Farner positions the "Good Morning" movement

The new economic liberal movement "Good Morning" wants to operate independently of party and association structures and launch a new political network. Farner supports the movement with a fresh image.

The new economic liberal network wants to wake up Switzerland and get involved in the political landscape, as Farner writes in a statement. As a young movement, detached from party interests, Good Morning is committed to an innovative and prosperous Switzerland in which everyone can develop freely according to their wishes and abilities. The Farner agency supports Good Morning with a fresh appearance and implements the launch communication across all channels.
"With a modern and honest campaign, Farner Consulting helps us to be heard by politicians and the public," explains founding member Philip Ransome. The network's content is aimed at a predominantly young audience, and the campaign is played out mainly on digital channels - peppered with actions in the analog space and with editorial media work. As its first political project, Good Morning is fighting against the Juso's 99% initiative.


Responsible at Farner: Dimitry Parisi (Consulting Management and Digital Strategy); Michel Grunder (Strategy and Media Relations); Simona Marty (Media Relations); Jakob Ehrensperger (Digital Campaigning); Markus Gut (Branding); Fabian Sigg (Creation). Good Morning: Philip Ransome (Co-Founder).

Swissmilk and Sir Mary launch multi-part Youtube series for Gen Z

In "Sportswitch," the new branded content series from Swissmilk and Sir Mary, two completely different professional athletes swap their daily routines for a day. The result: a three-episode docu-entertainment series, tailor-made for YouTube.

How do you motivate the young target group to exercise more and eat a balanced diet? Swissmilk asked this question in its pitch for the new YouTube series for Gen Z. "It was answered with the 'Sportswitch' concept. Take Gen Z athletic role models and have them live a completely new routine for a day. From the morning alarm clock to nutrition and drill sessions with strange coaches to private moments with hobbies and family," said Patrik Zurlinden of Swissmilk. The series has a documentary narrative form and was implemented dynamically, as is familiar from YouTube.

Sportswitch" was produced in close cooperation with Andy Was Right. The documentary approach that Sir Mary chose for the implementation is due to the common understanding of branded content. "Our storytelling is based on journalism, not advertising. This allows us to be fast, up-to-date and, above all, close to life," says Julia Fischhaber, Content Director at Sir Mary.

The series was produced for YouTube and is additionally promoted on Snapchat, Instagram and Facebook. In the episodes, snowboarder Pat Burgener and bodybuilder Jessica Gismondi, Nati goalkeeper Gaëlle Thalmann and UFC fighter Volkan Oezdemir, as well as Ditaji Kambundji and swinger Remo Käser meet.

 

 


Responsible at Swissmilk: Patrik Zurlinden (Head of Department Nutrition & Culinary), Nadia Leuenberger (Project Manager Nutrition, Recipes & Culinary). Responsible at Sir Mary: Julia Fischhaber, Jessica Do Amparo, Naemi Sauter, Jeannine Buscher, Katrin Espelage, Torben Cording, Alexia Siegwart, Nicolas Hostettler. Responsible at Andy Was Right: Linard Baer (Director & Executive Producer), Marco Frei (DOP), Raphael Drobi (Producer), Ariane Pochon (Junior Producer), Emilie Käser (PA), Clara Wiberg (Script Supervisor), Simon Pittet (AC), Philipp Fuchs (AC), Barnaby Hall (Sound Mixer), Phil Jaycob (Edit), Simon Hardegger (Colorist), Steve Brooks (Sound Design & Mix), Fabian Seiler (Motion Designer), Silas Thommen (Studio Gaffer).

Photo agency Ex-Press becomes service provider for visual media

Ex-Press has used the year 2020 to develop the photo agency of around 30 years into a visual media service provider. This includes a new vision, a new service, a new website and an almost new name.

The core competence of Ex-Press is the decentralized picture editingThe agency is available to advertising agencies, publishers, SMEs and institutions as an external picture editing and procurement agency. On behalf of clients, it provides briefing, supervision and also post-production.

In this way, Ex-Press specifically focuses on customer-oriented services in the consulting area, in conception and realization, according to the statement. To this end, it draws on a large network of authors of visual media, archives and databases, or has the visual media it is looking for produced itself.

The core team consists of Hans-Jörg Walter and Christina Buergin-Hengstmann. Walter has the lead for image procurement, Buergin Hengstmann takes care of the pool of creatives and has managed the editorial office since the beginning of the year.

Ex-radio man Heinrich von Grünigen dead

Heinrich von Grünigen, a former radio personality, died on Friday evening. After retiring as program director of what was then Swiss Radio DRS 1 in 2001, he held various honorary positions, including serving as president of Terre des hommes.

(Screenshot: Youtube.com)

Von Grünigen's wife Verena Speck announced his death on Facebook on Sunday. He was 80 years old. The radio producer and journalist spent almost 40 years at Swiss Radio, where he was, among other things, head of entertainment and moderation.

In 1984, he took over as program director of DRS 1, and also headed the Zurich radio studio a year before his retirement. He is considered a radio legend and a Swiss radio veteran.

Von Grünigen has been active in health and development policy on an honorary basis. In 2011, the University of Zurich awarded him an honorary medical doctorate for his work as president of the Swiss Obesity Foundation. In doing so, the university recognized his services to development and educational work. In the laudation, it was said that he had dedicated himself to a major problem with extraordinary commitment.

From 2003 to 2010, Heinrich von Grünigen chaired the Board of Trustees of Terre des hommes Children's Aid. (SDA)

Digalog launches charm offensive for a reformed church

To counter the decline in membership and raise awareness of its various programs, the Evangelical Reformed Parish of Gossau-Andwil is launching a new website and an image campaign with the help of Digalog.

The Protestant Reformed church congregation has been present in Gossau, Arnegg and Andwil for 124 years. The parish offers more than 50 opportunities to meet in and around Gossau. But this is too little known in Gossau, Andwil and Arnegg. Many people from this region think that mainly the Sunday service as well as baptism, wedding and funeral belong to the church offer. This is one of the reasons why membership numbers have declined in recent decades.

This is to change. To this end, a communication concept was developed and measures defined. A new logo including claim and corporate design was developed and an image campaign was launched.

With its new website, the Evangelical Reformed Church of Gossau-Andwil wants to take a stand not only in terms of content, but also visually.

The logo was developed with the participation of the church citizens. It consists of three dots in a warm red and the word mark "evangelisch reformiert in Gossau-Andwil". The three dots symbolize the Trinity.

The claim "We are ... community" is intended to emphasize that the parish does not simply have many opportunities to meet, but that all of these are lived. The three-point creates space for the big picture and is also reflected in the logo.

The image campaign will be shown in and around Gossau on billboards, in newspapers and as a video spot at the post office, in postbuses, social media and on Ref-gossau.ch played.

 

 

 

 


Responsible at evangelic-reformed parish Gossau-Andwil: Herbert Weber (President). Project management, conception, creation and realization: Marcel Cello Schumacher (Digalog). Video spots: Digalog.ch & Bridgemedia.ch. Corporate Design: Digalog.ch & Andreaflammer.ch.

The e-learning platform Schlaufux.ch expands its offer

Just in time for the new school year, even the little ones can now learn with Schlaufux—and it’s free. The program is being promoted through various initiatives.

At the soft launch in spring 2021, the Swiss startup Schlaufux presented various explanatory videos, summaries and exercises for all math, German and French topics relevant to the curriculum. Now, the e-learning platform has expanded its offering with some new features: on the platform, you can track your learning progress through statistics, win points while learning and consult the "Help-Fux" in case of ambiguities. The "Help-Fox" provides tips and tricks and helps students find the right solution.

The learning platform has adapted its entire learning material to Curriculum 21 and is suitable for all students in 3rd grade and above. It functions as a digital supplement to compulsory school lessons.

Greater equality of opportunity in the education sector

What is new about the learning platform is that students in the 3rd and 4th primary grades can already access it. For them, access to the platform is free of charge: Interested parents and curious children can simply register on the website via email and thereby gain access to all those explanatory videos, summaries and exercises that are tailored to the math, German and French lessons of their primary level.

In this way, the company's founders want to ensure greater equality of opportunity in the education sector. Christian Marty, CEO of Schlaufux, emphasizes that it is important to have a reasonably priced offer in the tutoring market: "Otherwise, only wealthy families can afford tutoring." A subscription to Schlaufux costs nothing at all for the little ones, and 49 francs per month for students in 5th grade and above. "So one month of Schlaufux," Marty says, "costs about the same as one hour of tutoring."

The e-learning platform draws attention to its offering in various ways. In addition to online advertising, the offer can also be seen on public transport or on mobile posters on bicycles, which are placed in six different cities at locations where students and their parents spend time.

Stefan Regez leaves Ringier Axel Springer Switzerland

Stefan Regez, Head of Consumer Magazines at Ringier Axel Springer Switzerland, is leaving the company at his own request at the end of 2021 after twelve years of service to pursue a new career path. CEO Alexander Theobald will take over the operational management of the division from September 1.

After around twelve years within the Group, 50-year-old Stefan Regez has decided to change career direction and will be leaving Ringier Axel Springer Switzerland at the end of the year. Regez joined Ringier in 2010 as deputy editor-in-chief. Swiss Illustrated; In 2012, he was promoted to editor-in-chief and headed the editorial team for eight years.

Since 2019, Stefan Regez has been Head of Consumer Magazines in addition to the Swiss Illustrated and its counterpart in French-speaking Switzerland L'illustré a portfolio of securities such as Swiss CountryLove and Lucky mailvarious TV program guides such as Tele and TV-Star as well as the online platform GaultMillau.ch.

"I would like to thank Stefan warmly for his many years of commitment to Ringier Axel Springer Switzerland," says CEO Alexander Theobald. "His colleagues on the Executive Board and I greatly appreciate him. He has successfully managed the consumer magazines in recent years and has made a significant contribution with new publications such as Caminada. The magazine or the further development of SI online - both journalistically and entrepreneurially. I wish Stefan all the best for his next challenge and I am delighted that he will be with us until the end of the year."

"I have greatly appreciated the last almost twelve years at Ringier and Ringier Axel Springer Switzerland," Regez is quoted as saying in the Ringier Axel Springer Switzerland communiqué. "I consider the close collaboration with my colleagues in numerous editorial offices to be a great privilege. At the same time, after 25 years in journalism, the desire has grown in me to set a new professional course. I will therefore soon be open to new opportunities outside the media industry. But first I'm looking forward to more exciting projects at Ringier Axel Springer Switzerland - especially in the print sector, you can look forward to a surprise."

Seed, Shining Film and Absolutturnus celebrated summer party with over 350 guests

The partners of the Shining Film, Seed, and Absolutturnus film network hosted their seventh annual summer party on Thursday evening.

Seed Shining FilmAt the location of the three film specialists in Zurich-Wollishofen, the partner companies hosted over 350 guests on Thursday evening. Among them were customers, agencies, freelance filmmakers, employees and family members, who visibly enjoyed once again meeting in person, talking, drinking and dancing - naturally with a strict protection concept in mind.

The summer festival has been held every two years since 2009.

Two new management members at Telebasel

In September and October, two new members of the Executive Board join Telebasel: Branko Radosevic becomes Head of Marketing and Product Development, Tom L. Wunderer Head of Communications and Corporate Development.

Telebasel51-year-old Branko Radosevic looks back on a long career in media marketing. Among others, he worked in various functions at Radiotele, Zattoo Switzerland and Ringier. Most recently, he headed the Digital Sales division at Admeira. At Telebasel, Branko Radosevic, supported by long-time sales manager Walter Liechti, will head the sales department and, in particular, further develop the digital advertising offerings on the Telebasel news portal.

Tom Wunderer has worked in the tourism, hotel and live marketing industries, among others, where he was responsible for marketing and sales. The 51-year-old then worked for various communications agencies in Basel, looking after national and international clients in the areas of strategy, conception and consulting. At Telebasel, Wunderer will be in charge of communications and marketing as well as corporate development projects.

"I am very pleased about the new additions. Both bring with them a wealth of experience from their previous activities and ideally complement our team," says Telebasel Managing Director André Moesch. The task now is to jointly define the cornerstones for the future strategy of Basel's regional television.

Delphine Riand becomes deputy editor-in-chief of 20 Minutes

Delphine Riand succeeds Gilles Martin and will take over as deputy editor-in-chief of 20 Minutes on October 1, 2021.

Riand joined the newsdesk in May 2017 as a journalist for 20 Minutes active. Now, as of October 1, 2021, she will join the editorial team of 20 Minutes appointed. She will succeed Gilles Martin, who has decided to pursue a new career.

The 30-year-old holds a master's degree from the Academy of Journalism and Media at the University of Neuchâtel. In her current role as Head of Online, she says she has a comprehensive overview of the editorial activities of 20 Minutes as the company writes in a press release.

"I am very pleased that we are able to fill Gilles Martin's succession with an in-house talent," said Philippe Favre, editor-in-chief of 20 Minutes. "With her enthusiasm, energy and digital expertise, Delphine Riand will continue to drive the expansion of our digital offering."

Neo Advertising becomes partner for OOH and DOOH of the Coop Group

Following the award of the contract from Moving Media Basel and VBZ, Neo Advertising has won another national bid from the Coop Group Cooperative.

Coop-Gruppe
Coop store, exterior

From January 1, 2022, the western Swiss outdoor advertising company will market all indoor and outdoor advertising space on the Basel-based wholesaler's properties throughout Switzerland.

Neo Advertising will thus expand its analog offering in the commercial sector with over 500 Coop locations and 1,400 billboards throughout Switzerland. In addition, Coop will implement an ambitious expansion project for analog and digital spaces in the first years of the contract, increasing the inventory to a total of around 2,000 advertising spaces, according to a statement from Neo Advertising.

Neo Advertising's 2022 OOH offering will be released in October 2021.

Electrolux is sponsoring partner of "Mini Chuchi, dini Chuchi" on SRF

The new show «Mini Chuchi, dini Chuchi» offers a glimpse into the culinary skills of Swiss amateur chefs. The home appliance brand Electrolux is sponsoring the show.

Electrolux

In the new early evening show "Mini Chuchi, dini Chuchi," SRF 1 takes viewers on a visit to Swiss hobby chefs. Household appliance manufacturer Electrolux is involved as a sponsor. "Swiss people love to cook and enjoy themselves. The kitchen has a firm place in the lives of many of us. And Electrolux has a firm place in Swiss kitchens. So it quickly became clear to us: We want to be at the forefront of this show on its road to success," explains Roland Bienz, Director of Marketing at Electrolux Switzerland.

But the show is not just about feasting and socializing. The participants put their cooking skills to the test and compete for the weekly victory with their dish. The winners will be rewarded with a shopping voucher from sponsor Electrolux. In addition, viewers will be entered into a weekly draw to win a household appliance of their choice worth up to 5,000 Swiss francs.

The show starts on Monday and is broadcast at 6:15 p.m. on SRF 1.

get_footer();