TBWA\ Switzerland strengthens management team
TBWA\ Switzerland has further expanded its leadership team and welcomes two experienced professionals: Lara Horisberger is taking on the role of Social Media Director, and Carmen Aebischer is joining as Head of Production.
With Lara Horisberger, TBWA\ Switzerland has gained a proven social expert with a strong understanding of platforms. She has been in charge of TBWA\'s internal social unit "Buzz" since September 2025 and is responsible for the strategic and operational development of social media activities for clients such as McDonald's Switzerland, Nissan, Zürcher Kantonalbank, Swiss Post and other national and international brands.
Horisberger brings experience from the agency network environment (including Serviceplan) as well as from a specialized social media agency, where she most recently co-led a team.
Carmen Aebischer, a proven production and realization expert, is also joining the agency. She brings with her over 16 years of agency experience - from her career entry at Spillmann/Felser/Leo Burnett to the management of production and realization at Serviceplan.
As a qualified Media Manager HF, vocational trainer and examination expert, Aebischer combines in-depth specialist knowledge with a great passion for solving complex production and implementation issues. In her new role as Head of Production, she has been responsible for all production processes since December 2025 and strengthens the interface between creation, consulting and realization.
