What does freedom actually taste like? Wild or mellow? Strong and tart? Definitely like "Böcke" beer. In the current Galaxus campaign, everything revolves around the invented beer brand. Galaxus takes viewers to a nudist beach, among other places, and tells them in three different stories that reality is usually very different from what is advertised.

The spots have been running on TV and web TV since Monday and will continue until October 10, 2021. To accompany the clips, the online retailer is launching an OOH and print campaign in September with various billboards in western and German-speaking Switzerland.

---

Responsible at Digitec Galaxus: Ali Tseme (Idea and Concept); Martin Walthert (CMO); Flurin Spring (Creative Director); Ursina Grimm (Head of Brand Management); Julia Dürr (Project Management & Brand Management); Julian Stauffer (Art Direction);: Sven Mathis, Alessandro Thüler (Graphic Realization); Roberto De Bonis (Digital Marketing); Luca Giugliano, Gesine Gerlach (Media Planning); Anne Chapuis (Translation). Responsible for Plan B Film (film and photo production): Chris Niemeyer & Ali Tseme (script); Chris Niemeyer (direction); HC Vogel (producer); Niels Vije (producer); Roland Schmid (camera/DoP); Delighted, Nina Weideli (set design); Damaris Eigenheer (styling); Gion-Reto Killias (editing); Patrischa Freuler (motion design); Adriel Pfister (color grading); Matthias Kräutli (music composition); JingleJungle, Christoph Benz (sound design); Stonefire DK (service production).

The Dörfli restaurant in Uitikon reopens at the beginning of September. The new management team offers the population as well as clubs and workers a village pub with a regulars' table in the center of the village. Schläfle Trittibach was commissioned to develop the communication measures.

The Dörfli restaurant is in a privileged situation with its location in the center of the village and its connection to the Üdiker-Huus event venue. At this meeting place, young and old tell each other the latest news, opinions are exchanged, sporting events are commented on, politics are discussed, and large and small parties are celebrated.

Therefore, the "village gossip" is the basic idea for all advertising measures. The focus is on short dialogues in dialect, which are implemented pictorially with speech bubbles patinated by hand.

---

Responsible at Restaurant Dörfli: Remo Schällibaum (owner). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction).

The new joint venture is set to become one of the largest in Switzerland, according to a joint statement on Tuesday. TX Group is contributing the online platforms Ricardo, Tutti.ch, Homegate and Car For You to the joint venture. Ringier and Mobiliar will contribute the platforms ImmoScout24, AutoScout24, MotoScout24, FinanceScout24 and Anibis.ch.

"The fourth shareholder will be the global growth investor General Atlantic, which supports the group with its long-standing international expertise in the field of digital marketplaces," the partners further wrote.

Competition gets tougher

Despite strong growth in recent years, the company is facing increasing competition from global international competitors and fast-growing startups that are plowing up the market. In addition, the demands of customers are increasing.

"Combining forces to form one of the largest digital companies in Switzerland will enable us to create a competitive Swiss marketplace offering and thus act as a pioneer in the Swiss market," the communiqué said. "The new joint venture will combine the expertise of existing teams and digital talent to drive the development of innovative digital products and services."

"We are convinced that by bringing together our strong marketplaces we will promote their further growth," said TX Group President Pietro Supino. The key prerequisite for further successful development, he said, is to increase the relevance of the offerings for users. In this way, business customers can be offered greater efficiency.

Brands remain

The total of 1,000 employees of the marketplaces will all be taken over by the new company, said TX spokeswoman Ursula Nötzli in response to a question from the AWP news agency. The various marketplaces would also all be retained. There were no plans to change anything about the brands.

The new company is expected to get off the ground quickly, he said. Closing of the transaction is planned for the fall, Nötzli said. The merger does not require the approval of the Swiss Federal Competition Commission Weko. However, discussions had been sought with the Weko.

All parties would hold minority stakes in the joint venture. TX Group is said to hold 31 percent, Ringier and Mobiliar 29.5 percent each, and General Atlantic 10 percent. The four shareholders each hold 25 percent of the voting rights. The independent group is pursuing an IPO as a medium-term goal.

The joint venture also aims to attract new shareholders. In the medium term, an IPO is planned, the statement added.

The new Chairman of the Board of Directors is to be Lothar Lanz, who is, among other things, Chairman of the Supervisory Board of Home24 SE and previously held positions on the boards of Zalando and Axel Springer. Gilles Despas - currently CEO of the Scout24 Schweiz Group - is envisaged as CEO of the new company.

In addition, Jörn Nikolay, Olivier Rihs, Mobiliar CEO Michèle Rodoni, Pietro Supino and Ringier CEO Marc Walder are to be members of the Board of Directors. (SDA)

In the first six months, sales of the broadly diversified media company increased by 5.1 percent to CHF 453.3 million, TX Group announced on Tuesday. Operationally, the publisher of Tages-Anzeiger and 20 minutes 15.4 million Swiss francs at EBIT level.

In the previous year, there had been a high operating loss of 107.5 million. In addition to the advertising slump caused by Corona, the result at that time was also burdened by a high goodwill write-off at Paid Newspapers.

The bottom line left 21.2 million Swiss francs net profit after a minus of 109.4 million. As previously announced, the result includes as an extraordinary item in financial income a payment of 13.25 million US dollars from a legal dispute in connection with the Danish second-hand fashion platform Trendsales, in which TX held a stake until October 2020.

Despite the marked recovery, TX Group cannot yet match the pre-Corona period. In 2019, the publishing house still had half-year sales of 524 million and an operating profit of 41 million.

Commuter media with strongest growth

The most significant year-on-year growth was recorded by 20 Minuten with its commuter newspapers. Following a drop in sales of over 40 percent in the same period of the previous year, growth of 28.1 percent was achieved. However, the division's operating EBIT remained in the red at -1.4 million. While the online business performed well, the printed commuter media suffered from the home office obligation, the Group wrote.

The challenges for paid media products also remain great. Thanks to the economic recovery and the low basis for comparison, the TX Group subsidiary Tamedia was able to just about maintain sales at 222.4 million. And before depreciation and amortization, it was also back in the black operationally.

The cost-cutting measures were particularly helpful here. Around a quarter of the savings target of 70 million euros was achieved in the first half of the year.

As usual, the highest contribution to operating profit came from the marketplaces and platforms combined in the TX Markets business unit, at 33.1 million. As TX Group wrote in a separate announcement, the well-known online marketplaces such as Homegate, Ricardo, Tutti.ch are to be merged with those of the Scout24 Group in a newly founded joint venture. The TX Group, Ringier, the insurance company Mobiliar and the growth investor General Atlantic are involved.

No concrete outlook

As usual, TX Group does not make any concrete statements on the further course of the year. He looks forward to the second half of the year with confidence, said Pietro Supino, President and Publisher of TX Group, in the statement. (SDA)

The Too Good To Go app allows people to buy leftover food from bakeries, supermarkets, restaurants and other businesses at a discount so that the food is consumed instead of wasted. Since 2018, the company has also been committed to combating foodwaste in Switzerland. In this country, more than 4700 businesses offer leftover food via the Too-Good-To-Go app. Larger businesses such as Coop Restaurants, Migros and Manor are also involved.

For the current campaign, PAM was commissioned to primarily encourage people who have installed the Too-Good-To-Go app, but rarely if ever use it, to use it. The resulting subjects remind people that with the app, other food is available for little money.

The national campaign, which runs for several weeks, can be seen on billboards and outdoor screens, as well as online banners on View, Watson, 20 minutes, NZZ and other Internet portals.

---

Responsible at Too Good To Go: Yann Gurtner (Head of Marketing), Larissa Gerhard (Marketing Manager), Aurélia Guillot (Marketing Specialist). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (creation, strategy).

Six new flavors. All with the same look, numbered from 1 to 6. But who can find out which ingredients are hidden behind the mysterious flavors? On Monday, Zweifel is launching the Sixth Sense Challenge throughout Switzerland. At the heart of the campaign are six newly developed chip varieties that are designed to put Zweifel fans' senses to the test. They are labeled with a number instead of their flavor.

The many hints on social media also refer to this. With the help of these hints, you can even prove your sixth sense for chips without having to try the new chips yourself. Tastings by Swiss influencers are just as helpful as thematic Spotify playlists or macro recordings of the ingredients. Those who prefer to rely on their own sense of taste can find the collection in the Zweifel online store.

Different trends in one campaign

With the campaign, Jung von Matt Limmat breaks new ground for Zweifel and integrates various current trends. For example, some references are whispered as ASMR content or packed into playful short videos of well-known influencers.

An equally black-and-white Sixth Sense pattern was developed by Studio Tom Pfister as the overarching campaign look, which is reflected from the packaging of the new flavors to the campaign hub and animated social media elements.

Digital Art and NFT

All the threads of the campaign flow to Sixth-sense.ch together. Here, fans can take part in the challenge and see all the clues to the individual flavors bundled together. Those who actually guess all of them correctly, thus proving their sixth sense for chips, will not only get the chance to win "Chips for Life" but also immediate access to the digital Sixth Sense Art Collection. This was developed by Ozelot Studios, just like the first doubt NFT. Only those Zweifel fans who have correctly guessed all six flavors can apply for the latter.

The campaign starts on Monday on Instagram, Facebook and TikTok in German and French and runs until mid-October. It is accompanied by the current Zweifel umbrella campaign, which is present with TVCs, OOH and DOOH measures (Werbewoche.ch reported).

 

 

 

---

INTERVIEW

"An idea that corresponds to the current zeitgeist".

Philip Honegger, Head of Marketing & Communications at Zweifel, and Annette Häcki, Executive Creative Director at Jung von Matt Limmat, on collaboration, surprises and innovation in traditional companies.

Werbewoche.ch: Zweifel launches the Sixth Sense campaign, activating all Zweifel fans to prove their sixth sense for chips. How did the idea for this come about?

Philip Honegger: The idea came about as a result of close collaboration between the communications managers at Zweifel and Jung von Matt Limmat. It was very important to us to value and involve our consumers even more. After all, we may be chip experts, but our customers are experts in eating chips.

Annette Häcki: We work with Zweifel in a close collaboration model in which we constantly challenge and fire each other. This setting provides the breeding ground for a project like "Sixth Sense". It would not have been possible without such intense collaboration. The complexity of the project was enormous, as was the number of people involved.

At the heart of the campaign are six new chip varieties. How were the flavors selected for this? Are they ones that fans have been asking for for a long time?

Honegger: We are deliberately going for the surprise effect here. The new flavors therefore do not build on existing varieties and are rather unusual for chips. Which of course makes the whole thing more difficult, but also much more exciting and entertaining.

Häcki: And entertainment is, of course, the goal. It's not about launching new varieties as successfully as possible. Instead, Zweifel fans should engage with the flavors in a playful way and with all their senses, and have fun in the process.

The campaign has a strong presence on social media. What elements does the campaign have?

Honegger: We are very broadly positioned - and not just on social media. For this campaign, we are working with attention-grabbing OOH, DOOH, TV and POS activation, with tasty product samplings and, of course, with involving social content. Aimed at an extremely broad communication target group, but designed and controlled specifically for each group.

Häcki: It was important to us that the campaign works easily and quickly, no matter where the entry point is. Be it via an influencer's post or a trial pack. You shouldn't and don't have to feel how comprehensive the story is and where it takes place. Every single user journey should feel intuitive.

What does this social content look like?

Honegger: Here, too, we are very diverse. For example, there are ASMR clips, short for Autonomous Sensory Meridian Response, playful short videos with influencers or macro shots of the ingredients of the new varieties. Here too, of course, the aim is to activate many different senses.

Part of the campaign is, among other things, a Non-Fungible Token. How did the idea come about?

Honegger: One of Zweifel's core values is our pioneering spirit; it is part of our DNA, so to speak. Therefore, it was absolutely fitting for us to realize an idea with the Zweifel NFT that corresponds to the current zeitgeist.

Häcki: Of course, not all chip fans know what an NFT is. That's clear with a trend like this, and it's not even necessary. The logic behind the User Journey is that the longer fans engage with Sixth Sense, the more they are rewarded. Only people who correctly guess all six chip flavors can apply for the NFT. Likewise, the digital Art Collection can only be downloaded by those who have proven their sixth sense for chips. The competition is open to anyone who can correctly guess at least one flavor.

---

Responsible in case of doubt: Gina Chiellino (Marketing Coordinator), Marina Domazet (Digital Media & Content Manager), Pia Gaube (Media & Project Manager), Stephanie Hagg (Product Manager), Marc Brändli (Digital Marketing Manager), Philip Honegger (Head of Marketing & Communications). Responsible at Jung von Matt Limmat: Cla Campell (Text), Luca Schneider (Art Direction), Ian Musgrove, Jan Theus, Mutasin Grabenhorst, Joelle Hauser (Graphic Design), Florence Scherer, Anne Muhl (Strategy), Jeannine Schnetzler, Alexander Thöny (Social Creation), Adam Keel (Social Video Production), Arianne Dedual, Linus Konetschnig (Future Creative Leader Trainee), Melissa Diday, Marcel Walzl (Project Management), Christoph Kinsperger (Executive Strategy Director PR & Content), Annette Häcki (Executive Creative Director), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Impact: Carina Müller, Gabriela Oetliker (Online Marketing Manager), Dominik Habermacher (Managing Director). Responsible at Jung von Matt Services: Jlona Kopf, Chiara Killer, Lisa Moser (media realization). External partners: Studio Thom Pfister (pattern and logo design); Ozelot Studios: Manuel Fischer, Sebastiaan Cator, Johannes Koeberle (3D rendering and sound design); COBOLT NetServices: Dev Gadgil, Kevin Meier (web development); Tonstudios Z (sound recording).

This year's Zurich Journalism Awards were presented on Monday evening at the Kaufleuten in Zurich. Due to coronavirus, the event was held a quarter of a year later than usual. Eric Gujer, editor-in-chief of the NZZasked in his speech whether everything was really bad in Swiss journalism.

The award for Hanspeter Guggenbühl's journalistic oeuvre unfortunately had to be presented posthumously. Shortly after the jury had chosen the well-known environmental expert, he was fatally injured by a motorcyclist while riding his bike. For four decades, Guggenbühl wrote about current transport, energy and environmental issues in the Swiss-German press and made a name for himself as a dossier-proof expert who persistently kept an eye on the key aspects of these topics. He had a soft spot for the measurable and calculable. Like no other, he was able to "evaluate statistics from a wide variety of sources, place them in context and draw journalistically useful conclusions from them", as the laudatory speech puts it. Over the years, he has expanded his current affairs work with a total of seven books, most of which he published with co-authors. In them, he dealt with the market economy, economic growth, the energy transition and much more.

160 competition entries

Despite the difficult working conditions due to the pandemic, this year's competition was once again characterized by a broad spectrum of strong journalistic contributions. The six-member jury had 160 entries to evaluate. They took ten nominations in May and has now awarded four articles.

Christoph Gertsch and Mikael Krogerus dealt with the Magazine-article "The Magglingen Protocols" about the training of young female athletes at the sports center above Biel. The tough training often pushed the young women to the limits of their mental endurance - and beyond. The harrowing insights into the high-performance sport of artistic gymnastics also triggered an echo in politics. "We will never again be able to watch a competition in without thinking of this report."

Christopher Gilb showed good intuition and tenacity when he opted for the Lucerne Newspaper began to look into the background of an unknown company that wanted to buy a St. Gallen-based group of companies. In six articles on "Scratches on the image of a corporate savior", he exposed the contradiction between the claim and reality of the dubious company. In the end, the takeover fell through - just as Gilb had predicted.

Katharina Bracher and Sacha Batthyany took the growing consumption of child pornography as an opportunity to shed light on the background to this ugly reality (" - "). Using a fictitious digital profile of a girl, they set off into the dark realm of digital sex offenders. It was a march through the abyss. The journalists of the NZZ on Sunday succeeded in creating a dramaturgical masterpiece, the laudation notes.

Samuel Tanner won the Newcomer Award for his work in the NZZ on Sunday article "Faith and power". In it, he accompanies the centrist president Gerhard Pfister on a journey back into Switzerland's political past, when there was still a Catholic-conservative milieu that reliably voted for the CVP. Tanner has written a "wonderful party portrait", and "en passant, the text is also a great portrait of Gerhard Pfister", according to the laudation.

The Zurich Journalism Prize, one of the most prestigious awards for journalism in Switzerland, has been awarded since 1981. Each of the main prizes is endowed with CHF 10,000, while the Newcomer Prize, created in 2018, is endowed with CHF 5,000. Prizes are awarded for complete works as well as outstanding and groundbreaking pieces, regardless of whether they were distributed via a newspaper, magazine or online channel.

For a year now, the Journalism Prize has had a new financial basis. The three Zurich media companies NZZ, Ringier and Tamedia are now the sponsors of the foundation. In addition, companies and institutions support the event with financial contributions.

The new campaign mechanics are based on witty testimonials in which a wide variety of people tell why they like playing scratch tickets. The surprising presentations are intended to reinforce the positive basic attitude toward scratch cards and to show the variety of products that offers the right card for everyone.

The eye-catching scratch entry to the films as well as the activating claim "Pack deine Chance" connect the different stories. The look is chosen to ensure quick recognition, but still showcase the individual characters of the lots.

The campaigns can be seen prominently on television, in some cases on posters and at Swisslos points of sale.

---

Responsible at Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Tickets). Responsible for ErdmannpeiskerGabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer, Jenny Ziörjen (art direction), Torsten Maas (text), Selina Helbling (consulting), Markenfilm Zürich, Florian Studer (producer), Jungle (director), Zipmedia (media planning).

According to the Digimonitor published on Monday, the streaming provider Netflix has found half a million new users within a year. According to the annual study, it has 2.8 million users in Switzerland - Netflix thus reaches 42 percent of the population.

On YouTube, 4.6 million people (68 percent) click. Play Suisse, SRG's streaming service, reaches 690,000 people (10.2 percent). Disney+ is used by almost as many (650,000 or 9.7 percent).

However, the Digimonitor also shows that, despite this digitization push, traditional television still reaches significantly more viewers. 6.3 million or 94 percent of the population watch television, and despite cell phones, tablets and laptops, they prefer to do so on the tried-and-true TV set in the living room.

Growth in times of pandemic

One of the growth winners in 2021 is the Swiss payment app Twint. It is now used by 2.8 million people, or 42 percent of the population, to make contactless payments.

The app thus recorded over 1 million more users than in 2020. A year ago - in the wake of the pandemic and the hygiene bans - there had already been a strong increase.

Zoom and Microsoft Teams also recorded more than 1 million new users than a year earlier. These increases are also due to Corona effects; the tools for video conferencing are in high demand in times of home offices.

Facebook loses with the young

Social media platforms are popular in Switzerland regardless of the pandemic: 4.2 million people, or 71 percent of the population, now use one at least occasionally. Among 15- to 24-year-olds, the proportion is as high as 99 percent.

Facebook is still the biggest platform, with 3 million Swiss people on it. Among young people, however, it is losing ground and is no longer number 1. Among 15- to 24-year-olds, the video portal Tiktok is now ahead of Facebook for the first time.

Competition for Whatsapp

Among messenger services, Whatsapp remains the market leader by a wide margin. 5.6 million people, or 42 percent of the population, use it to send messages. However, the competitors are gaining ground: Telegram has 940,000 (14 percent), Signal 860,000 (12.9 percent) and the Swiss app Threema 710,000 (10.7 percent) at least occasional users.

According to Digimonitor, just under 30 percent of the population uses at least one of these alternative services. But even among people who have downloaded an alternative, Whatsapp still remains the main messenger.

The messenger service Telegram is used more in Ticino (17.4 percent) and in French-speaking Switzerland (16.2 percent) than in German-speaking Switzerland (13.1 percent). Threema, on the other hand, has almost only users in German-speaking Switzerland: 13.4 percent compared with 3.7 percent in French-speaking Switzerland and 3.4 percent in Ticino. Whatsapp is used heavily in all language regions.

---

The Digimonitor study is published annually by the electronic media interest group and Wemf AG für Werbemedienforschung. With the support of the Swiss Confederation, the Italian-speaking part of Switzerland has now also been surveyed for the first time. (SDA/swi)

Thanks to decades of experience, Zweifel's chip experts have an almost superhuman feel for chips. Their eyes, ears and taste buds perceive every last detail and immediately recognize whether the quality of the chips meets the high standards of the Zweifel brand. For example, they can taste which farm the potatoes for the chips come from and hear even in the greatest farbric noise when a knife of the potato cutting machine has become blunt. The new roof campaign by Zweifel and Jung von Matt Limmat provides these insights into the chip halls.

The campaign runs from the end of August in German and French as TVCs, OOH and DOOH measures - and also teases the next stage of the comprehensive, multi-stage campaign: Zweifel wondered whether the many Zweifel fans also have a sixth sense for chips after years of eating them, and launched an online challenge to find out.

---

Responsible in case of doubt: Gina Chiellino (Marketing Coordinator), Marina Domazet (Digital Media & Content Manager), Pia Gaube (Media & Project Manager), Marc Brändli (Digital Marketing Manager), Philip Honegger (Head of Marketing & Communications). Responsible at Jung von Matt Limmat: Cla Campell (Text), Luca Schneider, Mutasin Grabenhorst (Art Direction), Ian Musgrove (Graphic Design), Florence Scherer, Anne Muhl (Strategy), Melissa Diday, Marcel Walzl (Project Management), Annette Häcki (Executive Creative Director), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Services: Jlona Kopf, Fabrizio Rutishauser, Chiara Killer (media realization). Responsible at Mediaschneider: Janine Nussbaumer (Client Service Director), Anna Perez (Senior Consultant). Responsible for TW Media: Christoph Welti (Media Director), Loredana Preite (Media Planner). Responsible for Who's Mcqueen Picture: Kay Kienzler (Director), Jan Mettler (DOP), Clemens Petersson (EP), Karl Sigudarson (Line Producer), Adrian Weber, Kevin Vogel (Post Supervisor). Other external partners: BLOOP. Sound & Music (voice recording & mix); Stefan King (color grading); Mirjam Kluka (photography); Katrin Lohman/Visualeyes International (photo production).

Not only did the number of orders received by the e-commerce company increase massively during the Corona period, but so did the questions from consumers.

To show that the Brack.ch team can also provide answers to complex questions, the online retailer launched a film and 13 new posters as part of its fall campaign. The measures were designed and implemented by Compresso and Zimmermann Communications.

The fall campaign is complemented by two new short commercials promoting selected services. The measures can be seen on TV and posters as well as in various digital media.

---

Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Franziska Heimberg (Head of Marketing Communications), Michael Otto (Marketing Manager Brand). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Michelle Müller (project management), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management).Responsible at Markenfilm Switzerland: Lars Timmermann (director), Pierre Castillo Bernard' Enz (cinematographer). Photo production: Detail AG, Fabienne Wheeler (Photography). Realization posters: Corina Buchelé, Flora Frick (Atelier Brack.ch).

According to the Federal Council, all those willing to be vaccinated in Switzerland should have been vaccinated against Covid-19 by the end of August. But that is nowhere near enough to contain the virus. The canton of Bern now wants to make targeted contact with the undecided and those who have come to Switzerland in recent years. That's why Komet was commissioned to develop a campaign to reach out to those who are hard to reach.

The aim is to address those people who have little knowledge of a national language and who move both on and offline almost exclusively in their diaspora and mostly inform themselves via media from their former countries of origin.

To this end, Komet conceived and realized a series of 15-second video ads together with the film production company Maybaum, in which members of the most relevant ethnic groups in the canton tell their compatriots in their own language why they had themselves vaccinated and that now is the right time to do the same: "Vaccinate? Now!" Or as it is said in Somali, "Tallal? Hadda!" The focus was on reference persons who act as authentic mediators. In addition to the people from the respective reference groups, the cantonal doctor and the cantonal head of vaccination also have their say.

---

Responsible at the Canton of Bern: Anna Zwierko and Gundekar Giebel (communication). Responsible at Komet: Jeff Gerber (CD), Lara Klopper/Claudio Parente (AD), Daniel Müller (Text), Mara Stähli (DTP), Corinne Hert (Client Service Director), Christine Gerber/Sascha Schilt (Consulting). Film production: Maybaum Film, Baden; Nikolas Reigel (director/cinematographer). Media: Mediaschneider Bern.