Good communication is important. For Jumbo, however, distance and travel time also play an important role. Around three quarters of all residents already visit the nearest branch of the Swiss DIY store. With the aim of attracting even the last quarter to the blue elephant, Jumbo is launching a major OOH campaign in the catchment area of its 40 stores. The message is simple and direct: Closer than you think. The visual is surprising: so close that the elephant is already casting a shadow on the billboard. The campaign will continue on DOOH, social media and in open-air cinemas in line with the channel.

Responsible at Jumbo-Markt Switzerland: Beat Kronenberg (Head of Costumers), Daniel Hofmann (Head of Communication). Responsible at Saatchi & Saatchi Zurich: Sylvia Kohler, Deborah Buccarella (consulting), Patrick Senn, Gian Maurizio, Marion Lim (creation).

Spellings such as "Parlamentarier:innen" and "Politiker:innen" are only used by SRF where a younger audience is addressed, according to a statement published Wednesday by the Ombudsman's Office of SRG Deutschschweiz. The latter is more familiar with this form of gender language.

The background to the statement is several feedbacks with criticism of the use of gender-appropriate language at the broadcaster, as the ombudsman's office wrote. SRF had revised its journalistic guidelines in this regard during the current year.

SRF wants to take equality into account and dispense with the generic masculine, in which women are merely "included". In the radio and TV programs, both forms ("politicians") or gender-neutral formulations ("demonstrators") should therefore be used whenever possible.

The ombudsman's office explained that language is constantly changing and that the generic masculine is no longer appropriate - even though the adjustments may disrupt the flow of language. Language and thought, it said, influence each other. "Those who think women are included in generic masculine ignore research that has proven otherwise: Children draw scientists as men, not women." (SDA)

According to "Courage Civil", 2935 people took part in the survey between February and March 2021. According to its own statements, the movement wants to ensure media diversity in the greater Bern area, namely against the background of the merger of the editorial offices of Confederation and Bernese Newspaper.

The vast majority of respondents would like to see a new online magazine in the greater Bern area that takes a critical view of all the players in the political arena. Only 14 percent opted for a medium that views events from either a left-wing or a bourgeois perspective.

Interest in national and international topics is slightly higher than in regional or local stories, according to the survey available to the Keystone-SDA news agency. The business and sports sections met with rather little interest among respondents.

In addition to the classification of political and social topics, the readers surveyed would also appreciate the coverage of cultural issues, as the survey further shows.

Just under a quarter of those surveyed were in favor of an advertising-free medium. At 69 percent, the acceptance of clearly declared advertising, such as public reports or native advertising, is high, conclude those responsible for "Courage Civil.

Two-thirds of those surveyed would be willing to pay between 40 and 100 francs for a subscription. One fifth would also pay more than 100 francs.

Of the 2935 participants, 66 percent are men, 33 percent are women and 1 percent are diverse. Virtually all of them consume Bernese media. Around 60 percent have a university or college degree. 85 percent come from a city or conurbation.

According to its own information, "Courage civil" was founded in 2018 during the campaign for the No Billag initiative. Its managing director is Mark Balsiger, a political consultant and book author from Bern. (SDA)

As active support for the Europe-wide launch, the drinking rebels have brought the digital content newsroom Andy Was Right to their side. With the "Andys", Rebels 0.0% is also positioning itself online with an appealing storytelling concept and matching video content.

The campaign, which runs on Instagram and Facebook, breaks not only with common drinking norms, but also advertising norms. At the heart of the social media campaign are short, relatable videos that showcase the lifestyle of an "everyday rebel." Unlike other well-known beverage or alcohol ads, however, Andy Was Right does not rely on highly polished studio films, but on short POV videos that show everyday situations and people.

According to Gregory Koefer, senior video creator at Andy Was Right, the point-of-view setting is intended to give viewers a more intimate connection with the protagonist. This setting is rather unusual for commercial advertising, he said, which in turn makes it interesting. The individual scenes are meant to break with expectations and stereotypes and emphasize the rebellious everyday moment.

New content is constantly available on Rebels00.com as well as Rebels 0.0%'s Facebook and Instagram profiles.

Geberit AquaClean stands for high-quality shower toilets that clean the buttocks with water. The latest product is called Cama and can be installed on any existing toilet. Without any tools at all.

Wunderman Thompson's campaign shows how easy it is to assemble the system, with reinforcing analogies from everyday life. The individual steps only require actions that you already know how to do. For example, if you can put a letter in the mailbox, you can also thread the shower hose between the WC ceramic and the toilet seat - and thus install a shower toilet yourself.

The videos are used online and on social media and are supplemented by display ads and advertisements. All advertising media lead to the landing page, where there is in-depth information about the new product as well as a simple how-to video.

Responsible at Geberit AquaClean: Dr. Margit Harsch (Head Geberit AquaClean), Susanne Wyss (Marketing Campaign Manager), Selina Della Rossa (Content Manager). Responsible at Wunderman Thompson: Michael Gallmann (art direction), Julia Staub (text), Dimitri Pfeifer (graphics), Ayleen Friedrich (graphics), Samuel Wicki (ECD), Stephan Lanz, Anita Roll (consulting), An Le (DTP), Marlon Perini (programming). Film production: Eqal Visual Productions, Fabian Weber (director).

In the context of the Olympic Games, Freundliche Grüsse created a very special subject for the Japanese soy sauce brand. A simple fabric ribbon turns the Kikkoman logo into a gold medal.

The striking motif can now be seen on posters and will be used for activations on social media during the Olympic Games, currently for an online competition. However, the striking implementation will also take place beyond major sporting events.

Responsible at Delico (general agency Kikkoman): Kathrin Thalmann (Product Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Norihito Iida (art direction/concept), Christian Stüdi (text/concept), Morris Lötscher, Simon Keller (social media), Sarah Winker (consulting).

Sandra-Stella Triebl is a brilliant networker. The CEO and Founder of Swiss Ladies Drive has built a business sisterhood over the past few years. On Off the Record with Anna Kohler, the Swiss frontwoman talks about how it all began, who is always there for her, and why women empower each other when they ask "What can I do for you"?

The portrait of Sandra-Stella Triebl from the m&k-Print issue 5/2021 you will find here.

This summer, Titlis Bergbahnen and MRB are turning Titlis into a space camp. Because at over 3020 meters, everything feels a bit more intense and there are ideal conditions for a spectacular view far over the horizon into the distant universe. The exclusive night under the stars in the futuristic Ecocapsule is already booked up to further. The entire summer offer is being advertised as part of the "This is it" communication with a digital campaign and on Titlis.ch/spacecamp.

Responsible at Titlis Bergbahnen: Urs Egli (Head of Marketing), Peter Niederberger (Sales Manager Overseas). Responsible at Metzger Rottmann Bürge: Cyrill Wirz, Frederick Rossmann (creation), Giacomo Wyss (image editing), Silvan Metzger, Bettina Righetto (consulting), Carol Hämmig (digital campaign), Go4Web (website programming).

To determine the top 5, YouTube measured the number of views on YouTube advertising videos from Switzerland in Q2 2021. For the ranking, only videos that could show a minimum share of unpaid views were considered. Every quarter, Google publishes those YouTube advertising videos that are particularly popular with YouTube viewers. The ad ranking is determined by an algorithm that takes into account paid and organic views as well as viewer engagement.

In the second quarter of 2021, the top 5 are as follows:

1. appenzeller cheese - Marilyn Monroe

2. Swisscom - Ready. With courage, heart and passion.

3. MySwitzerland - No Drama.

4. appenzeller cheese - Charlie Chaplin

5. izzy / Immoscout24- These are your worst housing experiences

Ochsner Sport is a premium partner of the Swiss Olympic Team and supports various Swiss athletes such as the beach volleyball duo Tanja Hüberli and Nina Betschart, triathlete Nicola Spirig, gymnast Giulia Steingruber, mountain biker Nino Schurter, para-athlete Marcel Hug and marathon runner Tadesse Abraham. In the wake of the Summer Olympics, these athletes are moving into the spotlight.

The current campaign shows how they are preparing for the Olympic Games on the Swiss sports field. How they go the extra mile alone. Training in pouring rain, still swimming their lanes or reeling off their laps in the night. They share their Olympic fire in the run-up to the Games and give their all to be ready for the big moment.

The film can be seen on TV and in various online and social media formats, and megaposters and various POS measures were also implemented. The official Swiss Olympic Team Collection, designed for the first time with On, is available exclusively at Ochsner Sport.

Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Nathalie Brunner (Classic Communication), Paddy Käser (Team Leader Content and Social Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier, Anna Magnaguagno (Consulting), Gordon Nemitz (GF Strategy). External partners: Animals (director), Hillton (producer), Jingle Jungle (recording studio), Adrian Bretscher (photographer).

Group sales climbed 74 percent to 1.19 billion dollars. With both figures, the San Francisco-based company exceeded market expectations. Twitter attributed the development to the fact that it is now able to target advertising even better to individual users. In addition, the stricter data protection rules for the latest iPhone operating system have so far had less impact on advertising revenues than expected.

Fears not (yet) realized

It had been expected that the Apple update could lead to less data for personalized advertising. After all, iPhone users have to agree to the so-called tracking of online activities. However, Twitter admitted that it was still too early to assess the long-term consequences of the changes introduced by Apple in April.

For the months of April to June, Twitter reported 206 million users who receive advertising and thus generate revenue for the group. In the U.S., however, the company saw a quarter-over-quarter decline of one million users, which Twitter attributed to lower news traffic in its home market than in the previous three months. Twitter shares rose 7 percent in after-hours trading. (SDA)

The family business is established in the food wholesale and retail trade. Just in time for the anniversary year, the new website brings together what belongs together and clearly reflects the diverse business activities in the digital space.

"Combining the integration of a comestibles store for private customers with the B2B business of a large-scale refrigeration supplier was a bit of a challenge conceptually," notes Thomas Grenacher of Büro für Erfrischung.

The focus was also on improving accessibility to the individual business activities Mastai Shop, Trade, Gastronomy and Cold Storage. In particular, with the newly founded label Mastai Gastro, an offer for gastronomy businesses was created that is now also represented in a digitally worthy manner.

The Büro für Erfrischung in Winterthur provided Mastai with comprehensive advice and support, from the strategic structure of the company's external image to the brand development of the business units and the implementation of the digital presence, including the web store.

Responsible at Mastai: Seraina Mastai, Luca Mastai. Responsible at Office for Refreshment: Thomas Grenacher (project management), Severin Vonlanthen (development), Katja Louisa Herbert (graphics and design).