Andy Was Right produces for Sports tip during the European Championship, fast video and social content to engage the target group via smartphone. The Instagram channel grew by around 15 percent in June.
During ten match days, Andy Was Right produces several pieces of content per day, which are broadcast via Sporttip's digital channels. Before the matches, "oracle" videos picked up on the street are published, in which passers-by give their assessments of the result of the match. If possible, the videos are produced on the same day - social-first.

During the games, memes that address the current game events are intended to ensure proximity and relatability for the users. Fast workflows mean that content can be published just a few minutes after the live moment.

"Shows our newsroom character perfectly".

"We are very grateful to Sporttip for their trust. Our lean project structure allows us to publish content when it has the maximum impact," explains newsroom lead Leo Wehrli. "This collaboration exemplifies our strength as a content newsroom. Fast content, tailored to target audience and platform without compromise. We were even faster with certain posts than View and 20 minutes". According to Wehrli, people have a greater need than ever to check their smartphones during a game and see if other people have moved the same moments as they have. The viral image of the Swiss superfan is a perfect example of this, he says.

At Sporttip, the content is going down well. "The European Football Championship brings us exciting moments full of emotion," says Paola De Feo, Head of Product Management. "Together with Andy Was Right, we have made the most of this mood to generate attention with humorous content. Gladly again."

Zebrabox Winterthur is the tenth location of the self-storage chain in Switzerland. The building, located directly on the highway between Zurich and St.Gallen, is also the first self-build of the storage provider. A completely new reception and store concept was therefore to be developed for the location.

The agency Evoq from Zurich invented the info box in zebra design as an eye-catcher in the reception area. The box is designed to give potential customers the opportunity to find out about the storage space on offer in an uncomplicated way via a touchscreen and to rent a Zebrabox directly at the same time. In the spirit of self-storage, this works without the presence of employees on site. Access to the reception and the storage rooms is controlled centrally by cell phone and codes.

Downstream from the reception area is a store that provides a clear overview of all conceivable packaging materials. For this purpose, Evoq designed a modular furniture system that attractively presents the different box formats and at the same time makes them available for pickup. Consumables such as adhesive tapes, padding material, or packing gloves are also available. The furniture concept can be adapted to any floor plan and is set to become the standard for future stores.

The choice of materials for the Infobox is based on the materials used in a storage room and thus on Zebrabox's branding. The color scheme, lighting, labeling, and communication were also created by Evoq. The reception and store area was implemented by Teamtischer Switzerland.

Responsible at Zebrabox: Christian Schmutz. Responsible at Evoq Communications: Adrian Schaffner (consulting and concept); Corinne Brunner (design); Susanne Pfäffli (text). Teamtischer Switzerland (production). Daniel Troxler (production planning and site management).

The report was presented Thursday by the lawyers' collective charged with obtaining testimony on harassment and bullying at Radio Télévision Suisse (RTS). It reveals numerous other cases of inappropriate behavior.

From the analysis of more than 220 witness statements, the collective points out that many personality violations occurred in the past years. Some of the statements go back more than 20 years. According to the lawyers, however, there are no indications of current assaults that would make an investigation of incidents in recent months necessary.

Two investigations have been opened. They concern whether two current employees of Radio Télévision Suisse RTS were guilty of harassment. The lawyers also recommend an analysis of the working atmosphere in two departments.

In addition, the collective disclosed potentially inappropriate behavior by nine retired or resigned employees. The responsibility of management for substantiated cases is being clarified.

SRG with catalog of measures

Following the revelations at RTS and also at the Italian-language RSI, the SRG Board of Directors decided on a catalog of measures to protect employees. Implementation is monitored by a national working group, which reports directly to the Board of Directors.

The catalog includes 25 concrete measures, SRG SSR announced. The measures are based on the external investigations of November 2020. In the wake of the harassment uncovered, the company decided to work through the specific cases transparently and work toward a change in culture.

The package of measures approved by the Board of Directors marks the start. SRG is counting on the participation of employees at all levels. Chairman of the Board of Directors Jean-Michel Cina said that implementation would begin immediately.

SRG Director General Gilles Marchand assured that he would work for zero tolerance. The company will emerge stronger from this crisis, he said.

Sanctions against two employees

The allegations of sexual harassment and bullying at RTS were published by the French-speaking Swiss daily newspaper Le Temps. Victims told the newspaper of open harassment, unwanted kisses, lewd comments and systematic abuse of power.

Three employees were accused, including Darius Rochebin, longtime star presenter of the RTS Tagesschau. The independent experts appointed by SRG gave him a clean bill of health. However, one member of management had to go, and another employee was sanctioned.

Although there had been no serious mistakes in the executive suite, the TV editor-in-chief and the head of human resources also left the station.

SRG Director General Marchand was Director of Radio Télévision Suisse RTS at the time of the events. However, the SRG Board of Directors expressed its confidence in him. It was true that he had not exercised his "secondary supervisory responsibility" sufficiently. However, he was not accused of any "serious errors", the external experts stated. The current head of RTS, Pascal Crittin, also kept his job.

In addition to the incidents at RTS, allegations also surfaced at Radiotelevisione svizzera RSI in Ticino (Werbewoche.ch reported). The SSM media union registered 32 complaints of sexual assault, bullying and other personality violations. An external investigation was also launched there. (SDA)

Between 2015 and 2020, the number of articles mentioning women stagnated at an average of 23 percent. This is the result of a study by the Research Center Public Sphere and Society fög in collaboration with the Institute of Communication Science and Media Research IKMZ at the University of Zurich.

Only in 2019 was a slightly higher proportion of women measured at 25 percent. The researchers attribute this to the women's strike that took place at the time and the federal elections. This indicates that the commitment to equality in society is paying off, they say in a statement accompanying the study. However, this positive change was not sustainable and had already evaporated by 2020.

Few women as experts

How often women are represented in an article depends strongly on the topic of the article. The lowest proportion of women is in sports, with an average of 13 percent, and in business news, with 17 percent. The highest proportion is in "human interest topics" with 31 percent and in cultural reporting with 27 percent. At 23 percent, reporting on politics is right in the middle.

Women are also less often portrayed in professional and public contexts compared to men. Only around 21 percent of all visible representatives of organizations and 23 percent of all experts are female in media coverage.

Women are particularly underrepresented among executives who speak in their management function. When reporting on private matters, on the other hand, the difference between women and men is smaller. Here, the proportion of women is 33 percent.

Difference between media title

The proportion of women varies greatly between the media titles. The highest proportions of women are found in Die Weekly newspaper WoZ (29%), Rts.ch (27%) and Blick.ch (26%). In the Neue Zürcher Zeitung NZZ (19%), Watson.ch (20%) and The Covenant (20%), women are the least present. These figures are also linked to the topics. Those media that report more on sports and business have a lower proportion of women.

In general, the presence of women is twice as high in editorial reporting than in media articles based on agency reports. The study authors suspect that the choice of sources or the thematization of actors can be controlled more readily in own articles than in the processing of agency reports.

Strengthening journalistic research

The study concludes that the representation of women in Swiss news media is "clearly insufficient. For a democracy, it is important that all social groups can contribute to the public discourse with their different voices, it says.

"The strong underrepresentation of women in Swiss media is a result of existing social structures and journalistic routines," study director Lisa Schwaiger of fög is quoted as saying.

According to Schwaiger, the media are called upon to ensure more balanced reporting in the future, to increasingly allow women to have their say as experts, spokespersons and leaders, and thus to contribute to a reduction in social inequalities. Above all, this requires strengthening journalistic research and the corresponding resources.

In the study, the portrayal of women in Swiss online and print media was evaluated on the basis of 106,706 media articles using an automated content analysis. (SDA)

How can a heterogeneous editorial system landscape with the use of different software solutions be efficiently and future-oriented converted to a uniform system? This was the challenge Galledia faced recently. Stefan Zimmermann, Head of Trade Media & Digital at Galledia, explains in an interview why the editorial system "WoodWing Studio" and the implementation partner a&f systems were chosen.

Mr. Zimmermann, why did a&f systems offer the ideal solution for you with WoodWing Studio?

Stefan Zimmermann: One of the three existing editorial systems was already provided by a&f. Thus, not only the contact but also an in-depth know-how about the existing system landscape and the production processes was available. Among other things, WoodWing Studio was evaluated as the optimal editorial system because it could connect all the peripheral systems in use at Galledia and optimally support the strategy defined in advance with the channel-neutral "content preparation". A part of the readership wants all articles not only in printed form, but also as an online edition. The publication in multiple output channels is optimally supported by WoodWing Studio. The Digital Editor also offers ideal conditions for our editorial team: With an active Internet connection, it can be accessed at any time and from anywhere. There is no client installation, no need for Adobe InCopy licenses, and no need to connect via VPN or Citrix. This noticeably reduces the load on IT resources.

How did the collaboration with a&f go?

SZ: We were supported by an experienced and competent project team from a&f during the project implementation. With additional resources, so that the migration of over 100 publications could take place promptly. The technical know-how transfer also went smoothly. In addition, it is good to know that a&f can help at any time with its support department if needed.

In July, the first issue of m&k was produced with Studio - how is the experience with the new editorial system?

SZ: The long-term conclusion can probably only be answered in a subsequent interview [laughs]. As of today, it can certainly be stated that the agreed service was provided by a&f to our complete satisfaction and that the "WoodWing Studio" editorial system fully meets the requirements set.

The current issue 06/07 of m&k marketing & communication was produced entirely with WoodWing Studio. This is based on a channel-neutral workflow for content creation. This makes content simple to create, quick to output digitally, and yet easy to use for printed publications.

"We would like to thank Galledia for the great collaboration. It shows us that WoodWing Studio offers the ideal solution for digital and future-oriented demands." Stefan Schärer, Head of Sales & Marketing and Co-Owner a&f systems ag.

Here is more about the project.

Burkhardt, 49, was previously CEO of Comparis and Chief IT Officer of Scout 24 Switzerland, among other positions. As the Handelszeitung writes in its current issue, Burkhard has big plans for the online lightning delivery service: "In Zurich, we will open eight new delivery depots in the next eight weeks, the first of which will be in the Seefeld district. This will enable us to serve Zurich across the board. In the next twelve weeks, we will also launch in two other major cities in Switzerland." There are also plans to launch in three major European cities in late fall 2021.

Competition from gorillas?

In a current round of seed funding, Stash is raising funds in the range of five million Swiss francs, according to a statement in the Handelszeitung. There is no fear of the pan-European quick commerce company Gorillas, which is currently looking for staff in Switzerland. According to industry insiders, Gorillas could be interested in being helped in its Swiss expansion by an existing quick commerce company. Burkhardt waves it off: "Currently, a cooperation with Gorillas in Switzerland is not planned."

"It seems to me that we have been able to establish a new axis of friendship between Basel and Obwalden," Daniel Scardino, Managing Director of Obwalden Tourism and chief host at the pop-up store, sums up. For six weeks, he and his team, accompanied by representatives of the Obwalden food industry, were guests in Basel to inspire new guests for Obwalden.

New curiosity

Scardino is particularly satisfied with the concrete interest in the tourist offer of his region that could be triggered during the Basel presence. "Many conversations were gratifyingly detailed," he says, concretizing: "The interest of many visitors was tangible; we found that there is a clear and often detailed curiosity about our vacation region."

Scardino cites as reasons the relative unfamiliarity of Obwalden's vacation offerings to date and the associated insider tip character, as well as Obwalden's quick accessibility from Basel.

Positive feedback

While tourism marketing is increasingly virtual, and not just in times of pandemic, the Obwalden pop-up concept is a deliberate departure from this practice. "With our visit to the city, we wanted to signal very clearly that we are interested in the people who spend their vacations with us," reveals Scardino. The tourism expert is happily surprised at how positively this attitude has been received in Basel: "The feedback from Basel residents has been overwhelming. I am simply delighted by the approval of our personal presence."

Cooperation as a model for the future

The Obwalden lifestyle was present in the Basel pop-up store not only because of the encounters of a touristic nature; it was rounded off by a selection of specialties and foodstuffs produced in Obwalden, for which stories and information were alternately provided by representatives of the respective companies. "This cooperation not only strengthens the overall experience for visitors, it also creates mutual identity and orientation," Daniel Scardino elaborates. For him, it is clear that such forms of cooperation are the successes of the future.

The next Obwalden pop-up store will open in Zurich in late fall, with visits to Bern and western Switzerland planned for 2022.

The event will take place from Sunday 05 to Tuesday 07 September 2021. There is something for every MICE operator to discover in the program. The detailed program, the registration form and the list of partners are available on Meetings.ticino.ch/opendoors.

The Open Doors are held in places such as the Fiore di pietra on Monte Generoso and in the LAC - Lugano Arte e Cultura. These two locations were recently awarded the "Excellent" seal of approval at the Swiss Location Award 2021.

A tennis ball just before the tee shot, a jump into Lake Davos and a saving hand that pulls you out again: These are some of the quickly edited scenes in the new promotional video for the summer guest program of the Davos Klosters destination. In the process, guests experience Davos Klosters from a different perspective. In the new video, everything has been filmed completely from the guest's point of view in the so-called "point of view" perspective. In short: What the viewer sees, he will also experience with his own eyes on site.

The video is available on YouTube, on the website and on the social media channels of Davos Klosters. The company's own communications department is responsible for the lead and concept. It was filmed by Moviemaint from Chur. Another such video is planned for release in the coming winter season.

Summer guest program until October

Overnight guests in Davos Klosters have the opportunity to stay in Davos Klosters as part of the Summer Guest Program the opportunity to participate in over 60 activities. In total, that's over 700 experiences throughout the summer. The program runs until October 22. The individual experiences are in each case two weeks before implementation on site at the guest advisory service or online in the Vacation store bookable.

For almost three and a half years, Mira Weingart has been accompanying the listeners of Central Switzerland into and through the day as presenter and morning show producer of Radio Pilatus. From July, the Lucerne native will also be one of the three morning voices and will take over the content management of the morning show. Together with the presenter team Selina Linder and Marco Zibung, she will wake up Pilatusland from Monday to Friday from 5 am.

The Pilatus management team now consists of Mira Weingart, Head of Morning Show and Social Media Officer, Selina Linder in the position of Quality Management Moderation, and Nicole Marcuard, who is the new Head of Program Planning. The new management team reports to Thomas Zesiger, Head of Programming at Radio Pilatus.

Lucerne moderation access

A fresh breeze is also blowing outside the morning show. Lucerne's Vincenz Suter joins the CH-Media radio station and will host the daytime program as well as the weekend show starting in August. The 26-year-old has already been heard on Jam-On Radio and Lucerne's local radio station Radio 3Fach. He recently completed his diploma training at the Swiss School of Journalism MAZ.

When the pandemic broke out, the agency Propaganda, which specializes in below-the-line marketing, set itself the goal of emerging from this challenging phase stronger than before. To this end, several projects were initiated that focused on improving the market presence and customer-facing processes.

As a basis for sharpening the profile, the logo and corporate design were modernized and the name of the company was adapted. Propaganda Zürich AG becomes Propaganda Marketing AG.

The modernized concept manifests itself, among other things, in a new Website. In addition, great emphasis was placed on the clarity of the information and a passionately prepared concern was implemented: propaganda has grown from cultural advertising with posters. On the new website, a gallery has now been created in which a selection of posters from the last two decades is shown and continuously expanded. Those interested will find a retrospective of the Swiss cultural scene there, which should inspire and perhaps also awaken memories. There is also the option of subscribing to a newsletter to receive a new poster every week.

According to Propaganda, the agency's core competence is being able to reach (almost) any target group with suitable marketing measures. The traditional offline offering has now been specifically supplemented with digital services: geo-targeting, smart screens and social media marketing are now also offered.

In further projects, the internal processes in the areas of customer consulting, order processing and market processing were digitized. The systems introduced allow the target segments to be served with more specific information and increase the efficiency and robustness of the processes.

At the beginning of June, Tamedia had announced that it would cut 6.5 jobs in French-speaking Switzerland. (Werbewoche.ch reported). After about 20 negotiation sessions, the social partners have agreed on a social plan. The editorial delegation and the journalists' association Imprint welcome the social plan, but regret that Tamedia has rejected an alternative solution to the redundancies, according to a statement published on Wednesday. They consider it a success that the media company has accepted a one-year layoff freeze for the French-language editorial teams.

Tamedia recalled in a separate statement that the job cuts were announced last year as part of an austerity plan to compensate for the decline in advertising revenues and to drive the transformation of the business model.

The job cuts affect the titles Femina, Le Matin Dimanche, T and the editorial service. No jobs are created at the titles 24 Heures, Tribune de Genève and Bilan deleted due to natural fluctuations. (SDA/swi)