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Creativity

Standing Ovation stages "Unwritten" for Helvetia Baloise

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Big Picture

Project Confidence: the industry initiative is now going into practice

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Creativity

Neu Creative Agency stages Zak Invest as banking with a fun factor

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Big Picture , Digital

Text Academy Podcast #37 - Joel Samsinger, CEO Moost: "How does creative AI communication reduce power consumption?"

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Awards

Egon suspense: The jury has decided - it's about to get serious

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Media

SRF achieves record market shares on TV and radio in 2025

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Media

Regional TV stations show high relevance for political information

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ShowBiz

Live Lab separates from the Messerli Group

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Work&Life

MAZ strengthens management with Reto Vogt

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MarKom

Allianz Suisse becomes Premium Partner of FC Basel 1893

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Job Change

TBWA Switzerland appoints Peter van der Touw as COO

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MarKom

IAA Swiss Chapter starts the advertising year 2026: Solidarity as creative fuel

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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