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Big Picture , Digital

Customer communication 2026: Five trends redefine the customer experience

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Creativity

Bold launches rebranding for Acsono

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Media

Radio Top stops downward trend: strongest growth in the market

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Budgets , MarKom

Erdmannpeisker wins pitch for Floralp Butter

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Big Picture

US corporations dominate global stock markets: 12 Swiss companies in the top 500

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Media , ShowBiz

"7 vs. Wild": Survival format with Swiss cast starts on 3+

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Creativity

TBWA\Zurich and McDonald's want to outsmart "No advertising" stickers with Fan Insight

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Job Change , Work&Life

TBWA\ Switzerland strengthens management team

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Awards

Prix Swissperform for 2026 Irène Jacob, Esther Gemsch, Max Hubacher and Rabea Lüthi

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MarKom

Walmart & Advertima: World's largest in-store AI rollout starts

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Creativity

Yoveo shows work above the fog cover for Arosa Tourism

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Media

Radio Zürisee increases reach in the second half of 2025

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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