A man has a screaming fit. The reason: the plumber wants to fit a round tap in his home. And this despite the fact that the resident has furnished his home with square-shaped furnishings down to the last absurd detail. Fortunately, the solution is quickly at hand: the Mythos model from Franke, whose outlet pipe has a right angle - exactly to the taste of our discerning customer. And so the story has a happy ending.

With this staging, the Zurich agency Freundliche Grüsse dramatizes Franke's message: "There's a stainless steel tap for every taste". The company is launching a campaign to draw attention to its wide range of stainless steel taps. In addition to the design aspect, functionality also plays a decisive role. For example, there are models for particularly small kitchens or semi-professional taps with a flexible shower hose.

The campaign focuses on the film and three key visuals. There is also a brochure, numerous social media assets and display ads. They link to a landing page that is designed as a "tap finder" and is intended to help users quickly and easily find the perfect tap for their own requirements.

Responsible at Franke Home Solutions: Rahel Güttler (Global Head of Marketing), Matti Koukka (Marketing & Exhibition Specialist). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (art director), Res Matthys, Bernie Brungs (text/concept), Mara Schwegler, Remo Wyss (graphics), Jasmine Segginger, Andrea Aegerter, Käthy Känzig (consulting), Isabelle Schmid (digital director), Film production: TallyHo!, director: Tom Kolinski, camera: Pascal Walder. Production key visuals: Ikon Productions, photography: Gianni Antoniali.

The quartet is made up of one representative from each of the three associations and a changing guest. The permanent host and "audio mastermind" and moderator is SDV President Roger Muffler. According to SDV, the focus of the program will be on one guest and his or her dialog hypothesis, which will be discussed by the DialogQuartett in an "exciting, philosophical coffee house atmosphere". The promise is not only to provide input on the topic of dialog, but also to introduce the guests and their values, beliefs and personalities.

The DialogQuartett is recorded live and broadcast on Sdv-dialogmarketing.ch broadcast. The podcast can then be subscribed to free of charge via the usual platforms. The podcast is normally broadcast on the last Tuesday of each month from 5 to 6 p.m. The inaugural episode on April 27 was entitled "Climate protection and customer dialog". The guest was Karin Seywald-Czihak. She is Managing Director at ÖBB Werbung and was voted "Marketer of the Year 2020" by the International Advertising Association (IAA) Austria.

DialogQuartett episodes can be subscribed to and listened to via Spotify, Apple Podcasts, Deezer, Amazon Music or Google Podcasts.

The next DialogQuartet is scheduled for Tuesday, May 25, 2021.

They thus confirmed a report in the French-speaking Swiss daily newspaper Le Temps from Thursday. Il Caffè is read by 70,000 Ticino residents every weekend.

"Il Caffè and Editor-in-Chief Lillo Alaimo, who will retire in the summer, will say goodbye to their readers on Sunday, July 4," reads a note on their own behalf in Sunday's edition. "At the end of August, a new weekly newspaper, La Domenica, appear." It will be held at the headquarters of the Corriere del Ticino produced in Muzzano near Lugano.

The journalistic and technical staff of Il Caffè will move from the current editorial office in Locarno to Muzzano. Since 2017, the editorial team, including the editor-in-chief, has comprised six people.

The new weekly newspaper is edited by Paride Pelli, the editor-in-chief of the Corriere del Ticino will be routed. The paper edition will be free every Sunday. The online edition, on the other hand, will be chargeable or available to subscribers of the Corriere del Ticino be accessible.

Il Caffè was founded in 1994 by Locarnese journalists Giò Rezzonico and Lillo Alaimo and distributed free of charge on Sundays at newsstands and in public places. Il Caffè became known with in-depth and sometimes uncomfortable research.

In 2000, the newspaper had uncovered the scandal of the so-called "Ticinogate". The legal-political case involved an international cigarette smuggler who had bribed a well-known Ticino judge. (SDA)

Daniela Walter and Denise Remund founded the "Next Generation Communications Agency" Brisk Match in the midst of the Corona pandemic. With over ten years of professional experience as a journalist, in-house communications manager and deputy managing director of a Zurich agency, Daniela Walter covers a broad spectrum in the field of communications.

Denise Remund also brings more than ten years of professional experience in corporate communications. As (Senior) Communications Manager and Head of Internal Communications in large companies, she has acquired a broad range of know-how in various areas.

With its focus on digital collaboration - and independently of the Covid 19 pandemic - the agency is taking on a pioneering role throughout Switzerland, according to a statement. Remote work and digital collaboration are anchored in the business model, as are flexible working time models, part-time work, work-life integration and autonomous working.

The two founders would rely on hand-picked communications consultants and experts, all working on a project basis. "This allows us to put together the perfect team with the appropriate know-how for each project. As a result, we can implement projects in a targeted and efficient manner, which benefits our clients in particular," co-founder Denise Remund is quoted as saying in the release. "Because our future-oriented business model means we don't have any tightly bound resources that we can't deploy in the right place - quite the opposite."

Based on its business model, Brisk Match specializes not only in classic communications services but also in supporting companies in the current changes in the world of work. In doing so, it goes beyond traditional communication concepts. Brisk Match advises clients on the transformation to a new-work-oriented way of working and provides support in communicating this change.

The founders are convinced that they have struck a chord with Brisk Match and their way of working: "The Corona pandemic has greatly accelerated the transformation of the working world. There is no way back to the old normality; rather, a new type of collaboration will establish itself. For us, therefore, the only and right way is to move forward and live New Work in all areas of the company - this is the only way for companies to survive in the long term," explains Co-Founder Daniela Walter.

The move is part of a reorganization of the corporate management structure at Scout24, the company said in a statement Monday. The COO will be responsible for the operational management of multiple platforms and common functions, including the "real estate ecosystem," and will report directly to the CEO.

This step is in line with Scout24's growth strategy and allows the Managing Directors of all business units - namely AutoScout24, ImmoScout24, FinanceScout24, Anibis.ch and Scout24Advertising - to better focus on their respective platforms and businesses, the statement continues. The search for a successor for the position of Managing Director for ImmoScout24 is already underway.

"After the successful development of ImmoScout24 over the last seven years and due to his profound market knowledge, Martin is an excellent fit for the new COO position and I am very much looking forward to working with him in this role," says Gilles Despas, CEO of Scout24 Switzerland. "His support will allow me to focus more on company-wide strategic planning and less on tactical details. He will also make a major contribution to the implementation of our ambitious growth strategy at Scout24."

Waeber, a business economist (BA), holds an Executive Master of Communications Management and also completed an executive program at IMD in Lausanne. Before joining Scout24, he held various management positions at Credit Suisse, TCS and Eny Finance.

With the Bio Suisse bud, you can be sure that everything is organic. Because in order for a product to carry the bud, everything it needs to comply with strict guidelines. The entire farm, all raw materials and all processing steps must be Knospe-compliant. Conversion to organic therefore also takes two years. In this way, Bio Suisse guarantees an organic cycle that is as closed as possible.

This holistic approach is demonstrated in a striking way with "Bio from the field to the plate", the motto of the new image campaign for Bio Suisse. The films produced for the campaign show that everything at Bio Suisse really is organic. In addition to the overarching theme of holism, other important topics such as biodiversity, animal welfare, resource conservation and natural flavor are also featured.

The cross-media campaign starts with the long version of the film on TV from mid-May. The associated online and social media campaign goes live at the end of May with various short formats in various advertising media.

Responsible at Bio Suisse: Sylvia Gysin (Head of Marketing Communications), Jürg Schenkel (Head of Marketing). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). Responsible at Shining Film: Simon Steuri (Director), Marc Bachmann (Cinematographer), Caroline Braun (Production). Production: Jingle Jungle (recording studio); Konnex (media); Xeit (social media).

1. know the target group and where to find them.

There is no such thing as the "best" platform, influencer, or campaign format. Brands need to invest time in researching possible options and making a choice that will best help them achieve their goals. Accurately identifying the target audience is an important first step, followed by deciding the best platforms to reach them.

For younger dance enthusiasts, TikTok is a natural. 60% of users are Gen Zers and the two TikTok accounts with the most followers are young dancers.

2. remain relevant

What most users do on a platform is very important to consider. The chances of brands being successful increase enormously if they provide the kind of content that target groups actively seek out and consume on the platform, such as video games on Twitch. The platform has over 9 million active users and all of the top 5 are gamers (Werbewoche.ch reported).

Segmenting audiences within each platform can increase relevance even further. On Facebook, for example, brands can easily create a custom list of people who have previously messaged the company to re-engage potential customers.

3. design campaigns interactively

Social influencer marketing offers an agile, real-time communication channel with consumers. With influencer marketing - and social media in general - brands should interact with consumers and strive for effective two-way communication. Too often, however, brands play out content to their audience without bothering to listen - to find out what the audience really wants. Interactive campaigns, on the other hand, lead to more engagement, brand advocacy, and likeability, as well as more conversions and better customer retention.

Social media offers brands the unique opportunity to make campaigns interactive and collaborative. By encouraging participation and interaction and integrating user-generated content, brands can transform their campaigns from brand monologues into real conversations. The close connection influencers have with their communities is ideal for engaging audiences in conversations and making campaigns interactive. Influencers* can generate interactions in a variety of ways. These include challenges, contests, polls, and Q&A sessions.

4. use the latest technologies

With the new release of the Oculus Quest in May 2019, virtual reality (VR) has become increasingly popular. VR allows people to share and interact with others around the world, which seems especially important given the ongoing need for social distancing. Therefore, tests Facebook currently using the Oculus VR platform to create a virtual world where people can connect and play games.

Augmented reality (AR), on the other hand, is even more accessible because it requires no hardware other than a smartphone. AR filters can be used to promote fan interaction or new products. The "Jump into Africa"-campaign of the Kinder chocolate brand, for example, allowed consumers to discover animated 3D safari animals while in Tesco supermarkets in the UK.

5. always stay up to date

Brands should always be aware of the various changes and new features of social media platforms, as circumstances change quickly. Twitter for example, announced on February 25, 2021 Paid Super Follows which requires users to pay for tweets. YouTube Shorts," which is considered a competitor for TikTok, was also launched on March 18, 2021. to the American market.

"YouTube Shorts was first launched in September and has undergone various beta tests in India over the past few months, where adoption of the product has since tripled."

In addition, TikTok has recently "TikTok For Business" launched to highlight tips such as information on various elements for building a brand, including insights on creative inputs, strategies for ads, and key trends. TikTok Ads Manager acts as a simple self-service tool that allows brands to create and post their ads directly to the TikTok feed.

6. focus on people and use stories

Human interest stories help audiences identify with the brand and encourage interaction by, for example, showing people currently using the product rather than just posting photos or videos of the product itself.

Social media stories can create a strong emotional connection to the brand and further its purpose. A Study by SocialInsider also found that images in Stories have a 5.65 percent higher tap-forward rate than videos. Images of people using a product in relatable situations can help users connect. For example, these people could be hired actors, paid influencers, or satisfied customers - all are beneficial.

Consumers are 2.4 times more likely to say they find user-generated content (UGC) more authentic than brand-created content. In addition, many employees at all levels are likely already committed to their employer and its products or services. Brands should embrace and build on this enthusiasm because people who make their employer's product are highly credible sources.

People like to see other people. Studies conducted in the Journal of Advertising Research published show that advertisements with faces of people and ' 'face-like' - that is, illusory - images attract more attention in a very short time and are preferred over other advertisements.

7. embody authenticity and values

Consumers want to support brands that embody their own values. Inc. according to Gen-Zers, "want to see authenticity in marketing, including evidence and a culture that backs up claims of strong company values." Sixty-seven percent agreed that "staying true to yourself and your values and beliefs makes a person cool." They feel the same way about brands.

74 percent of respondents to a Twitter poll want brands to show acts of kindness, and 77 percent feel more positively about brands that are trying to help society during this crisis.

Even though it's tempting to focus on statistics like followers and likes: you have to remember that interactive exchange is a reciprocal relationship. Interacting with the community also helps build trust and credibility.

* Yoeri Callebaut is Chief Growth and Marketing Officer at influencer marketing agency Kingfluencers. He studied economics in Ghent, Belgium, has an MBA in Business Management and today specializes in branding and marketing with a focus on strategy, digital media and storytelling. 

As a sub-campaign of Berufsbildungplus.ch, the campaign underlines the importance of vocational training for apprenticeship companies and young people in Switzerland, CR Basel writes in a statement. The basic message: apprentices strengthen companies, companies strengthen apprentices. Various individual subjects are already in use as part of a social media campaign. For the start-up phase, several large and small companies could be won over to make their commitment of mutual strengthening.

Now, all training companies and institutions can use a CR Basel-developed Sujet generator create individualized subjects and thus become part of the campaign. Your statement will then appear on the #Prolehrstellen social wall and can be shared via your own social media channels.

#Prolehrstellen is an initiative of the task force "Perspektive Berufslehre". The campaign is supported by the business community, the cantons and the federal government under the project management of the State Secretariat for Education, Research and Innovation SERI.

Responsible at SERI: Gerda Lüthi, Sarah Zuber (project responsibility), Tiziana Fantini (communication). Overall responsibility CR Basel, steering group agency side: Thomas Fux (consulting, campaign management; CR Basel), Gabriel Heuberger (creation; CR Basel), Kathrin Kiener (consulting management; Logos Kommunikation), Rolf Marti (consulting, editing; komma pr). Joining the CR Basel team: Judith Mann (text), Fabian Bieler (communication design), Daniel Roth (graphic design), Joëlle New (consulting), Marie-Luise Platten (administration). Programming: Open Interactiv.

At the Annual General Meeting on May 7, 2021, the members of Communication Switzerland unreservedly approved the realignment of the industry umbrella organization. They set the personnel course for the new era by electing a new board and a new president. Jürg Bachmann, President of the Swiss Private Radio Association (VSP), succeeds Filippo Lombardi. The former member of the Council of States, who led the association for ten years, was appointed honorary president at the meeting. "I am very pleased about the trust," Jürg Bachmann was quoted as saying in a statement from KS/CS. "What is decisive for me is that the industry stands behind the new, focused orientation of KS/CS as well as the new board. Only together can we improve the reputation of advertising and create greater understanding among politicians, the media and the public for the great economic importance of the communications industry."

New minds for focused work

Together with Jürg Bachmann, the new board includes the following personalities from the communications and media industry:

• Silvana Imperiali, Vice President (Gamned Switzerland, Deputy General Manager)
• Vincent Antonioli (Debout sur la table, Holder)
• Marco Battaglia (BMine Consulting, Owner)
• Maria Luisa Bernini (Swiss Communication Agency, Owner)
• François Besençon (SAWI Academy for Marketing and Communication, Chairman of the Board)
• Siri Fischer (IGEM Electronic Media Interest Group, Managing Director)
• Christine Gabella (Tamedia, Member of the Executive Board)
• Michael Hählen (in flagranti, CEO and Partner / Ombudsman LSA)
• Roger Harlacher (Zweifel Pomy-Chips, Member of the Board of Directors / President SWA)
• Pam Hügli (Serviceplan Suisse, Managing Director)
• Susanne Lebrument (Somedia Group, Delegate of the Board of Directors)
• Fabienne Leuenberger (Camille Bloch, Head of Marketing)
• Christian Merk (former Zurich Insurance Group, CFO KS/CS)

"As an umbrella organization, we represent the entire communications industry. This should also be reflected in our board," the new president continued. "The search committee has therefore paid attention to a good mix in terms of gender, age, language and specialist areas." According to the statement, the new board's main task will be to strengthen the reputation and acceptance of advertising, to support parliamentarians and authorities in their work, and to proactively help shape laws that affect the communications industry. To this end, the Communications Council will act as a sounding board. On the other hand, the Board will set up working groups and commissions to work on individual topics in greater depth.

Standing committees and ad hoc working groups

With permanent commissions and topic-specific working groups, KS/CS wants to get involved in political discussions at an early stage in the future and make its voice heard more. Already active since last fall is the Regulation Committee headed by Marc Schwenninger, in which Economiesuisse and the Swiss Fair Trading Commission are also represented. "By monitoring the legislative processes, we create the basis for decision-making for the Board of Directors for targeted lobbying and more far-reaching measures," explains Schwenninger.

KS/CS also works with changing partners on a case-by-case basis in the working groups that the umbrella organization sets up as needed. In the "Tobacco" working group, for example, which is fighting against a total ban in the Tobacco Products Act (TabPG), these are the Swiss Association of Advertisers (SWA) and the umbrella organization of the tobacco industry, Swiss Cigarette. Another consequence of monitoring is the "Meat" working group, in which KS/CS advocates for industry interests at a very early stage of the legislative process and fights against impending bans.

"Back on a sound footing"

The 2020 annual result of KS/CS Kommunikation Schweiz shows a net loss of only CHF 8,006 despite considerable restructuring measures. The liquidation of the SAWI association resulted in an increase in equity for the association to just over 200,000 francs as of December 31, 2020.

On the other hand, there were various one-off additional expenses due to the reorganization of the Audit Commission, the relocation of the administrative office to the new Ernastrasse site in Zurich, and the double staffing of the General Secretariat until the end of May 2020. "Thanks to the reorganization measures and great budget discipline, the financial turnaround has been achieved," explains CFO Christian Merk. "The association is back on a sound footing and is equipped for the future." For the first time ever, Communication Switzerland has published its annual results in the form of an annual report including a consolidated balance sheet and income statement.

From lunch at the pub around the corner to a tooth bleaching at the dentist in the next street over to a bike at the sports store two villages away - the app Scount sends deals in the vicinity directly to the cell phone. The offers can be filtered according to individual interests, such as beauty & spa, fashion or food & drinks. The offers can then be loaded into the wallet and redeemed either immediately or later.

Off-peak discounts

The app is expected to be a great addition to the retail industry, according to a statement. "When we developed it, we thought about how we could use the technologies that otherwise lure customers away from the stores to online shopping, not as competition, but to the advantage of stationary retail," explains Coupolino CEO Philipp Steiner. The Zurich-based startup now has 15 employees and is represented by Scount in Zurich, Winterthur and Baden. "The goal is to be present in all major Swiss cities and their surrounding areas by the end of the year," says Philipp Steiner.

Retailers will not only benefit from Scount by attracting new customers to their stores. Through statistics, retailers can also find out which offers have been viewed, clicked on, and ultimately redeemed the most, which means that strategies can be adjusted accordingly. In addition, CEO Steiner says the prices are such that even smaller stores can afford them. "We don't have a sales commission."

Scount offers retailers the opportunity to respond very quickly and directly to different situations, which is not the case with other discount offers - for example in print media. For example, customers can be lured into the store with limited-time offers at off-peak hours. Or perishable goods can be discounted shortly before closing time. This is an advantage for customers, retailers and the environment.

Loneliness, frustration, despair: the effects of the coronavirus pandemic on the youngest members of society are terrifying. According to recent studies, twice as many suicide attempts by young people were recorded last year. A third of children and young people are facing massive problems at school. And Pro Juventute's free counseling service 147 has seen a 73% increase in conflicts with parents alone.

These and a number of other profound difficulties are directly linked to the coronavirus situation. Pro Juventute is therefore turning to the public with various campaigns to draw attention to the delicate situation. These include a flyer developed by Evoq, which is currently landing in Swiss letterboxes. The flyer, designed in an eye-catching extreme format, draws attention to the problem in a striking way, shows what Pro Juventute is doing and calls for active help.

Pro Juventute - together with a broad alliance of organizations - is campaigning vehemently for the implementation of youth and children's rights in Switzerland, which are often forgotten in this crisis. To this end, an appeal is being made to the Federal Council, the FOPH and the cantons. They are calling for clear prospects for the future, help with mental health problems and the involvement of young people in decisions made by the authorities.

Responsible at Pro Juventute: Judith Reidenbach. Responsible at Evoq Communications: Dominique Haussener, Christian Sutter, Daniel Kuster (consulting); Adrian Schaffner (creative direction); Amanda Fuchs, Martha Bonk (design); Susanne Pfäffli (text).

On the new Music Channel The radio station will offer sound from the areas of lounge music, nu-jazz, chill-out, nu-soul, deep house and "sophisticated pop music," according to a statement. In addition, "My105 Jackpots Radio" provides the basis for further planned online and offline activities and events.

In July 2019, the Grand Casino Baden launched the online casino Jackpots.ch (Werbewoche.ch reported). "Through this unique 360-degree cooperation with My105, we can build an ideal bridge between our analog and digital offerings in a very emotional way and create a great brand experience," explains Beat Lehmann, Head of Marketing at Grand Casino Baden.

"When designing the sound for Jackpots Radio, we imagined what music someone would want to hear when entering the Grand Casino Baden or during an online game on Jackpots.ch," adds 105 boss Giuseppe Scaglione. "It was also important to us not to develop a "more of the same" channel, but to offer My105 users an additional world of music."