As Christof Kaufmann, CEO of Aegis Media Switzerland, emphasizes in a press release, this is "deliberately about more than just managing countertrades, which is customary in media." "We see ourselves as a sparring partner for all media future issues that also concern a progressive media house in its own right. As a long-time NZZ reader, I am personally delighted to be involved in thinking at the center of quality, so to speak, and to contribute our diverse print and digital know-how. At the same time, I'm fascinated by the international benchmarking in the area of top media products, for which our network has a special flair; for example, with our colleagues in Germany, who look after Die Welt there, among other things."

Markus Will, Head of User Market at NZZ, welcomes this expanded concept of media cooperation: "In addition to the printed Neue Zürcher Zeitung, many readers are increasingly using digital access to our content. Of course, we want to incorporate this change in media usage into our own communications, and especially address the digitally affine and mobile target groups. However, print advertising, with its special communication impact, remains our most important media channel."
 

The aim of the new key account management is to be able to offer advertisers media consulting services for all business titles from a single source, according to a statement. Bundled cross-media offerings across all titles will further strengthen Axel Springer Switzerland's leading position with top decision-maker target groups.

As part of the reorganization, Musti Asaf (59) was appointed the new Sales Director Switzerland for all business titles (Handelszeitung, Bilanz, Stocks) effective October 1, 2012. All advertising market managers of the individual magazine brands will additionally assume key account functions. Sandra Bruderer (38), Advertising Market Manager of Bilanz, First and Homes, has been appointed Asaf's deputy. Renato Oliva (48) continues as Advertising Market Manager of Handelszeitung, Christoph Schneider is Advertising Market Manager Online, Servais Micolot Advertising Market Manager Western Switzerland. "The goal is to further optimize cross-title marketing across all media channels," says Thomas Garms, Publishing Managing Director Business Media. "In Musti Asaf, we have been able to recruit a very experienced and competent colleague from our own ranks for this challenging task."

 

After the Swiss Public Relations Institute (SPRI) had already concluded a partnership with the KV Bildungsgruppe Schweiz in German-speaking Switzerland in mid-July, a committed partner has now also been found for French-speaking Switzerland in SEC Lausanne (Societé des Employés de Commerce), which offers a wide range of higher vocational training courses. This was announced by the institute in a press release on Wednesday. The courses scheduled for fall 2012 will be continued by SEC Lausanne with immediate effect. Administration will continue to be managed by the SPRI secretariat at the Maison de la Communication (Lausanne). However, this will now report to SEC Lausanne. Daniel Herrera, member of the SPRI Foundation Board and Director ad interim of SPRI Western Switzerland, will oversee the integration process.

Label "SPRI" remains in place

Both the SPRI courses in French-speaking and German-speaking Switzerland are linked to the
quality label "SPRI". The rights to the SPRI brand remain with the Foundation. The
Responsibility for the courses, on the other hand, lies with the established and strong training institutes. With these strong partners, the name SPRI - and thus the value of all previous degrees - will remain a brand of expertise in the PR industry. The partnerships between the HWZ, KV Schweiz, SEC Lausanne and the SPRI Foundation also make it possible to continue the mandate that the SPRI has received from PR Suisse and to guarantee industry-oriented, first-class continuing education for communication professionals in the future, the press release continues.
 

The reason for Müller's departure is scheduling problems, said Radio-1 editor-in-chief Iwan Santoro at the request of the SDA news agency. In addition to Fiala, the team of columnists includes political scientist Regula Stämpfli, Radio 1 boss Roger Schawinski, Weltwoche boss Roger Köppel, former Zurich mayor Elmar Ledergerber and Personal editor-in-chief and Tele Blocher presenter Matthias Ackeret. (SDA)

Picture: Fiala.ch
 

Since last week, the first results of the campaign can be seen, according to a statement from the agency. A classic mailing is intended to focus on the diversity and quality of Hawa-Junior and calls for a visit to Hawa.ch on. The website has been given the look and feel of the campaign to coincide with the communication offensive, and its content includes a game, the Hawa Junior Game. In a playful way, interested parties can get to know the entire product range - from sliding hardware to suspensions and guides to supplementary parts. Animated banners placed on industry-related websites round off the online activities.

The second phase of the campaign will be launched this year. As part of the campaign work, TBS Identity also developed a set of controlling measures that allows precise conclusions to be drawn about the success and effectiveness of the campaign, thus meeting the increasing need for greater transparency about the advertising funds used.

Responsible at Hawa: Rolf Arnold (Head of Marketing Communications), Doris Hug (Marketing Communications), Patrick Lehner (Marketing Communications). Responsible at TBS Identity: Beat Aeschlimann (overall responsibility), Olivier Mentha (concept and consulting), Gregor Herzig (text), Thomas Geissberger and Franziska Binz (design), Nadia Ermert (polygraphy), Käthy Meier (image editing), Marlen Gassler (project management print), Matthias Schnüriger (project management web). Technology partner: Mabulous Software & Graphics. Matthias Bühlmann (Production Online Game); Linklogic. Tobias Wüthrich (Implementations Hawa.ch).

 

Tanja Fetz joined the Radio 24 team this week. As producer of Jontsch's "Abig-Show" and as support for Gerry Reinhardt in the area of social media, Tanja Fetz will put her heart into her work for Radio 24. The 26-year-old radio journalist has already gained experience as online and social media manager: "After almost 4 years as online manager at Radio Energy, it was time for a change. I'm looking forward to bringing my radio and online experience to Radio 24 and implementing many exciting new projects."

Bettina Boldt starts as an executive assistant on November 1. After completing her studies in political science and business administration, Bettina Boldt has already gained some experience as a CEO and marketing assistant. Her stations include the IT security company Totemo in Küsnacht or the Trendcommerce Group in
St. Gallen. Born in Germany, she lives in Oetwil am See and is looking forward to her new working environment at Radio 24.

Julia Glaus is leaving Radio 24 at the end of 2012. The 41-year-old Zurich native is starting her new challenge at DRS 1's children's radio play. The Radio 24 team regrets her departure and wishes her all the best and much success.

Tanja Fetz (left), Bettina Boldt (top right), Julia Glaus (bottom right)
 

Just one year ago, the small Graubünden mountain village of Obermutten opened a Facebook page. And promised every fan a place on the village bulletin board (Werbewoche.ch reported). Now Obermutten has more than 44,000 fans around the world.

To date, more than 75 million people have read or heard about the Graubünden mountain village, according to the press release. Tourists from South Korea, New York and Mozambique have paid a visit to the village. "It always makes me very happy when we find someone visiting us because of the Facebook story," says community president Martin Wyss.

But the friends of Obermutten don't just press the Like button. They also keep sending beautiful gifts. Mayor Martin Wyss decided to open a museum especially for the presents. The Obermutten International Museum of Friendship. In short OIMOF. The Oimof gives friendship a home. Since the founding of the Oimof, Obermutten has gained thousands of fans. And received a huge pile of gifts. Sarah Urban from Texas, for example, personally delivered a T-shirt, Catrin Bilger from Hamburg sent a gingerbread heart, and the German TV knowledge magazine Galileo even left a flag that has already been hoisted on an Antarctic expedition.

The village is supported by the tourism organization Graubünden Ferien. "We are pleased that we have been able to show people around the globe how beautiful it is in the Grisons mountains. And of course we are also happy about every tourist who visits Obermutten thanks to this campaign," says Gaudenz Thoma, CEO of Graubünden Ferien.
Not long ago Obermutten had a historic wooden church, an inn and a ski lift. With the Obermutten International Museum of Friendship, the most famous little village in the world has one more attraction.

Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Corporate Communication). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director); Livio Dainese, Fernando Perez (Creative Direction); Samuel Christ, Alain Eicher (Text); Cyrill Hauser (Public Relations & Consulting); Maurus Zehnder (Art Direction); Florian Siegrist (Film); Aude Koller (Graphics).
 

As the station writes in a statement, 3+ was the market leader among young viewers (German-speaking Switzerland 15-34 years) last Thursday evening with two formats. "Bauer, ledig, sucht..." achieved a market share of 15.5 percent among young people and 11.1 percent among the advertising-relevant target group (ages 15-49). The follow-up "Jung, wild & sexy" also achieved a market share of 15.1 percent among young viewers (advertising-relevant target group: 9.3 percent).

The current season of "Bauer, ledig, sucht..." was ahead of SF1 or SF2 at the same time in eight of the ten episodes broadcast so far, the station writes. With a market share of 4.6 percent in prime time (20:00 - 22:29), September was generally a successful month for 3+. The current interim figures for 15-34 year-olds also show that the market share for the months of January to September increased by 42 percent compared to the same period last year.

Pictures: 3plus.ch

 

As seen in the Blick print edition on Wednesday:

A wild boar on the piste...you've seen that before, haven't you? Exactly, in the Suva Pistensau campaign by Ruf Lanz (Werbewoche.ch reported). Of course, Blick also couldn't avoid the play on words in connection with the ski slope and wild boar ("What a piste sow!"). "But how does the wild boar get up there?" asks the newspaper. Probably by chairlift, as in the advertisement:
 

Blick at least has a hunch as to its origin: "The animal can only have come from Italy". Incidentally, the wildlife biologist interviewed was confident that the animal found its own way back to the valley. (At this point, the pun "lucky you!" could stand). Let's hope that other campaigns don't follow suit and turn into flesh and blood. A wild boar on the slopes is fine - but what will we do if the rapping organic farmers suddenly turn out to be real? (hae)

Under the motto "Vision 250 Lives", Suva has set itself the goal of more than halving the number of serious accidents at work by 2020. To achieve this, the focus of prevention will be placed more specifically on workplaces with high risks. In 2011, a campaign was therefore launched with a dummy that actually suffers serious accidents, as if for demonstration purposes. Following the spot on a construction site, there is now a new spot in an industrial hall. The dummy is also the main character in the new commercial, pointing out the dangers and dramatizing the fact that an accident at work also affects the family. The impressive film will be shown in Switzerland from October.

Responsible at Suva: Daniela Bassi (Head of the Communications and Marketing Department), Urs Schaad (Head of Marketing Communications), Armin Zimmermann (Head of the Occupational Safety Department), Beat Enderlin (SuvaPro communications consultant). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD); Christian Bircher, Patrick Suter, Reto Vogler, Roland Buob (creation); Michael Gassler, Ivana Giannakis, Simone Ammann (consulting); Erasmo Palomba (agency producer). Film production: Pumpkin Film; Directed by: Martin Werner; Postproduction: Bacon CPH.
 

The interactive Zoom banner takes a close look at the details of the new Audi: from the large air intakes to the ergonomic design of the cockpit. The claim of the Audi RS 4 Avant, which is also being promoted through a mailing and advertisements, can be seen in every detail, the agency said in a press release. The message: uncompromisingly sporty - but more than just a sports car thanks to its high suitability for everyday use.

Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra / Y&R: Markus Gut (CCO), Daniel Bieri (CD), Sandro Kümin (AD), Dominik Sigrist, Julia Miller (graphics), Florian Tillmann, Kevin Bloch (text), Lisa Indlekofer, Marcin Kolonko (flash), Susan Baumgartner, Pascal Trütsch (consulting).

 

Diction works for large network agencies as well as one-man shows in Switzerland, Austria and Germany. With this campaign, Diction is now aiming to raise its profile in Liechtenstein and gain a sustainable foothold, according to a press release from the agency.

The agency mandate includes the conception of the entire advertising campaign as well as the design and implementation of various communication measures, including F12 posters, direct mailings, advertisements, multimedia and various printed materials.

Responsible at Diction: Roger Koch (owner). Responsible at Leone Ming: Leone Ming (creative direction), Sarah Kohl (concept, text), Andreas Schenkel (graphics), Sabine Hert (project management, production).