Bühler & Bühler for "hvo 100"
In 2025, Volenergy will become the first provider in Switzerland to offer the eco-friendly diesel alternative «hvo 100» at gas stations. Bühler & Bühler developed the entire branding campaign for the product’s launch.
As a leading provider of liquid energy, Volenergy operates the largest national filling station network with over 700 filling stations, including bp, Ruedi Rüssel and Miniprix. In 2025, Volenergy will be the first provider in Switzerland to bring the environmentally conscious diesel alternative "hvo 100" to the pumps.
Bühler & Bühler developed the entire appearance for the launch of the innovative product; from the communication strategy to the corporate design with logo, claim and imagery to the campaign at the POS and beyond.
"hvo 100" is produced from 100% renewable energies and is completely CO2-neutral. This pays off for nature and the engine and is an important, sustainable contribution to the promotion of new green liquid energy. The campaign by LSA agency Bühler & Bühler gets to the heart of this message quickly and easily. Accordingly, it has developed an independent product branding based on a holistic communication concept - with creative power for a greener future.
