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Awards , Social media

Smile Swiss Influencer Award with new categories

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MarKom

Brand Congress 2025: AI, content, cultural change

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MarKom

UBS & TBWA\Zurich for the women's national team and young talent

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MarKom

Swiss Brand Congress honors outstanding brand work

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Campaigns

House of Influence for White Claw

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Job Change

Wirz: Jannic Mascello becomes Partner

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Business

Beyonder becomes an AG and focuses fully on AI

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Creativity

Mona and Mateo: Green calls for boarding

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MarKom

Adesso study: Companies demand "GenAI made in Europe"

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Job Change

Ringier Advertising: Fabian Zürcher leaves marketing unit

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Business

Martin et Karczinski and up&up Consulting enter into strategic partnership

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Creativity

Bühler & Bühler for "hvo 100"

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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