During the most beautiful months of the year, Rivella lures consumers with a consumer promotion featuring a sweepstakes, waterfront events, collaborations, and samplings. Under the hashtag #DaheimAmWasser, all these elements flow together on social media. In this way, a three-month activation phase encourages people to visit the Rivella summer events and take part in the competition - with the focus on the main prize, a converted camper van.

To tell this story in a way that is appropriate for the target group, Freundliche Grüsse sent real Rivella fans on a tour of Switzerland with the Camper Van and a film crew. This resulted in a multi-part video and picture series. In it, the "Rivella Boys & Girls" discover Swiss waters - and Rivella as the ideal summer refreshment.

The "Rivella Summer Roadshow" and the "Rivella Water Champ" will take place simultaneously throughout Switzerland. The respective application for these events will be played out on Instagram according to location.

The entire "At home by the water" summer activation on social media comprises a variety of assets that are individually tailored to the campaign and the brand and played out. All elements interlock and position Rivella as the refreshing drink for the summer.

Responsible at Rivella: Rahel Burri (Brand Manager), Andri Freyenmuth (Head of Brand Management & Sponsoring/Events). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Jasmine Segginger (consulting), Janine Sonderegger (Head of Content), Berni Brungs (text/concept), Mara Schwegler (art direction), Simon Keller, Isabelle Schmid (social media strategy). Film production: Marty/Trezzini.

After Agence Trio had already implemented a campaign in 2020, Vaud Promotion also wanted a strong positioning of the canton as an indispensable vacation and leisure destination this summer. In contrast to last year, when the focus was on safety because of Covid, this time the emphasis was placed on the joy of discovery. The focus of the communication this time is water as the ultimate vacation symbol. The campaign stages the unexpected exoticism in one's own country and promises summer vacations in "Vaud-Mood" far away from the gray everyday life. This hashtag serves as the campaign's signature and under Myvaud.ch you will find over 100 leisure activities and surprising vacation experiences in the canton of Vaud.

The campaign is divided into three phases. First, it reminds people of the "Vaud à la Carte" gift card. The second stage uses the slogan "Come to Vaud-Mood" to show how close unexpected vacation fun is. To this end, a gray, untidy room is juxtaposed with a magnificent swimming beach. A jump in a bathing suit is enough to change from one world to another. The concluding third phase shows the variety of vacation activities at Vaud-Mood.

The beaches of Yvonand, Ouchy and Montreux are conquering the national scene, appearing across the country on large-format posters in the city centers of Zurich, Basel, Bern, Lucerne and St. Gallen, as well as in a broad digital campaign on both sides of the Röstigraben. Between native advertising and promotion on social networks, Agence Trio and Vaud Promotion invite internauts to swap their screens for a header into the land of freedom.

After barely a month, the platform counted several tens of thousands of visitors and already around a thousand vacation passes had been issued. "As lead agency, Trio has proven its creativity and professionalism in a tourism uncertain environment with constantly changing parameters and has created and rolled out an effective image and activation campaign in a short time," says Pierre-André Gremaud, Director Marketing & Communication of Vaud Promotion.

Responsible at Vaud Promotion: Andreas Banholzer (CEO), Pierre-André Gremaud (Director Marketing & Communication), Christel Porchet (Markets & Project Manager), Caroline Dantrègue (Online Marketing Strategies), Zoé Rey (Graphic and Multimedia Designer), Mathieu Gavillet (Account Manager), Stéphanie Zufferey-Chappuis (Marketing Digital Specialist), Cindy Maghenzani (Responsible Press Service). Responsible at Agence Trio: Michael Kamm (CEO), Laura Jenny (Co-Director & Client Service Director), Guillaume Roud (Co-Director & PR Director), Léanne Dejeu (Strategic Planner), Fabian Monod (Art Director), Philippe Bystranowski (Copywriter), Maxime Chabloz (Account Manager).

Single-use products (SUP) are booming: mountains of coffee cups, tableware and cutlery made of cardboard, plastic or wood are produced at great expense and disposed of after a single use. In total, each inhabitant produces 700 kilograms of waste per year.

To counteract this disastrous development, Wunderman Thompson Switzerland and Greenpeace Switzerland have developed the Refill Diet in co-creation - the first diet where you can eat as much as you want and the pounds still fall off.

During the Refill Diet, the Swiss population is giving up SUPs for a week, with the support of the catering and retail trade. Instead of usually consuming food and drink from a SUP during the lunch break, dieters can bring their own reusable containers and have them filled during the Refill Diet. In this way, waste production per participant* can decrease by up to 13.3 kilograms per week.

A flashy key visual, used on posters and other media, draws attention to the diet in a contemporary and provocative way and leads from various touchpoints to the specially designed website Refilldiet.ch. There, the Refill Diet is explained in detail and the topic of packaging waste is explained.

The aim of the campaign is to sensitize the Swiss population in a motivating way to the problem of waste and its possible solutions. The aim is to avoid disposable products and to rely on reusable solutions wherever possible - during the campaign week and beyond.

In addition, a "Refill Diet-Reminder" can be ordered on Greenpeace.ch and Refilldiet.ch - a wristband with a festival look to remind the wearer not to forget their personal reusable lunch box or coffee mug at home. Those who do not have their own reusable tableware can, of course, obtain some from the partner businesses and have food or drinks filled into it.

The Refill Diet is designed to raise awareness that the commitment of each individual can have a big impact. Within one week, consumers can learn how small personal reductions can lead to a significant national impact.

Various media have already reported on the Refill Diet in the run-up and thus helped to win a broad spectrum of partners and participants for the campaign.

More than 130 restaurants and retailers are taking part in the campaign, and interest is still huge, according to Wunderman Thomposn. Among the partners are companies such as Migros, Coop, Tibits, Più and John Baker.

Wunderman Thompson himself will also be joining in on the Refill Diet, giving up SUPs for a week starting Monday while eating at his own bistro.

Responsible at Greenpeace: Romina Pejic (Online Campaigner and Project Coordinator), Stefan Dürrenberger (Engagement Systems & Analytics), Anita Reber (Marketing Manager). Responsible at Wunderman Thompson: Deborah Buccarella (Senior Account Manager), Benjamin Franken (Creative Director), Aylin Friedrich (Learner Creation), Sonja Gross (Senior Art Director), Jessica Hagnhofer (Senior Account Manager), Alisa Lomovceva (Learner Creation), Marika Magnuszewska (Art Director), Diego Martinez (Senior UX Director), Matthias Meier (UX Designer), Rafael Pereira (Senior Software Engineer), Shekeb Roya (Software Engineer), Christoph Schäfer (Copywriter), Christian Schirmer (Senior Copywriter). Responsible at Visualeyes International: Katrin Lohmann (production), Karine & Oliver (photography), Karin Frey (food styling), Julia Ritter (hair & make up), Jennifer Tschugmell @ Style Council (styling), Abdel and Fabienne @ Scout Model Agency (models).

Latifi wants to pay special attention to the perspective of people with an immigrant background, following up on her two well-received texts published in the magazine, which dealt with her growing up as a Kosovar in Switzerland, namely "How it feels to be a Kosovar" and "The Kosovar - loving wife, mother, domestic slave.

Kaltërina Latifi was born in Pristina in 1984 and emigrated with her parents to Switzerland in 1989 at the age of five, where she lived in Adelboden, Bern and Lausanne, among other places, until she moved to Germany in 2007 to study.

She studied German and Philosophy at the Université de Lausanne (Bachelor) and Editionswissenschaft und Textkritik at the University of Heidelberg, where she received her PhD in 2015 with a thesis on the German Romantic E.T.A. Hoffmann. Since 2016, she has been a Research Fellow at Queen Mary University of London. Since 2019/20, Kaltërina Latifi is also a Habilitation candidate at the University of Göttingen with a thesis on the aesthetics of the fragmentary in literature.

In 2019, she founded the biennial journal for European Romanticism Serapion at Universitätsverlag Winter, Heidelberg, and has since been responsible for it as its main editor. As an essayist, Kaltërina Latifi publishes, among others. in. Swiss month, The Political Opinion, Language in the Technical Age and The magazine. In the fall of 2021, her first literary work, entitled "Tungjatjeta," a collection of short stories, will be published by Löcker Verlag in Vienna.

The owner-managed full-service media agency was founded in 2009 by Rolf Suter and Pascal Fröhli. Today, the media agency has 22 employees, sees itself as a "creative media agency" and pursues a 360-degree approach. It not only conceives the use of media, but also implements entire communication campaigns, including creation.

Based in Zurich at Heinrichstrasse 269, the agency combines core competencies in the areas of integrated media planning (online/offline), SEA (SEA, SEO, local, search), digital (performance, analytics, data, reporting), social media (content creation, community management, influencer marketing) and interactive media design (production, native videos, websites).

The media law firm's client portfolio consists of national clients such as Otto's, Jumbo, ÖKK, Twint, Chicco d'Oro and international clients such as Citterio or Neuroth.

"With The Circle Conference as a premiere in the new Circe Convention Center, we hit the nerve of the time at exactly the right time and gave the starting signal for the new beginning of the MICE industry. The Circle Conference clearly showed that the trade public is hungry for live events with personal contacts on site and is oversaturated with virtual offerings," says organizer Oliver Stoldt, who is extremely satisfied. Stefan Feldmann, Head The Circle, Zurich Airport, is also pleased with the successful staging of the first major event in the Convention Center since the Circle opened: "The positive feedback from the MICE industry today shows that the flexible congress facilities directly at Zurich Airport meet a need of today's world."

The trade show with forum was organized by Janin Heukamp and Oliver Stoldt of MICE Service Group Switzerland in collaboration with hosting partners Zurich Airport, The Circle Convention Center, Hyatt Regency Zurich Airport The Circle and Hyatt Place Zurich Airport The Circle. Heukamp felt the success confirmed "that the trade fair only makes sense if it thrives on genuine exchange and real encounters."

In an expert discussion, HotellerieSuisse President Andreas Züllig, epidemic expert and consultant Daniel Koch, jazz festival organizer and St. Moritz community president Christian Jott Jenny, Oliver Stoldt and Stefan Feldmann took a look at the future of the MICE business. The opinion clearly emerged that in the congress and event business, in addition to the classic presence solutions, the rapidly developing digital tools - whether on-site or online - will also gain a foothold and are a welcome addition for forward-looking and creative concepts.

Daniel Koch pointed out that people will have to live with the virus for a long time. "But the measures will be scaled back and it will be pretty much back to normal in the next few years," Koch explained. For Christian Jott Jenny, it was clear that concerts cannot be digitized. For example, he said, the Festival da Jazz in St. Moritz with 3G concept will take place live next week. But the organizers would have to learn to deal with new digital tools. Andreas Züllig noted that there was no substitute for social contact between people. He estimated that there will be a hybrid, especially for smaller events. Possibly, he said, there will be fewer very large congresses in the future than before the pandemic. Züllig and Jenny were optimistic about the coming summer season in the mountain regions, but less so for places that rely on international clientele.

Exceptional program, networking and exhibition

In addition to the discussion about the future of the MICE industry, The Circle Conference offered a broad program with selected speakers, workshops, technical and stage discussions. The interactive trade fair concept enabled the 70 destinations, conference hotels, incentive providers, event locations and meeting places to come into direct contact with visitors.

Among the speakers were Solar Impulse pioneer Bertrand Piccard, ex-Mr. Corona Daniel Koch and the honorary president of FC Basel Bernhard Heusler. International expert Sita Mazumder and experts German Ramirez and Reto Wampfler spoke on digitalization, innovation, social selling and change management. Expert Leonie Müller, ex-FIFA referee Urs Meier, the female pilot group #clearedtoland, professional pilot Philip Keil and the "king of pickpockets" Christian Lindemann spoke on topics such as new work, communication, leadership and mobility. The Circle Conference was moderated by business journalist and China expert Martina Fuchs and SRF presenter Florian Inhauser.

To obtain the AOP Protected Designation of Origin for a product, it needs a terroir and a tradition, a history and an artisanal recipe, as well as people and their valuable know-how.

The Numéro10 concept presents Le Gruyère AOP as the perfect cheese. A cheese with qualities that you would want in your dream woman or man. The campaign is a humorous allusion to the art of seduction.

So that you can familiarize yourself with the famous cheese in a journey through the different textures, the campaign film was shot in macro mode and the sound design was also ASMR-like and immersive. Numéro10 produced the film together with the production company Dynamic Frame and the director Lukas Wälli.

The campaign will be spread in two waves on TV, on posters, in the press, online, on e-panels, on social networks and via POS measures. There will also be a national competition.

Health cannot be taken for granted - it needs attention, mindfulness and initiative. The Covid 19 pandemic has just brought home to us how fragile health is, the challenges facing the healthcare system, and how quickly we can lose our freedoms. At the same time, our understanding of health is becoming more holistic, and our health knowledge is growing. As a result, we feel more and more secure in the cockpit of our organism. What does this mean for our health in the future?

Sanitas Health Insurance wants to provide answers to these and many other questions and share its knowledge of the future of healthcare with the Swiss population. To this end, it is breaking new ground with the annual Sanitas Health Forecast.

The Sanitas Health Forecast is conceived, produced and designed by the Zurich-based creative consultancy Branders. Branders leads an interdisciplinary editorial team consisting of 40 journalists, illustrators, photographers and artists, as well as the Wörterseh publishing house.

On over 400 pages, the publication highlights the biggest international health trends - and does so in the most holistic way possible. Reports, interviews with experts, self-experiments, essays, portraits of those affected, and tips for everyday health help us learn today how to live as healthy a life as possible for as long as possible.

The publication combines facts and scientific findings with personal stories and study insights. Available this year in both hardcover and softcover in bookstores and on newsstands, it is a hybrid of magazine and book that you can flip through again and again and discover new things. In-depth reports and interviews alternate with short, entertaining facts and tips for everyday health.

Advertise the health optimism

The advertising for the Sanitas Health Forecast relies heavily on the title of this year's edition: the new health optimism. This is also conveyed with the help of the motif by Malaysian-Chinese photographer Zhong Lin, which adorns the cover and is also used as a key visual. The campaign focuses on (D)OOH locations in the vicinity of bookstores and kiosks, while digital ads and social ads target potentially interested viewers in relevant contexts.

The "Sanitas Health Forecast" podcast provides more in-depth coverage of the topics addressed in the publication. Moderated by Frank Baumann, it features in-depth conversations with experts from the fields of medicine, science, and research, as well as with people who have their finger on the pulse of health trends.

The Sanitas Health Forecast is published annually and is available for approximately CHF 18 at newsstands and bookstores and can be ordered online at Woerterseh.ch.

Responsible at Sanitas: Kaspar Trachsel, Valentin Hüsser (project management). Responsible at Branders (concept, editorial management, design and implementation): René Allemann (Editor-in-Chief & Creative Direction), Marisa Güntlisberger, Oliver Schmuki (Deputy Editor-in-Chief), Philippe Knupp ("Sanitas Health Forecast" study), Palma Manco, Micha Kumpf, Anita Hsieh (Design), Sarah Egger, Thea Ferretti, Saskia Schick (Production), Walter Tagliaferri, Patrik Bockhacker (Marketing). Responsible at Wörterseh (publisher): Gabriella Baumann-von Arx (Publishing Director). Journalists: Lisa Auffenberg, Jessica Braun, Claudia Doyle, Yvonne Eisenring, Mauro Guarise, Julia Heim, Leoni Hof, Christina Hubbeling, Mark van Huisseling, Janina Jetten, Richard Kägi, Barbara Kallenberg, Reinhard Keck, Andrea Keller, Jenny Keller, Seraina Kobler, Susanna Koeberle, Pauline Krätzig, Henriette Kuhrt, Claudia Landolt, Sarah Lau, Anna Miller, Vanessa Sadecky, Barbara Schmutz, Stefan Schweiger, Claudia Senn, Laurina Waltersperger, Felicitas Witte. Illustrations: Pia Bublies, Andreas Samuelsson. Female artistsCornelia Gann, Sarah Illenberger, Zhong Lin, Lina Scheynius. PhotographyGian Marco Castelberg, Mirjam Kluka, Ariane Pochon, Nico Schaerer, Florian Sommet. Editing: Text control. Print: Odermatt print shop. Media agency: Mediaschneider. Digital production campaign: Webrepublic.

Livesystems, based in Liebefeld BE, specializes in advertising using digital posters and screens, Swiss Post announced on Thursday. The parties agreed not to disclose the purchase price.

Range expansion through acquisition

In addition to train stations, buses, gas stations and other high-traffic locations, Livesystems also advertises in post offices. The company maintains over 8000 advertising screens.

With this purchase, Swiss Post wants to offer its customers the full range of advertising options. It is strengthening its position as a distribution channel for advertising, according to the statement.

Livesystems remains independent

Nothing will change for the 89 Livesystems employees, who will remain employed by the company. The company, which will continue to operate independently, will become a Post subsidiary and not be integrated into the parent company.

The takeover is limited to the advertising distribution of Livesystems. The editorial team of the online portal Nau Media will not be taken over. (SDA)

Print advertising is important. Psychological research and neuroscience have given us a very good understanding of how people perceive, how their emotions develop, how they make decisions, and what role print media play in this. But if you want to make effective use of the psychological advantages of print and the technical possibilities, you need sound knowledge and orientation. Print is optimally "brain-friendly" due to its consistent character and its extraordinary, multisensory qualities.

The Autumn event in Zurich offers well-founded facts on the advertising impact of print on the one hand and examples under the motto "Touch it and Feel it" - creative samples and best-case stories on the other.

The "Power of Print" industry initiative on October 27, 2021 will also teach what the successful criteria for strong brands are. Speakers from the fields of marketing, advertising, print communication, and production will share the latest findings from advertising effectiveness research and talk about their practical experience.

In addition to the technical presentations, there will be various other opportunities, such as personal expert discussions and networking.

The "Power of Print" industry initiative and the kick-off in the form of the Power Event were initiated by the Swiss Printing Industry Association VSD, the Media Production Association f:mp, Publisher and Sonderegger. There are to be further campaigns and events in the coming years, according to a joint statement. Various sponsors and partners are already on board for the fall event.

After an eight-month forced break, Swiss clubs are now allowed to open their doors to night owls again. On the first weekend, however, there were misunderstandings in many places: Many people mistakenly thought that a negative test was enough to gain entry. However, since a valid Covid certificate must be presented to prove that one has either been vaccinated, tested or has recovered, around a third of the people ultimately had to be turned away.

To prevent this from happening again, the Swiss Bar and Club Commission, together with Art.i.shock set up a flow chart for guest information that provides concise information on the important points relating to the Covid certificate. According to the motto: "You want to dance? Then test yourself in your neighborhood, at a place where a Covid certificate is issued, load the original certificate into the Covid Certificate app and bring the certificate along with a valid ID."

The Federation of Migros Cooperatives has put the annual report out to tender again and invited selected agencies specializing in corporate reporting to submit a concept.

Migros has been using purely digital reporting since 2009 - the first Swiss company to do so. Migros as a pioneer - this is where Hej picked up and convinced the six-member jury with bold and visionary ideas of what the Migros annual report of the future could look like.

The next annual report of the Federation of Migros Cooperatives will be published on March 29, 2022.