The newsletter from m&k and Advertisingweek.ch is lying in the sun and will flutter into your mailbox again for the first time on Monday, August 9, 2021. From then on, the editorial team will once again provide you with interesting news and exciting background information from the industry five times a week.

During the summer break, the majority of the editorial team is occupied and on Advertisingweek.ch the most important news will be published - despite the summer slump.

We wish you a relaxing - and hopefully sunny - summer and look forward to counting you among our readers in the second half of the year.

The Swiss Wood label is the reliable identifier of wood from Switzerland - and a clear sign of greater ecology, economy, and a strong forestry and timber industry. In 2019, Dachcom has comprehensively revised the internet presence of Swiss Wood (Werbewoche.ch reported). Now the site has received a rich package of optimizations and additions.

With various adjustments and new functions, the website is Wood-bois-legno.ch has become even more user-friendly and informative. The user guidance has been specifically improved, new filters and selection options facilitate navigation and guide users more quickly to their destination. The news section is now directly linked to social media and focuses even more on current trends and news. End consumers can now also subscribe to a newsletter and receive regular information on the topic of Swiss wood.

Special attention was paid to the needs of the members of the Swiss Wood label. In addition to numerous other benefits, they now benefit from an extensive member area on the website. On the one hand, it contains important information and downloads, and on the other hand, it represents an excellent advertising platform. All current certificates are stored centrally and can be downloaded at any time if required. With the Blachen-Generator personalized Blachen for forest and building site can be realized online. In addition, members can maintain and publish their own member page. This creates a virtual company presence - with texts, images, contact information and more.

After many years of involvement, Netbasket is selling its 20 percent stake in Radio 32. CH Media is taking over Netbasket's shares and now holds a 78.18 percent stake in Radio 32, according to a press release issued on Thursday.

If the computer can suddenly see and understand, this enables a whole new form of intelligent and interactive customer approach. The artificial intelligence developed by Sensape itself puts brands in the spotlight, advises customers and promotes sales through personalized recommendations. The AI solution recognizes characteristics such as size, gender, attention or even products in real time and reacts accordingly depending on the person and situation.

The solutions are designed to create a particularly high-impact customer activation through targeted addressing and personal purchase incentives: Whether a digital promoter that makes person-specific product recommendations at the POS in retail and then still issues the right voucher including EAN code for the scanner checkout, or the Photobox with touch or even gesture control to the Digital Sampler with intelligent consumer targeting, with which fully automated and AR-supported promotions and samplings at the point of interest are possible - all solutions are suitable for interactive brand experiences with tailored AR world and playful communication of brand messages. The "ready-to-go" solutions are quickly configured and ready for use - in retail, at trade fairs & events and out of home.

Collected user data and the measurement of KPIs provide interesting conclusions about the success of implemented activities and the target group; at the same time, they also form the basis for ongoing optimization of market cultivation. The Sensape Recognition Box (SRB) is the heart of the systems due to its artificial intelligence. The SRB can also be combined with existing hardware or fully integrated into existing point-of-sale environments.

USP has entered into a partnership with Sensape, making it the exclusive consulting and sales partner for the innovative hardware/software solutions with AR and AI in the Swiss market.

The Samsung Galaxy S21 in "Epic Mode" promises more than great photos, long battery runtimes, and fast processors: It comes with a digital car key for your own electric car, a bulging Samsung Pay credit card, Airbnb vacation credit, selfie-to-oilpainting service, an exclusive Izzy helpline, all streaming accounts, and many other "epic" features worth a total of 25,000 francs.

"The 'Epic Mode' is like a 'cheat code' for real life," explains Nicolas Hostettler from Sir Mary. "It uses the technical requirements of the Galaxy S21 and fills them with the epic lifestyle." With an equally epic campaign, Samsung wants to ensure that the winners* can enjoy and celebrate the luxurious life for one year.

An epic promotion cannot be without an epic activation film. The 50-second film, produced by Doity Hamburg and directed by Lars Timmermann, is designed to arouse desire and takes viewers on a crazy journey: A talking cat on a piece of toast in outer space becomes the showmaster and leads through some of the "Epic Mode" features with a c(r)atzy voice, while a visual post-production firework blasts the synapses.

"We are delighted to have been able to produce entertaining, innovative content for the Galaxy S21 as part of the campaign. And to offer our target group the chance to have such a unique experience to boot. We are already very excited about the epic participation numbers," says Toni Koller, Head of Marketing IM Switzerland/Austria at Samsung Electronics.

The campaign, including an activation film, various short versions and display ads, will be played out on all popular social channels from TikTok to Spotify. In addition, the two creators Joung Gustav and Noelia are to ensure even more buzz among the young target group. The competition on Epicmode.ch runs until August 10, 2021.

Responsible at Samsung: Toni Koller (Head of Mobile Marketing Switzerland & Austria), Fabian Fehr (Head of Mobile Marcom Switzerland & Austria), Allan Haverman (Head of Mobile Marcom Switzerland). Responsible at Sir Mary: Florian Beck, Adrian Merz, Andi Portmann, Katrin Espelage, Constantin Camesasca, Martin Arnold, Luca Zurfluh, Julia Fischhaber, Tina Mons, Jacqueline Willimann, Alexia Siegwart, Timon Oberholzer, Nicolas Hostettler, Katharina Günther, Fabian Habisreutinger, Daniel Zuberbühler / Izzy, Noelia Berberat, Joung Gustav (creators) / doity (film production), Lars Timmermann (director), Pierre Castillo Bernad (DoP), Sascha Pollack (executive producer), Volker Hannwacker (producer), Supercontinent (VFX), Lukas Kuehleitner (VFX art director), Jonas Baumgärtel (editor), Nils Baumgärtel (music), Moritz Staub (sound design) / sugo.digital (landing page). Responsible at Starcom: Burcak Meitanis (Account Director), Jessica Jean-Richard (Senior Account Manager), Iona Jefferies (Digital Account Director).

Swiss Ladies Drive was founded in 2007 by Sandra-Stella Triebl and Sebastian Triebl in Appenzell, Switzerland. The interview and author magazine Ladies Drive - The business magazine for ladies with drive has been continuously expanded since its inception in the print and digital sectors, but above all in the club, event and conference sector for targeted business networking and know-how transfer for female entrepreneurs, managers and executives. Now the founding couple is getting reinforcement with the Chinese Na Geng to enter the Asian market. Ladies Drive Asia was founded together.

With the PR and marketing agency Cenbo Group, Ladies Drive Asia has already gained its first customer and partner, as well as entering into a long-term cooperation, according to a statement. The owner Linyi Yu will henceforth be involved as Ladies Drive host for all activities in the Chinese region.

The first products to be launched in the Asian market as early as this summer are the Ladies Drive League of Leading Ladies, Ladies Drive webinars and master classes, and Ladies Drive mentoring programs. Other products are to follow in the coming weeks and months. "Swiss Ladies Drive brings 14 years of experience in products and services for business women, which only recently seems to have really taken off around the world. This experience serves as the basis for the new Asian business," explain the two founders Sandra-Stella Triebl and Sebastian Triebl.

Read an m&k portrait of Sandra-Stella Triebl here.

His family announced the death on Thursday. The lawyer, born in 1921, was from 1952 at the head of the newspaper Société Feuille d'Avis de Lausanne - since 1972 24 heures - and the company Imprimeries Réunies, which later became Edipresse. He acted as Managing Director until 1986 and then as Chairman of the Board of the company until 1998, when he retired.

His son Pierre Lamunière succeeded him. In 2010, Edipresse ceded its Swiss media activities to the Zurich-based media company Tamedia.

Painting, jazz and writing

A lover of painting, lithographs and jazz - he played the double bass and drums himself - Lamunière also practiced writing. He is the author of several books and numerous columns, especially for the newspaper of the time Le Nouveau Quotidien.

Marc Lamunière wrote mainly short stories and crime novels, respectively under the pseudonyms Marc Lacaze and Ken Wood. For his 1996 collection "Le dessert indien" he was awarded the prestigious Prix de la Nouvelle de la langue française. (SDA)

Urs Saxer is a partner at Steinbrüchel Hüssy and a specialist in media and communications law. The lawyer is also a titular professor of international law, constitutional law, administrative law and media law at the University of Zurich. He has also lectured at the University of Basel, the ETHZ and the HSG. After studying law and obtaining a doctorate, he was admitted to the bar in 1988.

After working as a legal counsel at Tamedia, Urs Saxer studied at Columbia University Law School and graduated with an LL.M. degree. Saxer began working as an independent attorney in 1995.

"I look forward to providing strategic support to Publicom in the future, in the midst of profound change in the media and communications world," Saxer said of his election as Chairman of the Board. "Together we will develop sustainable answers to this change for our clientele and accompany them in the best possible way on their way to successful media products and effective corporate communications."

René Grossenbacher, the company founder and long-time chairman of the board of directors of Publicom, has handed over his office to Urs Saxer in order to devote himself to mandates in the non-profit sector and to journalistic projects. (Werbewoche.ch reported).

Light enables us to get going. When light hits us, we feel ready. That's the basic idea behind Swisscom's new Bildwelt concept. Reduced photo backdrops are designed to draw attention to the character and personality of the people portrayed in the picture. The brand colors are used in the image composition to match the time of day and round off the overall image.

In addition, the graphic brand elements were supplemented and further developed. Light and shadow are stylistic elements that extend from photography and moving images to the graphic elements. The focus of the concept is on light applications on colored surfaces. Light cones and shadows ensure that the concept is also recognizable in purely graphic implementations. Within the Swisscom color world, Wirz created new matching backgrounds as well as a set of rules for their application.

The concept has been developed over the last 12 months for use at all communication levels. The new assets are being implemented step by step.

The visual identity was developed by Wirz's Design Lab. Under the direction of Head of Design Artur Faria and ECD Lorenz Clormann, the existing design assets were analyzed and classic codes were broken up. The result was an innovative visual language that gives Swisscom even more independence and makes it ready for the future.

Responsible at Swisscom: Christoph Timm (Head of Marketing Communications), Olaf Geuer (Head of Branding), Patrizio Pivirotto (Project Manager), Jürg Brauchli (Creative Director), Pascal Frey (Creative Director Brand), Daniel Accola (Art Director), Thomas Rohrer (Art Director). Responsible at Wirz: Lorenz Clormann, Artur Faria, Luigi Vitiello (creation); Fabienne Belci (consulting); Thomas Peller, Yussef Serrat, Karin Gartmann, Angelo Mabellini (media realization) Andrea Bosshard, Anina Eugster (production); Efex GmbH (motion design); Thomas Stocker (2D/3D artist). 316tn (Programmatic). Ast and Fischer (prepress). Setaprint (printing). Responsible at Stories: Pascal Walder (film), Johannes Diboky (photography), Debby Caplunik (production).

Lidl brand ambassadors Christian Stucki, René Schudel, Anita Buri and Samuel Giger have now been joined by Zurich-based professional mountain biker Sina Frei. The 23-year-old professional athlete is now on the road as a brand ambassador for Lidl Switzerland and is being sponsored by the retailer.

Frei discovered her passion for mountain biking back in 2009 and has been racing as a professional since 2017. In her still young career, Sina Frei has already celebrated numerous successes.

"I am delighted to be supported by a sports-minded company like Lidl Switzerland," Sina Frei was quoted as saying in a statement. "We both strive to get a little better every day, and I'm sure that this spirit will also be noticeable in the context of our collaboration."

According to the press release, 34-year-old Greuter has already been Ott's deputy since this year and has been writing for the Schaffhausen AZ. Greuter is handing over his role as co-editorial director to Nora Leutert with immediate effect.

With this new role, Greuter will remain on the Board of Directors of AZ Verlags, but no longer as a staff representative. Subject to election by the Annual General Meeting on July 7, Marlon Rusch, who has been writing for AZ since 2008, will assume this function. (SDA)

The SKO Swiss Leaders organization advocates for the interests of executives and for all those who want to get ahead. To draw attention to the fact that there are still too few women in leadership positions and to communicate the SKO Swiss Leaders' commitment to relevant research projects and initiatives, Serviceplan Suisse created two subjects - ambigrams and a copy that is upside down. To read them, you have to turn the paper 180 degrees. When the view is changed, a woman's name becomes legible: Peter becomes Alice and Michael becomes Nathalie. The ad wants to convey that equality should not be a matter of opinion.

The subjects will be published from June as advertisements in the Leader, the magazine for executives, in the Handelszeitung and in the magazine PME switched.

Responsible at the Swiss Squad Organization SKO: Jeannette Häsler Daffré (Head of Communications and Member of the Executive Board). Responsible at Serviceplan: Hanning Beland (art direction), Terence Fuchs (graphics), Jan Krohn (text), Michael Kathe (creative direction), Marcin Baba (executive creative direction), Barbara Hasenböhler (consulting), Pam Hügli, Raul Serrat (overall responsibility).