Football is the most popular popular sport in Switzerland, but not the one for insurance companies. High injury rates regularly cause massive costs and physical suffering, not infrequently resulting in incapacity to work for several months. One of the main causes is the attitude of the players themselves: More than 30 percent of accidents are due to factors such as over-motivation, overestimating oneself, frustration, unnecessary harshness, etc. In other words, to unfair play.

The film for the "Play fair, not dangerous" campaign calls for more prudence by focusing not on the unsightly scenes on the football pitch itself, but on the reactions on the sidelines. Conceived by Wirz and produced by Stories with director Tobias Fueter, it leaves the visualization of the accident scenes entirely to the imagination of the viewer. In this way, the serious basic concern is to be combined with a light-footed implementation - in line with Suva's current communication strategy of conveying messages not with a threatening finger or the cudgel of emotion, but with humor and closeness to life.

The film will be shown in a 40-second version for cinema and TV, as well as various cutdowns for online channels. In addition, there will be communication measures for print and social media as well as campaigns on the soccer fields.

To take the prevention idea further and bring prevention in football even closer to the public, the Notch agency has also designed the digital "Fairplay Quiz" to extend the campaign. The questions in the quiz revolve around the topic of football.

Responsible at Suva: Gabriela Hübscher (Head of Communications); Raphael Ammann (Campaign Manager Football). Responsible at Wirz: Matthias Fürst, Fernando Perez, Thomas Kurzmeyer, Florian Siegrist, Jannic Mascello, Carmen Staehelin, Adrian Busse, Nicola Peter, Livio Dainese (Creation); Francesca Kleinstück (Storyline); Anina Eugster (xLab); Erasmo Palomba (agency producing); Petra Dreyfus, Simone Jehle, Larissa Braun (consulting); Urs Krucker (strategy); Thomas Peller, Corinne Räber, Eros Montagnani, Yussef Serrat, Sherif Ademi (media realization). Responsible at Stories AG (film production): Tobias Fueter (Director); Filip Zumbrunn (Director of Photography); Meret Früh (Line Producer); Arndt Wiegering (1st AD); Randy Looser & Joel Tweitmann (Art Directors); Alessandro Biffi (Edit); Nadir Mansouri // MOGRADE (Color Grading); Simon Graf (Sound); Spacetrain / Fabian Sturzenegger (music); Edoardo Moruzzi & Chenyi Yu (postproduction); Luca Brügger / Jingle Jungle (sound design & mix); Emilie Fischer (styling); Matteo Leone (makeup); Pierluigi Macor (photographer); DS Photographers (photo agency).

The collection on OpenSea and Rarible consists of eleven digital artworks created using 3D modeling software and effects rendering. The digital works visualize Aya Stellars Space travel to Earth.

The curated NFT collection features digital moving images with vaporwave colors, cosmic symbols, universal geometry and is accompanied by spherical sound frequencies. Using 3D animation technology, the artworks are intended to create a meditative moment for the viewer. Aya Stellar's "earth-meets-cosmos aesthetic" is undergoing ongoing development. Collaborations with artists from Switzerland and Europe are in planning.

"The combination of colors, music and animation makes NFT art an emotional experience in itself," explains Annika Kessel, Co-Founder and CEO of Cosmiq Universe. "Art reaches people, touches them emotionally and inspires them to think and feel. The NFT artworks offer us the opportunity to share Aya Stellar's zeitgeist messages and convey her real-world applicable science fiction stories."

The NFT market is on the rise as a growing social and economic trend. It enables direct connections between artists and collectors with fully digitized crypto token-based certificates to authenticate art and other digital assets. A continuing trend that allows any participant in the crypto world to connect with the art creator - in this case, Aya Stellar - via a direct transaction without going through a third party, as is required in the physical art world.

Digital art from a virtual ambassador

Aya Stellar is a virtual ambassador with a growing community of followers on Instagram (Werbewoche.ch reported). Cosmiq Universe is a transmedia company from Zurich that creates storytelling on impact topics using avatars. With the virtual beings Aya Stellar and Leya Love, Cosmiq Universe brings science fiction messages to the digital and analog world as well as to social media. The avatars spread messages about love, consciousness, nature and planet Earth. They spread their stories and images in over 60 countries so far.

Information is the new currency of companies. The preparation of data is essential for well-functioning processes in all areas of a company. The successful companies today are those that have their data so well under control that it can serve as a high-quality basis for their decisions. After all, data-driven companies have a massive advantage over their competitors. They grow faster, post fewer losses, close deals faster, are more successful in acquiring new customers, and operate marketing much more efficiently overall.

The clean data basis as a cornerstone

The most important basis is first of all a clean database. Everything starts with up-to-date and complete master data. Outdated addresses and telephone numbers or the wrong contact person will slow down even the best marketing ideas and cost time and money.

Master data, also referred to as master data, is the basic data that is of crucial importance within business processes. This can be material, customer, product or supplier data, for example. They form the basis for automated processes in companies. With the masses of data available to us and held, organizing the data is a basic part of daily work.

The central component is master data management (MDM), which involves managing this data. It is collected, selected and analyzed. Time and again, it becomes apparent that there is often a lack of powerful MDM. Even the best data is of no use if it is not available to the respective departments via a suitable system. This results in tedious manual data maintenance, unusable data silos and doubts about the reliability of the data.

Evaluate and check

Since clean data is the prerequisite for successful marketing - and many other processes in the company - the first step is to evaluate the data situation and put the existing master data management to the test: Which data from which sources is recorded where in the company and what quality does it have? Even if there is no blanket solution for MDM, a summary and uniform structuring of existing data can result in considerable leaps in quality.

It is important to consider from the outset who is to work with the respective data, which data sets and sources are relevant for this purpose, and what form target-oriented harmonization can take that takes into account the requirements of individual departments. It therefore makes sense not to leave MDM to the IT department alone, but to actively involve other departments at an early stage.

Next step: enrichment

Once all the requirements for classic master data management have been met, the master data can be enriched or refined. Today, companies have huge data lakes at their disposal. These are pools of structured, semi-structured and unstructured data. They come from a wide variety of sources such as the Internet and telephone, credit and customer cards, social media, sensor logs, or traffic and healthcare. The aim is to store, analyze and evaluate these large volumes of data in order to perform trend analyses and product control, for example.

Marketing thus has information on the industry, company size, turnover and much more, and thus gains a comprehensive picture. This is the basis for segmentation and targeting, which massively improves the success rate of any marketing activity. Instead of sending the same mailing to all your prospects, you can look for commonalities and create three, four or even five different target groups. If you sharpen the approach and the offer for each of them, you will rapidly improve your success rate.

Especially since the powerful MDM avoids typical errors and thus employee frustration: These include postal returns and unnecessary telephone calls due to outdated address data, incorrect salutations ("Dear Mrs. Max Mustermann") and duplicate mailings - Company X may be the subsidiary of Company Y or the two may belong to the same group. With this information, you determine the right recipient and prevent writing to prospects twice.

Similar advantages also arise for sales or support. While the marketer can clearly define which target group segment the customer to be addressed belongs to, the sales department would be more interested in the customer's order history. And support works better if it knows which products a customer is currently using or how long it takes to send a service technician.

Care, care, care

The decisive factor here is the "Infinite loop", the permanent data maintenance. Ideally, this should be largely automated. If the e-mail program receives three error messages from the server indicating that an address is no longer correct, it is deleted. But marketing itself and the other departments should also be actively involved in data maintenance in order to prevent new data silos from being created, for example, because employees manually create their own Excel list.

Companies that want to remain competitive should take advantage of the potential offered by the combination of powerful master data management and big data analytics. Virtually every area of a company can benefit from optimized data use.

* Patrick Galig is Executive Director Marketing DACH & CEE at Dun & Bradstreet Switzerland.

Negotiation flow

How to lead challenging negotiations to the finish line with ease.

• Author: Florian Weh
• Publisher: Campus Verlag, 2020
• Pages: 326
• ISBN: 9783593512709

Whether collective bargaining, salary talks or political conferences - the types and contents of negotiations are diverse. Nevertheless, negotiation talks are always subject to the same rules. After an excursus into the basic knowledge of negotiations, the author explains in detail seven principles of successful negotiation. In addition to the theory, many examples also build a direct bridge to negotiation practice. An exciting guide for all those who want to maximize the profit for all parties involved.

Company Building

How companies successfully develop start-ups.

• Author: Georg Frick and Lukas Meusburger
• Publisher: Carl Hanser Verlag, 2021
• Pages: 216
• ISBN: 9783446467422

Here the large, cumbersome traditional companies, there the small, nimble and agile start-ups. An irreconcilable contradiction? No, say the authors: It can be overcome if companies themselves become founders. The book provides suggestions and step-by-step instructions. Not everything the authors have compiled is groundbreakingly new. But the compilation of agile methods and start-up founding tools results in a compact guide on how to get a traditional company to start up.

Be brave!

On dealing with fears.

• Author: Angelika Rohwetter
• Publisher: Klett-Cotta Verlag, 2020
• Pages: 176
• ISBN: 9783608861259

Treating psychological problems yourself - that sounds daring. However, this guidebook for dealing with fears and phobias is also useful reading to accompany therapy. As an experienced psychotherapist, Angelika Rohwetter describes numerous exercises, which she categorizes at the end according to their possible applications. Even in therapies, patients must ultimately apply their respective exercises themselves. Anxiety disorders affect people to varying degrees, which is why the book can help many sufferers and their environment.

Data Governance

The guide for practice.

• Author: Kristin Weber and Christiana Klingenberg
• Publisher: Carl Hanser Verlag, 2020
• Pages: 202
• ISBN: 9783446463882

Data is becoming increasingly important in digital competition. This also increases the importance of data management and data quality. This is where data governance comes into play. The authors present the basics and the most important areas of application and show how the quality-oriented data governance framework paves the way to a data governance organization. Numerous examples ensure practical relevance. A comprehensive guide for anyone who wants to get more out of their data.

The central program offering is to be the "Picture live" which will run from Monday to Friday from 09:00 to 14:00. In addition, the 24-hour program will feature live broadcasts on politics, sport, shows and service topics as well as reports and documentaries.

The Image-newspaper reaches over eight million readers. The national newspaper, which has been published by Axel Springer-Verlag since 1952, was the highest-circulation daily newspaper in Europe for a long time. Like other newspapers, it has been struggling with declining circulation for years. The digital website Bild.de is the most visited news site in Germany. (SDA)

Max the marmot, Bella the fox and Andri the ibex are the focus of Coop's current autumn collection campaign. As cuddly WWF stuffed animals, they are intended to bring consumers a little closer to the Swiss mountain world.

In addition, a tealight raclette oven, a set of cups or a board game for the whole family can be exchanged for collection stamps. Those who wish also have the opportunity to convert their collection stamps into a donation for the WWF. In this way, the non-profit organization directly receives a contribution of ten francs to the protection of the Swiss Alps.

The communication measures include a classic print and TV campaign, orchestrated online advertising media with display banners, bumper ads, paid post, video head, social media moving image including 360-degree photo, a microsite, DOOH and all below-the-line advertising media for POS, in-store radio spot and direct mailings. The TV spot was produced as an outdoor shoot. "Where else but directly on location is there a better way to show the Swiss mountains," says CCO Tommy Schilling. "For the location, we then decided on the landscape of Laax. The arena was ideal for our project."

The "Adventure Mountain World" collection campaign runs from August 20 to October 3, 2021 in all Coop sales outlets and the various partner formats.

Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Marketing Communication), Joachim von Allmen (Head POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Florian Fritz (Head of Social Media & Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Oliver Pursell (Project Manager Social Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Iraklis Hungerberg (Senior Account Director), Janine Kuhn (Junior Consultant), Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Nadine Gschwend (Art Director), Amadea Waldmann (Graphic Designer), Marco Fritz (Polygraf), Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer), Nina Wirth (Producer), Simon Helbling (Director). Responsible at Twmedia: Stephan Küng (Overall Responsibility), Manuela Renner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Madeleine Huber (Online Media Planner). Concept and products: Boost.

On the occasion of World Mosquito Day on Friday, Christa Rigozzi draws attention to Switzerland's achievements and potential in the fight against malaria in the Swiss Malaria Group's new short film, realized by director and filmmaker Simon Ramseier.

Switzerland and the international community have been successfully fighting the spread of malaria for decades.

Over the past 20 years, 7.6 million people have been saved from death by malaria and over 1.5 billion cases of malaria have been prevented. In addition, over 40 countries and regions have been certified malaria-free by WHO in the last 20 years. Most recently China could announce its victory over the mosquito-borne infectious disease in June 2021.

Switzerland's leading commitment

Switzerland has a long history in the fight against malaria. The country has important resources to put an end to one of mankind's oldest and deadliest diseases. For example, the members of the Swiss Malaria Group have been conducting malaria research, developing and producing prevention and treatment options, and engaging in projects on the ground for decades.

But progress in the fight against malaria is acutely threatened by the COVID-19 pandemic. Particularly for the already fragile health systems of sub-Saharan Africa, the Corona virus represents an additional burden that threatens progress in the fight against malaria and other diseases.

No child should die from a mosquito bite

As the mother of two daughters, Christa Rigozzi is moved by the fact that a child still dies of malaria every two minutes. This is despite the fact that the disease could be prevented and treated. "For us in Switzerland, mosquito bites are a nuisance, but in other parts of the world children die from them," says Christa Rigozzi. "Especially in the current pandemic, Switzerland's commitment against malaria is therefore more important than ever."

Switzerland's commitment to malaria and global health is central to achieving the UN Sustainable Development Goals (SDGs), particularly Goal 3, which is to ensure health and well-being for all people worldwide. The Corona crisis reminds us once again of the importance of this commitment to meet the challenges of the present and the future.

Teenagers and people in their early 20s - Generation Z - follow with 66 percent. In third place are Generation X, the 40- to 60-year-olds, followed by the even older baby boomers with 45 percent.

Influencers not so high on the agenda

Millennials tend to trust posts from friends and family members, with this type of content influencing 38 percent of Millennials when shopping. Only 20 percent from this age group say they buy goods advertised by celebrities or influencers. But that doesn't mean Millennials ignore ads. In fact, ads are the second most influential type of social media content, influencing purchase decisions for 31 percent of Millennials.

In this context, Ana Staples of Creditcards.com warns against making impulse purchases based on social media posts. According to the financial advisor, everyone should always consider whether they really need the product they are about to buy based on a recommendation "to avoid bad wallet experiences." She speaks from experience on this, she said, "A few months ago, I kept buying books I saw on TikTok when I already had more books than I could read in months."

If in doubt, leave it alone

Anyone who buys directly via the respective platform runs the risk of falling for scammers. Staples therefore recommends finding out about the seller beforehand and taking into account reviews from others. If there are doubts or no information about the seller can be found, it is better to leave it alone. You should always consider whether a purchase fits into your personal budget and not be guided by the idea that you have to have what someone else has. She advises against going into debt, even though her company lives off it. (pte)

At the founding meeting held on Thursday in the Aarau barracks, around 30 militia (specialist) officers and representatives of the DDPS and Armed Forces communications departments founded the Association "Come Network A was founded. After a loose and informal network of the same name had existed for five years, the desire was now to formalize this network and thus strengthen and expand it.

Cosimo Lupi, communications officer at the Operations Command Staff, civilian sector head of marketing at Securitas, Thomas Huggler, operations officer at the Operations Command Staff, civilian consultant at Farner Consulting, Frederik Besse, press and information officer at Rescue Battalion 4, civilian editor-in-chief of Swiss soldier and Andreas Hugi, Head of Communications of Territorial Division 2, civil CEO of Furrerhugi, was elected as Chairman.

The inaugural event was framed by a welcoming address by Division Commander Daniel Keller, Commander Territorial Division 2, and a conversation with NZZ-Georg Häsler Hansano, who gave a "look behind the microphones and camera lenses" of the fighter procurement.

The members of the association exchange information on communication issues on the social network platform HumHub, benefit from best-practice examples and discuss communication challenges. During the army's Corona deployment in particular, this platform provided an indispensable opportunity for exchange. In addition, the association members meet twice a year for a networking event. According to the association's statutes, anyone who holds or has held a communications position in the armed forces can become a member.

The communication officers assigned as militia (specialist) officers in the armed forces ensure internal and external communication at the level of troop units - battalions, divisions -, large formations - brigades, divisions - and in the staffs of the armed forces. As staff members, they are the personal advisors to their commanders in all communications matters and produce the communications products.

But do two different advertising campaigns make sense for one country? "Splitting the communication may come as a surprise, but it proved to be the obvious choice after several researches and analyses carried out by Havas Switzerland," explains Michael Schneider, Head of Marketing and Member of the Management Board at Swica. Because of its knowledge of the French-speaking market, Havas Switzerland is able to provide Swica with the appropriate tools to make a complete strategic analysis of consumer expectations and media targeting.

Swica has been one of the leading health insurers in Switzerland for several years, offering a wide range of products and services that make its policyholders feel well taken care of at all times. The serenity resulting from this security offered by Swica appeals strongly to the Romands, and the communication targets a market already dominated by large providers that have been established for years.

Communication tailored to the target group

Havas' campaign is a response to a very real challenge and has a clear objective: to improve the insurer's brand awareness in French-speaking Switzerland and thus strengthen its presence throughout the country. This is to be achieved by meeting the expectations of the Romands.

"Based on our studies and the insights gained from them, we have developed a specific communication approach for French-speaking Switzerland. This emphasizes Latin hedonism and the values that the French hold dear: Spontaneity and the desire to be 100 percent themselves in all circumstances," explains Roxane Roullier, Head of Communications at Havas Geneva. From this starting point, a clear link was established between the needs of the Romands - and their health thinking - and the Swica attitude and services offered. This unique selling point allowed for extremely interesting opportunities for a global communication campaign during the design phase.

The campaign saw close collaboration between the media and creative teams at Havas Geneva and Zurich. "Thanks to the excellent collaboration between the Swica and Havas teams, we were able to develop a creative solution perfectly suited to the multiple touchpoints of this campaign, while preserving and highlighting a message intended for the French-speaking population," explains Gabriel Mauron, creative and co-managing director at Havas Geneva.

Responsible at Swica: Michael Schneider (Head of Marketing, Market Department); Remo Tanner (Head of Marketing Services, Market Department); Helena Gubernale (Head of Online Marketing, Market Department). Responsible at Havas Village Switzerland: Nathalie Diethelm (CEO Village); Sarah Hammami (COO). Media: Adrian van Velsen (Head of Strategy); Peter Stirnemann (Senior Account Director); Jasmin Siahpoush (Digital Account) Director). Creative: Gabriel Mauron (Creative Director - Co-managing director Geneva); Arnaud Gerats (Copywriter); Antoine Karpat (Senior Copywriter); Simeon Brandner (Senior Art Director); Camille Delesalle (Co-managing director Geneva); Roxane Roullier (Head Of Communication); Marion Vossen (Project Manager).

With the Visable wants to win the Digital SME Award create a platform for SMEs and their ideas and innovations. Awards are given to pioneering digital projects from small and medium-sized enterprises in Germany, Austria and Switzerland that make a significant contribution to making their own company more future-proof.

"The Digital SME Award pursues the same goal that we as a company have dedicated ourselves to: more visibility for SMEs on the Internet and now also on the DIMA stage," explains Peter F. Schmid, CEO of Visable and member of the jury. "We are convinced that innovative small and medium-sized companies are faster and more successful than many of their large competitors. With this award, we are putting these hidden champions in the spotlight."

Awards in four categories

Until October 10, SMEs in the DACH region can submit their digital projects free of charge in one or more of four categories. In the "Customer Experience" category, projects can be submitted that manage to pick up customers online and take them on a digital journey.The decisive factors here are ideas that invite interaction with the brand, product or service in B2B business.

The "Sales solutions" category is looking for smart digitalization measures that provide new impetus and customers for sales.In particular, this includes well thought-out digital approaches that create added value - for example in the sales process, in marketing or in customer loyalty.

The core of the "Sustainability in the company" category is the digital development and implementation of ideas that promote and advance the topic of sustainability in the company.

The "Innovation" category evaluates the development and implementation of new digital projects that are particularly surprising and convincing due to their high degree of innovation.

Expert jury honors digital achievements

The jury, which examines each of the submitted projects for its innovative character, its digital character and its impact in the corporate context, is made up of six experts from business, research and digital media.

Peter F. Schmid contributes his expertise in online retail and B2B business as a member of the jury. He will be joined by Miriam Wohlfarth, founder and CEO of the financial technology company Ratepay, business journalist Dr. Holger Schmidt, Jenny von Podewils, founder and co-CEO of the start-up Leapsome, Prof. Dr. Reiner Kurzhals from Münster University of Applied Sciences and founder of Westphalia DataLab, and marketing and trend expert Oliver Leisse.

Live broadcast of the award ceremony

The winners can be announced on November 18 after previous registration can be followed free of charge in the livestream. In addition to the actual award ceremony, the online event will include presentations on current developments in digitalization. In addition to an official award, the winners will also receive a company profile on Wlw and Europages worth a total of 25,000 euros.

Wng specializes in advising clients on digital transformation and accompanying them through the process. Led by Stéphane Grivat and Jérôme Curchod, the agency has almost 20 years of experience in the Lake Geneva region. It employs 22 people and has more than 200 active clients, including the Vaudois Cantonal Bank, the University of Applied Sciences of Western Switzerland, Hirslanden, QoQa Onlineshop and Vaudoise Assurances.

Now Wng is the newest LSA member from French-speaking Switzerland. As of August 1, the digital agency was accepted as a member of the Association of Leading Communication Agencies in Switzerland.