Estée Lauder Companies Switzerland was won as part of an agency evaluation, according to a statement. "We were particularly convinced by the strategic approach and the deep understanding of our customer concerns, as well as the comprehensive expertise and creativity in the digital media world. In addition, we can benefit from the strength of OMD's international network with info on media usage behavior and consumer trends," said Goetz Winter, general manager Estée Lauder Companies Switzerland. ELC is managed by Annette Dielmann.
 

Fernandez has been working in the Swiss online industry for twelve years and has held positions at Qualiclick, Publicitas and Tradedoubler, among others, according to a press release. Fernandez explains his move to Adwebster with the exciting challenge of being responsible for a team of account managers and campaign managers for a technologically advanced advertising network.

Michel Lazecki, COO of Adwebster, is delighted about this commitment: "Daniel Fernandez belongs to the first generation of online specialists in Switzerland and, with his extensive experience, can make a valuable contribution to further strengthening Adwebster's market-leading position."
 

We know that the Euro RSCG agency has abandoned its name and is now called Havas (Werbewoche.ch reported). Readers of the Werbewoche print edition also know what is happening with the Euro RSCG Zurich inventory. In the current issue, the agency advertises a Ebay auction in which she sells everything associated with the name "who brought so much good to the world". Among other things, the package includes not only "650 cards (small) with a punched-out star", but also "1 star in front of the entrance". The latter is likely to put off many potential buyers because, objectively speaking, it does not exactly redefine the term "handy" ("goods must be collected"). However, it could be used for a variety of purposes. For example, it could easily be transformed into a Soviet memorial for your own garden, assuming you have basic craftsmanship skills:

This is just an inspiration for those who are undecided. Incidentally, 75 USB sticks (2 GB) are also included. At the current total price, that's around three francs per stick and piece. So the Frenchman who also offers a used 1 GB Euro RSCG stick for 10 Eurocannot keep up. 
 

The price for the set, which consists of 3162 individual parts, is currently 211 francs. 16 bids have been received and the auction will continue until October 4 at 12:50 pm. Take a chance. (hae)

Image source: Ebay.ch

The jury is made up of specialist journalists from 41 magazines and websites. For the first time, Canada, India, Singapore, China, Australia and the Philippines are represented. The winners will be published on the Epica website at the end of November and in the Epica Yearbook in 2013. On January 25, 2013, the Epica Award invites you to Slovenia for the annual award ceremony and conference.

Entries can be submitted in the categories TV, Press, Poster, Radio, Business-to-Business, Corporate Image, Medical, Direct Marketing, Media Innovation, Branded Content, PR, Promotions, Craft, Design, Packaging, Interactive and Integrated Campaign. Further information is available at Epica-awards.com retrievable.

 

The initial print run is 8,000 copies. The first issue will be published on December 15, 2012. What does Chur have to offer in terms of gastronomy, culture and shopping? Where is there something going on in the evening? All these and many more questions are answered by the new guest magazine Die Alpenstadt, which is currently being designed and produced in collaboration between Chur Tourism and Südostschweiz Medien.
In order to ensure networking with the surrounding destinations, the magazine will also contain information about the offers in Lenzerheide, Flims Laax Falera, Arosa and Heidiland. Leonie Liesch reveals that the tourism managers there reacted very positively to the idea of a new informative guest magazine and were happy to cooperate. The plan is to make the twice-yearly guest magazine available free of charge in Chur and the surrounding area as well as in the participating destinations at all tourism-related locations such as hotels, restaurants, mountain railroads, museums, galleries and sports stores.

Responsible at Chur Tourismus: Leonie Liesch (Director), Michael Christ (Marketing). Responsible at Südostschweiz-Medien: Christian Ruch (historian and Büwo editor).

Concept Zurich is a company of the H,T,P, Concept Group and thus part of one of the owner-managed qualitative market research companies. In addition to the Zurich location, where the company previously operated as Concept Zurich, the renaming includes all locations in Munich, Berlin, Mumbai and Paris of the former H,T,P, Concept Group. At the same time as the name change, the Munich branch is moving into new offices and studios at Blumenstrasse 28, Munich.

"Happy Thinking People" stands for the experience that really good products and fascinating brands can trigger something in people and even make them happy, the company wrote in a press release on Monday. Recognizing and understanding how this phenomenon arises and how it can be created is one of the key tasks of a qualitative, consulting-focused institute.

The central component of the online platform is the Business Marketplace with web-based applications from innovative third-party providers. Business customers can create their own company profile to network with other SMEs. Tips and expertise on business-specific topics promote knowledge building and the exchange of experience from SME to SME.

According to a press release issued by the agency on Monday, the focus of the concept was on providing information tailored to the needs of SMEs. With the integrated marketplace, SMEs should not only find answers to their questions, but also concrete support for their day-to-day business.

The message: "If you opt for an environmentally friendly drive, you drive better and optimize your own karma without sacrificing mobility, comfort and design". The individual advertising and communication measures include the website Fiat500erdgas.ch with all the information and a big "Pimp your Karma!" competition, an extensive banner and print campaign, consumer mailings and corresponding POS material for retailers.

Responsible at Runway West: Chantal Weibel, Tiffany Lüthi (Consultant), Eva Bajer (Creative Director), Marco Pinsker (Art Direction), Stephanie Kleinlein (Text). Responsible at Gasverbund Mittelland: Kurt Schmidlin (Sales and Marketing Manager).

Uwe Ochsenknecht wants to find out once again. He has made his way to Appenzellerland, where he is once again trying to find out the secret of Appenzeller cheese from the dairymen. But no matter what he does: The dairymen keep their mouths shut.

The new TV commercials, conceived and implemented by the Contexta agency in collaboration with Stories, continue the campaign for Appenzeller cheese. Various short spots have been created. These will be broadcast on the largest German and Swiss TV stations from October 1, 2012.

In addition to the TV commercials, new poster motifs have also been developed. They are intended to get to the heart of the core message of Appenzeller cheese - the secret of the herbal essence - in a consistent and visually memorable way. Striking portraits of Appenzeller alpine dairymen are shown, making it unmistakably clear that they will never reveal their secret.

Responsible at SO Appenzeller cheese: David Vincze (Director), Monika Storchenegger (Head of Marketing and Communication). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Claudio Parente (graphics), Daniel Müller, Annette Häcki (text/concept), Cyrill Kilchenmann, Cornelia Noti, Sandra Imstepf (consulting). Responsible at Stories: Yves Bollag (producer), Micha Lewinsky (director/screenplay), Jann Preuss (screenplay), Michael Krautter (camera), Denis Spycher (editor), Jingle Jungle (audio post). Photo: Caspar Martig (People), Harry Burst (Packshot), Sam Bosshard, Felix Schregenberger (Image editing). Responsible at Mediaplus: Christian-Kumar Meier (Managing Director).

Generation M's Facebook fans were then immortalized on the new Migros reusable bag. These will be available at every Migros checkout from this week. In the end, 5000 Generation M Facebook fans found their way onto five reusable bags. During the campaign, the Generation M Facebook page gained over 20,000 new fans. The Generation M community on Facebook now has 40,000 fans.

Generation M

"Generation M" stands for Migros' broad commitment to sustainability. With 43 concrete promises to children and young people, Migros is setting itself goals for the coming years. The promises clearly illustrate how Migros intends to develop in the areas of health, consumption, employees, the environment and society, according to a Migros press release on Monday. "Generation M" is not intended to be a one-sided corporate achievement by Migros. On the website Generation-m.ch and on the Facebook page, Migros wants to foster an exchange with customers and motivate them to adopt a sustainable lifestyle in an entertaining way.

A total of 121 clubs were given new outfits by the fashion company, five of which were used as models in the commercials. The television and print campaign will be launched throughout Switzerland on October 1, 2012 and will run until the end of the year. Preparatory work for the campaign began back in July 2012.

In an internal competition, all Charles Vögele branches in Switzerland had the opportunity to give a club of their choice a makeover and submit their design for the national Charles Vögele campaign. The branches were encouraged to take part in a call film with Charles Vögele Group management: Of the 150 Swiss Charles Vögele stores, a total of 121 submitted a suggestion.

The applications ranged from photos and home-made films, for example from the local Samaritan association or hiking club, to moped cliques, a magicians' club, martial arts clubs, crossbowmen, pontoonists, Guggenmusik musicians, theater or traditional costume groups. An internal jury selected a total of five clubs from all the applications - they are now the stars of the new Charles Vögele campaign and have also received a bonus for the club's coffers. The branches that have dressed the winning clubs will be rewarded with an adventure weekend.

The brand campaign

As soon as the five winning branches and their clubs had been selected by a jury of experts, the television and print campaign was launched: the television commercials were filmed at the end of the summer with Charles Vögele employees and show how they advise and dress their club for leisure time or a club event. The films were produced by Manifesto Films, and director Reto Salimbeni succeeded in capturing the local facets and a wide variety of club themes. At the same time as the production, photographer Michael Munique created a series of images for advertisements.

As a special highlight, the stories are accompanied by the Swiss dialect hit of the year - the song "Manhattan" with the line: "Do it with style, or don't - you can certainly do it without it, but with it, life is beautiful." The Charles Vögele advertising campaign can be seen on Swiss television and in Schweizer Illustrierte from October 1.

Responsible at Charles Vögele: Rudolf Scheben (Vice President Marketing). Selina Späni (Marketing Assistant & Fashion PR). Patrizia Vetter (Head of Marketing Coordination). Responsible at Red Lion: Viviana Chiosi, Andrea Zanzerl, Jan Krohn and Sacha Moser (creation). Christian Siegrist, Charlotte Hottinger (consulting). Responsible at Manifesto Films: Reto Salimbeni (Director), Michael Mieke (DOP Film), Michi Graf (Postproduction). Production: Daniela Berther, Shannon Mildon. Sound design/mix: Jingle Jungle. Music: Hitmill / Roman Camenzind & Fred Herrmann. Photographer: Michael Munique.

The new site for the long-established company from Pfeffikon in Lucerne will be online in 2013.