At this year's World Media Festival, the film "The University Library" for the ZHAW Zurich University of Applied Sciences awarded gold in the Education category. "Made by Geberit", the new corporate film from Geberit, achieved silver in the Corporate Communications category.

The World Media Festival - Television & Corporate Media Awards was held for the 22nd time in 2021. A total of over 800 entries from 41 countries were submitted.

"We see potential and great synergies in the cooperation. On the one hand, Mesol will be active in an exciting area in the Venue Service market segment for hotels and convention centers. On the other hand, Winkler offers the administrative structures and access to a large material park with an expanded sourcing network," Stefan Mathys, CEO of Winkler Livecom and Delegate of the Board of Directors of Mesol, was quoted as saying in a statement. "We have a clear goal: Mesol should become the Swiss industry leader in this business segment."

Mesol was founded in 2020 shortly before the outbreak of the Corona crisis. With Thorsten Pabst and Sven Zimmermann, two industry professionals are at the helm of the startup. Both have many years of experience and a large network. As an independent company, Mesol will remain autonomous and will be supported by Winkler for administrative services, according to the statement.

The fact is that the majority of all greenhouse gas emissions are released in the global North. However, the consequences are mainly felt by the climate-exposed countries in the global South. There, increased droughts, storms and floods are leading to existential crises and exacerbating poverty. And this is happening even though many people in this country are now consciously foregoing driving, animal products or air travel.

We cause the climate to heat up and it is mainly the people in developing countries who bear the consequences. That is unfair.

To draw attention to this inequality, Kind Regards has developed a campaign with Caritas Switzerland that shows in a surprising way that the efforts of the people in this country are good and important, but it is still not enough to contain the effects of the climate crisis for the people in the Global South. We are challenged to help the affected people now so that they can cope with the new conditions and earn enough from their fields to feed their families. We have a responsibility to work for climate justice.

The campaign is now public and can be seen on posters, social media and advertisements, as well as OOH, DOOH and banners in seven cities in German-speaking and French-speaking Switzerland. All advertising media lead to the landing page Caritas.ch/climate-justice. There, interested parties can register for the newsletter on climate justice. With this, they start an exciting research journey on the topic together with Caritas Switzerland.

In order to present the complex issue of climate justice in more detail, the campaign is supplemented with a content format. In three five-minute films, presenter Hannes Hug meets experts from the fields of climate, ethics and development policy and exchanges views with Caritas Switzerland's country managers in Tajikistan, Bolivia and Mali.

Responsible at Caritas Switzerland: Nicole Lehnherr (Team Leader Private Fundraising), Desirée Germann (Responsible Marketing), Reto Urech (Head of Fundraising and Marketing), Christoph Keiser (Responsible Online Fundraising), Elisabeth Karagiannis (Head of Communication and Marketing). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Käthy Känzig, Jan Jenny (consulting), Christian Stüdi, Morris Lötscher (text/concept), Norihito Iida (art direction), Remo Wyss (graphics), Isabelle Schmid (digital director), content format: Adrian Schräder (overall responsibility content & concept), Benjamin Weiss (direction & production).

To coincide with World Book Day on April 23, the gates to the community have now been opened to everyone (Werbewoche.ch reported). This was preceded by a beta phase in which Orell Füssli's Premium Card customers were invited to test and optimize the platform and also to determine the final name via a three-stage mailing from Rosarot in the autumn. To this end, the agency developed several name suggestions, three of which were presented at the end.

The choice fell on Book Circle, a circle for all reading fans that includes everyone who is fascinated by books and stories. Accordingly, the logo developed by Rosarot also picks up on the idea of community. Circular in shape, it symbolizes the connection between books and people and uses an animation to symbolize an active, lively community. The branding of the new brand and a visual identity were designed on this basis, which also defines the look and design of Bookcircle.ch.

Mimi_Krimi whets the appetite for the community 

To publicize Book Circle, Rosarot designed and created a social media and banner campaign that conveys the community's central idea of exchanging ideas and supporting each other. At the center of the communication are characters with typical online nicknames who express their very own - and perhaps somewhat peculiar - concerns. For example, Mimi_Krimi, who is looking for a crime novel that won't put her to sleep, or the tough GangstaLady_26, who is secretly into schmaltzy romance novels and is glad that she has now found a place in the community where she can freely exchange ideas with like-minded people. Or Gandalf_32, who is a huge fantasy fan, but until now only had his cat and his girlfriend as uninterested listeners and can now finally exchange ideas with people who like to listen to him in the community.

Online community also brought to life in the stores

Even after the launch, the new community will continue to evolve. New functions and options will be added according to the wishes and needs of the members in order to create the perfect place for all book fans. The community will also play a role in Orell Füssli bookshops and the online and offline worlds will increasingly merge. In future, much-discussed books and reading tips from the community can be found on display in the stores and there are plans for authors to meet the community at the POS. Rosarot also created the POS material for the launch of Book Circle, which can be seen in the stores as posters and flyers.

Responsible at Orell Füssli: Christine Roth (Head of Marketing & Communication), Roxana Rölli (Team Leader CRM), Olivia Offner (Deputy Head of Marketing & Communication, Senior CRM Manager). Responsible at Rosarot: Nadine Ticozzelli (Senior Consulting), René Karrer (Creative Direction), Andreas Steiner (Director Content), Natasa Maricic (Senior Text), Thorsten Hainke (Senior Text), Marcela Narvaez (Art Direction), Bianca Berger (Art Direction), Sandra Staub (Illustration); Glowing Blue (Webdevelopment); Design.isch (Realization POS material and Display Banner).

At last, live events are to be possible again. The pressure from the population, business and politics is palpable. But there is still a lack of realistic framework conditions for events. Too many questions remain unanswered - too little is said about the concerns and wishes of event organizers. This should now come to an end.

With "Unplugged" the two agencies RedSpark, Ferris Bühler Communications and the new event location Jed Events initiate a podcast for the Swiss LiveCom industry. The podcast aims to ensure that the plug is not pulled forever, as well as to take the pulse of a wide variety of players in the industry.

What lessons have been learned since the beginning of the pandemic, and how are they being dealt with in the meantime? Moderated by Christoph Kamber, President of Expo Event Swiss LiveCom Association and co-owner of RedSpark, the first episode of the new audio format features two heavyweights in their field: Daniel Koch, former head of the FOPH's Communicable Diseases Department, and Darko Soolfrank, a veteran of the Swiss culture industry.

"Theater magic doesn't happen with an audience of 50"

The marathon of crisis can be heard in his voice: "Of course it was a shock for us. How do we pay wages and rents? Are default indemnities coming or not? We had to really worry about survival. And suddenly you were locked in a prison and had to accept that," Darko Soolfrank describes in the podcast his emotional state at the beginning of the pandemic. In the meantime, he no longer dares to have expectations, but is more optimistic now that events are to take place again. Nevertheless, many questions remain open for him as well: "With 50 spectators in a theater with 1,000 seats, no atmosphere can develop. The magic of the theater doesn't happen that way - there's more of a dead atmosphere."

Daniel Koch's plans as a festival organizer

In the first episode of "Unplugged," Daniel Koch also calls for more optimism and planning certainty. He calls for thinking not in worst-case scenarios, but in realistic planning scenarios. When asked how Daniel Koch would proceed as a festival organizer today, he answers, "Plan for August, but expect risk." Not only would the pandemic have an impact, but so would politics. As people's fear of event attendance would depend on it. First, he would like to visit the Circus Knie again and strongly hopes that this will be possible again in the summer with 1,000 visitors.

"Current circumstances and the lack of communication outlets have led us to look for new ways to address the hot topics in our industry within the scope of what currently exists," says Nicolai Squarra, partner at JED Events and co-founder of the project. The podcast is aimed at "professionals" in the LiveCom industry - event organizers, event professionals, marketing strategists, non-profit organizers and everyone in between. But also to anyone who has an open ear for culture and wants to attend events again soon.

Since the GDPR/DSGVO came into force, it is clear that the concept of third-party cookies has had its day and digital marketing and advertising must be rethought. Browsers such as Mozilla's Firefox and Apple's Safari have long since integrated anti-tracking methods. And Google has followed suit with Chrome. Users should regain control over their data.

What does this mean for advertisers? How will the role of media agencies change in the future, what alternatives are there to third-party cookies, and how is the Chinese market dealing with this issue? These are the questions that agency heads Jonas Eliassen and Wei Phung explore in the third edition of the LSA Lunch Time followed up.

Is under Gujer the NZZ moved to the right, as some industry experts have been saying? What is the problem of the NZZ on Sunday? Why did Jonas Projer become their editor-in-chief? And how critical was the NZZ in dealing with the government's Corona policy? What grade does the NZZ-Chief Editor of the Swiss Pandemic Policy?

In the fourth edition of the ComCumCasts Eric Gujer takes a pointed and committed stand on these issues.

"We are convinced that a lack of digital skills poses a massive threat to the survival of companies and that digital transformation must be supported, if not driven, by the board of directors. Our goal is to be a sparring partner for the board members in the digital jungle. We clarify, advise and accompany, explain opportunities as well as risks, develop directions together and also want to inspire," Spiros Doukas, founder of Boardminds, is quoted as saying in a press release. In addition to the founders, the expert network includes six board advisors with different backgrounds: Digital experts and entrepreneurs from marketing, communications, education, e-commerce, FinTech and recruitment.

"What we all have in common is our experience and passion for digital transformation. To successfully drive such a transformation, it requires a holistic view of the business and not silo thinking. This is the mindset we want to foster among our clients," Doukas adds.

Boardminds' offering includes a digital check, individual coaching for individual board members, and workshops for the entire board.

With 31-year-old André Sauser, Radio Argovia's morning show duo is complete again: The Aargauer has been with the station for more than eight years. The voice of the travel-loving hobby chef is best known from the Argovia Firobigshow. His co-host Deborah Zaugg has been hosting the morning show for a year now.

"With André Sauser, we have found an excellent new morning show host in our own ranks. After three exciting years on the morning show, Christian Bisang is devoting himself to further education. We are happy that he will remain with Radio Argovia as a freelancer," says Florian Wanner, Head of Radio at CH Media.

The campaign is aimed at people who already know what a shower toilet is but have not yet decided to buy one for various reasons. Market research shows that there are prejudices, but these can be refuted in no time at all with specific product benefits. For example, some people cannot imagine how gentle and pleasant the shower spray feels, how hygienically clean the shower spray actually is, and that installation is easier than one might think.

A total of five videos pick up on the target group's possible reservations and rebut them in a positive way by simply and quickly getting to the heart of the respective product advantages of the Geberit AquaClean shower toilets. For example, that the shower nozzle is always freshly showered - because it is automatically cleaned before and after each use.

Special visual effects ensure that the videos stand out in the feed of the target group and are watched: Sometimes Kariem moves a video ad to the side. Sometimes he reaches over the posting text and pulls out a smartphone behind it to show the individual shower spray settings via app.

The campaign is already in use in Switzerland and is being rolled out in a total of 17 languages across Europe.

Responsible at Geberit AquaClean: Margit Harsch (Head Geberit AquaClean), Susanne Wyss (Marketing Campaign Manager), Selina Della Rossa (Content Manager). Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer), Michael Gallmann (Art Direction), Julia Staub (Text), Dimitri Pfeifer, Aylin Friedrich (Graphics), Stephan Lanz, Anita Roll (Consulting) Film production: Eqal Visual Productions, Fabian Weber (director).

The Zurich-based startup Suur produces pickled and fermented vegetables and fruit. The idea came to Lorenz Pfrunder and Adrian Hoenicke at a raclette dinner. Both independently brought homemade delicacies and immediately agreed that raclette needed more high-quality side dishes made from vegetables and fruit. After a few glasses of schnapps, the business idea for Suur was born - and the "side dish revolution" could begin.

The idea also met with enthusiasm at Serviceplan Suisse. They agreed to support the startup with the packaging design and to develop a 3-pack gift box without further ado - as part of an apprentice project. All four graphic apprentices from Serviceplan Suisse - Terence, Dylan, Nadine and Sisqo - were able to present their ideas and layouts to Suur, which resulted in a broad collection of suggestions.

Nadine Waldesbühl finally won the race. She is in her 2nd year of apprenticeship and convinced Adrian and Lorenz von Suur with an elegant tube made of cardboard, which is punched out in a serpentine shape in the middle - corresponding to the Suur logo. To match, she designed a round leporello flyer on which Suur products are described in more detail.

The new 3-pack for gifting is mainly intended for online shipping. However, it is also used in selected delicatessen stores.

Responsible at Suur: Adrian Hoenicke, Lorenz Pfrunder (Managing Director). Responsible at Serviceplan Suisse: Nadine Waldesbühl (concept, graphics), Michael Kathe, Thomas Müller (creative direction), Mareike Pässler (text), Valmire Muji (consulting), Carmen Anderegg (production), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility).

In the middle of the industrial quarter of Egerkingen SO, the entire infrastructure of Das Zelt stood during the past four months and was allowed to welcome the who's who of the Swiss music scene in three different shows. A welcome change in the non-performance time for the artists. They are also the godparents for everyday heroes who achieve outstanding things with their stories and are allowed to receive the thanks of the artists and the host and presenter, Cathrine Steiner, on the Das Zelt talk couch.

But "Stars + Heldä" is also intended to be a platform for up-and-coming Swiss artists. This is not simply lip service, as is explicitly emphasized by Adrian Steiner, founder and director of Das Zelt. The promotion of talent has always played an important role at Das Zelt. Be it with the well-known audience shows such as the Family Circus or the Comedy Club. At "Stars + Heldä", young singers in particular are given the opportunity to present themselves to a wide audience.

Due to the strict requirements of the federal government - Das Zelt has been facing a de facto professional ban for almost 15 months - all broadcasts had to be recorded without an audience, except for the last recording. With Cisco Webex, a partner was found whose technology enabled the audience to be virtually connected to two oversized video screens. Up to 60 people dialed in comfortably from home to Egerkingen each time and were thus present live.

Adrian Steiner is delighted with the success of Stars + Heldä: "The need for emotional moments in these special times is clearly felt. We're very pleased that we've been able to add more than a few splashes of color and be present over the past few months." For this reason, Sat.1 and Das Zelt have decided to continue the successful TV vehicle next fall. The exact dates are to be communicated soon.