The "No Risk" campaign is a daily reminder not to take any risks. Employees themselves are the protagonists and show how they avoid risks and talk about their experiences in their day-to-day work.

Many measures for more safety

A film featuring SBB CEO Vincent Ducrot was produced for the campaign launch. Various digital and analog measures ensure a high presence on the intranet and at SBB locations throughout Switzerland. The implementation always refers to the relevant occupational groups on site. A "No Risk App" was developed to actively involve employees in the campaign. It enables employees to post No Risk contributions from their own work area.

Responsible at SBB: Remo Kurt (Campaign Manager), Heidrun Buttler (Head of Safety and Production Quality). Responsible at KlarPeter Trüb (text/concept), Lionel Büttner (art direction), Christian Dietrich (strategy). Film production: Prodigious Zurich.

The topic of retirement provision is often neglected by self-employed people. In Switzerland, for example, a quarter of self-employed people have no pension provision other than the AHV.

"What does my financial situation actually look like in old age? How high will my AHV pension be? What specific options do self-employed people have to supplement their retirement pensions? How do financial investments and the financial market work: are these constructs safe and ethical? "

Lukas Gähwiler and Florian Lukas Huber ask themselves these and similar questions in the three-part web series "Retirement planning for self-employed people" and find answers from experts at Basellandschaftliche Kantonalbank.

"Corona's income replacement allowances gave me a taste of what my state pension would be like in my old age - it made me think. I approached BLKB with the idea of putting this topic on film," explains commercial filmmaker Lukas Gähwiler.

"Lukas Gähwiler had previously implemented classic commissioned works for us. His concept for the video trilogy was refreshing and managed to highlight the complex topic of retirement planning in a simple and understandable way from the perspective of the target group," says Nadja Schwarz, Head of Corporate Communications at BLKB.

The three five-minute episodes of the web series answer key questions and provide concrete approaches to retirement planning so that self-employed people " fall a little less hard in old age," as Florian Lukas Huber concludes in the series.

Responsible at Basellandschaftliche Kantonalbank: Nadja Schwarz (Head of Corporate Communications BLKB). Responsible at Lukas Film: Lukas Gähwiler (concept, direction, camera, editing). External partner: Florian Lukas Huber (moderator).

Ropeways Switzerland pays tribute to the public invitation to tender Services and products that have a positive impact on the development of the industry in particular and, secondarily, on its image and continuously promote an incentive for innovation within the Swiss ropeway industry.

Noa and Lenzerheide Bergbahnen hit the nail on the head with "Light Ride", according to a statement from the guests and the jury. The night sledding experience with multi-sensory light installations and music gives guests a sometimes rough ride towards the valley. The descent is also timed, with guests trying their hand at breaking the speed record. The "Light Ride" is located on the lower part of the Scharmoin-Canols toboggan run on the Lenzerheide side and can be reached by means of the Rothorn 1 gondola.

In addition to "Light Ride", the expert jury nominated the turbine project of Technoalpin Switzerland and Davos Klosters Bergbahnen as well as the V-Bahn project of Jungfrau Railways Management.

The three projects will be presented on Tuesday, October 19, 2021 on the occasion of the Forum of Ropeways Switzerland in Le Châble and the winner will be awarded afterwards.

With the newsletter of Friday, July 9, 2021, we say goodbye to the summer break. No newsletter will be published during this time. However, the editorial mailboxes will be checked regularly and the most important news will be posted on Werbewoche.ch. The editorial team of m&k advertisingweek.ch will also be available for the most part during this time.

On Monday, August 9, 2021, we will be back with our daily newsletter, delivering the latest news and interesting background information to your inbox five times a week early in the morning.

Until then, we wish you a pleasant summer. Stay healthy!

Your m&k Werbewoche.ch editorial team

The joint prevention campaign "Save your friends" by Visana and the Swiss Lifesaving Society (SLRG) is now entering its third year, and with it the collaboration between Komet and Maybaum Film.

After 2019 on deliberately shocking video ads and 2020 on celebrities such as "Mister Corona" and the two Visana ambassadors Mujinga Kambundji and Christian Stucki was set, this year's campaign aims to surprise with an approach to Tiktok that is as precise to the target group as it is appropriate to the media. "To make the five clips produced look as fresh and dynamic as the platform itself, we had to ignore all the rules of linear film," says Laurent Ulrich of Maybaum Film.

This creative approach is also emphasized by Komet CD Jeff Gerber: "On Tiktok, we have to communicate the SLRG's swimming rules in a completely different way than before. The clips here live from the music, the sound and graphic design, the filters and special effects... and of course the miming talent of our actresses." This includes youth idol Mujinga and her sister Ditaji, who gladly accepted the little challenge and easily passed it.

Responsible at Visana: David Müller (Head of Corporate Communications), Melanie von Arx (Co-Campaign Manager "Save Your Friends"), Simon Stettler (Co-Campaign Manager "Save Your Friends"). Responsible at SLRG: Philipp Binaghi (Head of Communication and Marketing). Responsible at Komet: Jeff Gerber (CD/Text), Claudio Parente (AD/Graphics), Melanie Schlunegger (DTP), Corinne Hert (Client Service Director), Sascha Schilt (Consulting). Responsible at Maybaum Film: Laurent Ulrich (producer and co-director), Janic Eberhard (director), Nik Reigel (camera and editing), Remo Wyss (visual design, animation and sound design). Media agency: Attackera.

The aim of the creative budget is to tap into a new target group. The new platform is also intended to help rejuvenate the image and further anchor the creative idea "Feldschlösschen connects" in the target group.

The platform developed by Family convinced those responsible at the cult brewery. "The Family team convinced us with their understanding of the target group, their customer friendliness and a surprising creative idea. We are looking forward to going on air with this campaign shortly," says Jérôme Rueff, Brand Director of Feldschlösschen.

After Family recently acquired the budgets of Watson and CH Media as well as Farmy another exciting brand has now been added to its portfolio.

The daily madness of reading the newspaper - relentlessly brought before your eyes. With the "other press review," Peter Schneider entertained Radio SRF listeners every day at 8:50 a.m. for about three decades. With a sharp tongue, he satirically commented on what was being written in the media world in his own language and unmistakable style.

"Thirty years ago, of course, I never thought that this format would last so long. After all, it has always been a rather personal reckoning with world events and how they are portrayed in the press - and later in social media," Schneider was quoted as saying in a statement from SRF. "On the other hand, it's also a format that could in principle go on forever. Looking at the press is a Sisyphean task. But that's exactly why I decided that at some point it has to be good, because there is no 'natural' end to it. But, as Camus wrote, 'You have to think of Sisyphus as a happy man.' And now as a retired one, too."

Starting Monday, Radio SRF 3 will take a daily look back at Peter Schneider's radio columns - with archive contributions, anecdotes and tributes. Peter Schneider will give his last press review on Friday. As a farewell, he will then be a guest on the talk show "Focus" with host Hannes Hug on the following Monday evening, July 12, 2021. Peter Schneider will continue to be heard on SRF 3 as the narrator in the radio crime drama "Maloney.

Havas strengthens the Sports team. The aim is to meet the increasing demand for strategic support in "fan relationship management" from international sports and e-sports organizations. Havas Sports supports rights holders in their innovation strategy, maximizing the fan experience and increasing revenues from marketing. The business unit draws on its extensive knowledge of sports and e-sports fans, their development and their different profiles, gathered through Havas Group's internal studies.

In close cooperation with the Creative, Media and Customer Experience service pillars of Havas Village, Havas Sports offers a complete package for marketing consulting and sponsorship activities. In this context, the hitherto little-used capital "data" is at the center of "Fan Relationship Management".

This business unit will be headed by Yann Baffalio (pictured), formerly Head of Fan Relationship Management and Director of Insights & Analytics at Havas Sports & Entertainment Paris. Baffalio will coordinate international projects out of Switzerland with the sports and entertainment agencies of the Havas network. At the same time, he will continue to oversee Havas partnerships with start-ups such as Fanprime.io, a fan loyalty solution developed for rights holders.

"The pandemic has also changed the sports and fan experience. Integrating digital media as well as working with data is a big challenge for rights holders and sponsors," explains Nathalie Diethelm, CEO of Havas Switzerland. "Havas Sports is the logical extension of the full-service promise of Havas Villages in Switzerland, where strategy, creativity and digital know-how are at the core."

The collaboration will give the Goldbach subsidiary preferential access to the Jentis tracking solution and the associated service and support for its agency customers in Switzerland, Austria and Germany, Dreifive said in a statement. Customers would thus benefit from a tool addition to the marketing stack that is easy and quick to implement, eliminates quality problems and inefficiencies of conventional tracking solutions, and at the same time helps website operators gain more data sovereignty.

For Jentis, the collaboration will not only accelerate the establishment of the Jentis solution in the market, but will also generate relevant new customer potential and important impetus for business development.

Successful pilot case in Switzerland 

Jentis and Dreifive have already started their collaboration as part of an initial project with a Swiss agency customer. According to Dreifive, the pilot implementation of the Jentis solution at a large international car rental company led to a significant improvement in data collection on its website: The number of sessions that could be analyzed on the two tracked sub-websites increased by more than 11 percent and almost 24 percent respectively, while the number of page views increased by more than ten percent and 16 percent respectively.

Overall, the Swiss watched 2 hours and 7 minutes of television every day last year, according to the media indicators published on Monday by the Federal Statistical Office (FSO). In addition to live use, this also includes time-shifted replay and television consumption on the computer.

In German-speaking Switzerland, TV consumption rose by 7 to 119 minutes per day, in French-speaking Switzerland by 11 to 142 minutes per day and in Italian-speaking Switzerland by 7 to 170 minutes per day. The latter thus watched almost 50 minutes more TV than the German-speaking Swiss and almost half an hour more than the French-speaking Swiss.

The increase was most pronounced among older people in all regions: For example, the German-speaking Swiss over 60 sat in front of the TV 20 minutes longer per day than in the previous year - a total of 3 hours and 34 minutes. In French-speaking Switzerland, the increase in this age group was as much as 22 minutes to a total of 4 hours and 19 minutes, and among Italian-speakers 18 minutes to 4 hours and 31 minutes per day.

Those aged 45 to 59 also increased their TV consumption during the pandemic period: in German-speaking Switzerland by 13 to 151 minutes, in French-speaking Switzerland by 21 to 192 minutes and in Ticino by 4 to 197 minutes.

Mixed picture among the younger generation

Among the younger age categories, TV consumption in German-speaking Switzerland declined across the board: among those under 14 to a total of 32 minutes per day, among 15- to 29-year-olds to 36 minutes and among 30- to 44-year-olds to 85 minutes. For the statistics, 2020 households were surveyed throughout Switzerland.

In French-speaking Switzerland, all age groups watched TV for longer in the pandemic year: 15-29 year-olds and 30-44 year-olds each watched one minute more, 44 and 97 minutes per day respectively. Among 3- to 14-year-olds, TV consumption increased by 4 minutes to 51 minutes.

In Italian-speaking Switzerland, the 30 to 44 age group also watched 11 minutes more TV per day. In the youngest age categories, however, consumption declined or remained the same, at 59 minutes per day among 15- to 29-year-olds and 66 minutes per day among 3- to 14-year-olds. (SDA)

As part of the expansion, DAB Network has also optimized its existing offering and is now offering DAB Display Ad not only on a daily and weekly basis with fixed prices, but also on a CPM basis. This means that customers can now determine their own budget and receive the service accordingly on a CPM basis.

In the newly developed live reporting, the customer can also check his campaign in real time. In addition to live reporting, a DAB homeradio with display is also provided so that customers have control over the ongoing campaign at all times.

More customers and political advertising

In addition to measures for customers such as McDonalds, Redbull and Samsung, The Industry - from which DAB Network emerged and which markets its offering - has already been able to implement a political campaign. The clarifications with Bakom have been positive, so that a new medium has been created for political advertising. Since the DAB display ad is played out independently of radio stations and radio programs and is offered as an OOH medium, it does not fall under the RTVG law and can therefore play out political advertising.

The magazine Slide is aimed at the target group of architects and designers. It has a print run of 21,500 copies in German, French and English and is distributed globally. The implementation includes an integrated online campaign with extended multimedia content.

The publication of the global market and technology leader for sliding solutions in construction, building and furniture is intended to touch emotionally, stimulate thinking and provide valuable technical impulses.

High quality design and content

The magazine relies on an appealing mix of photography, illustration and infographics. The design language establishes a direct link to the brand and associations with the products.
The first issue of the newly conceived Slide is themed around change and the premise that it has a positive force. In her lead essay, futurist Oona Horx-Strathern takes a look at what the home and office of the future could look like. The magazine also focuses on the development of ideas at Hawa Sliding Solutions, circle building, how seniors will live in the future, and the character of the Dallas Design District.

Responsible for Hawa Sliding Solutions: Anke Deutschebaur, Fabienne Hürlimann, Rolf Arnold (Hawa editorial team). Responsible at Source: Lukas Rüegg, Esther Weber, Marion Altwegg, Tobias Keller, Nico Kühne, Linus Frei, Sandro Nicotera (concept and realization). Responsible at Open Up: Stephanie Kleinlein, Evelyne Oechslin and Phillippe Welti. Illustration: Leandro Alzate.