The claim "Light Hearted Living" is not only intended to represent the philosophy of Liah Design, but is also reflected in the diverse range of products offered by the furniture manufacturer. The focus is on flexible and changeable furnishings with weightless lightness. Because rooms lose their functional allocation, Liah Design understands the living space, the terrace as well as the garden as a symbiosis that can be combined again and again.

To market Liah Design's new furniture collection, the Zurich agency Marty/Trezzini was commissioned to launch an integrated content campaign. The result can be understood as a kind of "sign of the times". Because after an intense year marked by uncertainty and monotony, society seems to be slowly moving back to normality.

This is exactly where Marty/Trezzini's content concept picks up: "From the very beginning, the goal of the content strategy for Liah was to present the diverse range of furniture in a lively and original way in order to stand out from other furniture stores in terms of marketing. Above all, we tried to reflect this lightness, which Liah products stand for at their core, also in the storytelling and by means of the content style. Due to the current global situation, we feel an increasing need for more joie de vivre, more looseness. This is exactly the feeling we want to convey together with Liah," writes Marty/Trezzini in a statement.

The result was "The Art of Living," a holistic content campaign consisting of a short film, various content snacks, and a new visual world. Using storytelling, charm and a dash of humor, Liah Design's new content strategy aims to represent the lightness of being.

The content will be featured on all Liah Design digital channels and social media with immediate effect.

Responsible at Liah Design: Nicolas Müller (Marketing). Responsible at Marty/Trezzini (Strategy & Production): Yves Marty (project management & direction), Nino Michel (camera), Gianluca Trezzini (photography), Raphael Schulze-Schilddorf (1st AC), Oliver Muff (lighting), Alix Gerber (art direction), Rominia Häner, Leon Frielingsdorf, Natalie Fitzgerald (set design).

A year ago, Clear Channel won the tender for the 250 advertising spaces in the business and tourist resort of Locarno (Werbewoche.ch reported). Now the media company is supplementing this offering with four digital screens including CityMap.

The new screens are up and running in time for Locarno's major events such as the Locarno Film Festival and the high tourist season. Two are located directly on the popular Piazza Grande, the others on the busy Via della Pace and Via Naviglio.

In addition to the interactive CityMap, which provides orientation and information for the population and visitors, precise and flexible DOOH campaigns can be booked in Locarno from the end of July 2021.

Biohacks operates in the high-growth functional foods market, developing and marketing organic vegan beverages and nutritional supplements. In addition, the company communicates and promotes biohacking, people's deeper understanding of their own organism with nutrition experts and biohackers. Supported by knowledge, data and technical tools, people should better exploit their physical and mental potential.

New Auftritt

With the support of Biohacks, Farner has already finalized the conception and implementation of the new website as well as the redesign of the sales documents. Furthermore, the brand structure and the packaging of the two most important product lines "Spirit" and "Mood" were revised within the scope of the cooperation.

The initial can design of the Spirit Universe, created under the leadership of founder Jonathan Sehlinger, was further developed together. The drinks from Biohacks now appear more powerful, exotic and expressive.

The clear, precise design in the "Mood" universe, in turn, is intended to point to the high quality and functionality of the shots and powder products, which specifically support the human organism in sleep, regeneration, everyday life and immune defense. "With the new, fresh appearance, we can position ourselves more clearly in the market," says Stefan Jans, Chief Marketing Officer and responsible for the Biohacks Group.

In addition, Farner Branding accompanied the entry of Biohacks into new markets and areas.

Responsible at Biohacks: Ingo Lange (CEO Biohacks), Stefan Jans (Chief Marketing Officer), Jonathan Sehlinger (Founder/ Product Development), Linda Lux (Product Design).

Every week, the approximately 20-minute reportage format "Rec." dives into scenes, microcosms and life worlds that are intended to move the audience and reportage enthusiasts. In "Rec.", which stands for "Record", the young reporters take their cameras to where life happens, report from a real and unfiltered perspective and make their thoughts and feelings transparent to viewers. Each report is followed by a "Rec." edition that responds to feedback and reactions from the community. For example, the reporters answer questions from the audience, respond to critical feedback or elaborate on aspects from the report.

"Rec." is one of SRF Kultur's development mandates to realize new offerings or further develop existing programs for digital use. SRF Kultur's goal is to reach an audience between 25 and 35 years old in German-speaking Switzerland with the contributions on the YouTube channel "SRF DOK.

First broadcast online

The first "Rec." report entitled "Critical Mass - Umstrittener Veloumzug" has been online since Tuesday on the YouTube channel of SRF DOK and on Play SRF. It picks up on the current theme that on the last Friday of every month, thousands of cyclists all over the world cycle together through cities. The report explores the question of whether the "Critical Mass" is just a big party on wheels or a youth movement with serious concerns. To get answers, "Rec." reporter Simon Reinker mingles with the "critical mass".

Young and new reporters 

The team includes young reporters between the ages of 27 and 34, all of whom will be on assignment for "Rec." on a part-time basis and will also be featured in the reports. The new team is led by Ilona Stämpfli, who has been working at SRF DOK since December 2020. In addition, Vanessa Nikisch, a longtime reporter at SRF DOK, accompanies and coaches the "Rec." team in their stories and reportages as a senior producer. The team consists of Simon Reinker, Caroline Beck, Robin Pickis, Viktoria Kuttenberger, Donat Hofer, Anna Kreidler and Livio Chistell.

On the newly launched landing page Discover.jungfrauregion.swiss is all about experiences - after all, they are at the origin of the Jungfrau Region's established positioning "Unique. Diverse.". With #DiniWält, this positioning is now supplemented by the involvement dimension. The aim is to make it possible to advertise seasonal offers from partner destinations in a playful way.

If you want to become an explorer, you can put together your own world in the Jungfrau Region from the various experiences and increase your chances of winning by sharing them via digital channels or the postcard API. Winners are then accompanied by a team of reporters during their free week's stay. This will result in experience reports that will enrich the website as content.

With the label #DiniWält, the basis for expanding the brand story and positioning of the Jungfrau Region with its resort partners was created. The website and the competition mechanics also offer all the prerequisites for a multi-year, dynamic campaign. Together, this should create a USP that unleashes not only current but also future marketing potential.

The strategic brand positioning with the label #DiniWält was developed by Stämpfli Kommunikation together with the marketing team of Jungfrau Region Tourism. On this basis, the digital agency Eyekon developed a campaign concept with competition and landing page, which was implemented by the technology partner RTP.

Responsible for Jungfrau Region Tourism: André Wellig (Marketing Director, Member of the Executive Board), Monika Neiger (E-Commerce Team Leader), Mara Kurz (Multimedia Producer). Responsible at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency), Joël Hummel (Head of Consulting), Rahel Grünig (Creative Director), Monica Masciadri (Senior Consultant), Benjamin Scheurer (Art Director). Responsible at Eyekon: Thomas Egloff (Creative Director), Thomas Imhof (Project Management), Cédric Knapp (Project Management), David Darx (Art Director), Daniel Holler (Design), Dominik Szakacz (Design), Kaori Miyanishi Reitinger (Frontend), Nicole Leiser (Frontend). Responsible at RTP: Lukas Rüegg (technical consulting and conception), Roman Villiger (technical project management), Steffen Hastädt (technical management), David Höckele (backend), Andreas Steiner (backend), Yannis Viol (backend).

"With the summer campaign, we want to bring our customers closer to beautiful places in Switzerland, but also introduce them to well-known Swiss authors from a previously unknown, personal side. Moving pictures are ideal for this purpose, as last year's summer campaign "Swiss Book Tour" had already shown. Through the narratives in the videos, the authors' favorite places become destinations for excursions that bring reading to life. That's why we are also implementing a video campaign this year with a focus on social media," explains Christine Roth, Head of Marketing & Communications at Orell Füssli Thalia.

Side by side with four Swiss authors

The summer campaign kicks off with the journalist and hiker Thomas Widmer. After various hiking books, he recently published the book "Mein Wortschatz" (My Vocabulary). In it, he collects bizarre dialect expressions that he picked up on his hikes throughout Switzerland.

In the second stage, Orell Füssli meets Arno Camenisch in his adopted home of Biel. He also talks about village life in Graubünden, wanderlust, walks along the "Räbeweg" from Biel to Cannes for an aperitif and, of course, his books.

In the third episode, Orell Füssli visits cookbook author Nadja Zimmermann at her home in Zurich on Hönggerberg, where she shows a different view of the Limmat city. Zimmermann goes on to tell how preparing dinner every day can be transformed from a tedious chore into a relaxed way to start the evening. The matching vegetarian recipes - as well as music tips for cooking - can be found in her book "Loumalou - relaxed, musical, vegetarian," which will be published at the end of August.

The final event will be a trip to Ticino with crime writer Sandra Hughes. She takes Orell Füssli to locations where police officer Emma Tschopp, the protagonist of her crime novels, was on duty. In the process, Hughes tells us what fascinates her so much about the scenery of Italian-speaking Switzerland.

The videos appear online on Orellfuessli.ch/seiteaneite as well as on the company's social media channels.

Responsible for Orell Füssli Thalia: Christine Roth (Head of Marketing & Communication); Marco Imholz (Idea, Coordination & Project Management). Content Creation: Saturday & Sunday. Public Relations: Flowcube Communications.

With almost 300 partners, the Autofit network is one of the largest multi-brand networks in Switzerland. To make the extensive range of services even better known to motorists, surprising moving image measures were developed.

The campaign, which has been running since March, shows with a wink how optimally Autofit garages take care of their customers' vehicles. Each short movie in the series shows a service that can be booked online at Autofit garages. The measures include movies, social media, cinema spots, landing pages, in-feed ads and POS material.

Responsible at Hostettler Autotechnik: Marcel Stocker (Head of Automotive), Natalie Schafroth (Head of Marketing). Responsible at agency at the airport: René Eugstair (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Colin Kühnis, Katie Eugster (animation), Miriam Egli (text/consulting).

Four years ago, in parallel with the move to the temporary premises on the Maag site, Update completely redesigned and rebuilt the website of the Tonhalle Orchestra Zurich. As part of the return to the freshly remodeled home on the lake, the agency has given the website a comprehensive redesign, heralding the new 2021/22 season.

With a consistent "tile design" and numerous optimizations in the detailed views, the Tonhalle-orchestra.ch will now be even clearer and more informative for music lovers. New fonts, a new logo and a revised color concept give the website a fresh and modern look that is intended to highlight the new beginning in the new old home. The design was developed by the Metadesign agency. In addition, the current data for the 2021/22 season, which starts in September, was recorded. From August 23, advance sales will also start via the website.

Thanks to the strict separation of function and design implemented in 2017 using "pattern lab" techniques, the redesign could be realized largely without adjustments to the technical underpinnings, the user-friendly CMS/CMF "Processwire". Furthermore, the event and artist information maintained in the internal system "OPAS" is imported automatically on a daily basis and integrated into the culture website. Culturezueri.ch exported.

Project Responsible: Oliver Arnoczky (project management); Orkun Atasoy (programming).

Manzin looks back on more than 20 years in the financial industry, both on the corporate and media side. He was a journalist at Finance and economy, most recently as head of department, as well as deputy head of economics at AZ Media.

Prior to joining IRF, he worked as an investment writer for Swiss Life Asset Managers and as a press officer for a major bank.

Between January and June 2021, 67% of the Swiss resident population aged 15 and over switched on their television set every day to watch TV channels. At 74%, the figure in Svizzera italiana is higher than in the other two language regions (German-speaking Switzerland 66%, Suisse Romande 67%).

The same applies to the amount of time a person spends watching TV. This amounts to an average of 144 minutes per day in Switzerland and 185 minutes in the Italian-speaking part of the country.

Radio with a long range

With a daily reach of 77%, radio reaches a significantly larger audience than television in the same period. The leader here is also Svizzera italiana, where 81% of the adult population listen to a linear radio program via FM, DAB or the Internet every day, followed by German-speaking Switzerland with 78% and Suisse Romande with 74% reach.

However, if we look at daily viewing time per person, which is 88 minutes in Switzerland as a whole, German-speaking Switzerland takes the top spot with 93 minutes, ahead of Svizzera italiana with 86 minutes and Suisse Romande with 73 minutes.

Change in use due to the pandemic

The outbreak of the pandemic in spring 2020 not only brought television more viewers, but also longer viewing times. The latest figures show that this level could not quite be maintained. Compared to the first half of the previous year, TV reach fell by one percentage point from 68% to 67% and daily viewing time by one minute from 145 to 144 minutes.

Under pandemic conditions in spring 2020, radio had lost some of its reach due to the elimination or restriction of relevant usage situations, but at the same time increased its usage time. One year later, the trend in reach compared to the previous semester continued with a decline of one percentage point.

At the same time, the increase in usage time, which fell from 92 to 88 minutes compared to the previous semester, could not be stabilized.

For methodological and research economic reasons, the Mediapulse survey systems do not record the use of radio and TV programs in all details, which is why the figures presented tend to underestimate the use of radio and TV content. For example, TV usage in public places - such as public viewing - and via mobile devices is not recorded. In the case of radio use, the time-shifted use of radio programs and radio use via headphones are not taken into account.

Second quarterly report on streaming data

In addition to measuring TV usage, Mediapulse has been able to quantify the reach and usage volume of international video and streaming services within TV households since the beginning of 2021.

Both the report on the first quarter of 2021 and the second quarterly report that has now been published show that video usage in Swiss households continues to be dominated by TV channels. Of the non-TV platforms included, only YouTube and Netflix have so far been able to build on a stable daily user base.

The report for the second quarter of 2021 now also includes TV usage on small screens for the first time, i.e. the linear and time-shifted use of TV channels via Blue TV Air, UPC, Quickline, Teleboy, Wilmaa and Zattoo on computers, tablets and smartphones.

Summer is on its way and with it the thirst for cooling refreshment and the longing for normality. On behalf of Evian, the Zurich agency Inhalt und Form refreshed the label of the 75-centiliter bottle as part of a POS activation, thus celebrating the slow return to normality.

Under the motto "Rehydrate your dreams," five subjects were designed to celebrate active fun in the great outdoors. The various illustrations are intended to bring even more freshness to the beverage department for a limited time.

Responsible for Danone: Florence Traunecker (Senior Brand Manager). Responsible for content and form:  Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Caroline Minar (Junior Art Direction/Illustration), Celina Harisberger (Project Manager), Manuela Marty (Head of Consulting).

Coca-Cola is changing its design for Coca-Cola Zero sugar in a further development of the one-brand strategy launched globally in 2016. The new design is simplified and focuses on type as Coca-Cola's iconic trademark. The original and globally recognized brand color, red cola, takes center stage. Combined with the black typeface, it represents the new Coca-Cola Zero sugar. The new design is simplified and removes additional elements such as the red disc to enhance the typeface as Coca-Cola's trademark and make the packaging more consistent. The new Coca-Cola logo has been raised to the top of the label in the new design.

"Best Coke Ever?"

The new launch is accompanied by the "Best Coke Ever?" campaign, which invites consumers to try and discuss the new beverage. Still with "zero" sugar and "zero" calories, the new Coca-Cola Zero Sugar is intended primarily to appeal to consumers looking for a calorie-free alternative. With this positioning, Coca-Cola aims to make the choice of reduced and zero sugar beverages even more attractive. At the end of June, UNESDA, the European soft drinks industry association, announced its intention to reduce the sugar content in soft drinks by a further 10 percent by 2030, resulting in a total reduction of 33 percent compared to the year 2000.