Core Web Vitals are a set of specific factors that Google considers important for the overall user experience (UX) of a website. With the update of these parameters rolled out starting in June, they directly influence the ranking of a website for the first time. A holistic understanding of the user journey with all aspects of the user experience is therefore essential for optimal placement in the search results, writes Webrepublic in a statement.

In order to support its clients with regard to the current changes, the Zurich agency is expanding its existing UX team. Dafina Abazi, who was trained at the School of UX in London and has experience in the field of digital experience, is now leading the two employees Philipp Hiemer and Pascal Misala. Together with SEO experts led by Martin Stadelmann and digital analytics specialists, they work on projects in the areas of UX design, UX research, conversion rate optimization, UX speed consulting and user journey optimization.

The team's philosophy is based on the data-driven interaction of UX, SEO and digital analytics components, which is central to the (desktop and mobile) performance of websites and apps, according to the release. Successful implementation of these synergies could lead to higher conversion rates, lower development costs and better overall customer retention and profitability, it added. According to Webrepublic, the approach is already being implemented in ongoing customer projects, including for LGT, the Zurich School of Economics (HWZ), and Cashgate.

The Bern-based agency has implemented the trilingual online campaign with the aim of playfully raising awareness of fruit and vegetables and highlighting the arguments in favor of a balanced diet. The first wave of the campaign, which is currently running, focuses on the campaign messages "Alles drin" and "Passt immer", while the second wave after the summer vacations will draw attention to the educational content for teachers - at the same time, materials for the classroom will be posted on the campaign page.

One for the Campaign website The explanatory film produced by the FSVO is intended to motivate people to be more courageous in their own kitchens and reminds them of the messages of "5 a day", the FSVO's commitment to health promotion.

The campaign runs until the end of the year.

Customer: BLV, BLW, Fruit Association, Vegetable Association. Agency: Keen Public Relations. Media: Mediaschneider Bern. Explanatory film: Youknow.

The mandate includes search engine optimization (SEO), the setup and management of Instagram Shopping, the Bing Ads, as well as Google Shopping, YouTube Ads and the management and advertising on social media for the three brands "Denova", "Doviva" and "Sonnenschirme24".

The focus is on continuous search engine optimization for the stores, as Scalez writes in a statement. In order to open up new sales channels, the agency sets up and manages Instagram Shopping, Bing Ads as well as Google Shopping and Social Media Ads for the three stores Denova, Doviva and Sonenschirme24 respectively.

The aim of the collaboration is not only to increase sales, but also to raise awareness of the stores. To achieve this, Scalez is focusing on social media, namely Instagram, which scores high engagement rates. With over 700 million monthly users, Instagram offers businesses a huge potential audience.

Cooperation continued

The collaboration between the agency and Denova/Doviva is not new territory. The digital experience agency Tree Stones, to which Scalez belongs as an online marketing brand, had already implemented the new subshop Doviva with Magento 2 for the garden furniture manufacturer Denova in the past. (Werbewoche.ch reported).

Responsible at Denova: Nathanael Schärer. Responsible at Scalez: Simon Funk, Aline Engel.

With this new ad format, advertisers will be able to publish their own website links in their Connected TV video ads. Users can in turn click on the "Send to Phone" option, which sends the ad or URL directly to their mobile devices without interrupting the ad. On the mobile device, consumers can browse products, add items to their shopping cart and complete transactions as usual. With the new feature, this is then possible without having to pause the advertising video.

According to YouTube, advertisers can target ads to specific audiences based on the video content. For example, in a fitness video, a brand extension ad can be displayed with a pair of new running shoes. The group sees the new feature as part of a strategy to make interactive TV advertising "more useful for viewers and more attractive for brands." The feature to send advertising links from TV to smartphone is currently in the testing phase and will be rolled out more widely later this year. (pte)

In Switzerland, "Tsch Tsch" has always stood for the kick-off of the barbecue season. That's why the current Coop barbecue campaign unabashedly focuses exclusively on the hissing of barbecues on the fire and the soundscape around it. For Coop, this is a new approach to leaving the world of classic storytelling behind and focusing entirely on the iconic character of its barbecue trademark in a creative and entertaining way.

The spot, created by TBWA\ Zurich in cooperation with Rosas & Co, is based on a song, exclusively produced by HitMill, around the crackling of the grill and the well-known "Tsch Tsch". Together with the directors of Helvetica, a kind of experimental music-food spot was created, in which the sounds of culinary, actions and people, around the grill, become instruments.

The spot will not only be seen on TV, but also in various lengths in online advertising media, as well as on various DOOH surfaces. A matching radio spot rounds off the campaign.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Sales Promotion/ Promotions), Benjamin Reiss (Project Manager Advertising Promotions/ Sales Promotion), Nathaline Neuschwander (Head of Fooby), Stephanie Stähli (Project Manager Fooby), Florian Fritz (Head of Social Media/Online Campaigning), Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic). Responsible at TBWA\ Zurich: Manuel Wenzel, Susanne Weeber, Ennio Cadau, Wolf Gärtner, Susanna Fill, Anouschka Tschudi, Naomi Gulla (creation), Esther Ortega, Evelyn Möbius (consulting). Film production:  Rosas & Co Films, Helvetica (director), Nadia Rosasco (producer). Responsible at HitMill: Roman Camenzind (Executive Producer), Georg Schlunegger (Composition, Songwriting, Producer), Fred Herrmann (Co-Producer, Mix), Noemi Mathis (Project Management). Responsible at TWmedia: Stephan Küng (Overall Responsibility), Manuela Renner (Media Planning), Damiano Vitali (Head of TV), Sven Däschner (Head of Online). Responsible at eg+:  Sven Eliewsky (Senior Project Manager Digital), Aline Eggert (Developer). Responsible at Cover Media: Michèle Bühler, sound engineer (voice recordings), Michel Zürcher (consulting).

The best way to buy wine is directly from the winery. Based on this insight, entrepreneur Elian Kool, former CEO and co-owner of Netcentric, and his team have created a new type of marketplace that gives wine lovers direct access to winemakers.

With stories and reports insights into their handicraft and secrets are granted. By selling without intermediaries, Winemaker.com offers direct sales prices and ensures a fair income for the winemakers, as it says in a statement.

In the course of the expansion of the platform, a comprehensive overhaul of the strategy and the brand identity also became urgent. Frank Bodin and his team were commissioned with this. The developed idea: A declaration of love to wine, in that the old logo of Winemaker.com - a grape - is hit anew by Cupid's arrow. This expresses not only the direct way but also the emotionality that the Winemaker.com platform offers.

Digital storytelling as a decisive factor

The rebranding is also accompanied by an overhaul of the platform, including a new color palette, new imagery, and even more content. In addition, Winemaker.com plans to soon offer true AI-based wine analysis and recommendations, which should enable users to find their individual, true favorites instead of relying solely on the taste of others and points.

Gerhard Richter is considered one of the most important contemporary artists. The Kunsthaus Zürich 2021 is now paying tribute to him with a solo exhibition. The exhibition presents 130 landscape paintings - a theme to which the artist returned again and again during more than 50 years of his creative work. Simple and striking, the advertising media realized by Eidenbenz / Zürcher invite visitors to discover the multi-layered exhibition Landscape at the Kunsthaus.

The Zurich agency accompanied and executed the project from the visual concept to the implementation of the communication tools. The services include conception and implementation of the advertising campaign - posters, advertisements, spots, design of the invitations, info booklet as well as also the exhibition signage.

Responsible at Kunsthaus Zürich: Björn Quellenberg (Head of Communications) and Marie-Hélène Thornton (Marketing and Communications). Responsible at Eidenbenz / Zürcher: Daniel Zürcher, Oliver Eidenbenz (Art Direction), Adrian Hanselmann (Strategy/Concept).

Scholz & Friends Zurich focuses on the desire for something new for the new Opel Mokka-e. Under the motto "Don't show what you have, show who you are," the attitude that characterizes the new Opel Mokka-e and embodies Opel as a brand is clearly expressed. The campaign is also intended to strike a social nerve: Rethinking, starting anew and leaving the ordinary behind - this is quite refreshing after the long months of perceived standstill, even when it comes to choosing a car brand. With the new Mokka, Opel wants to make bold design and innovative technology accessible to everyone - without elitist posturing and premium prices.

With TV spots and out-of-home, the campaign aims to quickly create general awareness for the new Opel Mokka-e. Digitally, the focus is on lead generation. To this end, Scholz & Friends Zurich has developed a highly individualized campaign geared to different target groups. The target groups are to be addressed consistently throughout the entire customer journey with programmatic advertising materials and numerous dynamic landing pages tailored to them.

The multi-stage campaign was launched with an online teaser phase. Cooperations with influencers, attention-grabbing branding days and retailer communication rounded off the range of measures.

Responsible at Opel Switzerland: Andreas Bückmann (CEO), Marius Schwering (Director Marketing), Lukas Hasselberg (Team Leader Communications), Delia Bär (Marketing Communications Manager). Responsible at Scholz & Friends: Luca Stancheris, Maira Weidmann, Aster Loerli, Roger Krage, Joana Faria, Fabian Esslinger, Martin Stulz, David Fischer, Christian Vosshagen (Creation), Alex Herrmann (SHB+), Maike Hoff, Paulo Zenz, Marc Gooch, Mathias Rösch, Tobias Händler (Consulting & Strategy). Film production: The Shack. Media: Mmb media agency, Capture Media. Digital Setup: Emil Frey Digital.

According to its own information, Swissquote was the first provider to enable direct access to the stock exchange in Switzerland. In addition, it was also the first online bank in Switzerland where cryptocurrencies could be traded and where it was possible to invest in cannabis. Over the past 25 years, Swissquote has thus become a springboard for many investors, he said. That's why the online bank decided to share this anniversary with its customers and congratulate them.

The campaign was conceived by the French-speaking Swiss agency Cavalcade and implemented with the well-known Canadian director Simon Duhamel and the production company Consultat.

The seven-language campaign runs internationally in film, poster, print, and social media, with some scenes tailored exclusively to certain markets. In addition, a special website will allow users to discover the main stages that enabled Swissquote to make the stock exchange accessible to everyone.

In the Line Extension, there is now the chance to win one million in cash and an additional 6,000 Swiss francs every month for 20 years. Erdmannpeisker stages this attractive prize promise with a brilliant journey through time and space, showing all the possibilities that open up with the prize.

The campaign for "Win for Life Deluxe" will be broadcast on TV and online in May and will be supplemented with out-of-home measures and a strong POS presence.

New campaign umbrella

As lead agency, Erdmannpeisker has been responsible for the communication of Swisslos' lottery ticket range since 2014. The "Win for Life Deluxe" spot is the first implementation under the new communicative umbrella for scratch cards. The campaign mechanics are based on testimonials in which a wide variety of people tell why they like to play scratch cards. The surprising productions are intended to reinforce the positive basic attitude towards the lottery tickets and to show the product variety, which offers the right lottery ticket for everyone. The eye-catching scratch entry to the films and the activating claim "Pack deine Chance" connect the different stories. Further implementations will be seen from summer onwards.

Responsible for Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Tickets). Responsible for Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Torsten Maas (text), Jenny Ziörjen (media design), Selina Helbling (consulting), Markenfilm, Florian Studer (producer), Jungle (director), Zipmedia (media planning).

20 minutes is expanding its offering for event organizers, adapting to new market needs. The event partners of 20 minutes will now receive a professional editorial preparation of their content, which - clearly declared as a cooperation, like 20 minutes The program is to be played out cross-medially. As a further development of the existing radio program "News Juice," the twice-weekly video format of the same name was launched, in which the latest from the entertainment and people world is presented. Within the format, a specially marked vessel will be created in which media as well as commercial partners can be integrated, writes 20 minutes in a statement.

In addition, new event and year-round engagements aimed at a young, music-savvy and urban target group complement the portfolio of 20 minutes, which are designed to provide customers with creative sponsorship opportunities in an attractive and exclusive advertising environment.

These were, on the one hand, the "20 Minuten Best Crushing Newcomer" at the Swiss Music Awards, with which 20 minutes is dedicated to the promotion of newcomers and the search for talent. On the other hand, a 20 minutes-This summer project is intended to offer readers an eventful summer despite the current situation.

The cross-media formats and hybrid event concepts were developed in the newly created marketing department, Cooperations & Entertainment, headed by Sabrina Garrn. Schimun Krausz, previously Deputy Head of Entertainment, has been responsible for the two entertainment formats and editorial support for the media partnerships in his new role as Head of Entertainment since April 2021.

Bataillard wants to continuously enable its clientele with innovative, customer-oriented products and services with the help of digital transformation in order to remain one step ahead of the industry. Together with the customer, Yoo will analyze various company areas and processes and prepare them for the digital future. The customer's vision sets the direction.

With insights from customer and user research and the current technical possibilities, the business units are to be made fit for the future. Bataillard wants to align its offering in such a way that value creation and customer benefits are sustainably strengthened.

A wide variety of processes offer a lot of potential

"Bataillard is a company that has successfully held its own in the market for many years thanks to permanent further development," explains Stefan Keller, Managing Director of Bataillard. "And we have an ambitious mission: we want to become the leading brand and service provider for wine and innovative beverages in Switzerland. Digital transformation is at the heart of this, as it will enable consumer-centric, data-driven, agile, 'digital first - human at the core' work to strengthen our competitiveness. We are delighted to have Yoo as an experienced and innovative partner on our side."