The Net+ multimedia brand "Bli Bla Blo" is already very well known in French-speaking Switzerland. However, the public is not necessarily aware that the brand includes three products in its subscriptions and that its name is closely associated with these media: "Bli" for Internet, "Bla" for mobile telephony and "Blo" for TV.

"Bli Bla Blo" has entrusted the conception and production of the current campaign to the bilingual Bernese agency Numéro10. Through a TV spot, it is to be made clear that "Bli Bla Blo" is a multimedia player and that the three components of the brand embody the three media.

Products presented dancing

The French-Swiss dancer duo Dakota & Nadia twirl smartphones, laptops and TVs in an urban, breezy and rhythmic choreography created especially for "Bli Bla Blo". The film was realized in collaboration with Maxime Durand and his production team and is currently being streamed on TV channels and digital and social platforms.

The UBI unanimously rejected the complaint against the approximately 35-minute performance on November 22, 2020, it announced Monday after its public deliberation. No program regulations had been violated. The broadcasting law information principles could only be applied to satirical formats to a limited extent.

The UBI explained its decision by stating that the program was a comedy format with satirical elements that was clearly recognizable to the audience, and not serious information. The principle of objectivity and the principle of diversity can only be applied to a very limited extent to such entertainment programs.

The satirical character of the show was transparent, the UBI further explained. Presenter Dominic Deville had also caricatured both camps and had not recommended a vote. At the end, he only asked the audience to vote, "regardless of whether yin or yang".

Editor-in-chief welcomes decision

The editor-in-chief of SRF television welcomed the UBI decision. It was an important authoritative ruling, he wrote in a reaction on the short message service Twitter. The complaints authority stands by the freedom of satire, even before votes.

A week before the federal referendum on the corporate responsibility initiative at the end of November 2020, the late-night show devoted practically an entire program to the popular initiative. After the broadcast, there was a hail of indignant reactions. The SRG ombudsman's office received 14 complaints. One complaint, which ultimately ended up before the UBI, complained that the show had made a one-sided case for the referendum.

Ombudsman's office criticized broadcast

In contrast to the UBI, the SRG ombudsman's office had previously approved complaints against the satire broadcast. In its opinion, the broadcast just seven days before the referendum had violated the requirement of objectivity in the Radio and Television Act. SRF's journalistic guidelines would also apply to satire before a referendum, the ombudsman's office was of the opinion. Otherwise, the balance observed in information broadcasts could be undermined by satire broadcasts.

The complainants can appeal the UBI's decision to the Federal Supreme Court. The Corporate Responsibility Initiative demanded that corporations based in Switzerland respect human rights and international environmental standards outside Switzerland as well. The initiative, which was approved by around 50.7 percent of the electorate, ultimately failed to win a majority of the cantons.

In addition, the UBI also unanimously rejected several complaints against various reports on the initiative by the SRF TV program "Tagesschau. Finally, the panel approved a complaint against a news report on Radio SRF's "Heute Morgen" about the planned framework agreement between the European Union and Switzerland. The report contained incorrect information about a newspaper interview with former EU Commissioner Günther Oettinger. (SDA)

The brand image collages various sprinters in a finish line. The depiction of the athletes is based on the classic finish line photo and is intended to convey the themes of top performance, speed and excitement through alienation.

In addition to the stamp, various materials were created for collectors, from a miniature sheet relating to the venue to a vignette with a detail of image distortion and a stamp with running glyphs.

The special stamp has been issued since Thursday and, like the additional material, can be purchased at the Postshop be ordered.

In order to draw attention to the great diversity of topics, the Swiss family with the new campaign not simply as a Swiss familybut about the diverse content as "Swiss Adventure," "Swiss Wellness," "Swiss Primeval Forests" and many new cover stories more.

The fresh advertising presence of the Swiss family is now in use with various subjects in print and online.

Responsible at Swiss Family/Tamedia: Marcel Tappeiner (Head of Publishing Tamedia), Daniel Dunkel (Editor-in-Chief Swiss Family), Gabi Wettstein (Head of Marketing Tamedia), Samuel Mollet (Head of Campaign Management Verticals Tamedia), Amélie Khalifa (Digital Specialist Verticals Tamedia), Carolyn Aebersold (Acquisition Specialist Verticals Tamedia). Responsible at MRB: Christoph Bürge (strategy), Silvan Metzger, Bettina Righetto, Lara Roos (consulting), Cyrill Wirz, Frederick Rossmann (creation), Dave Guntern (image editing), Bruno Breitenmoser (production).

Bring! users can now select a list view for the items on the shopping list instead of product tiles, if they prefer. In addition, products can now be grouped by category. These in turn can be sorted individually. This allows users to adapt their list to the order of the aisles in the supermarket, for example.

It is now also possible to switch between light and dark mode, and the intelligent search function suggests matching products to the items on the list and allows users to add their own product descriptions and photos while still searching. Ultimately, a thematic catalog should enable easy and intuitive browsing for matching items and seasonal offers.

New advertising format for more brand awareness

In addition to the new user features, Bring! has also expanded its native ad options as part of the update. The new "Sponsored Product Flavors" format complements the previous options to promote items in the look and feel of the app during the various stages of shopping planning and shopping list creation. With "Product Flavors," advertisers will have the opportunity to integrate images of all product variants so that users can, for example, select the appropriate variety right away during shopping planning. The fact that photos of the products can now be integrated alongside the icons also increases brand awareness and the product image can be brought even closer to the user.

Bonne Maman has tested the format

As one of the first customers, the jam and marmalade manufacturer Bonne Maman has tested the new format. In a campaign launched in mid-March, the Sponsored Product Flavors complement conventional advertising formats such as the Sponsored Product. They are integrated natively and can be found by users both in the catalog and via the search function and added to the shopping list. This opens up the brand world, in which the entire product range is displayed. The selected product variant, in this case the specific flavor, is then also specified on the shopping list. According to statements from Bring!, Bonne Maman is satisfied with the success of the campaign so far.

At the center of the campaign is a credible ambassador of a different kind: intelligent and independent, comfort-loving and homely, the cat draws attention to the work of the electrician in her home. Smart solutions such as intelligent building automation are also addressed. The TV spot is accompanied by further social media and online measures to sharpen the image of the electrical profession.

"Power on for the good life."

The EIT.swiss campaign is also intended to strengthen identification with the electrical professions within the industry. "With the transformation of the energy system, our industry is facing major changes. With our image campaign, we want to make it clear that electrical professionals will continue to make their contribution to a good life in the future," emphasizes association president Michael Tschirky.

Responsible at EIT.swiss: Michael Tschirky (President); Laura Kopp (Public Relations). Responsible at CRK: Stefan Batzli, Oliver Wimmer (concept); Monika Wüthrich, Geraldine Neeser (project management/realization); Christian Bircher (CD/creation); Christina Utz (head of digital); Local Media (microsite); Roofstudio.tv (film).

Whether in the bedroom, study or living room - in the current TVC campaign, Digitec again tells three stories from the perspective of the products and immerses itself in different customer worlds. This is done in the usual witty and cinematic way. The stories are based on real customer comments.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Daniel Kobi (Art Director), Ursina Grimm (Head of Brand Management), Mariya Alipieva (Project Management & Brand Management), Fawad Qadire (Digital Media Design), Roberto de Bonis (Digital Marketing), Luca Giugliano (Media Planning), Anne Chapuis (French Translation). Responsible at Plan B: Chris Niemeyer (Director), HC Vogel (Producer), Jessica Sonderegger (Producer), Filip Zumbrunn (DoP), Ioannis Sochorakis (Equipment), Christoph Menzi (Edit). Adriel Pfister (Grading). Sound post production: UKO - The Audio Suite.

"Second pillar. First class" is the name of the new claim, which is intended to express BLPK's brand essence directly. It makes it clear that BLPK takes care of the second pillar - occupational pension provision - within the three-pillar principle of the pension system, and also that through its work it maintains material security for its insured members after their working lives - and does so at the highest level. "Our new brand identity not only makes us come alive as a pension fund, but also forms the basis for the further development of BLPK. The BLPK brand will continue to evolve in the future, making a substantial contribution to achieving the strategic goals we have set ourselves," says Stephan Wetterwald, CEO of BLPK.

At the heart of BLPK's new brand identity is the newly designed and programmed website Blpk.ch. The motifs developed and photographed for the site focus on people and their personalities. The new corporate colors were incorporated into the images, creating a clear and graphic visual look. The studio shots were taken in Zurich in collaboration with photographer Andreas Zimmermann. The imagery is complemented by stills that create analogies to the various themes. The Swiss agency Open Interactive is responsible for the technical implementation of the website.

Ballhaus West cooperated with the Sun agency in Basel to implement and develop the corporate design. This collaboration will also produce a customer magazine and the annual report in the new look by summer 2021.

Annual reports are usually a dry affair. Behind the numbers, the people in the company threaten to get lost. The 2020 annual report of Basel University Hospital now turns this around: Instead of simply publishing a series of long texts, important aspects of the past fiscal year are narrated directly by the respective members of the management themselves. As animated figures, they are available to answer questions.

In collaboration with the developers of Open Interactive, OSW has given the management a more personal touch on a specially designed website: On the home page, visitors are greeted by the hospital's management, which on closer inspection turn out to be not just static images, but avatars similar to those seen in computer games. Clicking on them takes you to a subpage on which the individual members of the management tell you personally how they experienced the past year. A series of articles on the company's core values underscores the fact that purely key figures cannot adequately illustrate the past year.

Stepping boldly into the future with transparency is the declared goal. The digitally embedded humanity should help to communicate this aspiration in a credible way.

The online Annual Report with numerous performance reports as downloads supplements the two print editions of the Group and Financial Report.

Responsible at the University Hospital Basel: Caroline Johnson (Deputy Media Spokesperson). bMichael Oswald (Creative Direction), Nathalie Baltisberger (Consulting). Programming: Open Interactive.

The discovery of fire is one of the early historical caesuras in human history and now it belongs to Bell a little bit. With the campaign slogan "For this, fire was discovered", the brand confidently says that fire was originally discovered for grilling. The statement is based on a historical truth, as preparing food for easier digestibility is one of the first documented uses of fire. This original, the act of making fire, the smell, the atmosphere and being together by the fire are as much a part of grilling as the enjoyment of the fine barbecues themselves.

In an epic opening film, the fire is also staged in exactly the same way. From the magical moment of ignition to the shared barbecue. Fire also plays the leading role in other channels such as (D)OOH, Spotify, social media and many more, and is staged in a way that is appropriate for the channel.

The film was realized with Stories under the direction of Michael Fueter, who has already realized two Bell films. For the fire-making in the various long versions, Michael Fueter relied on the special effects crew Bykowscy and Lunapark, with whom he has already enthusiastically realized other projects. The music comes from the team of Spacetrain, Dave Macloed and Dean Montenegro, who are also well-rehearsed with Fueter.

The campaign launches Monday and will air throughout the barbecue season.

Responsible at Bell: Davide Elia (Head of Corporate Marketing/Communication), Nicole Schaad (Head of Marketing Services), Sarah Sutter (Head of Brand Management), Micha Roth (Project Manager Marketing Services), Damaris Hildebrand (Project Manager Marketing Services), Lisa Hörl (Coordinator Online Marketing), Urs Graf (Artwork). Responsible at TBWA\Zurich: Manuel Wenzel, Tizian Walti, Angelo Sciullo, Daniel Lamprecht, Susanna Fill, Isabelle Benz, Lisa Bolte (creation); Nadja Stickl, Esther Ortega, Lisa Suter, Chiara D'Arpa (consulting). Responsible at Stories: Michael Fueter (Director), Pascal Walder (Cinematographer), Yves Bollag (Executive Producer), Louis von Mallinckrodt (Producer), Edoardo Moruzzi (Head of Post-Production).

As Head of Events Entertainment at CH Media, Robin Brühlmann is responsible for all commercially oriented events in the Entertainment division and the strategic development of the entire division. The event portfolio includes the Argovia Fäscht, the Auffahrtslauf St. Gallen and the Seenachtsfest Arbon.

Until recently, Brühlmann was on the board of the Street Parade association and was responsible for the digital strategy, program, marketing & new business and media partnerships of the Street Parade. Previously, he was responsible for the online platform 20 Minuten Tillate as publishing director and was deputy sales manager at Cinergy.

Although cash is becoming less and less important, according to a recent study, 67 percent of consumers in Switzerland see cash as indispensable. The ATM network has been steadily dismantled for years, making it increasingly difficult to withdraw cash, especially in rural areas - precisely where cash plays an even greater role. The Sonect app enables cash withdrawals at over 2,300 participating stores, for example at any kiosk or Volg store.

Simplified cash withdrawal for all Twint users

The Sonect functionality is now also available with Twint. The Sonect service is now available to over three million Twint users throughout Switzerland. Users enter the desired amount in the Twint app and a barcode is generated. This is scanned by the cashier either with the Sonect store app or with the cash register's barcode reader, and the amount is dispensed in cash.