Edelweiss Air passengers were amazed when they were greeted by Polo Hofer and rapper Knackeboul at the Bagage Claim at Zurich Airport in early September, according to a press release. The Swiss artists asked passengers about their most memorable vacation experiences and spontaneously packaged them into a vacation song (see video).

With short videos and posts about the action, bloggers, Facebook users as well as Twitterers with a high reach and credibility on the social web built up tension and speculated what was probably behind the airport action.

High reach thanks to media mix

Two weeks after the guerrilla action, it was official: The dialect rocker and his Mundartist colleague make common cause and bring Switzerland a new earworm, the via iTunes can be loaded. "Am Himmel isch es Edelwyss" is about the longing for the wide world and the sweet idleness.

The campaign and the song release were accompanied by seeding, alternative, but also classic PR measures: Contributions to the unequal musician duo in print, radio and TV formats such as 20 Minuten or Glanz & Gloria again increased the attention for the Edelweiss Air brand.

How to create the longest vacation song in the world

From October 5, the campaign goes into the next round: Polo and Knackeboul want to record the longest vacation song in the world. For this, they are dependent on help: Everybody can vote on the Edelweiss Air Facebook page The musicians will then spontaneously create new verses at 5 p.m. in front of the camera. To ensure that the world's longest vacation song is actually created, the best vacation anecdotes from Edelweiss Air fans will be collected and set to music over the following three weeks.

Responsible at Edelweiss Air: Corinne Römer and Monika Blaser (Marketing). Responsible at Webguerillas: Philippe Stuker (overall responsibility), Conrad Malcher (creative direction), Daniel Gremli (conception), Moritz Capelle (operations and innovations), Richard Wegele (art director), Ennio Cadau (copy), Dominique Lauber (social media), Christian Schiller and Elie Kerbage (PR), Tatjana Meichtry and Peter Broder (consulting).

 

The two journalists were dismissed from Radio Fribourg/Fribourg in February 2010. The two had previously been part of a four-person delegation commissioned by the editorial team to discuss the staff's criticisms and demands regarding the newly planned management structure with the company management, according to a press release. However, the talks were unsuccessful. When the team went public with a media release, the two were dismissed.

The two employees took legal action against this with the support of the Impressum professional association and the Syndicom trade union. Their lawyer Bruno Kaufmann represented their interests in court.

The ruling is a great satisfaction for the two journalists concerned, writes Impressum in the press release. Their commitment in the editorial office is now also officially recognized as worthy of protection. Furthermore, the ruling is of great importance from a fundamental trade union perspective. This is because employee representatives are all too often put under massive pressure within companies, and protection against abusive dismissals is underdeveloped in Switzerland, and an employee representative body that discusses with company management on an equal footing must be able to fulfill its functions without sanctions and without fear of them.

The ruling, which will only come into force definitively after the 30-day appeal period has expired unused, is a ray of hope in the case law on the protection of employees' rights.
 

The new corporate design gives the tournament a new visual radiance by figuratively uniting all the magic of the unique tournament setting in an ice spit, the agency said in a statement. In addition to the new visual, the work also includes a new brand logo symbolizing the cup.

A first impression of the new look is provided by the current Spengler Cup homepage. A comprehensive corporate design program is currently being implemented and awaits the fan, player, spectator and sponsor in the upcoming Christmas season 26.12 to 31.12.2012 - in Davos.

Responsible at HCD / Tournament Management Spengler Cup: Fredi Pargätzi; Tanja Koch, Jürgen Krucker (IMG Switzerland). Responsible at Hug & Dorfmüller: Sämi Roos, Mario Mühlemann, Thomas Hug, Christian Dorfmüller.

 

Every year, around 5,500 women and 40 men are newly diagnosed with breast cancer in Switzerland, according to a statement from the agency. Not only the patients, but also their loved ones need a lot of strength and endurance after the diagnosis. For this reason, the Cancer League is drawing attention to the contribution made by relatives of breast cancer patients during Breast Cancer Awareness Month this October. Maxomedia created the national campaign website, where the public can send a visible signal of solidarity with their own muscle power.

Walk, run, roll, swim - it doesn't matter how, the main thing is to make the distance with joy! The aim is for the Swiss population to cover 1000 kilometers to create a virtual pink ribbon that runs through Switzerland like a wave of solidarity. The joint effort can be seen on the website cancerleague.ch/breastcancer.

And this is how it works: users submit the distance they have covered, their photo and accompanying text or take part in one of the official solidarity runs. The information and pictures are automatically immortalized on the virtual solidarity loop. It fills up to scale and in real time. During the 1000 kilometers run together, a mosaic of photos of people who have been touched by breast cancer is created.

 

Mag20 was launched in mid-August this year by young entrepreneur Markus Bucheli as an experimental magazine ). The idea of the crowd-sourcing project was to involve an online community that writes, evaluates and selects articles for the print edition. The seven print editions that have now been published will remain the only ones for the time being. No more articles will be published on Mag20.ch for the time being.

A misunderstanding between him and his investor Georges Bindschedler proved to be the young entrepreneur's undoing. Bucheli assumed that the Bernese lawyer would support Mag20 in the longer term after presenting him with a business plan for the period up to the end of 2013. However, Bindschedler only wanted to help the project get off the ground with a loan. "I personally never intended to provide long-term or temporary financing," Bindschedler told Werbewoche when asked. He also said that he was prepared to present the project to the Board of Directors of Medien Vielfalt Holding, in which Bindschedler is the second largest investor after Tito Tettamanti, "and, if approved, to have it partially financed". It is questionable whether the application already submitted to the holding company, which also finances the Basler Zeitung BaZ, will be dealt with at all. 

But how could there have been a misunderstanding on such a fundamental point? "We talked past each other," Bucheli explains to Werbewoche. In his euphoria, the qualified auditor did not insist on a written agreement, which would presumably have clarified the misunderstanding. "I take the blame for that. The fact that I didn't clarify the financing better is my fault." He does not want to accuse Bindschedler of anything. "It's not a matter of course that someone would give such start-up support in the first place."

Barely started, already finished?

What happens next is still up in the air. The crowd-sourcing project has few financial obligations. There was no long-term agreement with the print shop. The contracts with the distributors, which Bucheli had initially hired with a three-month notice period, were terminated soon after the launch and new ones were drawn up via the distribution company Promokant.

Mag20 is currently at a standstill. Bucheli is not (yet) looking for new investors. He wants to use the shutdown to go over the books. Nevertheless, Bucheli has not lost his optimism: "I can well imagine that we will relaunch. However, until we have a clean solution, it makes no sense to restart." Bucheli sees particular potential for improvement in the rating system on the website. The fact that users could only express their sympathy for an article by recommending it on social media platforms led to a low level of participation. Apparently, not everyone wanted to let their friends on Facebook, Twitter or Google+ know that they had read a Mag20 article. (imp)

 

After a pilot phase lasting around six months The Inspirer officially for the first time today. According to the press release, the online magazine is dedicated to the "sophisticated lifestyle". "By upscale lifestyle, we mean the enjoyment of products or services that make every day something very special. It's not just about the price of the products; much more important are their quality and uniqueness and that the people behind a company do their work with dedication," says Sebastian Kistner, founder of The Inspirer.

The online magazine's content is dedicated to cars, yachting, aviation, watches and jewelry, everyday life, fashion, real estate, food and drink and leisure. In order to keep readers entertained every day, the editors of The Inspirer not only write about well-known industry giants, but also regularly present small manufacturers, artists and projects. The focus is particularly on news from Europe. The makers are convinced that The Inspirer offers real added value in the online world.

The editorial team at The Inspirer is made up of editors who are also passionate about the topics in their private lives. "It's important to us that our content always has a personal touch," says Daniela Luzanin, who founded The Inspirer together with Sebastian Kistner. "Our authors share an enthusiasm for the extraordinary, and you should feel that in every one of our articles."

The Inspirer is published by the Zurich-based publishing group Kistner & Luzanin, which was founded in July 2012. By the end of the year, the group plans to expand its editorial capacity and build up marketing space. In addition to The Inspirer, further print projects and digital platforms are already in the pipeline, the press release continues.

 

The aim is to increase its presence in daily media and specialist publications, according to a press release. Prime will be active in both consulting and implementation.
 

The shareholders have discontinued further financing. Six other DAPD subsidiaries are to follow suit on Thursday, including the sports service that was only launched last year, according to staff. A total of 299 out of 515 employees are affected. The holding company DAPD Media and the other 18 companies in the group are not affected by the insolvency, the company announced.

Insolvency expert Wolf von der Fecht has been appointed managing director of the insolvent companies. By the end of November, he is to examine whether the company can be restructured and continued and look for new investors. DAPD's business continued unchanged.

DAPD was created in summer 2010 from the two news agencies DAPD and DDP. The two investors Peter Löw and Martin Vorderwülbecke, owners of Deutscher Depeschendienst (DDP), had bought the German-language service of the US news agency Associated Press (AP) in December 2009 and merged the two companies to form DAPD.

On February 1, 2010, the Swiss News Agency (SDA) took over the German DDP text services and the foreign news service of the DDP agency (DAPD) for distribution in Switzerland. In return, DDP received the license to distribute the SDA services in its markets.

DAPD has expanded rapidly in recent years. In May 2011, DAPD took over the press agency Sipa in France. For its part, Sipa joined AP's French-language service in the summer of 2012, including the editorial office in French-speaking Switzerland. Sipa described this as an important step.

The restructuring expert von der Fecht announced that dapd would continue news production as usual during the provisional insolvency proceedings. Customers will receive the usual service with the same scope and quality. (SDA)

The overall brand value of Swiss brands in the List according to the press release, is 21.87 billion US dollars. Nescafé remains the most valuable Swiss brand in 2012 in 35th place with 11.09 billion US dollars. Nestlé was able to maintain its position as the second most valuable brand in Switzerland with a five percent increase in value. The food manufacturer ranks 57th with a value of 6.92 billion US dollars. Credit Suisse lost five percent of its brand value and ranks 95th this year with 3.87 billion US dollars. UBS and Zurich have dropped out of the top 100.

The "Best Global Brands" list was once again headed by Coca Cola in 2012, closely followed by Apple, the brand with the greatest increase in value (+129%). The most valuable non-American brand is Samsung in 9th place, while Facebook (69th place) is the first social media portal to make it into the ranking. Blackberry suffered the greatest loss in value (-39%).

Tables: Interbrand
 

For some time now, numerous buses and trains in central Switzerland have been equipped with dual screens on which the latest news can be read, according to the press release. Commuters can thus use their travel time to find out about current events in Switzerland and around the world.

Now, according to the announcement, the news offering is to be tailored even more specifically to the needs of passengers in central Switzerland. To this end, the Bern-based company Livesystems, which operates the Passenger TV passenger information system, is entering into a cooperation with the Neue Luzerner Zeitung. As a result, from October 1, the Neue LZ's online editorial team will no longer only supply the buses of the Luzern public transport company (VBL) with the latest news, but also a further 262 screens in the cantons of Lucerne, Nidwalden, Obwalden and Uri. The focus will be on regional reporting.

 

Last December, the free newspaper reported on a ticket inspection on a train from Zurich to Bern. The story concerned a FIFA lawyer whose marching orders were not recognized as a ticket replacement. The man had simply rushed onto the train with the certificate in his hand and was wearing civilian clothes and not his uniform, as would actually be required. The ticket inspector then demanded that the offending member of the army either buy a ticket or put on his uniform. After consulting a colleague, she finally turned a blind eye.

Blick am Abend reported on the incident under the title "Conductor merciless" and mentioned the woman's surname and the first letter of her first name. She then complained to the Press Council that she was inadmissibly named and ridiculed in the article.

The Swiss Media Ethics Committee has now ruled in favor of the woman. The fact that the train staff wear a name badge does not give anyone the right to publicly expose them. In the opinion of the Press Council, Blick am Abend violated the Declaration of Rights and Duties of Journalists with the article. This stipulates, among other things, that media professionals should respect the privacy of individuals. An exception applies to persons who are in the public interest. The Press Council found that this did not apply to a ticket inspector at SBB. (SDA)

Image: Screenshot e-Paper Blick am Abend (name removed)

 

The theme is solar heat - at almost 4000 meters above sea level. The aim of the overall campaign, which was developed by the Zurich agency Hochspannung
The aim of the new association is to sustainably upgrade the building technology professions, as detailed in a press release. At the same time, the various professions are to be combined under the name "building services engineer" and become better known on the market.

The new theme also includes the highly topical subject of solar energy and solar heat. Building services engineers are also in demand in this area, as they install the corresponding solar systems and ensure that the energy and heat generated can be used in the buildings.

Further subjects are being planned and will be on display in the coming months.

Responsible at Suissetec Swiss-Liechtenstein Building Technology Association: Hans-Peter Kaufmann (Director), Benjamin Mühlemann (Head of Communications), Natalie Aeschbacher (Web Manager/Project Manager), Marisa De Genua (Advertising/Communications Officer). Responsible for high voltage: Tom Fäh, Signe Fleischmann, Nicole Caviezel, Matthew Katumba, Alex Taiganidis, Sascha Pacino, Nadine Ticozzelli. Photography: Rico Rosenberger.