Radio Top stops downward trend: strongest growth in the market
Radio Top has turned the tide. After nearly two decades of declining listener numbers, the Winterthur-based station now reaches 119,000 listeners daily. This represents a 78 percent increase over the previous year—the strongest growth in the regional radio market.
The basis for the turnaround was the systematic relaunch in April 2025, when Radio Top completely realigned its music program, presentation and program structure. Market research showed that listeners wanted more music, more variety and a more personal presentation.
The new concept is based on a diverse music program spanning four decades with a focus on the 80s and 90s. The "Nonstop Topmix" provides uninterrupted music every second half hour from 09:30. Presenters will also be on air again at the weekend.
The strategy is paying off: Compared to the first half of 2025, Radio Top grew by a further 15%. The figures also show that the upward trend is continuing.
Stefano Bollmann, Program Director Radio Top: "When we went on air in April, I was honestly nervous. But even in the first week, we noticed that people were calling, writing to us and giving us feedback. This direct response from the region - that's priceless. People feel picked up again."
Following the successful relaunch of Radio Top, Top-Medien 2026 is also modernizing the TV channel Tele Top. New formats, a modern design and stronger integration of all channels are planned.
