We noticed this tweet from Rainer Stadler (NZZ) today:

Image: Screenshot Twitter.com

An understandable difficulty: After all, Google.de returns 212,00 results for "Züricher Geschnetzeltes", but only 192,000 for "Zürcher Geschnetzeltes". The Tages-Anzeiger could not accept the reproach: Patrick Kühnis discreetly referred to the fact that throwing stones is also strictly prohibited in the NZZ Glass House:

Image: Screenshot Twitter.com

As an uninvolved observer, Werbewoche.ch of course immediately clarified the objection in the Swiss Media Database (SMD). As it turned out, the Z-word has been used by NZZ a whopping 40 times in the last 10 years:

Image: Screenshot Smd.ch

Incidentally, the Tages-Anzeiger took up the issue early on. This is evidenced by the following screenshot from Janaur 2012 of the Süddeutsche Zeitung's coverage of the Hildebrand affair. The battery has been recharged in the meantime. (hae)

Image: Screenshot Tages-Anzeiger App
 

Gault Millau lists the best restaurants in Switzerland, the agency said in a statement. Only those who meet the high standards of the testers make it into the travel guide for gourmets. That's why Gault-Millau chefs would do everything for the enjoyment of their guests. This can mean going fishing themselves at dawn, as KSB Krieg Schlupp Bürge shows. The ad for the 2013 edition appears in Swiss people and lifestyle magazines.

Responsible at Ringier: Urs Heller (Editor-in-Chief Gault Millau Switzerland). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Director), Kevin Zysset (Art Director), Stefan Ganz (Text), Rémy Müller (Consulting).

 

The Swiss online supermarket has felt a market recovery since June, this after sales in the 2nd half of 2011 affected by price pressure and the weakness of the euro and a difficult first half of 2012 (-4 percent). This writes Leshop.ch in a statement. The positive trend is confirmed by the sales figures in the third quarter: Leshop.ch processed around 140'000 orders from July to August and delivered over 8'400 tons of food to more than 56'000 customers in all Swiss language regions. Quarterly sales of 32 million Swiss francs were 4 percent higher than in the same quarter of the previous year.

Christian Wanner, CEO and co-founder of Leshop.ch: "The grocery market is under enormous pressure. But innovative online grocery shopping offers consumers time savings and a new shopping experience. This brings us market share." This is reflected in the strong development of purchases via mobile devices, which today already account for 21 percent of all orders. The Migros subsidiary plans to set another strategic milestone with the opening of the first Leshop.ch Drive in October (Werbewoche.ch reported).

iPad innovation as a growth driver

As an important channel for mobile online shopping, Leshop.ch launched the application developed specifically for the iPad at the beginning of September. The app was among the most popular iPad apps in the Swiss app store in September, with over 10'000 downloads, according to the release. Dominique Locher, Director of Marketing and Sales, said, "The tablet is becoming a very important sales channel - alongside smartphones and PCs. Our survey shows: Over a third of our customers already have a tablet, and around a fifth of them want to buy one in 2012. So by the end of the year, over half of our customers will own a tablet." This brings Leshop.ch numerous new customers, he says, because grocery shopping via couch shopping is simple and convenient. Well over half a million devices are already in use in Switzerland. By the end of 2013, this figure is expected to double to around 1.2 million tablets.

 

With a wink, the newspaper makers have worked in the style of yesteryear: Of course, you will look in vain for photos and some news items are a few days old, as was common practice back then. As in the old days, newspaper vendors advertised the special edition on the streets of Bulle.

The paper can look back on an eventful history. La Gruyère was originally founded as a counterweight to newspapers with a conservative bias. In its early days, the paper was a mouthpiece for the liberal party. Those days are long gone, emphasized Editor-in-Chief Jérôme Gachet in his editorial. The paper is proud of its independence, which it defends. What has remained over the years, however, is the fire of enthusiasm. The conviction that the newspaper is as indispensable to the region today as
in its beginnings, fills him with pride, Gachet explained.

Stable support

The latest figures from AG für Werbemedienforschung confirm Gachet's assessment. While many Swiss newspapers are struggling with falling circulations, the circulation of La Gruyère remained stable at 14,468 copies. The newspaper thus reaches around 34,000 readers.

The French-language newspaper La Gruyère is published three times a week and reports on events in the southern part of the canton of Fribourg. The paper currently employs 24 people, including 15 journalists and two photographers. Since 1976, the newspaper has been published by the St-Paul Group, which also owns the daily newspaper La Liberté. (SDA)

Picture: Lagruyere.ch

"Total stands for uncomplicated, gentle cleaning and thus also for a special longevity of the textiles. This gave us the idea of making our target group's favorite T-shirts immortal," explains Lena Nasdal, copywriter at the Y&R Group Zurich.

At Everlasting-t-shirts.ch users can now upload their favorite T-shirt. Just a few hours after the start of the campaign, the first copies have already arrived, from metal shirts to very personal T-shirt trouvaille, the agency writes in a press release. The owners of the best entries will be rewarded with Total detergent for 20 years and a reproduction of their favorite T-shirts in a weekly pack.

Over the next few days and weeks, the campaign will be accompanied by TV commercials, banners, POS displays and advertisements.

Responsible at Migros: Judith Schulte (Project Manager Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management). Responsible at Y&R Group Switzerland: Thomas Engeli (CD), Lena Nasdal (Text & Concept), Sandro Kümin (AD & Concept), Dominik Sigrist (Junior Art Director), Julia Miller, Vincent Schaublin (Screen Design), Milan Pavic (AD), Roberto Eichin (Programmer), Lukas Zgraggen, Michael Höhn, Rafael Tucev (Flash and Multimedia Development), Tanja Birrer, Barbara Bisko, Pamela Gemperli (Consulting).

 

The offer is aimed at young people between the ages of 14 and 24 with the aim of getting them interested in snow sports and making them affordable, according to a press release. The principle is simple: if four people buy tickets for mountain railroads, book snow sports courses or hotels, they only pay for three.

The Zurich agency Rod Kommunikation developed the graphic design for the offer, which could be seen for the first time at this year's Freestyle.ch on stickers, boards, start numbers and in a video (realization: Tarzan & Jane).

 

With Sell.ch is launching a new type of platform: the pure buying platform. The sales process should be simple: You select the device you want to sell, specify its condition and any SIM lock, and receive an instant offer. If you are convinced, you send in your device postage free and receive your money within a few days. In this way, used cell phones and tablets should still be useful even when their successors are on the market. After purchase, the cell phones are refurbished and sold on, according to the press release.

But what happens if someone claims that their cell phone is in good condition even though the display is cracked? Rouven Küng, CEO of Verkaufen.ch, comments on the process: "We put the devices through their paces. If they don't match the seller's specifications, we contact them and make them a new offer. If he doesn't want to accept it, we send the device back to him free of charge."

The founders of Verkaufen.ch were already responsible for the launch of the Exsila.ch exchange platform in 2006.

According to a statement, the line was designed primarily for a male, spontaneous connoisseur target group that knows how to celebrate together. At the same time, however, they are looking for quality at a reasonable price. Villiger Tubes are available in four varieties: Villiger Red, Blue, Black and Green Tube. These are characters ranging from mildly aromatic to mildly spicy, harmoniously balanced with Sumatra, Brazilian or Cuba tobacco. The line also includes the cigarillos Red-Mini with vanilla flavor and Black-Mini pure Sumatra tobacco for shorter pleasure.

Metzgerlehner was entrusted with the task of building up this brand and establishing it among the target group. At the same time, an approach had to be found that would be effective in several markets and work across national borders, the statement added. The campaign will be used in Switzerland and Germany and will appear as an advertisement, poster and in the POS area. The focus is on the variety of tubes and the desire to try them out. The campaign, which dramatizes the joy of variety and is tailored to the target group, has already been launched in the German market.

Responsible at Villiger Sons: Heinrich Villiger (Owner), Peter Witzke (Managing Director), Tanja Häfeli, Thi Nga Nguyen (Product Manager). Responsible at Metzgerlehner: Michael Rottmann, Patrick Meyer, Janine Aebischer, Annette Vetsch (creation ), Andreas Meier, Mirjam Eberle, Anna-Lea Michael (consulting), Robert Grischek (photography).

 

Mark Leinemann is an independent consultant in the field of Word-of-mouth marketing WoM. Under the name Mr. Wom, Leinemann, who was a sales representative at the WoM marketing agency Buzzer until this spring, offers his knowledge to companies and agencies as a consultant, coach and trainer. To beat the PR drum for the word-of-mouth approach, Leinemann has now brought one of seven Wommies to Switzerland. The W-shaped figure is a miniature version of the Wommy Award, an award presented by the Word of Mouth Marketing Association (Womma) for the best WoM marketing campaigns. The mini Wommies serve as a starter for conversations about WoM marketing and give reason to visit companies and agencies. 

Leinemann has been touring Switzerland with the small trophy since September 7. In addition to market research companies, with whom the consultant wants to discuss how the success of WoM marketing campaigns can be measured, he is visiting companies such as Held and Ricola, which have already had their products tested and evaluated by consumers via WoM marketing platforms. The list also includes agencies such as Carat (Aegis Media), Goldbach Interactive and the Online agency Coundco. Leinemann wants to sensitize them to the fact that WoM marketing should not only be seen as part of social media activities, but that social media can also function as an element of a WoM marketing strategy. After all, there was word-of-mouth advertising long before computers, the Internet and Web2.0 conquered the world. Last but not least, Leinemann looks for WoM marketing platforms, including Buzzer.ch and Empfehlerin.ch, a recommendation portal of the online platform Erdbeerlounge. Anyone who would like to invite Leinemann and the Mini-Wommy can register via the Facebook page or the blog Mrwom.com log in. (imp)
 

 

Actually, only 20 articles per month, all overview pages and service content are still free on Nzz.ch. Users must register for 10 articles or more, and ten articles later they must also pay to read them. However, the payment barrier has holes, which the NZZ deliberately accepts. Anyone who is linked to Nzz.ch from a social media platform such as Facebook or Twitter or from a search engine such as Google reads for free - even if there have already been more than 20 texts.

These external accesses are not counted in the 20-article quota, said Peter Hogenkamp, Head of Digital Media at the NZZ Media Group, in response to an inquiry from the news agency SDA: "But that's intentional." He said the intention was for the NZZ to be present on these platforms and to get a discussion going on the texts. "Whoever then comes to us should not get stuck in the paywall," he said. Hogenkamp hopes, of course, that these casual readers will become subscribers sooner or later. But they certainly won't all be persuaded to pay for content, Hogenkamp continued: "That would be completely illusory." He is convinced that a hermetically sealed paywall would drive readers away.

Role model New York Times

The model for the NZZ paywall, which is intentionally incomplete, is the so-called metered model, as also operated by the New York Times. This system was developed there after the completely sealed paywall had a negative effect on readership figures. The price for the new NZZ digital subscription is 428 francs per year, the media group announced Wednesday. That's about a third less than for the print subscription, which also gives users unlimited access to the NZZ portal. The media company Tamedia is also looking into a payment system for its Newsnet. At the online portal of the free paper 20 Minuten, however, a paywall is not an issue. (SDA)

 

The German discounter Aldi has now been operating 150 stores in Switzerland for seven years. As the agency Hesskisssulzersutter writes in a press release, not all Swiss people seem to be aware of how easy and uncomplicated it is to shop at retailer Aldi. That's why the image spots are all about simplicity: they show them in an emotional way how much fun a typical family in Switzerland can have not only in an Aldi store, but also in the everyday consumption of Aldi products.

For example, the father's breakfast is delivered to his bedside by model train, or the daughter splashes the family in a mountain lake with a drinking straw. The multimedia campaign was launched this week on TV, on posters, in ads and on the web.

Responsible at Hesskisssulzersutter: Roland Sutter (overall responsibility), Tamas Kiss (creative direction), Torsten Schallmaier (concept/text), Caroline Jordan (graphics), Peter Krebs (consulting management), Anja Speer (consulting), Loredana Boni (DTP). Responsible at Stories (film production): Tobias Fueter (director), Yves Bollag (producer), Nicole Spring (production manager), Holger Diener (camera DOP), Salvatore Vinci (photos), Achille Lietha (image editing, Flux-if).

 

The astonishing finding: glaring differences in terms of TV presence, the two TV magazines write in a statement. While FC Basel will have seven broadcasts by the winter break and YB six, FC St. Gallen, currently second in the table, will have to make do with just two appearances. If you add the European Cup games, it becomes even clearer: 17 times FC Basel and 12 times YB. For the games after the winter break, the SF managers vow to do better. They will certainly keep an eye on St. Gallen at the next quarterly meeting.