behind Asendia" puts the employees at the center of the campaign, who present the visions, goals and core competencies of their company. The agency wrote this in a statement on Wednesday.

The catalog of measures of the launch included the new Asendia website Asendia.com with all country-specific websites, banners, an SEM concept in collaboration with the digital media specialists from Neo@Ogilvy, and a customer mailing in 10 languages. A welcome booklet, an internal portal and several social media tools were implemented for Asendia employees. In addition, Ogilvy One designed a corporate video and 2 videos with Asendia Board Members in collaboration with Condor Films, Zurich.

And there are more projects on the horizon: Not only will the social media concept be successively expanded, but advertisements, invitation mailings and online measures for international trade fairs as well as additional customer mailings will also follow.

Responsible at Asendia: Domenico Pereira (Head of Communication), Ramona Fedrizzi (Communication Manager), Verena Jolk (PR & Communication Manager). Responsible at Ogilvy One: Barbara Kottmann (Consulting Offline), Petra Weber (Strategy), Stefan Schäfer, Philipp Stieg (Consulting Online), Karina Starnes (Art), Oliver Glitz (CD and Text), Stephanie Klester (Neo@Ogilvy).

The agency wanted to strike a new, sympathetic and dynamic tone for this campaign. This should also appeal to the young and give the fire department a modern image full of dynamism. The witty slogans are intended as a means to appeal to and touch as many people as possible, the agency said in a statement on Wednesday.

As of today, life-size images of firefighters skillfully lolling on lampposts are emblazoned across the city of Freiburg. Sexy pose, reminiscent of pole dancing or simply a fire drill? Decide for yourself! By the way, the firefighters have staged themselves to support the recruitment campaign.

In addition to this street marketing campaign, a variety of other communication tools will be used in this broad-based recruitment campaign: poster campaign in the streets of the city, mailing and flyer distribution by the KGV and the city, as well as further information on the website created especially for this campaign. Fribourg-on-fire.ch. The campaign will also be in the spotlight at the Freiburg trade fair, where KGV will be the guest of honor on the occasion of its 200th anniversary. The agency has prepared a special firefighters' evening on the opening night on October 5, 2012, starting at 9 pm in the bar hall, with a program entirely in line with the campaign: To heat up the audience!

A second campaign offensive is already planned to surprise the youth of the canton of Fribourg anew. This will be launched in December 2012.

Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager), Bérengère Hours (AD), Eli Amuklu (Junior AD), Sven Jungo (Graphic design). Responsible at the local police: Thierry Steiert (municipal councillor, director of the local police). Responsible at KGV: Jean-Claude Cornu (KGV Director).

Making-of lancement campagne de recrutement des Pompiers fribourgeois from franz&rené on Vimeo.

They are equipped with energy-saving technology. Socar acquired all the shares in Esso Switzerland from Exxon Mobil this summer, and with them the network of 160 Esso-branded service stations. For the step into the Swiss market, Socar founded the Swiss company Socar Energy Switzerland and commissioned a new corporate design from Jung von Matt/brand identity. Westiform was able to produce the prototypes for the branding elements and is now equipping the first Socar filling stations in Zurich with light weave elements.

In addition to the roof band with logo and lettering, an electronic display pole that can be updated remotely, Westiform supplies facade bands as well as tensioned fabric advertising surfaces. The elements from Westiform are intended to reflect the company's quality and premium standards. The surfaces deserve special attention: A flame pattern was applied to a silk-matt background using high-gloss mirror varnish. During the day (unlit) as well as at night (illuminated), it should appear discreet and have a lively effect, as the light advertiser writes in a statement on Wednesday. The advertising elements from Westiform require a minimum of electricity - on average, half of a conventional gas station signage. Special LEDs, which are optimally distributed in the illuminant and have a high luminous efficacy, ensure perfect and at the same time power-saving illumination.  

 As a total contractor, Westiform takes care of the project from A to Z, from the conception of the illuminated advertising to the final installation. Westiform's customers include Coop, Manor, Alpiq, Axa Winterthur, Schindler, Autoneum, or Hapimag.