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Media

Management buy-out: Ringier sells Gryps to GL

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Budgets

Ducati Switzerland awards media budget to PHD Switzerland

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Budgets

BAG retenders budget for Love Life campaign

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Campaigns

Prevention campaign by Family: Illusion of control in road traffic

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Branding

Dachcom creates central web platform for Bell Food Group

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MarKom

Communication wants to have a strategic say - but often remains on the sidelines

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Creativity

Moritz Bartsch from TikTok: "Creative is the new targeting"

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Campaigns

Publicis and BCG: Another strong signal for inclusion and tolerance

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MarKom

Aroma realizes space concept with indoor trail for Transa Basel

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Business

Publicis Groupe Switzerland joins ComImpact

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MarKom

Whitepaper: How politically should companies express themselves?

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Creativity

YouTube VP Pedro Pina on creators, culture and "Open Call"

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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