By means of individual discussions and roundtables, the foundations for the development of the new brand identity were worked out in a short time together with Jacquemoud Stanislas and the local sparring partner Apropos. On this basis, Schneiterpartner developed a simple, precise brand strategy, which is now always consulted as a guideline and clock generator for the corporate design as well as all other entrepreneurial actions.

The brand promise "Relevant Friendship" is intended to capture the character, essence and personal approach of the law firm. The brand promise is also stylistically transferred into the logo and thus also appears subtly and precisely in all design applications, from color to imagery.

The range of implementations based on this extends from the letterheads to various legal working instruments, documentation and newsletters, to the new website. In the online media, the smiley - built over the first letters of the two founders - is animated. The slight playfulness of the brand addition, combined with the strictly formal word mark, is intended on the one hand to reflect an unmistakable, characteristic profile, and on the other hand to bring a simpler and more informal approach to the sometimes very formal legal landscape.

Further communicative measures and content are currently being developed and published in partnership after the go-live in spring 2021.

If you're looking for a change of pace after all those months in the home office and the same old view from the window, you'll find it in a new campaign by Lowa and Gore-Tex. The two outdoor brands are inviting people to the #TinyOffice in three locations in Switzerland, Germany and Austria - far away from the city, in the midst of sometimes breathtaking natural landscapes. In the campaign conceived and implemented by Zimmermann Communications, the three "Tiny Offices" are up for grabs for a short time. From here, it's straight from after-work to summit storming, forest bathing or trail running.

Each #TinyOffice to be won is equipped with everything it takes to work away from it all. Fast internet, fine coffee and office essentials included. Plus, the winners will be outfitted with waterproof and breathable Lowa/Gore-Tex gear. On the one hand for the way to the office, on the other hand for the time "Out of Office", when the surroundings of the #TinyOffices want to be explored.

The TinyOffice in Switzerland is located in the Cube Aletsch, a cabin at 2,869 meters above sea level in the middle of the mountain landscape of the UNESCO World Heritage Jungfrau-Aletsch.

At Cabinski in Montafon, Austria, you work in a minimalist, comfortable and smart cabin overlooking meadows, forests and green mountain peaks.

The #TinyOffice in Germany is located in a forest. The tree houses in the north of Germany, just a short hike from the North Sea, are big enough for luxury and small enough for individuality.

For the campaign, which will be used in the DACH region, one influencer or brand ambassador was used per country. Kathrin Heckmann @fraeulein.draussen for Germany, Roman Rohrmoser @rohrmoserroman for Austria and in Switzerland with Joni Hedinger @jonihedinger.

The campaign is based on a main film that promotes the promotion as a whole. Three individual films act as amplifiers for the individual markets. The three influencers have produced their own extensive content for each location, which they play out to their target groups together with the main film.

The campaign is being promoted online and via the influencers' social media channels, as well as via the various channels of Lowa and Gore-Tex. Retail partners such as Intersport, Zuberbühler, Schuhhaus Walder and Schöffel are supporting the campaign at the POS. All advertising measures lead to the landing pages of the three countries Lowa.ch, Lowa.de and Lowa.at.

Responsible for Lowa sports shoes: Matthias Wanner (CSO); Michael Frank (Head of Marketing); Anke Stärk (Marketing & PR); Romina Neumaier (Marketing Coordinator); Angelika Schwindl (Marketing Coordinator). Responsible at W. L. Gore & Associates: Daniel Strukamp (Retail Marketing Gore-Tex Footwear); Fabian Grünwald (EU Digital Marketing & Social Media Management). Responsible for Zimmermann Communications: Christoff Strukamp (Creative Direction); Lara Cavelti (Consulting); Ramon Alder (Art Direction); Rolf Zimmermann (Overall Responsibility). Ambassadors; Kathrin Heckmann @fraeulein.draussen; Roman Rohrmoser @rohrmoserroman; Joni Hedinger @jonihedinger. Responsible for Brand film (Production): Michael Gloor (Head of production); Stefan Künzler (Producer); Lukas Wälli (Director); Christopher Graage (Digital Producer).

Kuble was founded in 2009 by Gustavo Salami and today employs almost 20 people. The owner-managed digital agency with its four partners Olivia Schiffmann, Gustavo Salami, Christoph Hess and Christian Aichhorn positions itself as innovative, creative, data-focused, efficient and process-oriented.

The digital agency's core competencies include consulting, creation and data analysis for social media and digital marketing. In addition, Kuble has established and expanded three other service areas over the past few years: Livestreaming, Thought Leadership and Blockchain Marketing. For livestreaming, the offices in Zurich-Binz have a studio where a wide variety of video and audio formats can be produced.

Dept develops digital products, services and campaigns and accelerates the growth of its customers by combining data, creativity and technology. Since joining in early 2020, the Hinderling Volkart team has deepened its collaboration with Dept Digital Marketing over the past months.

Together, the teams have anchored their values in a digital manifesto and redefined the core offering, according to a statement. So now the next logical step has been taken: Hinderling Volkart part of Dept has undergone a rebranding and is now called Dept.

As the first holistic digital agency in Switzerland, the team of around one hundred offers its clients UX & Design, Digital Marketing, Engineering & Technology as well as Branding and Business Consulting in a fully integrated way, Dept continues. The newly created Strategy Unit develops holistic perspectives and models and assembles the optimally staffed team for each project. "We can only convince with our performance if our team thinks and acts in the same direction," explains Michael Hinderling, Managing Partner and Founder. "That's why we wrote a digital manifesto in which we defined and visualized our values and clarified them with guiding principles."

According to Dept, these values and the new image will also be presented to the public in a campaign and with a digital platform at the beginning of October.

Sometimes you have to go away first to appreciate what you have at home. Perhaps that's one of the reasons why traveling is so popular with the Swiss. When you travel, you always leave something familiar behind in order to get to know something new - a new country, a new language, a new culture.

From this insight, Thjnk Zurich developed the new brand identity for Edelweiss. At a time when people's wanderlust has increased significantly due to major individual restrictions, the new mechanic "Leave. Love." should inspire people to dream.

"Edelweiss has been consistently pursuing a premium leisure approach for a few years now," says Yves Rückert, Head of Brand Management and Marketing Communications at Edelweiss. "With us, guests discover the most beautiful sides of the world, and the Grandezza images impressively underscore this promise."

The current campaign can be seen in ten different advertising formats, from billboards at Zurich Airport, print and social media channels to commercial breaks on TV and in open-air cinemas.

Responsible at Edelweiss: Bernd Bauer (Chief Executive Officer), Patrick Heymann (Chief Commercial Officer), Yves Rückert (Head of Brand Management and Marketing Communications ) Monika Blaser (Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Tom Zürcher (Text), Michael Rottmann (Art Direction), Gianluca Spezzacatena (Polygraphy), Andrea Bison (GF Consulting), Marie Vuilleumier, Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). External partners: Plan B (film production), N c ag (image editing).

Born in France, the 48-year-old studied at the University of Angers in France and completed her doctorate at the Sorbonne in Paris and the Ludwig Maximilian University in Munich. She later expanded her professional expertise with a part-time degree in business administration and operational management and by participating in the Museion management program.

Foulon has many years of professional experience in the museum sector, the non-profit sector and the private sector. As Head of Communication and Art Education at the Max Ernst Museum Brühl of the LVR, as Manager of the Alexander Tutsek-Stiftung and as Head of Communication & Development at the Munich art auction house Karl & Faber, she has gained experience in international media work, further developed the houses' digital offerings, initiated numerous projects and successfully demonstrated her leadership skills, as KMB ZPK writes in a press release. In her position at Karl & Faber, she has spent three years driving forward innovative business models and, in particular in digital communication, has broken new ground with her team in order to position and strengthen the house on the international art market.

However, her great passion is still museums, which is why she is very much looking forward to the new challenges and the collaboration in Bern, according to the press release.

The Dynamic Video Tool, as it is officially called, is programmed once and can then be easily customized based on specific needs: Info such as price disruptors, headlines and call-to-actions can be changed live as often as needed without having to rebuild the entire video spot. In this way, the tool works flexibly and cost-effectively. It is already in use with customers.

Video ads for sales

At M-Budget Mobile, for example, promos for the various subscriptions are implemented at high frequency. These sales measures always tend to have a similar message. In addition to online display advertising, the goal was to develop an efficient solution for the dynamic processing of video ads that could be applied to all M-Budget Mobile promos.

Automation

The Dynamic Video Tool from Wirz takes care of everything that needs to be produced repetitively and quickly. Various elements such as text, font size and color, logos, images and sound can be changed. The result is animated video advertising with all the trimmings. With one exception: the creation and planning of the advertising medium in question. This still requires human thinking skills.

Responsible at Melectronics: Lukas Vasvary (Head of MarKom / E-Commerce), André Steffen (Project Manager MarKom). Responsible at Wirz: Lorenz Clormann, Artur Faria, Jan Kempter, Evelyn Schellenberg (creation); Nathalie Reichmuth, Jan Keller, Sophia Bartolomei (consulting); Yussef Serrat, Désirée Guzzo (media realization).

The function is available to influencers, musicians, journalists and sports experts, for example. Subscriptions are expected to cost between three and ten dollars per month.

Twitter is initially offering the new "Super Follows" function in the USA and Canada. The offer is to be extended to other countries in the coming weeks. The U.S. company will initially collect three percent of subscription revenues as a fee. Above a threshold of 50,000 dollars, the share increases to 20 percent.

The short message service is currently looking for new ways to tap into new sources of revenue without running additional advertising. In Canada and Australia, the U.S. company introduced the "Twitter Blue" service in June, which offers users additional functions in return for payment. (SDA)

The online portal MyCamper rents out motorhomes and camping vehicles from private individuals to private tenants - similar to the principle of Airbnb. Almost 2000 vehicles are now offered via the portal. "Primarily, we pursued the goal of increasing awareness of the MyCamper brand. The focus was on addressing both potential renters and camper owners with one message at the same time," explains Lars Kienle, project manager at Neum.

Moving and still ads are broadcast at around fifty locations in Zurich. "The ads pick up on real, existing vehicle offers from MyCamper and flank them in a witty and tongue-in-cheek way," explains Joël Wyss, concept manager at Neum.

The original idea for the tonality of the ads was provided by the customer himself. In this respect, the campaign not only fits the target group, but also the culture of the MyCamper brand, which is characterized by startup spirit. "The subjects are ideal for a DOOH campaign: funny, meaningful and very aesthetic," says Justine Lacroix, who was involved in the project on behalf of MyCamper.

Responsible at MyCamper: Stefan Liebherr, Marco Bitterli, Justine Lacroix. Responsible at The Neum CollectiveLars Kienle (Creative Director), Joël Wyss (Creative Director), Tristan Gehin (Graphic Designer). Media partners: Clear Channel.

OneLog has been live since Wednesday. All previous users of RingierConnect and the connected login from 20 minutes were successfully transferred to the new login solution, according to a statement from Ringier. "The go live of Onelog is a big milestone for the common goal of the Swiss Digital Alliance, that as many users* as possible log in," said Silvano Oeschger, Managing Director at OneLog since June. (Werbewoche.ch reported). 

This step now also opens up the possibility for all interested Swiss media houses and titles to join the Swiss Digital Alliance, the statement continues. The plan is to offer interested media various connection options: From an entry-level solution with the standardized OneLog look-and-feel, to a standard solution that allows certain customizations, to a tailored premium solution that takes title-specific needs into account.

The definitive offer and its price structure are currently being drawn up. The aim is to be able to start membership talks with new partners in the Swiss digital alliance from the fourth quarter of 2021. The migration of Tamedia's login to OneLog is already in preparation.

CH Media and NZZ also intend to participate in the OneLog joint venture and introduce the joint login in the coming months. SRG will offer the OneLog joint login as an additional, voluntary login option on its platforms.

Currently, the titles 20 minutes and Le Matin the TX Group and View, Observer, Balance, Handelszeitung, Energy, Swiss Illustrated, Izzyprojects and Streaming.ch from Ringier and Ringier Axel Springer Switzerland on OneLog.

Neuchâtel would be the third canton, after Basel-City and Vaud, to introduce a ban on sexist advertising in public spaces. The cantonal government showed readiness to accept the proposal of the SP and the parliamentary group of the Greens and POP. A ban on sexist advertising is one among other measures on the way to equality, said SP government councilor Florence Nater.

The FDP and SVP in particular opposed the proposal. Patricia Borloz expressed fears on behalf of the Free Democrats that such advertising restrictions could lead in the direction of censorship. "Will we also get an advertising ban on red meat at some point?" she asked.

For the SVP, the motion opens the door to lawsuits of all kinds. An advertisement could be offensive to some, while others would not find it so, said Estelle Matthey-Junod.

A second motion of the Left Party, which is intended to counteract indebtedness, was also approved. The motion calls for the municipalities to ensure that small loans can no longer be advertised on billboards in public spaces. The government was also in favor of this motion. (SDA/swi)

The Circle Convention Center comprises over 2,800 square meters of flexible meeting and event space and has direct access to the Hyatt Regency Zurich Airport The Circle. With the opening of The Circle Convention Center, Zurich Airport aims to further strengthen its function as a place for meetings and exchanges.

The Convention Hall, with an area of around 1,500 square meters and a ceiling height of 13 meters, can be divided into three parts of around 500 square meters each. The sloping walls give the hall a futuristic flair and the natural daylight that streams down through the glass roof creates a special atmosphere for events.

In addition to the Convention Hall, The Circle Convention Center offers 17 event rooms with areas ranging from 30 to 290 square meters. All have plenty of natural light and a wonderful view of the park, the main square and the alleyways of the Circle or Zurich Airport through floor-to-ceiling windows. All rooms are equipped with the latest technology. The adjoining Hyatt Recency Zurich Airport The Circle also offers catering options for up to 2,500 people.

Streaming from the Convention Center

In addition to meeting rooms, the Convention Center also offers a virtual TV studio equipped with the latest technologies. The studio is technically provided and managed by Encore Global. Both online and hybrid events are possible. The offer is particularly suitable for companies that have switched to virtual or hybrid due to the pandemic.

Sustainable and energy-saving

The Minergie-certified Circle building stands for a dense construction method. A usable area of 180,000 square meters was created on an area of just over 30,000 square meters. Heating and cooling are supplied via energy piles using the earth as a reservoir, and the demand for energy and water is greatly reduced through recovery. Another natural source of energy is the photovoltaic system on the roofs of the buildings.