Mona and Mateo: Green calls for boarding
Basler Verkehrsbetriebe is also feeling the impact of the skilled labor shortage, which is why Mona and Mateo have developed a new campaign. Under the slogan «Green Is Good,» the campaign presents BVB as an attractive employer.
The appearance is a direct result of the brand and makes the iconic BVB green, which belongs to Basel like the FCB and the Rhine, the platform for all communication measures.
Headlines on BVB vehicles, on screens and at bus stop posters appeal to potential talent. Around 40 BVB vehicles are equipped with real wobbly eyes and are looking for new employees.
The "Green is good" campaign is complemented by a song by Basel musician Moony. He has created his own song entitled "Stig mit yy". The music video and scenes from it are used online as advertising material. Special feature: the chorus of the song serves as an acoustic announcement signal for stops and other announcements in BVB vehicles.
Responsible at BVB Stefanie Hoffmann (Project Manager Corporate Communications), Benjamin Schmid (Head of Corporate Communications), Ivonne Marschall (Head of Recruiting and Employer Branding), Svenja Staiger (Head of Human Resources). Responsible with Mona and Mateo Mišel Gavran, Hannah Mey, Joschua Eslava, Tabea Ott, Boris Stoll, Meret Lauener, Mona Fluri, Mateo Sacchetti. Song Moony, produced by Ludwig O.S.
