The decision was made on Friday "in consultation with the Foundation Board", Swiss Solidarity announced. Thomann's previous deputy, Catherine Baud-Lavigne, will temporarily lead the management. The position will be advertised in the coming weeks.

Thomann was only elected Director of the fundraising organization in January 2020. At the time, he succeeded Tony Burgener, who retired after eight years at the helm. Previously, Thomann was Head of Digital at Spinas Civil Voices, a communications agency specializing in campaigns and fundraising for non-governmental organizations and aid organizations.

Under Thomann's leadership, Swiss Solidarity carried out a "historic fundraising campaign" for the victims of the pandemic in Switzerland, it said. He also initiated the process of developing a new digitalization strategy.

Swiss Solidarity is an independent foundation set up by SRG and co-finances projects abroad with the donations entrusted to it by its 26 Swiss partner relief organizations. In Switzerland, it supports projects for people in need, for example after severe storms or during the pandemic. (SDA)

Shortly before the end of the summer holidays in the city and canton of Lucerne, Maik Wisler goes live on air for the first time. The Lucerne native and future morning show host is very much looking forward to the new challenge and the start of broadcasting: "I am highly motivated and convinced that Energy Lucerne will bring a lot of fresh air to Central Switzerland. And of course I'm extremely proud to be part of the launch of the new radio station, together with my morning show team, right from the start."

Maik Wisler discovered his passion for radio back in 2004 as an intern for Roman Kilchsperger at Energy Zurich. "I still remember how Maik annoyed me with his thousands of questions. He was already passionate about radio back then. In the meantime, he has gained his experience and is ready to be the best host Lucerne could wish for," says Kilchsperger. After an engagement at Radio Sunshine, the popular entertainer was most recently the figurehead of Radio Pilatus' morning show for 16 years.

Due to his past at Energy and with his connection and familiarity in Central Switzerland, Wisler was the absolute ideal candidate for the moderation of the morning show on Energy Lucerne. He will be heard live on Energy Lucerne as the morning show host of "Energy Mein Morgen" from 5 to 10 a.m. Monday through Friday.

Energy Lucerne will go on air live from the city of Lucerne on Monday, August 16, 2021. Energy Lucerne's new home is in a prominent and central location - between the old town, the Löwencenter and the lake at Hofstrasse 2. The premises are already being renovated and the new radio studio will then be officially opened in the fall.

Not a redesign, not a relaunch, but a new digital B2B communication platform with a radical user focus was to be the new Website be

From an online survey, user testing with prototype, and analysis throughout the development process, a sharp user profile emerged. For Campfire, this provided the compass for web structure, content and design. Lively, cosmopolitan and good-humored illustrations should make even the technical services approachable and understandable. Photos from Apostroph's offices show people in their world of 70 languages or tinkering with IT solutions.

"It reflects digitally what defines us in our daily work: consistent customer focus and wide-awake innovative spirit," says Apostroph project manager Larissa Stalder. She says Campfire made the site technologically fit and developed a coherent, clear and independent digital presence. "We had clear requirements, a good exchange, but no tight corset," says Damian Kunz of Campfire. "In digital design, the existing Apostroph logo was the only specification. We were happy to use this freedom - for a perfect interaction of content, design and code."

Responsible at apostrophe: Larissa Stalder. Responsible agency: Campfire. Illustrations: Team Turmoil. Photos: Raul Surace.

The studio Roth&Maerchy is now called Studio Way and presents itself with a new appearance. From now on, the studio will be managed by its long-time employees, who will participate in the AG with equal shares. The new organizational structure is the reflection of a reality that has become increasingly apparent over the past few years, the agency said in a statement.

Studio Roth&Maerchy was founded in 2008 by Monica Märchy and Martin Roth and has since realized a wide range of projects for clients at the interface of culture and business. These include, among others, the Zurich Office of Urban Development, the Balance Familie, the Berner Generationenhaus, Kosmos-Kultur AG, the Kunsthaus Zürich, Migros Kulturprozent, the Museum für Gestaltung Zürich, Park Igls, the Reso Tanznetzwerk Schweiz, the Stapferhaus, the Wohnbaugenossenschaften Zürich or Zürich Tanzt.

Foundation stone for change

When Martin Roth took over the management of Zurich's Kulturhaus Kosmos in 2015 and was no longer operationally active at Studio Roth&Maerchy as of 2017, Monica Märchy continued to lead the company with Tatjana Egorow and Eleonora Nodari, who have been with the company since 2011 and 2014, respectively, on the executive board. This change laid the foundation for further changes in the future.

With the wish of Monica Märchy and Martin Roth to involve the team in the AG and the simultaneous need of the employees* to take on more responsibility, the search for a new corporate form began in 2020.

The latest step toward equal partnership and self-organization is consistent. Apart from the name, nothing will change for customers.

Spiegel will become C Wire's new CEO in August. He will also take over 25 percent of the company's shares. At the same time, Rui de Freitas, co-founder and previous CEO, will move to the COO position.

According to Thomas Spiegel, the product and the team were the decisive factors in his decision to join the company. "After many years in complex organizational structures, I wanted a situation that was characterized by team spirit, a willingness to perform and common goals. I found this constellation at C Wire. The team is outstanding and has developed an extremely strong product portfolio over the past 18 months. Now it's about taking the next step and creating fast, sustainable growth together with new investors."

The entire existing team is excited about the leadership addition, according to Rui de Freitas, founder of C Wire. "In the last 18 months, we have developed our own advertising technology and good partnerships with clients and media. With the current growth of the company and the upcoming scaling, I want to fully focus on the product. At the same time, we need someone with a deep understanding of the industry and an international network who is able to shape and execute our vision."

From previous collaborations, de Freitas already knew that Spiegel fit this profile perfectly. "He is the perfect addition to our team and I look forward to working with him to provide powerful advertising solutions for our clients, media partners and investors," Rui de Freitas says.

The commitment of the broad commissioning group, consisting of the Swiss Crime Prevention (SKP), the National Cyber Security Center (NCSC), the "eBanking - but secure!" platform of the Lucerne University of Applied Sciences and Arts (HSLU), the iBarry Internet security platform of the Swiss Internet Security Alliance (SISA), and the cantonal and municipal police corps, has played a role in the success of the Zero Media Budget campaign: The organizations were able to mobilize themselves, their partners and customers to promote the campaign on their own channels. However, the majority of these partner activities were not included in the impact measurement. It is unclear how many hundreds of thousands of contacts in additional reach this ultimately accounted for.

Complex setup

The complexity and orchestration of the campaign and the partners was also a challenge. "On the one hand, of course, we worked out a great many different formats and provided them ready-made. On the other hand, we had to ensure that these advertising materials followed the planned dramatic structure - and could be used as self-referentially as possible," explains Denise Nick, the responsible consultant at Partner & Partner.

The timing was extremely tight, with four months between contract award and delivery to all partners, channels and media. And not only a range of different formats for various online and offline channels with five different subjects - both animated and static - had to be created and delivered in a self-explanatory way. But also a website, an announcement website, various short films, five expert videos, an online self-test, two media releases with a dozen experts available and briefed, and four different webinars including invitation management and post-production. In four languages each.

Concentration on the essentials

According to Partner & Partner, it is also a challenge conceptually not to be able to rely on a lavish media budget. The message has to be particularly simple and memorable so that it sticks immediately. And it has to be interesting enough to be picked up by the media. We succeeded in both: More than 50 percent of the website hits were "direct" and only 3 percent were via organic search. This means that visitors were able to remember the link S-u-p-e-r.ch provided - which they had heard, seen or read about in the media, for example. During the campaign week, the focus was on one topic each day. Each theme was assigned a letter that, in combination with the others, made up the word S-u-p-e-r - secure, update, check, log in, reduce.

Reach in the millions

The campaign's media releases were picked up in more than 80 titles and poured in strongly, with a reach of well over eight million. "We might have hoped for something on this scale - but we didn't seriously expect it," says Beatrice Kübli, SKP's project manager, with satisfaction. "We'll certainly leave the website online for a while now and continue to make the webinars held available."

Content is and remains the boss

Attention had to be drawn to a complex topic such as cybersecurity, but without scaremongering. The website visitors had to be inspired quickly and in a low-threshold way, which is why many involving and easy-to-consume formats were available: Tips and links, videos, a self-test, and webinars. Because even the greatest attention is useless if the target group doesn't make anything of it. And the target group - in this case as large a part of the Swiss population as possible - should build up knowledge about the topic of cybersecurity and gain the ability to act.

As a result of this lush content, the average time spent on the site was actually over two minutes, with an average of over two pages viewed and shared multiple times daily on social media.

Responsible at SKP: Beatrice Kübli. Responsible at Partner & Partner: Denise Nick (consulting), Hanna Meier, Franziska Horber (project management), Sarah Pally, Michelle Honegger (media relations), Matthias Ziegler (text), Lea Züllig (graphic design).

"Since the beginning of 2021, we can look forward to three exciting new clients and growing areas of responsibility on existing mandates. For the development and expansion of the mandates and the agency, it is particularly valuable to be able to gain such a holistic and experienced consultant as Cornelia to strengthen the consulting team," says Andrea Bison, Managing Director Consulting at Thjnk Zurich.

Before Walker, Cornelia Nünlist spent nine years at the innovation network BrainStore in Biel as head of project management and CFO.

The report of around one hundred pages covers a broad spectrum of science communication in Switzerland: how the public perceives science and how they find out about it, how researchers and universities and science organizations communicate with the public, the role of social media and science journalism in Switzerland.

Accordingly, science enjoys strong support among the population, and is given a wide range of opportunities to learn about and engage with scientific topics. These include museums, botanical gardens, journalistic and social media, science cafés and citizen science projects.

Vulnerabilities identified

But the study also highlights weaknesses in science communication. These include insufficient support for researchers communicating with the public, the erosion of science journalism and the accompanying difficult working conditions for female journalists, and the spread of dis- and misinformation in social media, according to the academies.

In addition, Mike S. Schäfer, professor at the University of Zurich and spokesman for the expert group, said: "Research results show that a small but not insignificant part of the Swiss population has distanced itself from science." And one cannot be satisfied with that, he added.

Twenty recommendations formulated

In the twenty recommendations, the experts call, for example, for researchers and scientific organizations to communicate how science works - including uncertainties, different perspectives and social relevance. In addition, science communication must counteract dis- and misinformation, communication between science and politics must be strengthened and institutionalized, and science journalism must be strengthened.

"It also makes it clear that science communication should not be one-way, but dialogue-based, and that researchers should seek to understand the perspectives of the public," Schäfer said.

"Exploiting "corona momentum

During the Corona pandemic in particular, it became clear how important assessments by scientists are. There was also increased science journalism content in the media during this time. Although he does not yet see a trend reversal in science journalism, Schäfer told the Keystone-SDA news agency. But the Corona pandemic gave it momentum. "With this momentum, we should now work out new organizational and financing models and build the necessary structures so that Swiss science journalism can be led into the future in a strengthened position," Schäfer said.

The 16-member expert group "Communicating Sciences and Arts in Times of Digital Media" consisted of researchers, communication specialists and science journalists from all language regions of Switzerland. (SDA)

Due to a change of direction in the brand strategy, BKW's old illustration style seemed too playful and childish. The new core values "entrepreneurial", "partnership-based" and "forward-looking" were to be made perceptible and the implementation more adult in order to meet the demands of the B2B market in particular.

Alignment with brand strategy

Through research into possible illustration styles, it quickly became clear to those involved that the form of depiction needed to become more naturalistic in order to achieve the desired effect. By breaking down the research, a style-building mood board was created, which also served as an aid in finding possible illustrators and as a briefing for the style.

In close collaboration with the illustrators Michael Stünzi and Daniel Röttele from Infographic.ch and BKW, the new illustration style was developed. Based on four test motifs, the categories and style-forming elements were defined and subsequently documented in the digital brand portal. In order to ensure the desired quality and necessary capacity for further motifs, a selected pool of illustrators was defined, which BKW can draw on in the future.

Responsible at BKW:  Stephan Oberholzer (Head Corporate Brand Leadership), Roger Sommerhalder (Senior Corporate Brand Manager). Responsible at Solid Identities: Andy Lang (Creative Direction), Levin Bissig (Brand Designer). Responsible for Infographic.ch: Michael Stünzi, Daniel Röttele.

The two online media had published pictures of the place where the crime had been committed. On it the building was to be seen, in whose first floor the dwelling of the pair was. The Press Council approved a complaint, as it announced on Thursday.

Both media also made public that the man worked in the pizzeria below and named the street. This meant that the man's place of residence and work could be quickly identified by third parties. Therefore, in this case it was identifying reporting.

According to the Press Council, the couple's privacy was also violated by the reporting. The View had published a picture taken through the glazed entrance door of the crime scene. On the pictured hallway private objects had been visible.

Balcony is privacy

20 minutes had published a photo of the balcony, which was not visible from the street. In both cases, the Press Council came to the conclusion that both the entrance area and the balcony belonged to the private sphere of the persons concerned. In both cases, therefore, consent would have been required.

The argumentation of 20 minutesThe Press Council considers the claim that in certain contexts it is permissible to show the home of suspects of a femicide to be a "purely protective assertion". The reporting neither mentions the term femicide nor explains or elaborates on the phenomenon. (SDA)

Few products have found their way into the everyday lives of Swiss people in the last two years as much as disinfectants. To be closer to the end customer, IVF Hartmann is therefore relaunching the Swiss website and social media presence of the Sterilium disinfectant.

Stringent story across all channels

How do you make disinfection a digital experience? Andy Was Right was brought on board to answer this question. "We were very pleased about the request. Aligning a traditionally B2B-focused brand digitally for end customers is an exciting challenge," says Managing Director Roger Hämmerli.

On social media, the focus is on illustrations and snackable content designed to convey both knowledge and entertainment. For Sterillium.ch Andy Was Right provided imagery, wording, and copywriting support for the interactive Hygiene Check. "It was important to us to stringently tell the many stories of the brand across all channels," explains project manager Jil Sutter. For example, sections of a blog article are edited into several social media posts. Topics include myths about hygiene, everyday tips, but also current events. The blog posts were created by Digital Leverage.

"In Andy Was Right, we have found a partner that provides us with optimal support in content creation and integrates seamlessly into our partner network," says Renato Späni, who is responsible for B2C digital business at IVF Hartmann. Project manager Sebastian Eckert also appreciates the support: "Andy Was Right translates our B2B and medical content into a language and format suitable for social media. With a holistic mandate, we also achieve stringent communication across all channels."

SimalubeThe internationally active family-owned company Simatec from Wangen an der Aare develops, produces and markets products for the maintenance of rolling mills under the product brands Simalube, Simatherm and Simatool.

The Simalube automatic lubricator is the company's top-selling product and is sold through a worldwide dealer network.

Studio Thom Pfister won the pitch against two other agencies and will give Simalube a new look. The first implementations will be seen in spring 2022.