The coronavirus is very contagious. Even if the majority of infected people only develop mild symptoms or no symptoms at all, some people with the disease develop severe symptoms, especially those who are particularly at risk. Vaccination reduces the risk of contracting Covid-19 and passing on the virus. At present, vaccination - together with hygiene and behavioural rules - is the best strategy for containing the virus in order to reduce the number of severe cases and deaths in Switzerland, the organizers write in a joint statement.

The Alliance also encourages all those who have not yet been vaccinated to do so before the fall. This would counteract a new wave of the pandemic and help to bring back the freedoms of everyday life and maintain the freedoms we have regained.

More relaxed at events

In addition, the Alliance of Event Organizers' Associations welcomes the fact that the regained normality and the missed social activities with family and friends, such as attending a concert, a theater, a sporting event or a trade fair, can continue to be practiced in the future, if possible with negligible or even better, no restrictions. Of course, this must always be done with the best possible protection of the health of everyone involved.

The content centerpiece of this year's barbecue campaign on Coop's social media channels is a multi-part video series. It refers to the sound of grilling, or rather to the ubiquitous "Tsch Tsch".

The basic idea: barbecuing is on everyone's mind during the summer, and the sound has long since established itself in the minds of the Swiss. Thus, various everyday situations can be recognized in which the protagonists are reminded of "Tsch Tsch" and thus build a mental bridge to the lively barbecue.

Monami also implemented various other snack content - and this across channels; sometimes using an infotainment approach, sometimes as a gamification piece. The content was played out in stages throughout the summer on all Coop channels.

Responsible at Monami: David Cappellini (overall responsibility), Tim Schaerer (project management), Frederic Droz (project management), Luis Balzer (art direction, animation), Andrei Vid (creation), Nathalie Krebser (illustration), Matthias Lahoda (graphics and animation), Olga Stuker (graphics and animation), Ralph Kooiman (moving image), Raphael Föhn (moving image), Raphael Benz (animation). Production: Tony Mola, Sämi Züger, Joel Müller, Oliver Gisin (Black Frame Studios).

In addition to the award for the best digital out-of-home campaign of the year, the Charity Award for the best NGO or NPO campaign and the Rookie Award for the best campaign by a start-up or DOOH newcomer will be presented in 2021. In this way, Clear Channel aims to show appreciation for customer segments that are increasingly relying on DOOH and demonstrate that this medium does not only bring success for large national advertising clients, according to a press release.

The Clear Channel team has sifted through all campaigns from September 1, 2020 to August 31, 2021 and determined a selection for the voting platform. Advertising clients and employees of media and creative agencies are invited to vote from September 20 on which campaigns should be on the shortlist for the jury.

Dang Nguyen, a representative of last year's DOOH winner Credit Suisse, will be a new member of the jury, which will decide on the best campaigns on November 4. The award ceremony will take place on November 17.

The jury of the DOOH Award 2021

• Nico Ammann, Managing Partner, Home Zurich
• Angela Baumann, Head of Campaign Management, ZKB
• Maria Brinkmann, Managing Director, Publicis Media
• Jonas Eliassen, CEO Media, Dentsu Aeagis Network
• Fabian Bertschinger, Creative Director, Farner Consulting
• Sarah Hammami, COO, Havas Media
• Andrea Heller, Head of Consulting, KSP Krieg Schlupp Partner
• Pam Hügli, CEO/Partner, Serviceplan Suisse
• Dennis Lück, Founder & Managing Director BrinkertLück Creatives
• Dang Nguyen, Director, Global Head Strategy, Brand & Advertising, Credit Suisse
• Christoph Marty, CEO, Clear Channel Switzerland
• Diego Quintarelli, Chief Sales & Marketing Officer, Clear Channel Switzerland

At 1,600 km, the "GToS" is the longest road trip in the Alps and leads once through the whole of Switzerland. Due to the different starting points, a dedicated, location-dependent address is ideal for an appropriate playout. That's why Sir Mary and Switzerland Tourism rely on dynamic audio elements that allow a personalized address in real time and thus promote the different Grand Tour starting points depending on the listeners' location data.

A total of 26 different spot variants were automatically generated with the help of this targeting: Listeners who were close to a GToS route were played a spot with a location-specific address. All those who were too far away from a route heard a generic message.

The voice of the campaign is the Vaudois musician Bastian Baker, who personally invites listeners to discover the Grand Tour after playing his song "Jackpot". (Werbewoche.ch reported). Programmatic deals on Spotify, Soundcloud and Swiss digital radio were used for distribution.

The results of a brand lift study accompanying the campaign show that listeners addressed in a personalized way are more likely to consider traveling on the Grand Tour than those addressed generically. It was also found that personalized audio advertising is generally perceived positively: 65% of the study participants notice the geo-specific address and rate it more positively than the generic subject. With the first dynamic audio spots in Switzerland, Sir Mary, together with Switzerland Tourism, demonstrably increases the perception of the Grand Tour of Switzerland more positively than with a non-personalized version.

In this year's MediaBrands study, Publicom examined 52 radio brands for their qualitative appeal to the audience. In terms of likeability, no other radio brand can compete with the Rhaeto-Romanic SRG radio station, which achieves the highest likeability score in Switzerland. In French-speaking and German-speaking Switzerland, Biel's local radio station Canal 3 gets top marks from its listeners. It is almost on a par with the other bilingual local station, RadioFr. from Fribourg.

Third place on the podium is occupied by a public station in Switzerland's two major language regions: Radio SRF 2 Kultur and Couleur 3 respectively. In Italian and Romansh-speaking Switzerland, places two and three belong to SRG radio Rete Tre and private Radio3i. In total, six private Swiss local stations made it into the "Top 10" in both German-speaking and French-speaking Switzerland.

With the MediaBrands study, Publicom annually determines the brand performance of media brands among the Swiss population. The 2021 survey was conducted in April and May and is based on a representative sample of 4,700 people aged 15-79. The statistical error rate is +/- 1.4%.

Total revenues of the NZZ Group rose by 11.6 percent to 106.2 million Swiss francs, the company announced on Wednesday. The number of subscribers increased by 5.6 percent to 200,000, and advertising revenues also increased in almost all media categories, according to the company.

Print advertising on the rise again

For example, revenues from the structurally declining print advertising market would also have increased by a good 16 percent. Nevertheless, the Group's total revenues are still below the pre-Corona level.

There was also a strong improvement in results compared with the previous year. Operating profit at EBIT level rose to 7.7 million from -1.2 million, and the bottom line resulted in a Group profit of 9.7 million (previous year -3.4 million). Contributing to this improvement, according to NZZ also the pro rata result at the joint venture CH Media, which rose from 0.5 to 3.5 million.

In the second half of the year, the NZZ The development is expected to be similar to that of the first half of the year. However, in a year-on-year comparison, the "earnings lead" as of June 30 is expected to be reduced by the end of the year. The main reason is that the first half of 2020 was very negatively impacted by the lockdown. In addition, there were signs of a weakening subscription volume effect and higher costs in the reader market. (SDA)

EHC Biel enjoys a high reputation in the catchment area around the metropolis on the shores of Lake Constance. Large sections of the population and the business community identify with the EHCB and see the club as an ambassador for the entire region. For them, the ice hockey club is more than just a team.

In order to get the population hot for the new ice hockey season already in the middle of summer, the city will be wrapped in a bone-chilling ice age.

The teaser campaign is followed by an appeal to fans to secure season tickets for the home games. And to ensure that "all of Bienne" gets into the desired ice-time mood, various measures are being implemented. The campaign will run on local TV, radio, ePanels, posters, advertisements, bus backs, traffic boards and PassengerTV, all social media channels, plus web and app applications.

Responsible at EHC Biel: Daniel Villard (CEO), Thomas Burkhardt (Marketing Director), Amanda Winter (Communication Manager). Responsible agency: In flagrante delicto. Film production: Crunch. CGI implementation: Chemicalbox. Photographers: Stephan Boegli, Stefan Weber. Image processing: Patrick Salonen.

According to the report, Swiss marketing managers place the consistent handling of data across teams at the top of their list of priorities. It is also crucial for them that the various sources are brought together.

They are also aware of the associated challenge of having to consistently comply with country-specific data protection regulations. This ranks third on the list of biggest challenges in Switzerland, while it is not listed in the top 5 in the overall survey or in Germany. The second highest priority is innovation, which is also classified as the second biggest challenge.

Since the pandemic, marketing experts believe that the workplace in particular has changed (58%). In addition, organizational challenges have increased (57%). The Swiss figures for this change are ten points above the global average.

Also, in Switzerland specifically, the importance of marketing strategies in the areas of content (52%), data management (46%) and digital engagement (46%) is increasing significantly.

"In less than a year, marketers have had to adapt to a shift in customer behavior that typically takes place over several years," said Bernd Wagner, senior vice president and head of cloud sales at Salesforce.

Accordingly, three quarters of respondents in Switzerland believe that it is more difficult to meet customer expectations than last year. To meet their increasing demands, marketers are continuing to drive the digital transformation they had already initiated before the pandemic. Almost all (97%) have changed their digital engagement strategy as a result of the pandemic, and 91 percent have adjusted their marketing channel mix.

But what do these changes mean for marketing?

The more digital the customer, the more digital the marketing

Almost all (97%) Swiss marketers surveyed say they have adapted their digital marketing strategy since Corona. Video (93%), digital advertising (86%) and digital content (79%) are the most widely used marketing formats in Switzerland.

In times of home office, collaboration is crucial

Because the office is no longer the only place to work, it is not only the interaction with target groups that needs to be redesigned, but also that in the workplace. Nearly half (48%) expect hybrid working to continue after the pandemic. At the same time, more than three-quarters (77%) say collaboration is more challenging today than it was before the pandemic. Connectedness to work colleagues* has also changed over the year: Nearly three-quarters of respondents (74%) have moved closer to their manager despite physical distance, and as many as 77 percent feel more connected to customers.

Metrics and KPIs in constant change

The strategic importance of marketing is increasing - and with it its value contribution to the company's results. This also has an impact on the measurement of success. More Swiss marketers measure their success in terms of customer satisfaction (86%) than in terms of revenue (80%) In this, Switzerland differs from all other countries surveyed, where most marketing departments measure their success in terms of conversion, revenue or customer acquisition costs.

Data is the new marketing gold

Because marketing data is necessary for targeted and personalized marketing, it is being pulled in from increasingly diverse sources. In fact, respondents estimate that the average number of data sources they use will increase from 8 in 2020 to 15 in 2022. Despite this increase of almost one hundred percent, Switzerland lags behind other countries in this aspect: for example, in Germany, no fewer than 25 data sources are expected to be combined by 2022.

The CRM provider Salesforce has published for the seventh edition of its annual State of Marketing Report conducted a survey of over 8,200 marketing managers in 37 countries and six continents. The latest report reveals changes, but also shows what has proven itself and remains.

Brian Whipple, who has led Accenture Interactive for the past decade, has announced his retirement from Accenture. Under his leadership, Accenture Interactive grew to $10.6 billion in revenue in fiscal 2020 and was named the world's largest digital agency network by Ad Age for six consecutive years.

David Droga will now take on the role of CEO and Creative Chairman. In his new global role, Droga aims to drive creative excellence, customer experience and business innovation.

"At a time when our clients are shaped by purpose, brand and change, David's global perspective and unmatched creative track record enable us to help them achieve business and social results in unprecedented ways," said Julie Sweet, Accenture CEO.

Droga is best known as the founder of the Droga5 advertising agency. Under his leadership, Droga5 has been named Agency of the Year more than 25 times and most recently was named Agency of the Decade by both Adweek and AdAge. Prior to founding Droga5, Droga was the Publicis Network's first-ever Worldwide Chief Creative Officer and held creative leadership positions at agencies in the UK, Asia and Australia. To date, he is the most awarded creative at the Cannes Lions International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame and awarded the Cannes Lions Lifetime Achievement Award, the Lion of St. Mark. Droga will report to Sweet and become a member of the company's Global Management Committee.

Droga5 has been part of Accenture since the acquisition in 2019.

The race with start and finish in Zurich demands a lot: In one day, a 520-kilometer non-stop race course over several Alpine passes in Switzerland is mastered on the Tortour Challenge. 8000 meters of altitude are divided among three riders. Equipped with a headlamp, they then set off in the middle of the night and at dawn over the San Bernardino, Gotthard and Klausen passes - on two wheels.

The ESB Marketing Network entered two teams at the same time and showed that there are decision-makers in the marketing industry with exceptional athletic performance. The "Team ESB Swiss" with Matthias Wunderlin (Migros), Valentin Benz (Datasport) and Sandro Wegmann (TMI Trade Marketing Intelligence) won 2nd place in the Tortour Challenge in the competition of 3-person teams. All three athletes each competed in their first Tortour. In 17 hours and 22 minutes they were able to take their place on the podium.

The "Team ESB International" with Andreas Kern (Audiorent Clair) and the two Austrians Stefan Schiel (Marketmind) and Reinhard Rössler (Rail Services International Austria) were more than satisfied with the 7th place. "I can very well imagine that we will compete with even more teams next year. For us, this is a great opportunity to connect decision-makers from the ESB network and experience extraordinary things together," says Hans-Willy Brockes, the managing director of the ESB Marketing Network. "Hosted by ESB partner Cycling Unlimited, the Tortour will take place again from August 18 - 20, 2022. Anyone from the ESB network who is interested in participating as an athlete or as a supervisor, please feel free to contact ESB."

The aim of the relaunch was to improve the quality of the existing content with a modern design and optimized functionality. A large proportion of all visitors use Flying-instructor.ch on mobile devices, which was taken into account in the redesign and implemented accordingly.

With these improvements, Flying Instructor wants to provide users with the information they need as quickly as possible, simplify a booking and thus improve the conversion rate. The new website presents the offer in an optimal way: All courses are clearly listed so that the needed one can be found easily at any time. Overall, users can now expect a clear layout with fast loading times.

Further adjustments also included search engine optimization. The site was optimized in the areas of SEO and SEA. Thus, the website should now achieve better results in the organic as well as in the paid search results, which should expand the reach and generate new leads.

Responsible at Flying-Instructor: Christian Kohnle. Responsible at Tree Stones: Andrea Barmettler.

For the school year 2021/22, the commercial school KV Aarau was portrayed in its entirety by means of an image film. In close cooperation with the HKV Aarau, the Interpunkt agency from Suhr developed and realized the moving image project.

After an initial workshop with representatives of the commercial school, the agency created a rough concept of the image film and based on this created the detailed storyboard. The result is a 100-second image film that shows the world of the KV Aarau business school from the perspective of three students.

While a narrator's voice recounts facts and figures about the school, it is the three young people who create a tangible reference with realistic comments - a pinch of tongue-in-cheek included. Whenever the young people come into contact with school personnel, they are greeted with a warm "Grüezi." "In this way, the close, friendly and down-to-earth DNA of HKV Aarau was creatively integrated into the film," says principal Ozan Kaya.

The shooting was done within one day on location with a total of three actors*, 20 extras, a make-up artist, a speaker and a three-man Interpunkt crew. "It was great to hold a day of shooting with so many dedicated people despite Corona," Fabian Koch from Interpunkt looks back. Post-production and a revision round followed. The image film celebrated its premiere a few days ago at an information event to provide comprehensive information about the school and its wide range of courses.

At the same time, an informational film was produced about the in-house absence policy. These internal processes were also explained from the perspective of the three young people. This video is also intended for information events and should serve as a modern alternative to the PowerPoint presentations used up to now.